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© Social Media Business Boosters
1
DISCLAIMER AND TERMS OF USE AGREEMENT
NOTICE OF LIABILITY
COPYRIGHT INFORMATION
© Social Media Business Boosters
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CONTENTS
Introduction ............................................................................................................................................ 4
About Social Media Business Boosters .............................................................................................. 4
Should Your Business Use Facebook Ads? ........................................................................................... 6
What Are Your Goals? ........................................................................................................................... 7
Who is Your Audience? ......................................................................................................................... 8
How to Find Your Audience ................................................................................................................. 10
Before You Start: Business Questionnaire ........................................................................................... 13
Action PLAN ........................................................................................................................................ 17
1. Destination ................................................................................................................................... 17
2. Placement .................................................................................................................................... 18
3. Images ......................................................................................................................................... 18
4. Headlines ..................................................................................................................................... 20
5. Ad Copy ....................................................................................................................................... 20
6. Budget & Bidding.......................................................................................................................... 21
7. Audience ...................................................................................................................................... 22
Create Your Advertising account ......................................................................................................... 23
What is the Power Editor? ................................................................................................................... 23
How to Create Your First Campaign .................................................................................................... 24
1. Creative & Placements ................................................................................................................. 27
2. Audience ..................................................................................................................................... 28
3. Campaign Details ........................................................................................................................ 30
4. Bidding & Pricing .......................................................................................................................... 30
5. Page Post Engagement Ads ........................................................................................................ 31
6. Clicks To Website ......................................................................................................................... 32
7. Website Conversions ................................................................................................................... 33
8. App Installs................................................................................................................................... 34
9. Event Responses ......................................................................................................................... 34
10. Offer Claims ............................................................................................................................... 35
BONUS CHAPTER Custom Audiences ............................................................................................... 36
Steps to Create a Facebook Custom Audience ................................................................................ 37
MailChimp Custom Audiences ......................................................................................................... 40
Mobile App Custom Audiences ........................................................................................................ 40
© Social Media Business Boosters
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Website Custom Audiences ............................................................................................................. 40
Steps to create a Website Custom Audience ................................................................................... 42
Using Your Custom Audience .......................................................................................................... 43
FINALLY .............................................................................................................................................. 44
Facebook Advertising Tips ................................................................................................................... 45
Conclusion ........................................................................................................................................... 47
Frequently asked questions ................................................................................................................. 47
© Social Media Business Boosters
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INTRODUCTION
About Social Media Business Boosters
© Social Media Business Boosters
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SOCIAL ADVERTISING IS THE FUTURE!
© Social Media Business Boosters
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SHOULD YOUR BUSINESS USE FACEBOOK ADS?
© Social Media Business Boosters
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WHAT ARE YOUR GOALS?
© Social Media Business Boosters
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WHO IS YOUR AUDIENCE?
© Social Media Business Boosters
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© Social Media Business Boosters
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HOW TO FIND YOUR AUDIENCE
© Social Media Business Boosters
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© Social Media Business Boosters
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BEFORE YOU START: BUSINESS QUESTIONNAIRE
© Social Media Business Boosters
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© Social Media Business Boosters
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© Social Media Business Boosters
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© Social Media Business Boosters
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2. Placement
3. Images
© Social Media Business Boosters
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© Social Media Business Boosters
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4. Headlines
5. Ad Copy
© Social Media Business Boosters
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6. Budget & Bidding
© Social Media Business Boosters
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7. Audience
© Social Media Business Boosters
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CREATE YOUR ADVERTISING ACCOUNT
WHAT IS THE POWER EDITOR?
© Social Media Business Boosters
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HOW TO CREATE YOUR FIRST CAMPAIGN
© Social Media Business Boosters
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© Social Media Business Boosters
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© Social Media Business Boosters
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1. Creative & Placements
© Social Media Business Boosters
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2. Audience
© Social Media Business Boosters
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© Social Media Business Boosters
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3. Campaign Details
4. Bidding & Pricing
© Social Media Business Boosters
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5. Page Post Engagement Ads
© Social Media Business Boosters
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6. Clicks To Website
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7. Website Conversions
© Social Media Business Boosters
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8. App Installs
9. Event Responses
© Social Media Business Boosters
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10. Offer Claims
© Social Media Business Boosters
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BONUS CHAPTER CUSTOM AUDIENCES
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Steps to Create a Facebook Custom Audience
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© Social Media Business Boosters
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© Social Media Business Boosters
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MailChimp Custom Audiences
Mobile App Custom Audiences
Website Custom Audiences
© Social Media Business Boosters
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Steps to create a Website Custom Audience
3.
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Using Your Custom Audience
© Social Media Business Boosters
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FINALLY
© Social Media Business Boosters
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FACEBOOK ADVERTISING TIPS
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© Social Media Business Boosters
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CONCLUSION
FREQUENTLY ASKED QUESTIONS
Can I get access to a Facebook accounts manager to get help with my ads?
New Facebook advertisers can apply for the Start to Success program, but only if you are able to
allocate a minimum of $50 per day to get the maximum value out of the program. Apply here.
I am a business owner and want to use Facebook Advertising but don’t have the time
and it sounds a bit complicated. Can you manage my campaigns?
Absolutely. Contact us with an outline of what you want and a brief overview of
your business and we will put you in touch with a Social Media Business Booster
in your area.
