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DisseminationCourtney L. Harrison, MPA
March 28, 2017
Introductions
Maine
Tennessee
South Carolina
Illinois
Washington
Oklahoma
Minnesota
California
1. Don’t know and
haven’t done a lot about
dissemination
2. Have an idea about and have
dabbled in dissemination
3. Know about and
actively disseminate
Today’s Objectives
Dissemination 101Incorporating dissemination into your projectDissemination planningNext steps
Overview
What is dissemination?Why disseminate?Dissemination planning
What is Dissemination?
What it is not
Internal communicationOne-time act of putting information out thereThe last thing you do
Why Disseminate?
Dissemination Planning
Goals
Target Audience
Content
Product Development
Distribution & Timing
Evaluation
Action
Dissemination Goals
Timeline
Create awareness
Build demand
Change behavior
Activity
Start with the end in mind
1. What is your end goal? What do you ultimately wish to achieve through dissemination?
2. What will it take to get there? What will it take to bring people along?
3. Where is everybody starting?
Target Audience
Activity
The Who
1. Label your buckets
2. List people, by name, who are in those buckets
3. What do you want them to do with your information?
4. How do you reach them?
Content
The
Align content with your: 1)dissemination goals2)implementation stages3)needs of the target audience
Activity
Product Development
Product Types
Review & Messaging
Keep language simpleKnow your audience – use appropriate languageSingle point of reviewBrandingAcknowledgements
Distribution & Timing
How do you get your products to your people?
Distribution & Timing
ActivityThe
Evaluation
Action
Putting it all together
Target Audience
Product Types
Content
Goal
Distribution
Evaluation
Timing
Tips for Effective Dissemination
Know your audience How do they like to get information? Ask what they want to know about the project
Keep people engaged Tell people about what you’re doing You don’t have to reach out only when you have a product to
share
Watch for opportunities to repurpose and share previously approved information
Put similar content in different packages for different groups of people
Track distribution and use that to inform future efforts
Next Steps
Questions
