2008 Presidential Membership Conferences

ROTARY IN 1997Rotary Club Membership by Zone / Region

(based on 30 June 1997 total of 1,213,748)

Zones 22 - 34(USA, Canada, and

Caribbean)37%

Zones 19 - 21(Latin America)

8%Zones 10 - 16(Europe and Africa)

21%

Zones 1 - 6 (Asia),7 (Philippines only), and

9 (Korea)24%

Zones 17 - 18(Great Britainand Ireland)

5%Zones 7 (Australia only)

and 8 (South Pacific)4%

2008 Presidential Membership Conferences

ROTARY IN 2007Rotary Club Membership by Zone / Region

(based on 30 June 2007 total of 1,224,168)

Zones 7 (Australia only) and 8 (South Pacific)

4%

Zones 17 - 18(Great Britainand Ireland)

5%

Zones 1 - 6 (Asia),7 (Philippines only),

and 9 (Korea)25%

Zones 10 - 16(Europe and Africa)

24%

Zones 19 - 21(Latin America)

7%

Zones 22 - 34(USA, Canada, and

Caribbean)35%

AUSTRALIA, NZ & PACIFIC IS.30 June Membership Trends by Region

Zones 7 (Australia only) and 8 (South Pacific)NOTE: Total for 30 June 2008 is an estimate based on recent membership activity;

final report available 31 July.

43,000

43,500

44,000

44,500

45,000

45,500

46,000

46,500

47,000

2004 2005 2006 2007 2008

WORLDWIDE

1 July 2007 1,194,513 members

GOAL: 3.5%

30 June 2008 1,236,321 members

ACTUAL: 2.65%

30 June 1,226,142 members

STATE OF MEMBERSHIP

(RI MEMBER STATISTICS)

Declining membership numbers (over past 4 years) 25% retirees

Significant proportion of long serving members

17% women (compared with 50% in the workforce)

Declining number of clubs (6 in Australia in 2007-08

Very ‘white, anglo-saxon’ membership base (in a multi-cultural society)

Age of members is increasing steadily

Penetration rate of Rotary in Australia is third highest

Only Switzerland and US are higher (great growth in 60s, 70s & 80s)

STATE OF MEMBERSHIP

“Membership comes down to one simple statement: Strong clubs lead to a strong Rotary. Without strong clubs, no amount of recruitment and retention efforts will help Rotary grow. With strong clubs, Rotary will flourish and provide another 100 years of service to the community.” 

Bill Boyd President, Rotary International 2006-07.

MEMBERSHIP BASICS

D.K. LEE’s CHALLENGE

A MINIMUM 10% net increase in membership per club

A MINIMUM of 2 new clubs per district

THE NEW MODEL FOR ROTARY

How are we going to get there?

ROLE OF DISTRICT TEAMMembership and media and PR team working together

at district level

Who is the Club?

Resource group for Club Chairs

Organise seminars

Support struggling Clubs

Interview people exiting

STRENGTHENING CLUBS

Club self assessment

Good programmes

? Import Club President & President Elect

Be seen by community

Set achievable goals

Member education e-learning centre

ImplementSuccessful

ServiceProjects

FOUR ELEMENTS OF AN FOUR ELEMENTS OF AN EFFECTIVE CLUBEFFECTIVE CLUB

Efficient Club Administration

Sustain and

Grow Membership

SupportThe RotaryFoundation

DevelopClub

Leaders forBeyond

Club Level

Effective Clubsare able to

How do you do it?

STRENGTHENING CLUBS

Good leadership

Leadership training

Planning

Communication

Involve all members

Community involvement

Member orientation & education

How do you do it?

STRENGTHENING CLUBS

Meet the needs & expectations of members

Have FUN!!!!!!

CLUB OPERATIONS

All members engaged in club activities

Develop a 3-5 year strategic plan for the club reviewed annually

Be creative about meeting venue and format

Increase knowledge base of all Rotarians

All members feel ‘My club needs me’.

CLUB OPERATIONS

Enlist support of AG & District leadership

Acknowledge effort &/or achievement through recognition

MARKETING & PROMOTIONS

National coordinating body for Rotary

Quality promotional materials

Increase community understanding of Rotary’s work

Promote Leadership training

Develop effective communication within club

Develop & implement club leadership plan

Lift profile of Rotary through local schools

NATIONAL APPROACH

Work through RI Parramatta Office

Involve RDU, & other National Rotary Groups

Embrace technology

Develop a national PR focus Use national and local approach to PR

Increase Rotary image: Service above Self

Leadership training

NATIONAL APPROACH

National Rotary conferences – utilise video conferences

Distribute proceedings of membership conference

Advertise and utilise national 1300 4 ROTARY

1300 4 ROTARY

and all we need is: Club’s e-contact details Club’s contact phone number President and Secretary names Web address

send to:

rotary@welldone.com.au

Rotarians should call

02 4424 4364

A sponsored project of the RC Shoalhaven Sunrise

CO-OPERATION

Other clubs

Embrace technology

Develop and embrace collaboration

Arrange joint projects

Arrange joint social functions

Increase Rotary image: Service above Self

CO-OPERATION

Other Organisations

Corporate support, sponsors, cooperative arrangements

 Lift Rotary profile through local high schools

Cooperate with local schools regarding community service

Increase the Rotary image of Service above Self

CO-OPERATION

Rotary clubs engage opportunities to improve the environment

Develop a Rotary Community Corps

Align the club to community needs

Community recognition through Pride of Workmanship awards

Explore government grants

RECRUITMENT

Flexibility with classifications

Working females

Know your target market

Family members of Alumni

Corporate membership

Satellite meetings

Broadening the criteria for membership

To make the basic criteria for membership:

- A “good heart, good intention and a community service leader”

- Targeting younger members: Gen X (1970) and Gen Y (1985)

- Using alternative structures to introduce new prospective members

RECRUITMENT

Friends/family of Rotary

Satellite arrangements, e.g. group of young people attached to an older club

Keep in Touch with RYLA / RYPEN / GSE / participants and their Parents and family members

RECRUITMENT

RECRUITMENT

Train club members to recruit new members

A mentor for each new member

Target different groups– eg migrants, younger age

Charter new lunch club with crèche for parents with home duties

Every member to bring a guest – prospective member

DEMOGRAPHICS & DIVERSITY

Target goals of each generation

Encourage 2nd generation members – children of current Rotarians

Size and makeup of the club to reflect the community

Ensure each club strives for quantity yet retains quality of its membership.

YOUNGER CLUBSGeneration Y: Coming into their 30s

Loyalty to their friends

Cause seeking

Fulfilling purpose- human rights, social issues, volunteering

Optimistic and realistic

RECRUITING

GEN X & GEN Y Get Clubs right!

Episodic projects – volunteering

Have younger members develop projects

Younger “satellite” meetings

Need to reduce costs

Throw away Rotary traditions

No invocation

No toasts

No singing

Cut down on the clapping

Swap fellowship for networking

Maybe not even a fines session

YOUNGER CLUBS

Focus on service: Service Above Self

Give them their head on projects

Buy them RDU

Use their networks to bring in members

Focus on women

Ignore classifications

Charter as quickly as you can

YOUNGER CLUBS

ISSUES

Small Clubs = member fatigue

Poor communication

Reluctant to change

No Membership plan – ad hoc

ISSUES

Long standing Members

Young Members not able to have a say

Ageing Members not attending

Club Traditions and habits

Emphasis on professional & business people – get right people!

DEMOGRAPHICS

Mainly “Aussie” Anglo-Celtic

Do not reflect general community

Do not reflect (understand) demographics

Young working couples

RECRUITING IDEAS

“BEYOND 2000” & “Two Up”

“Club in a Club”

Membership surveys

Membership Forums

Local Public Relations & use Media

Four to five females inducted together

Open to change

GET CLUB RIGHT!

Non relevant Traditions

Toasts, anthem, grace, club song

Nurture new members – educate!

Get them involved!

Environment, International and human based issues for projects

Alumni – recruit family & friends

GET CLUB RIGHT! Review / Reduce cost where appropriate

Review other arrangements to make Rotary more attractive to existing members:

Meeting times Meal availability Time for planning Meeting days

Value “engagement above attendance”

Survey members on a regular (annual) basis to gauge member satisfaction

Conduct exit interviews

UNDERSTANDING

Reflect diversity of Society

Do not be judgemental

Be open and welcoming

Be accepting and understanding

CLUB DEVELOPMENT

Use electronic communications

Focus on engagement not attendance

Follow up on recruitment through newsletters etc & personal contact

Partner with other organisations

OTHER GREAT IDEAS

Member relationships “greeter”

“Friends of Rotary”

Corporate membership

Satellite meetings

Families of Alumni

OTHER GREAT IDEAS

Circulate RDU magazine, club newsletters

Guest speakers – Basics of Rotary

Become true dual gender Clubs!

Ask! Ask! Ask!

Considering satellite arrangements to seed new clubs

Networking and joint/co-operative arrangements

Having early warning indicators for ‘clubs at risk”

RI has produced a booklet of ‘Club assessment tools’ to assist in this process

Learning from successful examples of:

MergersAlternative arrangements

A new membership development website has been developed for Australia

www.membership.rotary.org.au

EXTENSION – NEW CLUBS

The imperative for change (responsiveness)

The need for flexibility

The value of diversity

The importance of using new technologies

The necessity of keeping Rotary strong to continue its good works in the world

KEY THEMES PERMEATING ALL DISCUSSIONS

Service

Fellowship / fun

Integrity (Ethics and accountability)

Tolerance

ENDURING VALUES OF ROTARY