Distinctive Pedagogical Practice No. 1: Harvard Business

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Distinctive Pedagogical Practice No. 1: Harvard Business Review article

discussion

Session Conducted by- Prof. Prashant Chaudhary

Date- 24-8-2019

Rationale and Objective-

This activity involves the discussion (presentation) of a Harvard Business Review

article by the faculty for the students. The Harvard Business Review (HBR) is a general

management magazine published by Harvard Business Publishing, a wholly owned

subsidiary of Harvard University. It is essentially a reach source of contemporary

management related research, knowledge and content.

This session is focused on educating the students on various concepts through practical

knowledge and equipping them with the know-how about latest developments and

practices in the world of management and business.

Execution of the activity

In this session, Prof. Prashant Chaudhary explained the how the innovative marketing

strategies and the digital technologies are being leveraged in the stages of the buying

cycle, connecting the right employees with the right customers at the right time.

Consumers’ needs change when they are in the pre-purchase, purchase, and post-

purchase steps of buying, so different employees are more useful to customers at

different stages. At the end of the session, an examination was conducted, which was

based on the contents of the article explained.

Outcome- It helps the students to understand and internalise the core management

concept in the practical way. The executer/instructor of the activity encourages the

students to take active participation in the discussion. It helps the students to think

critically and analyse the practical business scenario in the context of theoretical

concepts.

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Title of the article- Social Media Is Too Important to Be Left to the Marketing

Department

Author- Keith A. Quesenberry

Published in the issue of APRIL 19, 2016

About the Author- Keith A. Quesenberry is working as Assistant Professor at Messiah

College in Mechanicsburg, PA. An expert in social media and digital marketing, he is

author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution.

Rationale- When customers need help, they expect companies to offer it quickly and

through multiple social media channels — but most companies aren’t set up to do that.

Some companies increase their social media staff to offer live responses during

branding or promotional events only. Today’s consumers expect more from companies.

They increasingly look for brands that engage with them online and organizations that

do reap real benefits. David Packard, of Hewlett-Packard fame, once said that marketing

is too important to be left to the marketing people. For social media, that statement is as

true as ever.

So looking at these increased expectations of the customers and to be more effective at

building relationships with them online; companies need a cross-functional social media

team, one where marketing works together with other departments. Distributing social

responsibilities to relevant people across the organization can be efficient, be effective,

and help make one-on-one customer engagement scalable.

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Some Glimpse of Harvard Business Review Session-

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Title of the article- Boosting Demand in the “Experience Economy”

Published in THE JANUARY–FEBRUARY 2015 ISSUE of Harvard business Review

About the article-

When Georgia Aquarium opened, in 2005, it was the biggest aquarium in the world.

During its first year more than 3.5 million visitors came to see its exhibits, which feature

some 120,000 animals spread across 60 habitats in more than 8 million gallons of

water. “We didn’t have to do any marketing at all,” says Carey Rountree, the senior vice

president of sales and marketing.

Problem faced by the company- the business scenario changed within a few years.

Attendance dropped precipitously, levelling off in 2008 at about 2 million visitors

annually. Revenue fell accordingly.

How Georgia aquarium solved the problem- Georgia Aquarium conducted a study of

other aquariums around the country, which confirmed that this was an industry-wide

problem. The new marketing approach would have to increase revenue without raising

ticket prices, because the entrance fee was already one of the highest among aquariums

in the country. It would have to boost attendance without compromising visitor

satisfaction—no small trick, because typically there’s an inverse correlation, with

increases in crowd size decreasing the satisfaction of individual guests. And it could not

require much new spending, because of the flattened revenue.

Learning objectives-

Importance of marketing research

How the right segmentation and targeting strategies can turn around a business

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Some Glimpse of Harvard Business Review Session-

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Activity Report

Management Movie

Date- 3rd of August 2018

Activity conducted by- Prof. Prashant Chaudhary

Movie showcased/screened- Corporate (2006)

Director- Madhur Bhandarkar

Cast- Raj Babbar, Rajat Kapoor, Kay Kay Menon, Sameer Dattani, Bipasha

Basu and others

Music- Shamir Tandon

About the movie-

Corporate (2006) is the story of simmering battle between two corporate giants, both

belonging to FMCG sector. The crux of the plot revolves around this corporate rivalry

between Vinay Sehgal (Rajat Kapoor), MD of the Sehgal Group, and Dharmesh Marwah

(Raj Babbar), MD of Marwah International. There is stark contrast between old school

Marwah, with his religious and superstitious leanings, and the obviously new blood

Sehgal, with his shareholder capitalist values and secret liaisons. It is when the film

starts to throw light upon the shady deals, the impact of global businesses on the moral

and ethical fabric of their employees and the possible impact on society, that the plot

picks up pace.

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Rationale behind the activity-

The objective of this activity is to make the students aware about the importance and

implications of various business decisions, business ethics dilemmas and their

repercussions on the organisation and its employees’ professional and personal lives.

Execution of the activity

This activity was organised and executed by Prof. Prashant Chaudhary. During the

screening of the film Prof. Chaudhary explained various scenes and sequences, in the

context of business, management and negotiation. He explained how corporate business

organisations operate and execute various decisions and the major factors that

essentially affect those. He also explained the importance of ethical business practices

and how it is crucial for the success of any organisation, in the long term.

At the end of this session, students shared their views and their take-away- leanings

from this activity.

Some Glimpse from Management Movie session-

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Sr. No. Title Author Name Conference/Journal

1Vulnerability Assessment Using

Nessus Scanner.

1.Saurabh Kulkarni,2.Chinmay Chiplunkar

3. Priyanka Khadase

International Conference on

Innovation in IT and Management

(ICI2TM - 2019)

2Effect of Social media of Daily

Life

1. Akshay Adate

2. Pooja Bhosale



(ICI2TM - 2019)

3 AUGMENTED REALITYNitin Bhopatkar1, Aparna Patwardhan2,

Shruti Kakhandaki3, Mrunalini Ghegate4



(ICI2TM - 2019)

4

IMPLEMENTING IMAGE

STEGANOGRAPHY:

FUTURE RESEARCH

CHALLENGES

Akshay Shinde1 , Ankush Shinde2, Prerana

Nitalikar3, Alkesha Pund4 Mayur

Chaudhari5



(ICI2TM - 2019)

5

Internet of Things: A study

towards residents approach for

IoT implementation in

Residential Societies

Mrs. Rupali S. Kalekar, Dr. Ravindra M.

Patil,



(ICI2TM - 2019)

6 Inventory SystemShubham Mantri, Vaibhav Kinage, Harish

Singh



(ICI2TM - 2019)

7Biometric Encryption using

Facial Recognition

Shubham surve, Chaitrali Kulkarni, Akshay

Deshpande



(ICI2TM - 2019)

8 IoT based Smart Parking System

Preeti #1 , Kuchhadia R. #2 , Lakhotiya V.

#3 ,Snehlata #4 , Tadiwala D. #5 , Rana M.

#6



(ICI2TM - 2019)

9Implementation of

E-Ambulance using GPS

Snehlata#1, Lakhotiya V.#2, Kuchhadia R.#3

,Preeti#4, Tadiwala D.#5, Rana M.#6



(ICI2TM - 2019)

10

A SURVEY ON DIGITAL

FOOTPRINT IN SOCIAL

MEDIA

Smita A. Ballal 1, Shweta P. Kulkarni 2,

Vaishnavi G.Mankar 3, Rashmi R. Gaikwad



(ICI2TM - 2019)

11 E-GovernanceSnehlata #1 , Lakhotiya V. #2 , Kuchhadia R.

#3 ,Preeti #4 , Tadiwala D. #5 , Rana M.



(ICI2TM - 2019)

12

A Novel Approach for Securing

Fingerprint Template in a

Distributed Environment

Prof. Pratibha Mandave - Assistant

Professor, Dr. Abhijeet Kaiwade - Research

Guide



(ICI2TM - 2019)

13Web Application Security Using

AcunetixKalyan Deshpande 1 Gaurav Khandkar



(ICI2TM - 2019)

14

Understanding participation in

sport and physical activity

among children and adults

Pavan Potdar, Pravin Dasari



(ICI2TM - 2019)

Student Research Publications

NAAC- Criterion- 7.3

Name of teacher Name of conference/ workshop attended for which financial support providedAmount of

support

Dr. Shivaji D. Mundhe National Conference at Indira Institute 1200

Ms. Ashwini Brahme National Conference at Indira Institute 1200

Mr. Nilam Jadhav National Conference at Indira Institute 1200

Mr Prashant Wadkar National Conference at Indira Institute 200

Mr. Sachin Missal State Level Seminar on "Advanced Techniques in Research Methods (Quantitative & Qualitative) 200

Mr. Manohar Mungare State Level Seminar on "Advanced Techniques in Research Methods (Quantitative & Qualitative) 200

Mr. Manohar MungareState Level Workshop for two days at Department of Information Technology, JSPM's Rajarshi Shahu

College of Engineering, Tathawade, Pune, on "Big Data Analytics & Machine Learning"300

Ms. Smita ChavanState Level Workshop for two days at Department of Information Technology, JSPM's Rajarshi Shahu


Ms. Poonam SawantState Level Workshop for two days at Department of Information Technology, JSPM's Rajarshi Shahu


Mr. Yogesh SharmaState Level Workshop for two days at Department of Information Technology, JSPM's Rajarshi Shahu


Mr. Sachin GuptaState Level Workshop for two days at Department of Information Technology, JSPM's Rajarshi Shahu


Mr. Manohar Mungare FDP at Akemi business School. 200

Mr Prashant Wadkar FDP at Akemi business School. 200

Mr Prashant Wadkar Two days State Level Seminar at Arts, Commerce & Science College, Junnar, Pune. 200

Mr. Tushar Kathane Two days State Level Seminar at Arts, Commerce & Science College, Junnar, Pune. 200

Dr. Shivaji D. MundheTwo day Conclave "Innovation & Start Up Sahayog" at Centre for Innovation, Incubation & Linkages at

Savitribai Phule, Pune University500

Dr. Ashutosh GadekarTwo day Conclave "Innovation & Start Up Sahayog" at Centre for Innovation, Incubation & Linkages at

Savitribai Phule, Pune University500

Mr. Sachin MissalFDP for one week at Department of Computer Engineering & Information Technology, SITS, Narhe, Pune,

on "Research Trends, Techniques and Opportunities in Data & Test analytics with machine Learning".750

Teachers provided with financial support to attend conferences / workshops and towards membership fee of

professional bodies during A. Y. 2018-19

Name of teacher Name of conference/ workshop attended for which financial support providedAmount of

support

Mr. Manohar MungareFDP for one week at Department of Computer Engineering & Information Technology, SITS, Narhe, Pune,


Ms. Smita ChavanFDP for one week at Department of Computer Engineering & Information Technology, SITS, Narhe, Pune,


Ms. Ashwini BrahmeFDP for one week at Department of Computer Engineering & Information Technology, SITS, Narhe, Pune,


Ms. Ashwini ChavanFDP for one week at Department of Computer Engineering & Information Technology, SITS, Narhe, Pune,


Ms. Ashwini ChavanFDP for two days at Department of Commerce & Management, Shivaji University, Kolhapur, on "Emerging

Trends: VoIP and its Security".1000

Documents

Distinctive Pedagogical Practice No. 1: Harvard Business