Disposition • Short introduction to the process• The 3 ideas• Final idea• Inspiration• Marketing• Final markedting• Social media facts• Conclusion

Process• Interviews

• Ambition– Future play-experience as is as relavant to the mom and

child of 2020 as the bricks were in 1980

• Focus– Fine motor skills– Learning by playing– Playing mom and child and the child alone – Challenging toys – Duplomoms!

The 3 ideas• Duplo World

- Learning and physcis

• Duplo Event– Produkt attention and guidens

• Duplo Touch – Future learning and cooparation

Duplo touch

inspiration• The read and build boxes

• Xbox kinect

• Augmented reality

• Build and play (child)– Receive a challenge– build it of Duplo bricks – Scan it and enjoy video– complete levels and get status

• Moms build and play– Challenge your child in building and learning– Enjoy you child's development – Share your child's achievements

What is Duplo Touch

• Trends– Digital experience – Interactivity– Challenge – Social sharing

• Conserns– Learning aspekt– Physical vs. Virtual experience

Trends and tendencies

• Launching the product to the modern mom:

• 67,5% of the women i the US uses the social medias more than once a week

• Moms use facebook 20% more than any other adult• 45% of all mothers uses social media• 80% of women gets to know a product through social media

• The marketing landscape has chanced:• Only 18% of TV commercials actually works, 90% of people zaps

away• Facebook is the most used website • 50% of all internet i the Us i used for facebook

Marketing

Marketing suggestions • Playrooms with Duplo Touch

– Log your Child on in the playroom– Let him play and learn while driking coffee– Share it when your child is done

• Playgroups (rookie moms) http://www.youtube.com/watch?v=Co9R-FKEA0Y

– Get recomentet by the trendsetter playgroups– Let the moms meet and the Kids play whit other Kids

• House parties – A Duplo touch seller comes to the house – Guides, instructs, inspires and sells the toys

• Social media– Easy to share your child's achievements – See what level your friends child are at– You can challenge your child everywhere

Marketing suggestions

Conclusion

• New opportunities!

• Develops even fine motor skills

• Create Your own Duplo world

• Play, build, scan and share

• Both a toy for the mom and the child

• Bring a family together on even the busiest day