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6/24/2013
1
John C. Lipman, MD, FACR, FSIR
Atlanta, Georgia
Disclosure Educational grant: Merit Medical, Boston Scientific
Urban Myths 1. Need bilateral embolization.
2. Contraindicated to treat large fibroids/large uterus.
3. UAE won’t work (contraindicated) in adenomyosis.
4. Need calibrated microsphere.
5. Menopause will occur if OAE.
6. Contraindicated to embolize pedunculated fibroids.
7. Patients must be observed overnight.
8. Procedural or post-procedural Abs required.
9. Sexual dysfxn will result from embolization proximal to cv branch.
10. Can’t embolize patients c pre-existing hydrosalpinx.
11. Foley catheter required.
12. Contraindicated to embolize intracavitary fibroids.
6/24/2013
2
Need Bilateral Embolization Based on early reports:
-Ravina et al Lancet 1995, 346: 671-2 uni emboclin failure based on post-op dye studies showing tumor supply from both UAs.
-Goodwin et al JVIR 1997, 8: 517-26 “one pt (the only woman who underwent uni embo) demonstrated no response to therapy.”
-Several case studies supported this but uni embo due to technical failure.
Need Bilateral Embolization McLucas et al Br J Rad 2002, 75: 122-6
-12 pts c uni embo
-Broke out anatomic uni embo from technical failures.
-4 pts c no UA on one side (3/4 responded, 4th lost)
-8 pts c technical failure: 5 of 8 had 2nd embo (4/5 responded, 5th lost).
Need Bilateral Embolization Bratby et al CVIR 2008, 31: 254-9.
-30 pts with elective uni embo vs 12 technical failure uni embo.
-86% clinical response @ 1yr in elective group
-58% for technical failure group
Spies et al JVIR 2011, 22(5): 716-22.
-28 elective uni embo vs. bilateral embo controls
-Similar clin results & degree of fibroid infarction
-Potential benefits: dec ut ischemiadec pain, dec potential ov risk, dec procedure timedec rad dose.
6/24/2013
4
UFE: Does size matter? Avoidance of UFE for large fibroids/large ut vol arose
from early case reports describing serious complications.
Vashisht A et al Lancet 1999, 354:307-8
Pelage et al Radiology 2000, 215: 428-31
-Reported ut fib diameter can be predisposing factor for rare but serious complications.
-Recommended UAE not be performed for fib >10cm.
Does size matter? con’t 1. Katsumori et al AJR 2003, 181: 1309-14 -47 pts c large fibroids from cohort of 152 pts
-X f/u 17 mos
-No increased risk based on size
2. Smeets et al CVIR 2010, 33:943-48 -71 consecutive pts, fib in 3 groups (>10cm and/or ut.vol >
700cm3)
-X age 42.5y, X f/u 2y
-Vast majority had substantial clinical sx improvement
-Rate of AE low, freq of additional treatments necessary no different than unselected pts
Does size matter ? con’t 3. Parthipun et al CVIR 2010, 33:955-59
-Prospective, single ctr, 121 pts, PVA & TAGM used
-Looked at complications
-3 tables: relationship of large fib size (>10cm), large ut. vol (>750cm3), and vials of embolic (>4) to complications.
6/24/2013
5
Parthipun et al Fibroid size >10cm <10cm
Complication 1 5 6
No complication 29 86 115
Total 30 91 121
Parthipun et al Fibroid vol >750cm3 <750cm3
Complication 2 4 6
No complication 50 65 115
Total 52 69 121
Parthipun et al Vol of embolic >4 vials <4 vials
Complication 1 4 5
No complication 50 24 74
Total 51 28 79
6/24/2013
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Does Size Matter con’t 4. Choi HJ et al JVIR 2013, 24:772-8.
-Retrospective, single ctr, 323 pts
-2 grps: 63 pts (longest axis > 10cm or vol > 700cm3 ) & 260 pts control group.
-No difference in:
-Vol. reduction of dominant fibroid
-%volume reduction of uterus
-Symptom satisfaction scores (@ 1 & 3mos)
-Complication rate
Adenomyosis Presence of endometrial islets in sub-
endometrium/myometrium (usu >2.5mm deep to junctional zone)
Present in up to 40% hysterectomy specimens
75% asymptomatic
Similar sxs to fibroids (pain, bleeding) also dyspareunia.
Adenomyosis Pelage et al Radiology 2005, 234: 98-53.
-18 pts: 6( 500-700 TAGM), 8 (5-7 & 7-9 TAGM), 4 (355-500 PVA), near stasis endpoint
-Short-term results encouraging, mid-term disappointing c only 55% show clin imp @ 2y.
Kim et al AJR 2007, 188: 176-81.
-66 pts, 54 c f/u >3yrs, other 12 lost to f/u.
-(22) 355-500, (21) 250-355 & 355-500, (11) 250-355, complete stasis.
-83% c clinical imp at long-term f/u.
6/24/2013
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Adenomyosis Smeets et al CVIR 2012, 35(4): 815-9.
-40 pts c 5 yr f/u (22 adeno & fibs, 18 adeno only)
-embo technique: complete stasis
-adeno only 500-700 microspheres
-adeno & fibs 500-700 & 700-900
-30 sx free, 3 sig sxs, 7 TAH
Adenomyosis Popovic et al JVIR 2012, 22(7): 901-9.
-Review studies pub 1999-2010
-511 women, 15 studies
Pure Adeno Adeno & Fibs
Short-term (X 9.4mos)
83% 93%
Long-term (X 40.6mos)
65% 82%
Conclusions A number of urban myths in UAE, science evolving.
Can embolize unilaterally when only 1 side supplies fibroid(s).
Unilateral UAE due to technical failure should be repeated.
Can embolize large fibroids & large fibroid burdens.
Can embolize adenomyosis with reasonable long-term success. Consider smaller particles, complete stasis.
6/24/2013
1
UFE & Fertility:
A Comprehensive Review
Gary Siskin, MD
Professor and Chairman
Department of Radiology
Albany Medical Center
Albany, New York
Fertility Preservation & UFE
The Situation
There are consequences to the growing acceptance of
UFE as a treatment option for patients with symptomatic
fibroids.
A growing number of younger patients are asking
questions about UFE and the potential for future child-
bearing.
The answers to these questions can be found in the
available data.
Fertility Preservation & UFE
The Data
The Good
Patients can become pregnant after UFE (58.6% cumulative
pregnancy rate).
Author Year N Pregnancies
Mara 2008 58 17
Pisco 2011 74 44
Mara 2012 100 42
Holub 2008 112 28
Pron 2005 555 24
Firouznia 2009 102 15
Author Year N Pregnancies
Kim 2008 87 12
Walker 2008 1200 56
Kim 2005 94 6
Pinto Pabon 2008 100 11
Dutton 2007 649 37
McLucas 2001 400 17
Mohan PP, et al. J Vasc Interv Radiol 2013; In Press
6/24/2013
2
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Premature amenorrhea will also have significant effects on fertility.
6/24/2013
3
Age at UFE N Rate of Permanent Amenorrhea (3 yrs)
Rate of Permanent Amenorrhea (6 yrs)
<40 39 0% 0%
40-44 98 1.4% 11.2%
>44 74 19.7% 40.4%
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Premature amenorrhea will also have significant effects on fertility.
Katsumori, et al. Int J Gynaecol Obstet 2008
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Premature amenorrhea will also have significant effects on fertility.
15% of women over age 45 have significant elevation in FSH levels after
UFE.
Spies JB, et al. J Vasc Interv Radiol 2001; 12:437-
442
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Premature amenorrhea will also have significant effects on fertility.
15% of women over age 45 have significant elevation in FSH levels after
UFE.
FSH level increase after both UFE and hysterectomy; anti-mullerian hormone (AMH) levels decrease after UFE more than expected due to
age.
Hehenkamp WJ, et al. Hum Reprod 2007; 22:1996-
2005.
6/24/2013
4
Fertility Preservation & UFE
The Data
The Bad
UFE has potential complications that may affect fertility.
Any complication that can result in a hysterectomy will obviously
have significant fertility implications (e.g., infection, infarction, etc.)
Premature amenorrhea will also have significant effects on fertility.
Hysteroscopic abnormalities have been found after UFE that may
significantly impair fertility.
Yellowish coloration of the endometrium (28%)
Intrauterine or cervical adhesions (14%)
Communication between the fibroid and the endometrial cavity (10%)
Mara M, et al. J Obstet Gynecol Res 2007; 33:316-
324
Fertility Preservation & UFE
The Data
The Ugly
Problems have been reported in pregnancies after UFE.
Pregnancies following UFE have higher rates of preterm delivery
and malpresentation when compared to pregnancies after
laparoscopic myomectomy.
Goldberg J, et al. Curr Opin Obstet Gynecol 2006;
18:402-406
Fertility Preservation & UFE
The Data
The Ugly
Problems have been reported in pregnancies after UFE.
Review of 12 studies evaluating a total of 312 pregnancies in 242
patients.
Miscarriage: 13-60%
Preterm Delivery: 0-18%
Placental Abnormalities: 0-13%
Live Births: 40-100%
Mohan PP, et al. J Vasc Interv Radiol 2013; In Press
6/24/2013
5
Fertility Preservation & UFE
The Explanation
Confounding Factors
Advanced Age
The probability of achieving pregnancy in one menstrual cycle
begins to decline in the early 30s and has a much more rapid
decline after the mid 30s.
Faddy MJ, et al. Hum Reprod 1002; 7:1342-1346
Fertility Preservation & UFE
The Explanation
Confounding Factors
Advanced Age
The probability of achieving pregnancy in one menstrual cycle
begins to decline in the early 30s and has a much more rapid
decline after the mid 30s.
The preterm delivery and spontaneous abortion rates increase with
age.
Astolfi P, et al. Hum Reprod 1999; 14:2891-2894
Fertility Preservation & UFE
The Explanation
Confounding Factors
Fibroids
Women with fibroids are less likely to become pregnant compared
with controls; fibroids are present in 5-10% of infertile patients and
may be the sole cause of infertility in 1-2.4%.
Guo XC, et a. Obstet Gynecol Clin N Am 2012; 39:521-
533
6/24/2013
6
Fertility Preservation & UFE
The Explanation
Confounding Factors
Fibroids
Women with fibroids are less likely to become pregnant compared
with controls; fibroids are present in 5-10% of infertile patients and
may be the sole cause of infertility in 1-2.4%.
The risk of infertility is greater in patients with submucosal or
intramural fibroids that distort the endometrial cavity.
Pritts EA, et al. Fertil Steril 2009; 91:1215-1223
Fertility Preservation & UFE
The Explanation
Confounding Factors
Fibroids
Women with fibroids are less likely to become pregnant compared
with controls; fibroids are present in 5-10% of infertile patients and
may be the sole cause of infertility in 1-2.4%.
The risk of infertility is greater in patients with submucosal or
intramural fibroids that distort the endometrial cavity.
Women with fibroids have an increased risk of spontaneous
abortion; 20.4% for intramural tumors and 46.7% for submucosal
tumors.
Klatsky PC, et al. Am J Obstet Gynecol 2008; 198:357-
366
Fertility Preservation & UFE
The Explanation
Confounding Factors
Fibroids
Guo XC, et a. Obstet Gynecol Clin N Am 2012; 39:521-
533
6/24/2013
7
Fertility Preservation & UFE
The Explanation
What does this mean?
We cannot be certain if the pregnancy-related complications
seen after UFE are caused by the procedure OR are an
expected risk in any fibroid patient in this age group.
Fertility Preservation & UFE
The Explanation
What does this mean?
We cannot be certain if the pregnancy-related complications
seen after UFE are caused by the procedure OR are an
expected risk in any fibroid patient in this age group.
There is a cumulative miscarriage rate of 28% after UFE, but this is
similar to the rates in patients with untreated fibroids.
There is a cumulative preterm delivery rate of 7.3% after UFE, but
this is similar to that seen in the general population.
There is a cumulative pregnancy rate of 58.6% after UFE, but this is
similar to the age-adjusted pregnancy rates in the general
population.
Mohan PP, et al. J Vasc Interv Radiol 2013; In Press
Fertility Preservation & UFE
The Explanation
What does this mean?
We can’t ignore the reported complications seen in association
with post-UFE pregnancies BUT a definitive link between these
complications and UFE has not yet been established.
6/24/2013
8
Fertility Preservation & UFE
The Recommendations
Patients need to know the following
Many successful pregnancies have been reported after UFE
and the vast majority of these pregnancies are carried to term.
Fertility Preservation & UFE
The Recommendations
Patients need to know the following
Some of the known complications of UFE (e.g., premature
amenorrhea, infection, etc.) can impair future fertility.
Issues with pregnancy have been reported after UFE, but the
frequency may not be any different than that seen in similarly
aged women with fibroids who are not treated with UFE.
Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
6/24/2013
9
Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
Pregnancy rates of 50-60% have been reported after
laparoscopic and open myomectomy.
Myomectomy for intramural fibroids is beneficial for infertile
patients.
Myomectomy for submucosal fibroids is associated with higher
pregnancy rates than doing nothing.
Guo XC, et a. Obstet Gynecol Clin N Am 2012; 39:521-
533
Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
There is no similar data reporting that UFE can help improve the
chances of a successful pregnancy in women with fibroids.
Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
There is only one prospective randomized trial comparing
fertility outcomes in UFE and myomectomy.
121 patients with an intramural fibroid >4 cm in diameter were
evaluated (58 UFE patients and 63 myomectomy patients); 118
patients had at least 1 year follow-up (mean follow up of 24.9
months).
66 patients tried to conceive (40 after myomectomy and 26 after
UFE).
There were 50 pregnancies in 45 patients (33 after myomectomy
and 17 after UFE).
Mara M, et al. Cardiovasc Interven Radiol 2008; 31:73
6/24/2013
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Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
Mara M, et al. Cardiovasc Interven Radiol 2008; 31:73
Fertility Preservation & UFE
The Recommendations
Myomectomy should probably be the first procedure
considered in a patient with fibroids and a desire for future
fertility.
Myomectomy has superior reproductive outcomes compared to
UFE in the first 2 years after treatment.
Mara M, et al. Cardiovasc Interven Radiol 2008; 31:73
Fertility Preservation & UFE
The Recommendations
UFE can be considered for a patient who is not a
candidate for myomectomy or does not wish to undergo
that procedure.
Large number or large size of fibroids
History of previous surgery
Comorbidities which increase operative risk
6/24/2013
11
Fertility Preservation & UFE
Conclusions
Patients with symptomatic fibroids who require treatment
and desire future fertility should consider myomectomy
before UFE.
UFE is a potential treatment option for these patients if
they are not candidates for myomectomy or do not wish to
undergo that procedure.
The most important thing that we can do for these
patients is to make sure that they are informed about the
risks and benefits of all of their options.
6/24/2013
1
UFE complications and their
management
Richard Shlansky-Goldberg MD Associate Professor of Radiology, Surgery and
Obstetrics/Gynecology
Complications from UFE, management:
PES/Infection*
Fibroid expulsion*
Angiographic*
Hysterectomy
Ovarian failure
Skin ulceration
Vaginal ulceration
Ureteral stricture
Sarcoma
Adhesions
Pyosalpinx
PE
Death
early… days to weeks
late…weeks to months
standard stuff
Post UAE with fever week 1-2
• > 100.5 oF – 102 oF with +/-pain > *4 days post UAE
– Consider antibiotics- amoxycillin/clavulanic acid 850
mg bid or levofloxacin 500 mg qd and metronidazole
500 mg bid
• > 102 oF + constitution symptoms
– Seen in IR clinic or ED
– MRI
– UA, CBC, Gyn
• Consider admission for IV antibiotics: Cefoxitin, 2 g
intravenously every 6 hours, or cefotetan, 2 g every 12
hours, plus doxycycline, 100 mg intravenously or orally
every 12 hours.
• Read more: Pelvic Inflammatory Disease (PID;
Salpingitis, Endometritis) -Gynecology articles -
http://www.health.am/gyneco/more/pelvic_inflam
matory_disease_pid_salpingitis_endometritis/#ix
zz2C9CWb4e6
*Walker and Pelage BJOG 2002; 109:1262
6/24/2013
2
Post embolization late fever
• Endometritis
• Pyometra
• Myometritis
• TOA
• UTI
• Post- embo syndrome
Pre UFE Post UFE day 12
with fever 102oF
IV antibiotics
Post-embo pain and fever
Pre embo 5 days post embo with pain & 104o F
Serosal surface
Endometrial surface
AJR 2005 184:555
Partial infarction
Pre UAE Post 2 weeks
Complaints of malaise and low grade fever
6/24/2013
3
Partial infarction
Patient was stable, with intermittent fevers and malaise
3 weeks post, normal wbc, decided to have hysterectomy
Fibroid expulsion
• Submucosal/ transmural fibroids
• Asymptomatic to cramps ± low grade fever
– Bulk versus sloughing
– Weeks to years post UAE in 5% of pts
• Infection from bacterial reflux through the cervix
Endometrium
Myometrium
submucosal/
transmural fibroid
sloughing
bulk expulsion
Afebrile Febrile
6/24/2013
4
HUP expulsion study
• 37/759 patients: 12 nulliparous; 25 parous
• Time to expulsion: ~ 3 months
• Average fibroid size ~ 8.3 cm. (1.6 -15 cm)
• 35 had clinical symptoms
– 4 sloughing fibroids complaining primarily of a
discharge
– 31 had bulk expulsion with cramps +/- fever
JVIR 2011; 22:1586
Outcomes
• 20 @ home or office (54%), 10
transvaginal myos, 3 hysteroscopies
• 4 emergent hysterectomies (infection)
–All bulk expellers
–3 nulliparous (3/12),1 parous(1/25)
–25% vs 4% p= 0.09 Fisher’s exact
• 2 late hysterectomies due to
discharge/sloughing (elective)- 1.3, 2 yrs
6/24/2013
5
Frequency of expulsion/months
after UAE
JVIR 2011; 22:1586
Expulsion: Bulk
Endometrium
Myometrium
Cause of expulsion: Infection with endometrial contact due to
reflux of bacteria thru cervix
submucosal/
transmural
fibroid
Bulk expulsion
Pre UAE 2 months post
6/24/2013
6
Fibroid expulsion
Post-TVM
Bulk expulsion over several weeks managed with antibiotics
Saggital MR post gad, initial 6 weeks
Multiparous women with persistent 102 fever on antibiotics
Sag T2 Pre Post with fever and *pus
*
6/24/2013
7
Expulsion: Sloughing
Endometrium
Myometrium
cause of expulsion: Infection with endometrial contact due to
reflux of bacteria thru cervix
submucosal/
transmural
fibroid
Sloughing expulsion
sag T2 pre-UAE 6 months post-UAE
3 months post-UAE 15 months post-UAE
How sick is the patient?
How concerned/conservative is
the your surgeon?
How resolved/prepared is the
patient?
Hysterectomy risk ~1%
(recommend/urge surgery)
6/24/2013
8
UAE complications: Conclusions
• Infections and expulsion are the most
likely complications that need to be
managed by IR.
• Expulsion is relatively infrequent with a
range of symptoms.
• Generally expulsion is well tolerated but
may need other procedures.
• Parous patients with expulsion seem to
do better than nulliparous patients.
1
UFE Practice Building: A Fifteen Year Experience
Northwestern IR UFE History
Began UFE practice in 1996
Slow growth of UFE volume 1996-1999
25-40 annually
Principally based on Northwestern gyne referrals
Many talks given to hospital and local gynecologists
Northwestern IR UFE History
Many internal discussions about how to achieve UFE growth:
Patient-centric vs.
Gynecologist-centric (Spies)
NMH Ad campaign….
2
NMH Ad campaign
Volume of patient calls quadrupled
UFE volume doubled year-over year
Answered “the question” for our practice definitively
Does Ford Refer Customers to General Motors?
3
Targeted marketing for Uterine Fibroid Patients
Targeted marketing for Uterine Fibroid Patients
Target market: African-American women age 35-45
Local weekly magazine—8 weeks worth of ads
Tracked outcome
Targeted UFE marketing: Results
90 calls
35 clinic visits 17 UFEs—27% increase in volume over three
months
Cost: $8000
Professional revenue (includes MR): $58,000
Rate of return: 625%
Conclusion: Patient-oriented advertising has an immediate positive effect on a UFE practice
4
Phase 2—Radio advertising
Radio ad targeted at A-A women using a local station whose principal demographic is Black women
5 days/ week for 12 weeks (2-3 spots/day)—Cost $40,000
Phase 2—Radio advertising Results
361 calls resulting in:
58 evaluative pelvic MRIs
53 clinic visits with E&M billing
32 UFE procedures
32 follow-up MRIs
11 new patient referrals to gyne
Conclusion
UFE is an ideal model for patient-targeted marketing of new medical procedures Most patients know their diagnosis
Common disease
UFE readily managed by IRs
Very positive for IR and DR IO and UFE practice docs now in top 10 of
referring MDs for imaging studies
5
Northwestern UFE Program
2 MDs
3 full-time staff
1 APN
1 secretarial staff
1 medical assistant
Currently performing 350 UFEs per year
65% are self-referred
The Impact of Direct Consumer Marketing on a Uterine Fibroid Embolization(UFE) Program
Chrisman HB, Omary RO,Nemcek A, et al
Northwestern University Medical School
Background
IR: Historic reliance on referrals from “competitors”.
Recognition that gynecology referrals at NMH were decreasing
Belief that a strategy based on
“competitor” referrals is flawed
6
Purpose
Test hypothesis that direct consumer marketing minimizes need for gynecologist’s referrals
Materials and Methods
Prospective UFE database (1998) including origin of referral
Strategy A (1998-2000) : Educating Gynecologists
Strategy B (2001-present): Direct Consumer Marketing
Chi-Square test
Results
Gynecology referrals
1998---20/24(83%)
2001---14/160(9%)
Self Referral (Media/Family)
1998---4/24(17%)
2001---142/160(89%)
Chi-Square test p<0.001
7
Results
Gynecology referrals decreased numerically and as an overall percentage
Self-referral increased numerically and as an overall percentage
Percentage referrals from Gynecology
0
10
20
30
40
50
60
70
80
90
1 2 3 4
Year
perc
en
t
Series1
NMH ANNUAL UFE VOLUMES
0
20
40
60
80
100
120
140
160
180
1 2 3 4
year
tota
l
Series1
Linear (Series1)
8
Conclusions
Direct consumer marketing is a successful alternative strategy
Sole reliance on gynecological referrals may not allow for a successful, sustainable UFE program
Fibroids: “To Compete or not to compete…”
Questions
How many IRs get the majority of referrals from gynecology?
Do you ask the patient if UFE was given as an option?
How many IRs get majority of referrals from primary care or other specialties?
How many IRs have shared clinic? Shared marketing? Shared economics?
9
Northwestern UFE Program
Established in 1996 Two dedicated IRs, full-time nurse, medical
assistant, administrative assistant Annual volume ranges between 280-320 UFEs Program volume and growth related to direct
consumer marketing Good relationship with gynecology, but limited
referral Top referring gynecologist works at free
women’s clinic
What they really think about IR
What do we mean by Competition
Limited resources, survival of species (Darwin) Market Share and Profitability (economics) In health care, the role of competition is good in a broad sense to help control cost, but in specific disease states not good for the patient Patients have limited ability to understand product and limited ability to “try” product Unfortunately many physicians are still driven by their own compensation and patients left vulnerable I believe that many gynecologists are unwilling to consider UFE as a true option for their patients
10
Competition
All successful UFE programs are competing
Attempts to initiate UFE program without effective “competitive” model is doomed to fail.
Successful competitive model leads to successful collaboration
e.g. NW Vein center
Collaborate with Competitors
Shared marketing
Promote women's health care and fibroid therapy
Cross-promotion
Acknowledge options
Shared expertise
Referrals
Expense sharing
Clinic space, staff
Integrated Service Model
Shared economics!
The simplest model--a true integrated service model will allow for the removal of any economic incentives and align economics