Dirty Money

1OUGD303Brief:

Re-design and develop album artwork for the band Dirty Money. Taking their existing record, tracks and lyrics into a fully functional illustrative driven range. Digital media needs to be considered throughout, utilising this with the main peice of artwork will allow the project to flow consistently.

Album artwork, promotional material with a focus on illustration as the platform for the project.

Product Finalised multi-functional artwork that can be placed across numerous products. The design has been based around the context of hardcore music, focusing the aesthetic consisently throughout. Black and white allows a stronger visual impact and also reduces the cost of production. This will effectively relate to DIY production that relates directly the culture of hardcore music. 2

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Digital illustration focussing on hardcore culture, utilising imagery depicted by the bands lyrical content.

Product Range Functioning product range consisting of promotional material, vinyl and CD albums. A visual consistency has been considere throughout the range, utilising black, white & red as the colour scheme. Old english text is the chosen typeface as its strong black letter style relates alongside the artwork and within the context. 3

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Full range of promotional material, including tour posters, 7” vinyl, CD and tickets.

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Using digital media and traditional methods of distribution to allow the listeners reach increase.

Physical and digital media based products containing the album artwork, colour scheme and typefaces to create an overall consistent aesthetic. Expanding on promotion is essential as the product itself needs to be distributed through the means of design. Design for screen is an extension of the printed project allowing a relation from digital to print.