District 5050 Rotary Membership

Linda MurrayDistrict 5050 Membership Chair

linda@evergreensecurity.com

Cell 425-422-9141

Member Attraction

“Sharing Rotary”

XX10%

90%

MEMBERSHIP ATTRACTION GOAL

Every club member:

Bring a guest at least

Once Every Quarter

Average Age of Rotarians

World Wide average age is 57

RI Goal - 52

A Few Ideas …

Bring a Guest (Bag Program)

Recycle Rotarian Magazines

Classification Survey... Questionnaire to members

Wallet Cards – “Be my guest” with time, day and location of your meeting

WebsiteDecals

…More IdeasWelcome letters to new businesses

Have a guest sign-in book and collect email addresses. Send thank you notes. Friend of Rotary

Invite guests to participate in projects or fellowship events

Guest Speakers are also good potential members

Young Professionals program

Which is more important?

Attraction or Engagement?

Member Engagement

2005 - 1,200,000 Members 2013 – 1,200,000 MembersBetween 2005 and 2013 RI

lost…1,200,000 Members!

Rotary is made up of 40 % New Members(less than 5 years)

62% will leave in their first five years

35% will leave in their first three years

• Induction

• Mentors

• New Member Check List

• EducationNew Member Orientation

Membership Process

MembershipChair

Attraction/Outreach

EVERYBODY

Retention

New Members/

Mentor Support

Mentors

Basic Structure of a Membership Committee

NOT ON THE MEMBERSHIP COMMITTEE

Why Rotarians leave Rotary

• Closed minds of leadership• Disorganized, poorly managed

meetings• Costs • Inadequate involvement• Not satisfied with fellowship

Why do people join Rotary?

Surveys show – many members are looking for:• Networking opportunities both social

and professional• Business opportunities and contacts

• Fellowship both friendship and connections

• Community Service – Hands on projects in their local communities

• International Service – Hands on projects

Want to retain members?

then

Understand why membersLeave!

Engagement Survey

RotarayNetworkingplus.com

Ideas

Fellowship Activities

Classification talks – “All Members”

Networking Plus Program – “Yellow Pages of Rotarians”

Add’l Ideas

Cards “Missing You”

Exit Interviews

• Bring a guest to a meeting this month.

• Take the Engagement Survey

• Start with the “I Share Rotary” Club Contest

GOALS

• Strive for a 3% increase in membership with at least a Net +1

• Monitor your retention rate and strive for a 92% rate of retention.

GOALS

A Thought for the Day…

“If Rotarians put as much focus on Membership as they do on their Community Service projects…

What would our Membership look like?”

Thank You!