Disney Z’orange Toon City Carnival Cooperation Proposal Disney Z’orange Toon City Carnival Cooperation Proposal Version 04

Disney Z’orange Toon City Carnival

Cooperation ProposalVersion 04

Copyrights. Confidentiality. Disclaimer

• This proposal is specially composed by Zera for the Disney Z’orange Toon City Carnival.

• This proposal is completely confidential and must be provided to recipients by Zera or an organization authorized by Zera. Any enterprise or individual shall not disclose the proposal either entirely nor partially without Zera’s written permission.

• The recipient is forbidden to reveal the contents of this proposal to any third party to launch similar business or for any other purpose.

• All contents in this proposal have been considered in detail by Zera and Disney and are authentic and credible, however, with the possibility of modification according to the actual situation.

• All predictions in this proposal are on the basis of certain assumptions, which contain certain risks and uncertainties, such as the final business strategy, successful execution and practice, prospective sales revenue, expenses, merchandise pricing, net profit, market environment and economies, political factors etc. Hence, neither Zera nor Disney shall be responsible for any assumed analysis except for contractual responsibilities.

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Event Brief

Event Philosophy

Business Opportunity

Cooperation Category

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Cooperation Model

Company Profile

Event Highlights

Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

Consumers can enjoy a Full Day of Family Entertainment!

2011 Disney Z’orange Toon City Carnival is a mini amusement platform which integrates shopping, theme restaurants, interactive games and themed performances, edutainment all-into-one to create a super family entertainment experiential event!

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Highlight One: Mini Amusement Park

(Disney friends gathered altogether for all the fun in Z’orange!)

Mickey Mouse —— In 1928, Disney launched Steamboat Willie, in which Mickey made his first debut animation appearance. Since then Mickey and his girlfriend Minnie and his good friends Donald Duck and girlfriend Daisy, Goofy, Pluto have all become popular household names.

Winnie the Pooh —— Winnie the Pooh, with his warm smile, chubby figure and innocent appearance, is loved by adults and kids alike. Winnie is also the soul of this story set in his home, The Hundred Acre Woods where he lives happily with all his friends..

Princess Series —— Six Disney Princesses, each with a different personality. Gentle Snow White, beautiful and romantic Sleeping Beauty Aurora, charming Cinderella, courageous Jasmine, kind-hearted Belle and adventurous Ariel.

and more, Toy Story, Cars, Finding Nemo, The Incredibles, Spiderman …

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Highlight Two: All Disney characters arrive in XX City for the very first time.

• They live in China’s core cities or provincial capitals.

• They have stable income, good education background, and are open minded.

• They are aged between 25-45 (with 5-12 y.o. kids). They work and live in favorable economic environment along with China’s open and reform policy, however, they face certain pressure because of fierce competition.

• They make decisions for their kids, and wish to provide their kids with the very best.

• They value the quality of life and also know how to enjoy life, and are willing to pay extra for “convenience” and “satisfaction”.

• They are the middle class of New China.

Children and parents are a huge market potential. Through satisfying kids' needs, the urban middle class core consumer group can greatly impacted.

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Highlight Three：Family Edutainment Experience

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• They live in China’s core cities or provincial capitals.

• They have stable income, good education background, and are open minded.

• They are aged 18-25 yrs, and are motivated for a bright future. They face certain pressure because of fierce competition.

• They are sweet lovebirds and willing to pay for that “special and romantic” date.

• They may also be young couples who are eager to reminisce their sweet romantic moments.

Highlight Four: Recapture Happy Childhoods

Young people is a potential market which also cannot be neglected. Romantic and innocent childhood experience will attract these consumers.

Highlight Five: Partner with the world’s largest entertainment company - Disney

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Comprehensive business value is the guarantee to elevating brand image, which can effectively establish positive brand association and popularity

• Disney is the number one family entertainment brand in the world.

• Globally, in kids’ and parents’ minds, Disney is a reliable and authoritative brand which equates to high quality.

• By combining Disney’s well-loved characters with Disney licensed merchandise, infinite business opportunities and brand popularity can be achieved.

• Through Disney Z’orange Toon City Carnival, you can win a sure-to-win versatile and golden opportunity to partner with the biggest entertainment industry, Disney while avoiding exceedingly complicated formalities!

Highlight Six: One-of-its-kind event authorized by Disney

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• Working closely with various Disney’s Business Units for many years, possesses abundant experience and resources

• A comprehensive entertainment marketing and planning team

• Effective marketing measures

• Strict and responsible onsite execution staff

ZERA has obtained five years management and execution license for Disney Z’orange Toon City Carnival —

Highlight Six: One-of-a-kind event authorized by Disney

Highlight Five: Partner with the world’s largest entertainment company - Disney

Highlight Four: Recapture Happy Childhoods

Highlight Three：Family Edutainment Experience

Highlight One: Mini Amusement Park

Highlight Two: All Disney characters arrive in XX City for the very first time.

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This is a HIGH quality, HIGH value family edutainment event

Disney Z’orange Toon City Carnival is coming soon!

Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

Event Name 2011 Disney Z’orange Toon City Carnival (Z’orange Toon City )

Production Investment

RMB XXmillion

Production Company

ZERA COMMUNICATIONS

Period4th quarter of 201110 days each city (first Fri – next Sun, incl two weekends)

Duration 9 am – 9 pm, 12 hrs per day

Expected Consumer Flow

Venue capacity ： 5,000 guests

Expected daily maximum guest visit rate is 10,000 guests

Venue Info8,000-10,000 ㎡ indoor space

Convenient transportation, sufficient parking spots

Target Cities Eight core commercial markets and fast-growing Tier 2 markets

Event Characteristics

1. Interactive activities

2. Parent-child education

3. Games & Entertainment

4. Unique shopping

5. Themed performances

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Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

Z’orange Toon City utilizes “4E’s” as standard and conception, guiding our strategy and operation execution

ENTERTAINMENT

In this Era of Entertainment, experience’s core DNA is the entertainment element

EXPERT

As professional experts, we will meet consumers’ demands for safety and comfort.

EDUCATION

Parents highly value Edutainment as consumption point. We educate children through playing games and interacting withcartoon characters

EXPEDIENCE

One-stop service strategy will maximally satisfy the combined needs of parents and children.

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Innovation, is not simply piecing together all your ideas to create excitement!

Entertainment, is not a matter of just providing gaming equipment for kids to play!

Z’orange Toon City creates a happy and unforgettable experience through utilizing themed contents in an exciting and well-organized manner. This is not a simple combination of multi-faceted elements, this comprehensive event consistently brings out the excitement and passion in our consumers.

Venue & Environment Management (Impression、 Temperature、 Lighting、 Order、 Sanitation， Venue Management)

Interactive Activity Management (Queue up, Experience, Interaction, Rest, Shopping, Process Management)

Venue & Experience Management (Public Areas, Performance Areas, Interactive Areas, Experience Management)

Recall Management (Running ops schedule, System Management, Memory Management)

Data shows: Consumers in core markets are capable of and willing to spend money on children’s entertainment and educational activities

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In 2011 Z’orange Toon City will operate in 8 selected core commercial markets and fast-growing Tier 2 cities, then add other Tier 2 markets every year.

Source: National Economy and Social Development Statistics 2009

City Consumption power

Per-capita disposable income (Yuan)

Per capita consumption expenditure(Yuan)

2009 total population (ten thousand)

2009年population under 14(ten thousand)

Total population(ten thousand)

population under 14(ten thousand)

Percentage of population under 14

Consumption power(ten thousand)

Chongqing 1 15749.00 12144.00 2859.00 550.00 2839.00（2008）546.00（2008） 19.24% 86,619.50

Shanghai 2 28838.00 20992.00 1921.32 170.60 1778.00（2005）158.00（2005） 8.88% 49,197.63

Wenzhou 3 28021.00 21068.00 807.60 147.00 776.76（2005） 141.45（2005） 18.21% 41,190.87

Shijiazhuang 4 16607.00 10078.00 977.41 224.30 939.50（2005） 215.60（2005） 22.95% 37,249.50

Chengdu 5 18659.00 14088.00 1286.60 186.56 1221.00（2005）177.00（2005） 14.50% 34,810.23

Xi'an 6 18963.00 9098.00 843.46 174.54 741.14（2005） 153.34（2005） 20.69% 33,098.02

Ningbo 7 27368.00 18203.00 719.00 116.33 596.26（2000） 96.47（2000） 16.18% 31,837.19

Hangzhou 8 26864.00 18595.00 810.00 109.00 750.30（2005） 100.83（2005） 13.44% 29,281.76

Wuhan 9 18385.00 12710.00 910.00 134.68 858.00（2005） 127.00（2005） 14.80% 24,760.92

Nanjing 10 25504.00 16339.00 771.31 95.56 686.00（2005） 85.00（2005） 12.39% 24,371.62

Changsha 11 20238.00 15020.00 664.22 114.64 613.30（2000） 105.83（2000） 17.26% 23,200.84

Changchun 12 16072.00 13409.00 756.50 143.80 713.50（2000） 135.60（2000） 19.01% 23,111.54

Zhengzhou 13 17417.00 10224.00 752.10 125.20 752.10（2009） 125.20（2009） 16.60% 21,806.08

Shenyang 14 18560.00 16448.00 786.00 97.00 740.00（2005） 91.30（2005） 12.34% 18,003.20

Hefei 15 17158.00 12695.00 510.00 103.07 462.73（2005） 92.55（2005） 20.21% 17,684.75

Changzhou 16 23751.00 15961.00 445.20 60.64 411.00（2005） 56.00（2005） 13.62% 14,402.61

Dalian 17 19041.00 15330.00 617.00 73.30 602.00（2005） 71.50（2005） 11.88% 13,937.26

Taiyuan 18 15607.00 11708.00 350.18 58.02 342.60（2005） 56.77（2005） 16.57% 9,055.18

Unlike traditional carnivals, Z’orange Toon City Carnival will integrate and intertwine Disney’s classic characters and their stories within all on-site activities.

On-site games and interactive activities will be presented in both traditional and high tech formats.

Provide a high quality and interactive space to build parent-child relations.

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UniqueShopping

Games &Entertainment

InteractiveActivities

Parent-childEducation

ThemedPerformances

Z’orange Toon City Carnival presents unique themed games as well as interesting and fun-filled experiences!

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Z’orange Toon City Carnival includes spectacular interactive activities, and themed shows!

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Z’orange Toon City Carnival offers attractive Disney merchandise and unequaled edutainment for everyone!

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Z’orange Toon City Carnival brings classic Disney stories back to life!

Z’orange Toon City Carnival is considered an important event platform for The Walt Disney Company in the China market.

Each Disney China business unit will fully support this project with their respective resources. The collective appearance of all Disney characters and vigorous promotion will make this one of the most important entertainment events locally, thus expanding the overall influence of this event.

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Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

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Officially announce this event via formal press conference event

Start intensive marketing & publicity three months prior to event

Maximize event publicity across over 15 diverse media channels to heighten exposure

Combine advertising, PR editorials and on-ground events with specially designed digital media activities and authorized tie-in promotions or sampling activities, to maximize this event’s influence by creating ultimate “noise” for the event

Z’orange Toon City Carnival 360°integrated marketing strategy

Z’orange Toon City Carnival specially licensed elements

Licensed sponsor entitled to use Z’orange Toon City Carnival elements provided by the producer to be used in conjunction with sponsors’ own enterprise/brand/product(s) to produce a specially authorized theme ad (incorporating the event logo) for duration of 3 months time, to co-promote enterprise/brand/products images, and maximize the advertising effect.

Licensed sponsor can use Z’orange Toon City Carnival elements in versatile ways, launch promotion campaign 3 months prior (incorporating the event logo). Synergize with the high attention brought about by the promotional campaigns and heighten enterprise/brand/product(s) image to maximize advertising effect. Take airlines partner for example, consumers who are flying to one of events’ destinations and who’s met the minimum of tickets could win free admission tickets while insurance partner can give whose monetary have met certain purchase amount may get free tickets,etc.

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TV, website, outdoor LED, elevator video, building video, bus video, taxi video, aircraft video, train video, mobile phone video, POS video and other video platforms

Video PrintNewspaper, magazine, website, outdoor ( billboard, bus shelter, bus body, subway, elevator, building space ,etc.)

Any publicity materials with Z’orange Toon City Carnival elementscan only be released after Zera Communications has secured Disney’s approval

Example: HSBC Sponsors “Walking With Dinosaurs” -- The Arena

Spectacular

HSBC created dinosaur ringtone with show element for online download

With on-site lucky draw, HSBC collected audience info to build database

HSBC members get 15% off if they buy tickets via HSBC credit card

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HSBC launched promotional campaigns by fully utilizing live show elements and images

Z’orange Toon City Carnival Official Advertising

Combining a full spectrum of advertising channels including television ads, newspaper ads, magazine ads, internet ads, outdoor ads, DM leaflets, in-store displays, website, etc. to form an impactful and efficient publicity campaign fully exposing sponsor logo.

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Sponsor logo exposure

Z’orange Toon City Carnival Key Visual

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Z’orange Toon City Carnival Key Visual with Sponsorship Logo Placement

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Z’orange Toon City Carnival Press Conference

A large-scale press conference will be held in the premiere city. Nationwide media, sponsor representatives, Disney classic animation superstars and Disney China executives will all be invited to launch this event. This provides a good opportunity for the sponsor to start building cooperation with the Walt Disney Company.

Sponsor exposure and benefits:

• Event backdrop with sponsor’s logo• Event roll up banner with sponsor’s logo and image• Display of sponsor’s products at event• Title sponsor’s logo on MC’s microphone• Sponsor verbal mentions by MC• Arrange sponsor representative to make speech or present prize • Distribute media package including sponsor’s products or publicity materials• Press release mentions of sponsor and/or its products

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Example: Hua Mei Da Hotel sponsors Shanghai Shenhua Soccer Club

Z’orange Toon City Carnival Road Show

Prior to opening in each city, a Road Show “Meet and Greet” will be held in each city’s key retail area to create hype for the Carnival. Key local media sponsor representatives, Disney classic animation superstars and Disney China executives will all be invited to create a good joint cooperation opportunity.

• Road show backdrop with sponsor’s logo• Road show roll up banner with sponsor’s logo and image• Display of sponsor’s products at event• Title sponsor’s logo on MC’s microphone• Sponsor verbal mentions by MC• Arrange sponsor representative to make speech or present

prize • Distribute media package including sponsor’s products or

publicity materials• Press release mentions of sponsor or its products

Sponsor can combine this event with its own brand needs and create a unique experience for sponsor’s VIP customers, after acquiring approval from organizer.

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Example: Toy Story 3 Road show with Adidas, Wyeth, etc . as sponsors

Z’orange Toon City Carnival On-site Booth

During the Carnival, sponsor can set its own booth on-site within the “Sponsors' Area”, displaying products and conduct sampling, to fully display its brand image while introducing its services and products to consumers. All these combined with on-site consultation will leave a deep and positive impression on the consumers.

Sponsor can also collect consumers‘ data on-site, which will not only maintain existing customers but also lay positive foundation for new customers.

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Example: NIKE display at WTA consumer road show events

Example: consumer datacollection at event

Disney’s Media Resources fully support Z’orange Toon City Carnival

Disney On-linehttp://disney.com.cn is an interactive platform for Disney fans. We will make full use of these resources to publicize the event and include daily reporting online.

Disney TV Disney’s TV program “Dragon Club”, one of China’s most popular children’s TV program, will fully utilized as TV media. This daily program has been broadcasted on more than 40 channels across China for over 10 years.

Disney PublishingDisney’s Mickey Mouse, Winnie the Pooh and Disney Princess Magazines have the highest circulation amongst China’s children’s publications with population of over 600,000 readers. We will publicize the Carnival heavily via this platform and report progress synchronously.

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http://disney.com.cn/

By sponsoring Z’orange Toon City Carnival you receive far more than this …

• Efficient and fast way to promote your brand awareness

• Differentiate yourself from competitors

• Attract large group of consumers

• Diversify brand and promotional strategy

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Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

Financial: bank, credit card system, insurance company, etc.Financial: bank, credit card system, insurance company, etc.

Apparel: clothing, athletic shoes, accessories, etc.Apparel: clothing, athletic shoes, accessories, etc.

Telecommunications: mobile phone, DV, DC, MP3/MP4, computer company, mobile operator, etc.Telecommunications: mobile phone, DV, DC, MP3/MP4, computer company, mobile operator, etc.

Consumer goods: beverage, candies, chocolate, snacks, grain and oils, etc.Consumer goods: beverage, candies, chocolate, snacks, grain and oils, etc.

Catering and supermarkets: fast food, restaurant and convenience stores, etc.Catering and supermarkets: fast food, restaurant and convenience stores, etc.

Tourism: airline, tour company, cruise line, hotel, etc.Tourism: airline, tour company, cruise line, hotel, etc.

Website: portal website, social sites, search engine, instant messaging, etc.Website: portal website, social sites, search engine, instant messaging, etc.

Children products: children’s food (milk powder, milk, yogurt etc.), accessories, children’s toys, stationery, etc. Children products: children’s food (milk powder, milk, yogurt etc.), accessories, children’s toys, stationery, etc.

We are a team equipped with marketing expertise. We will strictly control the category and quantity of sponsors to ensure highest quality business cooperation.

Others: shopping mall, logistics, etc.Others: shopping mall, logistics, etc.

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Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

Benefits for Z’orange Toon City Carnival Official Sponsor

Specially authorized elements

Sponsor is permitted to use event logo and Disney characters in any event-related advertising and marketing campaigns. (Duration is from 3 months prior to the event start date until event end date)

Official posteronly

Official Announcement/ Advertisements

The organizer of Z’orange Toon City Carnival will announce to the public sponsor’s name and logo will appear on all event related publicity materials, including ads, backdrops, posters, DM leaflets, displays, booths, official website, etc.

MediumExposure

Press ConferenceAt organizer-held press conference, sponsor will be presented with license certificate and its representative will be invited to deliver a speech. Organizer will distribute press releases to key media after press conference including photo images.

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Road Show Sponsor participation in official event road show held by organizer N/A

VIP Treatment Sponsor’s VIP customers, staff and family members enjoy the premiere launch 100 pcs

Admission Ticket Sponsor will receive free admission tickets for promotion purpose 500 pcs

On-site Display Booth

Sponsor can set a booth on-site a within “Sponsors' Area” to display products and collect consumers’ data information

5m*5m

Theme Merchandise Sponsor can design and produce event-themed giveaway for consumer tie-in promotion, N/A

On-site Staff Costume Onsite staff shall wear uniform with sponsor’s logo N/A

Others To be discussed

2-3 2.0 million RMB (per city)

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Benefits for Z’orange Toon City Carnival Cooperation Partner


Sponsor is permitted to use event logo and Disney characters in any event-related advertising and marketing campaigns. (Duration is from 3 months prior to the event start date until event end date)

Official posteronly



SmallExposure


N/A

Road Show Sponsor participation in official event road show held by organizer N/A


Admission Ticket Sponsor will receive free admission tickets for promotion purpose 100 pcs



N/A

Theme Merchandise Sponsor can design and produce event-themed giveaway for consumer tie-in promotion, N/A



3-5 per category XXX RMB or value-in-kind of XXX RMB

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Benefits for Z’orange Toon City Carnival Venue Partner


Sponsor is permitted to use event logo and Disney characters in any event-related advertising and marketing campaigns. (Duration is from 3 months prior to the event start date until event end date) þ



LargeExposure


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Road Show Sponsor participation in official event road show held by organizerThree

Road shows


Admission Ticket Sponsor will receive free admission tickets for promotion purpose 5,000 pcs



10m*10m

Theme Merchandise Sponsor can design and produce event-themed giveaway for consumer tie-in promotion þ

Sales Revenue Share of income sales of admission tickets and tokens TBD

On-site Staff Costume Onsite staff shall wear uniform with sponsor’s logo þ


XXX RMB 41

Benefits for Z’orange Toon City Carnival Media Partner


Sponsor is permitted to use event logo and Disney characters in any event-related advertising and marketing campaigns. (Duration is from 3 months prior to the event start date until event end date) þ



þ


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Road Show Sponsor participation in official event road show held by organizer þ


Admission Ticket Sponsor will receive free admission tickets for promotion purpose 2,000 pcs



N/A

Theme Merchandise Sponsor can design and produce event-themed giveaway for consumer tie-in promotion N/A

Sales Revenue Share of income sales of admission tickets and tokens 20% commission



XXX RMB42

Event Brief

Event Philosophy



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Cooperation Model

Company Profile

Event Highlights

消费品

互联网

出版家庭娱乐

电视

电影乐园

现场演出

The Walt Disney Company possesses powerful brand influence and integration of industry resources in the China market. Disney is rated amongst the world’s top 100 brands and its core value includes: creativity, high quality, sharing, stories, optimism and respect. To the Chinese consumers, Disney is an influential and popular household name. In 2010, Disney acquired Marvel Entertainment, which enriched Disney’s cartoon character portfolio with other well-known characters such as Spiderman, Ironman etc.

When searching “Disney” on Baidu, over 65,700,000 relevant results can be found. What a huge influence!

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Disney is absolutely THE leader in China’s Children’s Market

Source: Merchantwise Brand Trends Research, Oct.2010

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Female MaleRank 10-14 Yrs 10-14 Yrs

1 Mickey Mouse (66) Pokemon (70)2 Snoopy (66) Pikachu (67)3 Hello Kitty (65) Dragon Ball Z (61)4 Winnie The Pooh (63) Mickey Mouse (53)5 Doraemon (62) Doraemon (52)6 Mashimaro (61) Digimon (52)7 Donald Duck (51) Harry Potter (49)8 Little Bobdog (49) Spiderman (47)9 Minnie Mouse (42) Donald Duck (43)10 Tweety (38) Winnie The Pooh (42)11 Snow White (38) Star Wars (41)12 Little Twin Stars (37) Mashimaro (40)13 Tigger (37) Simba (35)14 Piglet (36) Bugs Bunny (32)15 Daisy Duck (36) Ultraman / Tiga (32)

Brand PopularityFemale Male

Rank 5-9 Yrs 5-9 Yrs1 Pikachu (65) Pokemon (75)2 Chibi Maruko Chan (64) Pikachu (71)3 Mashimaro (63) Digimon (58)4 Winnie The Pooh (59) Mickey Mouse (55)5 Hello Kitty (59) Doraemon (54)6 Mickey Mouse (59) Winnie The Pooh (50)7 Snow White (56) Donald Duck (47)8 Doraemon (54) Dragon Ball Z (41)9 Snoopy (53) Harry Potter (41)10 Barbie (51) Snoopy (41)11 Donald Duck (47) Simba (39)12 Minnie Mouse (46) Power Rangers (38)13 Tweety (43) Mashimaro (35)14 Ariel/Little Mermaid(41) Dragon Club (35)15 Sleeping Beauty (40) Bugs Bunny (35)


Rank 0-4 Yrs 0-4 Yrs

1 Mickey Mouse (72) Mickey Mouse (73)2 Winnie The Pooh (60) Donald Duck (62)3 Chibi Maruko Chan (59) Pikachu (61)4 Hello Kitty (58) Winnie The Pooh (57)5 Donald Duck (58) Teletubbies (57)6 Pikachu (53) Doraemon (51)7 Teletubbies (51) Snoopy (49)8 Snoopy (47) Pokemon (45)9 Doraemon (43) Mashimaro (43)10 Snow White (43) Little Bobdog (38)11 Bugs Bunny (40) Digimon (37)12 Tweety (39) Simba (37)13 Minnie Mouse (37) Tigger (35)14 Bambi (32) Piglet (35)15 Simba (31) Buzz Lightyear (34)


Rank 10-14 Yrs 10-14 Yrs 1 Mickey Mouse (66) Pokemon (70)2 Snoopy (66) Pikachu (67)3 Hello Kitty (65) Dragon Ball Z (61)4 Winnie The Pooh (63) Mickey Mouse (53)5 Doraemon (62) Doraemon (52)6 Mashimaro (61) Digimon (52)7 Donald Duck (51) Harry Potter (49)8 Little Bobdog (49) Spiderman (47)9 Minnie Mouse (42) Donald Duck (43)10 Tweety (38) Winnie The Pooh (42)11 Snow White (38) Star Wars (41)12 Little Twin Stars (37) Mashimaro (40)13 Tigger (37) Simba (35)14 Piglet (36) Bugs Bunny (32)15 Daisy Duck (36) Ultraman / Tiga (32)


Rank 5-9 Yrs 5-9 Yrs1 Pikachu (65) Pokemon (75)2 Chibi Maruko Chan (64) Pikachu (71)3 Mashimaro (63) Digimon (58)4 Winnie The Pooh (59) Mickey Mouse (55)5 Hello Kitty (59) Doraemon (54)6 Mickey Mouse (59) Winnie The Pooh (50)7 Snow White (56) Donald Duck (47)8 Doraemon (54) Dragon Ball Z (41)9 Snoopy (53) Harry Potter (41)10 Barbie (51) Snoopy (41)11 Donald Duck (47) Simba (39)12 Minnie Mouse (46) Power Rangers (38)13 Tweety (43) Mashimaro (35)14 Ariel/Little Mermaid(41) Dragon Club (35)15 Sleeping Beauty (40) Bugs Bunny (35)


Rank 0-4 Yrs 0-4 Yrs

1 Mickey Mouse (72) Mickey Mouse (73)2 Winnie The Pooh (60) Donald Duck (62)3 Chibi Maruko Chan (59) Pikachu (61)4 Hello Kitty (58) Winnie The Pooh (57)5 Donald Duck (58) Teletubbies (57)6 Pikachu (53) Doraemon (51)7 Teletubbies (51) Snoopy (49)8 Snoopy (47) Pokemon (45)9 Doraemon (43) Mashimaro (43)10 Snow White (43) Little Bobdog (38)11 Bugs Bunny (40) Digimon (37)12 Tweety (39) Simba (37)13 Minnie Mouse (37) Tigger (35)14 Bambi (32) Piglet (35)15 Simba (31) Buzz Lightyear (34)

Brand Popularity

Familiar with the children’s industry, we possess rich experience in on-ground event planning and management

• Experienced professional management team servicing Disney for over 12 years

• Accomplished with on-ground events and rich experience in television and performance strategy & marketing

• Wide experience in front and back office operations, which can optimize venue equipments and operation systems

• Closely cooperate with Disney as a sole licensee, entrusted with full management and implementation authority for this event.

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Sponsorship – Person in charge A List Events International

Kinga Hutchinson Vanessa SunM: 15000 662 927 (Chinese Enquiries)+86 21 6248 1502 +86 21 6248 [email protected] [email protected]

Rubina Bulot+86 21 5248 [email protected]

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Hope to embark on this magical journey with you!

Thank you!

mailto:[email protected]



Documents

Disney Z’orange Toon City Carnival Cooperation Proposal Disney Z’orange Toon City Carnival Cooperation Proposal Version 04