Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company value-driven and results oriented? Have you fully integrated your Internet Marketing, PR, Web 2.0, Social Media - which includes Facebook, Linkedin, Twitter, blogging, blogTalkRadio, YouTube and Twitter into your companies media buying, advertising and promotions culture? PR & Social Media Marketing Case Study: The Golden Closet CHALLENGE: The Golden Closet has a richly developed, enviable and breathtaking niche of history within the entertainment memorabilia industry. TheGoldenCloset.com website is full of Hollywood style images with extensive content. The website “story” was underdeveloped and they realized to increase sales and marketshare they needed to reach a larger and more targeted audience. Like many businesses Social Media was something they “dabbled in” but witnessed few results, with extensive efforts and little direction. The Golden Closet found Social Media was not just the “tools” or “paintbrushes”, such as “twitter” or “a blog” but an integrated vision with a strategy, proper technology and a goal clearly defined to build or paint the desired picture and outcome. Using the tools with a cutting-edge strategy and business plan in-place always creates exponential results. Once the “green-light” was received, it was a challenge ready for results! STRATEGY: The primary premise was to insert, integrate and embed Social Media tools as the foundation for the primary content development. These tools now took the static web pages and created “living documents” that now allowed for the exchange of user- generated content. HOW: Social Media tools are virtual technology, when strategically applied and integrated into your PR and website these tools increase the visibility of your virtual presence. This means more visibility= more users = more customers/clients = more sales/ desired results. Your companies Social Media Strategy becomes your Internet “billboard”, or your Internet “commercial”, or your Internet “print ad”. RESULTS: In the first month after the website re-launch, there was a measurable 95% increase in sales and all but one featured item sold within the first week.

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Page 1: Discover. Design. Develop. Deploy. Deliver.5dspectrum.com/wp-content/uploads/2010/09/TheGoldenCloset-Social... · Discover. Design. Develop. Deploy. Deliver. Has your company blogged,

Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company

value-driven and results oriented? Have you fully integrated your Internet Marketing, PR,

Web 2.0, Social Media - which includes Facebook, Linkedin, Twitter, blogging,

blogTalkRadio, YouTube and Twitter into your companies media buying, advertising and

promotions culture?

PR & Social Media Marketing Case Study: The Golden Closet CHALLENGE:

The Golden Closet has a richly developed, enviable and breathtaking niche of history within the entertainment memorabilia industry. TheGoldenCloset.com website is full of Hollywood style images with extensive content. The website “story” was underdeveloped and they realized to increase sales and marketshare they needed to reach a larger and more targeted audience. Like many businesses Social Media was something they “dabbled in” but witnessed few results, with extensive efforts and little direction. The Golden Closet found Social Media was not just the “tools” or “paintbrushes”, such as “twitter” or “a blog” but an integrated vision with a strategy, proper technology and a goal clearly defined to build or paint the desired picture and outcome. Using the tools with a cutting-edge strategy and business plan in-place always creates exponential results. Once the “green-light” was received, it was a challenge ready for results!

STRATEGY:

The primary premise was to insert, integrate and embed Social Media tools as the foundation for the primary content development. These tools now took the static web pages and created “living documents” that now allowed for the exchange of user-generated content.

HOW:

Social Media tools are virtual technology, when strategically applied and integrated into your PR and website these tools increase the visibility of your virtual presence. This means more visibility= more users = more customers/clients = more sales/ desired results. Your companies Social Media Strategy becomes your Internet “billboard”, or your Internet “commercial”, or your Internet “print ad”.

RESULTS:

In the first month after the website re-launch, there was a measurable 95% increase in sales and all but one featured item sold within the first week.