www.facebook.com/groups/agentmastermind

People do business with people they know, like and trust!

If

They remember you and what you do for a living!

Today We Are Sharing• Custom Audience Facebook ads• Also known as Facebook ads that suck • Here’s what you will need:– Facebook Fan Page if you want to boost a post– Facebook page is not needed to do a Facebook Ad– Database in CSV file format– Lets jump right in.

What If Every Time Your Past and Current Clients Logged Into Facebook, They Saw You!

FaceBook Is Different• Ads follow the eyeballs• Laser Beam Focus• Can measure the results (Trackable)• You can run custom audience Facebook ads to

– Past clients– Current clients– B2B partners– CPA’s– Financial planners– Divorce lawyers– Listings

You Don’t Want Clicks• You Don’t Want Clicks, You Want

Eyeballs• You just want people to see you• You want people to remember you• You want your clients to refer their– Friends– Family – Co-workers – To YOU!!!!!

Example

Facebook Ad ideas:

Summer is almost here, another year will come and go, and those family memories of kids, friends, family won’t wait anymore either. Get your list of cottages, lake homes, cabins that you last you’re a lifetime.

Facebook Ad ideas:

Flip that house. $$$... Get a list of homes that I think will put money in your wallet.

Facebook Ad ideas: Everyone LOVES someone who knows someone who is really good at their job right? This is Dave’s List… filled with highly recommended professionals that do a great job, because it’s more than a job it’s their life, and it shows. From Mechanics to Attorneys, from babysitting to interior designer, Home Builder, being part of the our The Dave Team we believe in giving back, cause it’s more than a job as your mortgage professional it’s my passion

Does home staging really work? If the price was about the same, one car was immaculate and the other old, dirty, worn out, which would you choose? Follow me on Pinterest to learn how you can create that first impression that will make your home stand out from your competition @ https://www.pinterest.com/wendyzuidema/grand-rapids-home-sellers-must-dos/

Don’t you wish you knew before you updated your home what BUYERS WANT MOST. I hear daily when showing homes what is most important and put that list for you on Pinterest @ https://www.pinterest.com/wendyzuidema/grand-rapids-buyers-want-most/ We are all about saving you money and time.

=

More $$$ in your pocket

FAST…Speed…Want to tear it up, love 4 wheeling, snowmobile riding, let’s get you a list of properties that is just perfect for TEARING it up,

Facebook Ad Ideas

Home just listed in your neighborhood, click pic to find out more

Facebook Ad Ideas

What about outdoor kitchen, pool, entertaining area? Sounds like a dream right. We can make it happen together with some really cool guys let’s talk about the details. We’ve got the perfect home options, the perfect people who can make it really happen for you.

• For a list of green homes • For a list of homes that only need your

personal touch's (cosmetic) that can make you top dollar

• For a list homes with a pole barn• For a list of homes with a stocked pond for

fishing• For a list of homes that you can grow your

own food• For a list of homes that keep you save and

secure

Key Points• Use the same picture on your Facebook profile – Facebook ad that sucks

• Put your name as the headline (branding yourself)

• You are in front of their eyeballs for 2-3 hours a day

• Don’t be clever• Lousy call to action / but not stupid / Unless you

want the clicks • Be very targeted (past clients and current clients)• “Friends” everyone you talk to

Why Do Custom Facebook Ads?

• Makes you a celebrity (she/he is everywhere)

• Cheap and automatic (set it and forget it)• ***You are familiar when you send email on

a weekly basis• ***You are familiar when you call every 3-4

months• ***You are top of mind when one of their

friends, family or co-workers are talking about buying and selling a home

What If They Do Click?• Have a cool video opt in page with a

strong call to action about your “why”• Have them land on your personal

Facebook page• Have them land on a post that is a

testimonial, listing, just listed, just sold• When’s the last time you delivered

your targeted message for pennies on the dollar?

Lets Do ThisGo to

https://www.facebook.com/ads/manage

Step 2:

Click Create Audience

3 Choices

You Will Most Likely Use These 2

EmailsPhone Numbers

Use Excel To Build Your ListExport From Your CRM Or Email

Save CSV Format

Your List

• It will automatically remove the duplicates in your list.

• The tool will only upload emails that match the email they used to signup for Facebook

• You may see a different number uploaded than the list size.

• Could take up to 30 minutes for upload to complete

Lets Create An Adhttps://www.facebook.com/ads/manage

Another Option To Create Ad

Click Create Ad

Options

Your Goal• Remind everyone, who you are and what you

do for a living, often.• This isn’t to get clicks or likes, unless?• Sure you might get likes or shares but this isn’t

the goal.

Pick Your Choice

My Favorite Way And Usually The Cheapest

Choose Images If You Wish

Choose Custom Audience

Pick Daily Amount

3 Choices For Pricing

1.Page likes2.Clicks on your ad3.Impressions on your ad

Almost Ready

• Your ad is under review• Once approved it is active, targeting exactly who

you want to target when you want to target them

So STOP………

Suggestions

• Run the from 5-8:00 pm• Run ad every other week• Run ad for 3 days straight every other week• Add new clients to your list every day• Add everyone you talk to• Run the ad using likes, clicks or impressions

www.facebook.com/groups/agentmastermind

Thank You