Division I Athletics at a Research University

Emerging Leaders SeminarFebruary 12, 2016

Overview of Presentation

I. Introduction

II. The Strategic Plan for SMU

III. The Role of Athletics at SMU

IV. The SMU Advantage: Strategic Plan for Mustang Athletics

V. Shaping Champions

VI. Ask the AD

INTRODUCTION

“Tell me, I forget.

Show me, I remember.

Involve me, I understand.”

Grandson of Dave Hart, Sr.

Son of Pam and Dave Hart, Jr.

Brother of Jamie Wing and Kelly Boutilier

Husband to Allison Hart

Father to Trevor and Caroline (Carly) Hart

Graduate of the University of North Carolina at Chapel Hill

Lived in 7 States – AL, PA, KY, NC, OK, TN, TX

Worked at UNC, OU, UTC and SMU – 4th year on the Hilltop

3rd Generation Athletics Director

Rick Hart

Lifelong Learning

Must-Reads: On Becoming a Leader, Warren Bennis How to Win Friends and Influence People, Dale Carnegie The Servant, James C. Hunter Built to Last, James C. Collins and Jerry I. Porras The Slight Edge, Jeff Olson

Authors: Malcolm GladwellJohn Maxwell Napoleon Hill Jon Gordon Andy Andrews

The Role of the AD

The Role of the AD

Align athletics with the mission and goals of the university

Model the behaviors we want others (students) to adopt

Define reality and clarify roles/expectations/standards

Develop strategies and solutions

Get the right people doing the right things the right way at the right time

Be accessible, visible, and accountable (doesn’t hurt to be likable, too!)

Ask “What’s on your mind” and “How can I help?” (and then follow-through!)

Communicate SMU’s vision and invite the community to participate

Say “Thank You”

THE SMU STRATEGIC PLAN

Goal 4, Objective 5

Goal FourTo support and sustain student development and quality of life

Objective FiveStrengthening of intercollegiate sports programs to be more nationally competitive

THE ROLE OF ATHLETICS AT SMU

• Support the Educational Mission of University

• Teach Life Lessons and Athletic Skill Sets

• Enhance the Campus Experience

• Invite the Community to Build a Relationship with SMU

• Celebrate People, Events and Achievements

• Create an Advantage for SMU/Members of SMU Community

The Role of Athletics at SMU

Stakeholders

Hotels & Restaurants

Youth Sports

HR & OED

Conference Staff

Conference Members

Media

Corporate Sponsors

City Officials (Dallas, HP, UP)

LocalSchools

Government

MedicalCommunity

Law Enforcement

Vendors & Service Providers

Licensing Partners

StudentGovernment

Athletics Council

NCAA

NationalAthletics

Associations

Student-AthletesStudent-Athlete

Parents

Prospect Families

Club & AAUCoaches

High SchoolCoaches

Prospects

Mustang Club C of C

Admissions

StudentConduct

AlumniStudent

Body

Financial Aid

Finance & Operations

Academic Affairs

BOT

AthleticsStaff

PropertyManagers

SummerCamps

Nike

Faculty

IT

Parking&

Traffic

PhysicalPlant

FoodServices

Housing

Car Program

InternationalPrograms

FacultySenate

SAAC

International Recruiting

FaithCommunity

LocalCharities

Greeks

Pro Teams

Book Store

President

Local Private Clubs & Resorts

Band

Campus Rec & Club Sports

DEAStudent Affairs

Athletics Committee

PEC

Fans

Legal Affairs

LEC/ADSA

PDC

Rick HartDirector of Athletics

FOOTBALLMEN’S BASKETBALL

WOMEN’S BASKETBALL

Paul RogersFaculty Athletics Representative

Matt RobertsDeputy 

Director of Athletics

Tom BuningSenior Associate AD 

Project Management & Risk Management 

Susan Vollmerhausen 

Assistant ADStudent Services

Kevin WhiteSenior Associate AD  

COO 

Brad SuttonSenior Associate AD External Affairs

Kurt PottkotterSenior Associate AD 

Development

Kyle ConderSenior Associate AD 

Compliance

DAY‐TO‐DAY OPERATIONSCOMMUNITY ENGAGEMENT

CONFERENCE LIAISONTHIRD‐PARTY PARTNERSHIPS

SPECIAL PROJECTS BOWL GAME PLANNING 

BASKETBALL POST‐SEASONLEARFIELD LIAISONLEGENDS LIAISON

SPORT ADMIN FB LIAISON MBB LIAISON 

MASTER PLANNINGCAPITAL PROJECTSCRISIS PLANNING 

SPORT ADMIN M/W SWIM/DIVING

DEVELOPMENTMAJOR GIFTS 

MUSTANG CLUBPREMIUM SEATINGCAR PROGRAMPLANE PROGRAM

TRADE/GIKBOOSTER CLUBS

LETTERMENS ASSOCSPECIAL EVENTS 

SPORT ADMIN M/W TENNIS

COMMUNICATIONS/PR VIDEO SERVICES 

WEB SITE BRANDING LICENSING 

PUBLICATIONS MARKETING/PROMOTIONS

TICKET OFFICEFAN EXPERIENCE

SPORT ADMIN M/W GOLF

SPORT ADMINISTRATIONEQUITY & DIVERSITY

POLICIES & PROCEDURESGRIEVANCES

JUDICIAL AFFAIRSCOMMITTEES 

SPORT ADMIN VOLLEYBALLXC/TRACK

WBB LIAISON

FINANCE LIAISON STRATEGIC PLANNINGINTERNAL CONTROLS HUMAN RESOURCESINFO TECHNOLOGY

DEPARTMENT TRAVEL CONTRACT OVERSIGHT

MEETINGSREPORTING 

SPORTS MEDICINEEQUIPMENT 

STRENGTH & CONDITIONING

SPORT ADMIN M/W SOCCER

COMPLIANCEGOVERNANCECERTIFICATON 

RULES EDUCATIONMONITORINGENFORCEMENTRECRUITING

FINANCIAL AID LIAISON HOUSING LIAISON

FOOD SERVICES LIAISON

SPORT ADMIN ROWING

LIFE SKILLS PROGRAMSAAC

ADMISSIONS LIAISONELIGIBILITY 

CERTIFICATIONAPR & GSR 

SUMMER SCHOOL DEGREE COMPLETION

ORIENTATIONALEC/ADSA LIAISONACADEMIC SERVICES

SMU

Presiden

t’s 

Office

SMU

Acad

emic 

AffairsSM

UDEA

Ali GarnerAdministrative Assistant

SMU

DEA

SMU

Fac. Planning & M

anage.

SMU

Fin. Sha

red 

Services

Kris HarrisAssociate AD

Event Man. & Fac. Ops

SMU

Student Affairs

SMUStudent Affairs

Dr. R. Gerald TurnerPresident

SMU Athletics Council

DENOTES UNIVERSITY LIAISON

EVENT MANAGEMENTBUILDING MAINTENANCEFIELD MAINTENANCE FACILITY RENTAL SARAMARK LIAISON

SPORT ADMIN EQUESTRIAN

SMU

Legal AffairsBOT Athletics Committee

NCAA/American Athletic Conf.

SMU Board of TrusteesSOUTHERN METHODIST UNIVERSITY

DEPARTMENT OF ATHLETICSSENIOR STAFF(as of January 2016)

SMU

Legal Affairs

Monique HollandExecutive Senior Associate AD 

Administration/SWA

SMUE&D

SMUFac. Shared Services

SMU

Risk 

Man

agem

ent

Mike MortonAssistant ADStudent 

Health/Wellbeing

HEAD FB TRAINERSPORTS MEDICINE

SPORTS PSYCHOLOGYHEALTH PROFESSIONALS

SMUCampus 

Health Serv.

SMURisk 

Management

Service Array 17 Sports 424 Student-Athletes 16 Units

Academics Admissions/Eligibility Branding/Image Business & Finance Camps/Clinics Communications Compliance Conference Office Contracts/Negotiations Crisis Planning Development Emergency Management Equipment Event Operations Facilities Financial Aid

Governance Housing Human Resources Information Technology Leadership Letterwinner’s Association Life Skills Marketing/Promotions Media Meetings NCAA Nutrition Operations Personnel Policies and Procedures Public Relations

Recruiting Revenue Generation Risk Management Scheduling Sponsorships Sports Medicine Stewardship Strategic Planning Strength & Conditioning Third-Party Partners Ticket Sales Travel Well-Being

Academic Athletic Social

An Investment in SMU

Revenue Generation Tuition/Fees/Books/Housing Food Services Merchandising/VendingParking Facilities Usage Ticket Sales Corporate Partnerships Private Support Guarantees Contracts

Marketing/Image/Branding Print and Electronic MediaLive Events Internet, Blogs, Talk Radio, etc. Community Service Local/Regional/National

Visibility/Awareness Athletics Success Championship & Special EventsCamps and ClinicsCommunity Outreach & Participation Strategic Partnerships Alumni Engagement Donor Relations

Campus Life Tradition Campus CultureCollege Experience Gathering Places“School Spirit”/Pride/Belonging

Access and Diversity Minority/International Students First-Generation Students Access to Quality EducationFinancial Aid

Life Skills/Experiences Engagement Beyond ClassroomPersonal Development Leadership Development Mentoring Career Placement

Community Economic Impact Sense of Pride/Unity Connection to University Escape/“Normalcy”Healthy Lifestyles Added Value

The university, students and community are making significant investments in our athletics programs. We must responsibility manage and allocate our finite resources and generate a return on these investments.

THE SMU ADVANTAGE:The Strategic Plan for SMU Athletics

Benefits of the Planning Process

Alignment & Collaboration w/President Turner and University Leaders

Sets a Clear Direction for the Department of Athletics

Establishes Performance Standards and Professional Code of Conduct

Management & Accountability Measures

Facilitates Diversity and Inclusion

Creates the “Most-Effective” Communication and Fundraising Tool

Key ThemesProtect and Preserve Our traditions – who we are/what we stand for Focus on the Student-Athlete Recruit and retain quality people

Barriers to Success Culture – trust, accountability, inclusiveness, consistency, transparency, plan Community Outreach – marketing & promotions, visibility, service, events Sense of Team – relationship, have each other’s “back,” more “we”

Aspirant Qualities Pride with campus community – we, team, family Academic and athletic excellence – growth, reach, national model Leadership – best people, care, right way

• In alignment with the educational mission of the University, we engage the community in meaningful ways and develop the resources necessary to graduate Student-Leaders and pursue championships.

• Above all else, we prepare Students for life.

*TRUSTED WITH SONS AND DAUGHTERS*

Mission(why we exist)

We advance our efforts with S.P.I.R.I.T. (to breathe into; urge upon; animate):

Service: We are here for others

Passion: We love what we do

Integrity: We do the right thing

Respect: We follow the Golden Rule

Innovation: We seek a better way

Teamwork: We are bound together

Values(how we behave – and don’t behave)

Goal One – Enhance Academic Quality and Student-Athlete Development To provide opportunities for Students to graduate with the knowledge and skills required to become productive citizens and leaders in their communities

Goal Two – Improve Student-Athlete Well-Being & CompetitivenessTo equip our Student-Athletes and athletics programs with the full array of support services in pursuit of Championships

Goal Three – Refine Resource Management Processes To effectively and efficiently acquire, manage and allocate our finite resources in support of the financial viability of the entire department

Goal Four – Broaden Community Engagement and Presence of SMU Brand To cultivate enduring relationships and lasting memories with the Community by promoting the people, achievements and events associated with SMU

Goal Five – Promote a Best-Practice, Forward-Thinking MindsetTo develop our people, and professionally manage all elements of our program, in support of SMU’s rise to national distinction

Goals(what we do)

Vision for SMU Athletics(who we aspire to become)

Establish SMU, overall, as the best athletics program in the American Athletic Conference

• Graduate student-athletes (meaningful experience/degree)

• Broad-based competitive success within NCAA, Conference and University guidelines

• Compete for and capture championships, especially in football and basketball

• Expand our resources in support of strategic priorities and permissive autonomy

– Conference revenues (media rights, post-season football, men’s basketball units)

– Ticket sales, sponsorships, licensing

– Private support

– University support of operations

• Increased attendance in football (and sustained attendance in men’s basketball)

• Strengthen partnership with Dallas (#5 media market)

424

S.P.I.R.I.T.

The SMU Advantage

Establish SMU Athletics as the best overall program in the American Athletic Conference

TEACH

COMPETE ENGAGE

SUPPORT

LEAD

SHAPING CHAMPIONS

Pony Promise

1. Student-Athlete Academic Services

2. Full Cost of Attendance

3. Student-Athlete Development & Welfare

4. Life Skills Programming

5. The Student-Athlete Advisory Council

6. Facility Enhancements

A Day in the Life of a Student-Athlete

Shaping Champions

Paradoxical CommandmentsDr. Kent M. Keith

People are illogical, unreasonable, and self-centered.Love them anyway.

If you do good, people will accuse you of selfish ulterior motives.Do good anyway.

If you are successful, you will win false friends and true enemies.Succeed anyway.

The good you do today will be forgotten tomorrow.Do good anyway.

Honesty and frankness make you vulnerable.Be honest and frank anyway.

The biggest men with the biggest ideas can be shot down by the smallest men with the smallest minds.Think big anyway.

People favor underdogs but follow only top dogs.Fight for a few underdogs anyway.

What you spend years building may be destroyed overnight.Build anyway.

People really need help but may attack you if you do help them.Help people anyway.

Give the world the best you have and you'll get kicked in the teeth.Give the world the best you have anyway.

ASK THE AD

Review of Presentation

I. Introduction

II. The Strategic Plan for SMU

III. The Role of Athletics at SMU

IV. The SMU Advantage: Strategic Plan for Mustang Athletics

V. Shaping Champions

VI. Ask the AD