Directors’ Reports for the Annual General Meeting...Page 2 of 32 2.01-2.04 Executive Committee (Paul Cheevers, Stephanie Veltmann, Tom Birchall & Meredith Jordan) Posting Date: 08

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Directors’ Reports

Posting Date: 15 Nov 17 #2017-11-29

Directors’ Reports for the Annual General Meeting

Wednesday, November 29th, 2017

Circulated:

TRF Birchall

Date:

15 Nov 17

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2.01-2.04 Executive Committee (Paul Cheevers, Stephanie Veltmann,

Tom Birchall & Meredith Jordan)

Posting Date: 08 Nov 17 Director’s ANNUAL Report #2017-11-29

1. The Executive Committee will directly support its Directors and Alumni Relations in the achievement of our common goals; and create, as an advocate, an awareness of the work being done and its importance to the broader Ryerson community. a. Determine viability and co-ordinate a community outreach plan for faculty and alumni b. Actively support each assigned Director in achieving their individual goals within the broader context of

the Common Goals c. Conduct exit interviews with all retired and retiring Directors including those recently retired to improve

the experience and effectiveness of our volunteer Board

Date Action(s) taken to accomplish goal

08 Mar 17 S: Working with Nominations Committee Co-Chair, J. Zahab, formulated and solicited feedback from T. Birchall on committee Terms of Reference.

13 Mar 17 S: Conference call with board members J. Zahab and K. Krasnowski to discuss the RUAA promotional video outline and action plan. Accepted interview request and notified executive of planned shoot dates.

17 Mar 17 M: Met with Rodney to discuss goals, audience and potential content for proposed Alumni Handbook

22 Mar 17 M: Google “How to” document is being worked on with Florence to trial for April meeting (on March agenda)

29 Mar 17 S: Took part in video interview for Ryerson Volunteer Week video by K. Krasnowski

Ongoing P: Ongoing discussions as a mentor with various BOD members to enhance their individual portfolio development

Various M: Reached out to various board partners on behalf of directors to remove barriers facing directors in their work.

10-11 Apr 17

P: Conducted 2 exit interviews with recently retired directors

Apr 17 T: reviewed position descriptions and Terms of Reference for Nominations Committee

28 Apr 17 M&S: Met with Julie has first meeting of the nominations committee

01 May 17 M: Pre-approved RUAA Directors not yet part of the LinkedIn group

02 May 17 M: Connected RUAA Directors with the Alumni Engagement Officers or Dir of Development in each faculty

08 May 17 P and S: Provided feedback on RUAA video to J. Zahab

Various Ongoing discussions and communication with RUAA directors, Ryerson AR staff and potential future Alumni volunteers

31 May 17 M: Reached out to Liaison appointees requesting confirmation of their participation for 2018

30 May 17 S: Notified Kwesi of interest in taking part in the ad hoc committee for the #MemoRYEs social media project

01 Jun 17 M: Provided logistical info Director required to get social media contest off the ground.

22 Jun 17 S: Feedback shared with #MemoRYEs ad hoc committee surrounding questions asked by the Alumni Relations office, and campaign outreach tactics

28 Jun 17 T & M: Met with John Turtle to review RUAA Senate Liaison role and discuss other ways for role provide value to Senate.

12 Sep 17 M & S: Met, reviewed and discussed candidates for RUAA director openings in preparation for presentation of slate at Sept. 27 meeting

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12 Sep 17 T Working with Nominations Committee to provide guidance and interpretations of the by-laws to assist them in their deliberations.

2. Over the course of our mandate, we would like to engage in the following specific activities to enhance the visibility of the RUAA to the Ryerson Community a. Continue to research the potential benefits and importance of a uniquely designed "Alumni House" and

engage senior leadership to determine whether this is viable or not b. Further develop the relationships between active Ryerson organizations at all levels c. Increase the profile of the RUAA through a more aggressive presence at Ryerson Events, including our

own AGM, and through regular meetings with senior administrators d. Continue to develop long term RUAA projects and initiatives


16 Mar 17 S: Participated in the first meeting for the Athletics Advisory Council (AAC); discussed roles & responsibilities; was introduced as Women’s Hockey Alumni and Vice President of the RUAA.

16 Mar 17 S: Met Jean-Paul Boudreau, Special Advisor and Executive Lead for Social Innovation and fellow AAC member. Discussed the upcoming Excellence in Athletics Breakfast (PDF attached) - he requested that I share this event at our next board meeting.

22 Mar 17 P: started the process for an informal gathering of former Student Union Presidents

Ongoing P&S: We continue to introduce and develop linkages for Alumni and community influencers to the University

29 Mar 17 P: Presentation of the Ryerson University Alumni Association Award at the Student Experience Awards. Recognizing a student who has a commitment to furthering and enhancing Ryerson's relationship with the external community. Awarded to Siddharth Srinivas, TRSM 2017.

29 Mar 17 S: Delivered Alumni address at the Ryerson Rams President’s Reception for graduation student-athletes.

29 Mar 17 M: Solicited RUAA board feedback through poll on potential Alumni Weekend session

Ongoing M: Exploring how best to facilitate RUAA interaction with Alumni Engagement Officers (AEOs).

06 Apr 17 M: Confirmed participation of RUAA (Executive & Dir. Nominations & Awards) at G. Raymond Chang Volunteer Awards on June 20.

01 Jun 17 M: Provided logistical info director required to get social media contest off the ground.

30 May 17 P: Meeting with BOG RUAA Liaison Rhiannon Trail to discuss RUAA update at June 29th BOG Meeting

13 Jun 17 P: Meeting with Development Officer re potential new FCAD initiative for 4 RUAA directors

29 Jun 17 P: Paul and Julie met with Development Officer re potential future FCAD initiative.

29 Jun 17 P: Paul attended Ryerson Board of Governors (“BOG”). BOG positive recognition and ovation to the RUAA for our work and 100% contribution to the Ryerson Annual Fund

29 Aug 17 P & S: met with Rivi Frankle, AVP Development and Ian Mishkel, new VP University Advancement.

03 Oct 17 P: Discussions with University Advancement re potential donors

03-05 Oct 17

P: Assisting Dean Hughes on the Fall Appeal letter, signed by RUAA President

Attended the following events or functions in my capacity as a Director of the RUAA. (Note: Some events or functions outlined below may also be included under some of this Director’s individual goals.)

Date Function or Event attended

17 Mar 17 Attended U Sports National Championship Women's Volleyball game at Mattamy Athletic Centre. 31 Mar 17 Attended Ryerson Multi-faith Friday Night Dinner

29 Mar 17 Student Experience Awards

29 Mar 17 Ryerson Rams President’s Reception for Graduating Student-Athletes

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20 Jun 17 Excellence in Athletics Breakfast

20 Jun 17 G. Raymond Chang Outstanding Volunteer Awards

various June Ryerson Convocation Alumni Address

29 Sep 17 Lunch with Ryerson senior administration and honored Ryerson guests

13 Oct 17 RUAA executive lunch

14 Oct 17 Alumni Weekend - multiple activities and events including the Ryerson Dinner

Year End Comments: 2017 has been a year of transition as we move from a fully centralized Alumni experience to a more decentralized approach with some Alumni Officers being directly attached to faculties and schools. Additionally, and for the first time, we established 3 common goals for the Board with the expectation that each Director handling a specific portfolio would try and integrate the overarching goals into their portfolios. As was expected we met with some resistance but it was clearly a direction we needed to take. The other major accomplishment of the Board was moving from an individual report based system to a shared, integrated system using Google Docs as the foundation. This transition went better than expected and leaves us well positioned moving forward. We continued to enjoy excellent relations with both the Senior Leadership team at Ryerson as well as Alumni Relations. With the new Vice President, University Advancement being appointed, we are looking forward to a strengthened Alumni offering that will enhance the goals of the University and its fund-raising efforts. While Paul will be leaving the team, having served his term, Maurizio Rogato will be assuming the duties of Vice President as Stephanie takes on the President’s role. We are already planning the initiatives for 2018. Of course, our successes for the year could not have been possible without the support and dedication of the volunteers who serve as Directors and help with vital committee work. Thank you. We also recognize the outstanding support from the Alumni Relations team whose passion and dedication are second to none.

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2.05 Director, Academic Associations (Maurizio Rogato)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. To host the annual President’s Council for Academic Associations b. To identify and bring forward 3 recommendations for the “Volunteer Spotlight” c. To check in with Academic Associations twice a year for feedback on their progress, challenges and

accomplishments Date Action(s) taken to accomplish goal

22 Mar 17 Recommended a candidate for Volunteer Spotlight section of the June Alumni Magazine

13 Apr 17 President’s Council on HOLD until the Fall 2017

12 Jun 17 2 Recommendations for the alumni Volunteer Spotlight were forwarded to Alumni Relations

23 Aug 17 1 Recommendation for Alumni Volunteer Spotlight accepted by Marketing and Communications

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Attend 4 or more Academic Association Events to bring greetings, network, and increase awareness of

the RUAA b. To seek out, encourage and assist the formation of new Academic Associations by;

- reaching out to new groups and offering advice on past experiences, - directing groups to the Alumni Handbook on the Ryerson website and - mentoring new associations to ensure their continued sustainability

c. To liaise with the various academic departments or faculties where Academic Associations have not been formed, for the purpose of informing current students of the opportunity to engage in Alumni activities including the formation of an Association


17 Mar 17 Scheduled to attend ProCom Spring Social

23 Mar 17 Scheduled to attend and bring greetings at the Retail Alumni Annual General Meeting in Apr

11 Apr 17 Attended Retail Alumni AGM and brought Greetings

25 May 17 Attended Planning Alumni Spring Social

15 Oct 17 Scheduled to attend and bring greetings at the RJAA Annual General Meeting

15 Oct 17 Scheduled to attend and bring greetings at the RTAAA Annual Celebration and Wall of Fame Ceremony

15 Oct 17 Scheduled to attend and bring greetings at the RUSWAA Alumni Weekend Speaker’s Event

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3. As a graduate of the School of Urban and Regional Planning I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s):

a. Continuing to support the Centre for Urban Research and Land Development by means of increasing its awareness among School of Urban and Regional Planning Alumni by continuing to encourage volunteerism for the Centre and financial support

b. To informally liaise with the Faculty on ways to increase Alumni participation (i.e. guest speakers, RUAA)


01 May 17 Meeting with Professor David Amborski and Celeste Richards (Director of Development) to discuss ongoing funding for the Centre of Urban Research and Land Development including the ability to introduce guest speakers for the School of Urban and Regional Planning

31 Jul 17 Held individual meetings with prospective donors to the Urban Research and Land Development Centre

27 Sep 17 Followed up with Celeste Richards on efforts to raise funds for the Urban Research and Land Development Centre



23 Mar 17 Attended Pro Com Spring Social

11 Apr 17 Attended Retail Alumni Meeting at Shopify Headquarters

25 May 17 Attended Ryerson Planning Alumni Spring Social

9 Jun 17 Delivered the Alumni Address at Spring Convocation (Afternoon Ceremony)

15 Oct 17 Alumni Weekend, Various AGMs for Academic Associations

15 Oct 17 Hosting a Table for Academic Association Chairs and Vice Chairs at the Ryerson Dinner

How do my SMART Goals support the Common Goals of the RUAA?

1. Increase awareness of the benefits of supporting Ryerson by means of engaging volunteers, encouraging participation and recognizing participants for their efforts (i.e. President’s Council, Alumni Spotlight and Event Attendance)

Year End Comments: This has been a busy year for the Academic Associations portfolio. As Director, I continued to attend and enjoy fantastic and engaging events hosted by various Alumni Associations across Campus. Our newly updated Alumni Handbook was issued, which includes important and helpful information to assist Associations in their formation and operation. The Volunteer Spotlight recognized and celebrated the importance of volunteerism at Ryerson while we all took part in a fantastic Alumni Weekend. Being my last year as Academic Associations Director, I can proudly say this portfolio will continue to grow and flourish as an important part of Alumni engagement and I look forward in continuing my engagement on the RUAA Board for the coming years.

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2.06 Director, Regional Branches (Marcelo Sarkis)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. Communicate with branches through different channels b. Compile and propose recommendations based on branch survey carried out in 2016 c. Attend Durham and Peterborough 2017 Alumni receptions d. Connect and build relations with Brazil Alumni Ambassador


17 Mar 17 Durham and Peterborough 2017 receptions postponed

17 Mar 17 Reached out to Brazilian Alumni Ambassador – Response pending

Apr 17 Engaged with Science and Engineering Faculty to organize a Ryerson SWB reception at Canadian Consulate in Brazil -Result not enough time and little interest

8 Jun 17 attended lunch meeting with new Brazilian Ambassador to Canada and invited Associate Dean of FOS

16 Jun 17 e-blast to branches via AR Adrianne Kenmir asking for list of upcoming events and reminding the I am their voice at the RUAA

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Explore other technologies to engage with Alumni (i.e. webinars, zone learning) b. Propose at least two Alumni Ambassadors to ARO c. Work with ARO to engage Alumni Ambassadors once the new program is launched d. Make recommendations for succession planning for Regional Branches portfolio


17 Mar 17 Recommended alumni for Alumni Ambassador positions (Saskatchewan; Cayman Islands; Calcutta and Pretoria, South Africa)

Apr 17 Successful in AA recommendations. All were selected.

3. As a graduate of the Chemistry, Engineering Program, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s): a. Be an intellectual property mentor at the new Science Discovery Zone b. Investigate creating a financial award at the school of Chemistry & Engineering c. Engage with engineering alumni association d. Lead intellectual property workshops for students, faculty and alumni


17 Mar 17 Officially designated an IP mentor to Science Discovery Zone (SDZ)

17 Mar 17 Met with Dean of Chemical Engineering to set up financial award

17 Mar 17 Have lead several IP workshops in conjunction with OVPRI

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May 17 Sponsored and participated in Ontario Research and Commercialization Association Spring meeting at Ryerson

May 17 Created financial award with Faculty of Chemical Engineering

12 Oct 17 led patent workshop at Sandbox by DMZ for students and faculty



17 Mar 17 Attended grand opening of the SDZ

16 May 17 Organized and attended Brazil Canada function at the SDZ and promoted Ryerson at event

12 June 17 Lunch meeting with new VP of OVPRI Stephen Liss and Senior Legal Counsel Jennifer MacInnis and promoted the RUAA during the meeting

9 June 17 invited to and attended 5th anniversary dinner of FOS; promoted RUAA at dinner

05 Oct 17 attended Dr. Lachemi address to Economic Club of Canada

14 Oct 17 attended Alumni Day-Greeter

14 Oct 17 attended RUEAA inaugural AGM w/Charlene

17 Oct 17 organized Brazil Canada Innovation Science and Technology forum at Mattamy Athletic Centre; promoted Ryerson and had several speakers from Ryerson

Year End Comments: Much activity this year with many events elevating the profile of Ryerson and engaging alumni, future alumni and future students. We welcomed many new ambassadors around the world (India, South Africa, Saskatchewan, Sweden to name a few). The Director of Regional Branches is your voice at the AR.

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2.07 Director, Shared Interest Chapters

(Kevin Krasnowski)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. Help “Formula SAE” become an officially recognized alumni chapter by November 2017 b. Support developing chapters: welcome email, advice, intros to other chapter executives c. Work with ARO to encourage participation on Alumni Weekend d. Send an email to chapter executives about how I’m representing them on RUAA Board of Directors and

seek potential candidates who may be interested in taking on this portfolio in 2018


10 Mar 17 Sent email to Sabrina Gomez about where Formula SAE stands with becoming an officially recognized Alumni Association. Offered to chat in case she has any questions about next steps

01 Jun 17 Spoke to Erin MacDonald about Formula SAE group and although they hope to get the group off the ground in the future, it’s a difficult time for people to balance their young careers and organizing the group.

16 Jun 17 Sent draft email to Erin MacDonald to encourage participation on Alumni Weekend. Once Erin approves I will be sending email to Alumni Ambassadors.

29 Jun 17 Sent email to Alumni Ambassadors encouraging them to participate in Alumni Weekend was sent, also included some advice on how they can utilize resources available to them (Campus Venue Funding / Annual Stipend).

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Represent the RUAA at 3-4 events throughout 2017 b. Assist the Athletics Department by inviting alumni to events


29 Jan 17 Contacted former Ryerson Men's Basketball Alumni via phone call to invite them to a social event on Friday February 3rd.

25 Feb 17 Organized Ryerson Men's Hockey Alumni social event at Rams vs Windsor playoff game at Mattamy. Approximately 20 former players attended, raising $200.00.

29 Mar 17 Attended President's Reception for Graduating Athletes

11 Mar 17 Sent email to Ryerson Hockey Alumni inviting them to 18th annual golf tournament and the Excellence in Leadership breakfast.

09 May 17 Sent email to Ryerson Hockey Alumni reminding them it’s one month from the 18th annual golf tournament. Tournament planning is progressing well, we’ve received some gifts for the prize table and we have over 40 golfers confirmed, hoping for 60.

24 May 17 Conference call with current hockey coach and alumni Stew D’Eall to go over details of tournament. MLSE prizes have been donated and over 50 people have confirmed attendance.

09 Jun 17 Held 18th annual Men’s Hockey Alumni Golf Tournament. 60 golfers in attendance, raised over $2,000.00 for current team.

29 Aug 17 Met with Men’s Hockey Head Coach Johnny Duco, discussed email list, and ideas for February 10th Alumni Game. Hoping to recruit enough former players to host a mini-tournament with a reception afterwards.

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14 Sep 17 Phone call with Stew D’Eall of RRHA about February 10th about planning a committee meeting in the next couple weeks.

5 Oct 17 Conference call with committee was our second RRHA meeting of the year. Discussed new format for Men’s Hockey Alumni Game/Family Skate as well as planned our final meeting of the year.

15 Nov 17 Will host our third RRHA meeting of the year and host RRHA members to a suite at Mattamy Athletic Centre to watch the Rams vs Waterloo men’s hockey game.

3. As a graduate of Radio Television Arts, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way: a. By producing video for groups to enhance alumni engagement


10 Feb 17 Phone call with Julie Zahab about initial plan for RUAA promotional video.

13 Mar 17 Phone call with Julie Zahab and Stephanie Veltmann about logistics and next steps for the RUAA promotional video interviews.

17 Mar 17 Shot footage of Alumni volunteers in a suite at the U Sports Women's Volleyball National Championship at Mattamy Athletic Centre.

26 Apr 17 Shot interviews and broll of RUAA at board meeting

5-8 May 17 Edit RUAA video and send for revisions

22 May 17 Sent final revisions to Julie to share with executive

08 Jun 17 Uploaded final RUAA video as a private file on Youtube channel, waiting for date to share with public.

08 Jun 17 RUAA video posted and shared via Ryerson Alumni Youtube channel.



25 Feb 17 Attended Men's Hockey Alumni social event at Mattamy Athletic Centre.

08 Mar 17 Attended Athletic Banquet

17 Mar 17 Attended U Sports National Championship Women's Volleyball game at Mattamy Athletic Centre.

29 Mar 17 Attended President’s Reception for Graduating Athletes

9 Jun 17 Attended and organized Ryerson Men’s Hockey Alumni Golf Tournament

14 Oct 17 Attended Alumni Weekend 2017

How do my SMART Goals support the Common Goals of the RUAA? My SMART goals are based on trying to engage as many alumni as possible through email, video messaging and social interaction. Year End Comments: Excited to have join the RUAA board for another term in 2018.

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2.08 Director, Student and Recent Alumni (Emilie Ong)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. Represent RUAA at 3-4 events throughout 2017 b. Provide feedback on Alumni Expo c. Provide feedback on how ARO can provide valuable transition support for graduating students d. Host the student table at Ryerson Dinner during Alumni Weekend


15 Feb 17 First official meeting with ARO for overview and determined strategy for 2017 - Got briefed on all events planned for 2017

- Reviewed previous years’ successes and opportunities for improvement - Determined next-steps to accomplish goals

05 Apr 17 Served as an Alumni Volunteer & RUAA Ambassador at the Alumni Expo at the Student Learning Centre - Provided attendees with a warm welcome - Talked to students about life after graduation - Encouraged students to stay connected after graduation - Promoted the RUAA

10 Apr 17 Sought out feedback from students on the Alumni Expo and prepared a short report for the ARO

22 Jun 17 Represented RUAA at the Miller Mixer, Blackboard to Boardroom event

06 Jul 17 Represented RUAA at the Dining Etiquette Workshop, Blackboard to Boardroom event

13 Sep 17 Recommended/invited a recent alumnus for the Ryerson Dinner during Alumni Weekend

05 Oct 17 Represented RUAA at Mohamed Lachemi’s, Ryerson University President and Vice-Chancellor, address to the Economic Club of Canada on innovation and disruption

13 Oct 17 Represented RUAA at the Recent Alumni Reception, Alumni Weekend - Raised awareness of RUAA - Connected a recent alumnus looking to get involved with a representative from an alumni association

14 Oct 17 Hosted a recent alumni table at the Ryerson Dinner - Engaged recent alumni from various faculties (FEAS, TRSM, GCM)

Sep - Oct 17 Used Social Media (Twitter) to promote the Ryerson University Alumni Weekend #RUAW17 and #MemoRYEs contest by tweeting, retweeting, and liking other tweets

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Increase alumni message within student experience b. Measure and improve the student experience, sense of belonging, and happiness c. Build relations with student societies d. Learn more about Ryerson by conducting field research (i.e. speaking to students and student

ambassadors).

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10 Apr 17 Encouraged students to complete the 2017 National Survey of Student Engagement (NSSE), an important initiative to measure Ryerson’s performance and improve the quality of the student experience.

16 Jul 17 Represented the RUAA on a "Welcome to the family" messaging in the welcome packages for incoming Ryerson students on move-in day

13 Sep 17 Had a meet-and-greet lunch with the incoming leaders of the student societies (science, RSU, communications, TRSM) along with some of the staff (ARO, development officers)

- Learned that some student societies endeavour to inspire their student groups to spend as they have a generous budget surplus (student groups need to come up with ideas, such as sending more students to conferences, hosting events)

3. As a graduate of the TRSM, Business Management, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s) a. Continue to build relationships with student societies within TRSM


27 Apr 17 First meeting with Director, Student Engagement & Alumni Development, TRSM - Introduced myself as RUAA Board Member and engaged alumni looking to establish a relationship - Learned that TRSM is seeking to understand what alumni need, starting with engaging with Alumni

Associations - Recommended building on Ted’s Cafe / Ten Thousand Coffees to engage and develop both alumni and

students, including coaching students on how to request an informational interview/coffee and make the most out of it

- Learned of opportunities that I can help with and events I can attend (e.g. quarterly Alumni Association round table, starting an alumni chapter within organizations such as TD, business career hub initiatives, CRM system to track students and alumni profile)

14 Jun 17 Attended the TRSM Top 200 Program Graduation Ceremony - Connected with professors and Top 200 program staff to learn about the recent developments at TRSM - Represented TRSM as an alumnus among Top 200 students/graduates and parents; graduating

students from the Top 200 programs really enjoyed their Ryerson experience and would consider volunteering as an alumnus

13 Sep 17 Had a meet-and-greet lunch with the incoming leaders of the student societies (science, RSU, communications, TRSM) along with some of the staff (ARO, development officers)

- Learned that some student societies endeavour to inspire their student groups to spend as they have a generous budget surplus (student groups need to come up with ideas, such as sending more students to conferences, hosting events)

16 Oct 17 Met with the Alumni Engagement Officer, TRSM, to discuss new alumni engagement initiatives - Encouraged the idea of developing alumni networks/chapters at the corporate/employer level and

utilizing Ted’s Cafe (Ten Thousand Coffees) as a professional networking platform for students and alumni

- Following the meeting, I raised awareness and encouraged recent alumni in my network to attend the upcoming School of Accounting and Finance Alumni Association (SAFAA) new association kick-off event and TRSM Homecoming

26 Oct 17 Attended the Ryerson University Finance Society (RUFS) Mentoring Program Ceremony in my capacity as TRSM Alumni and Mentor

- Engaged with a crowd of School of Accounting and Finance (SAF) students / mentees and sought to find out what they enjoyed about their Ryerson experience thus far, receiving positive feedback on quality of learning, job opportunities, and engagement with faculty and staff

01 Nov 17 Attended the SAFAA kick-off event

08 Nov 17 Attended TRSM Homecoming

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4. In collaboration with the Liaison, Ryerson Fund, engage various student societies to gather insights regarding student needs and philanthropic interests to inform campaign priorities.


26 Jul 17 Met with Dean Hughes, Annual Giving Director, to discuss initiatives of the Ryerson Fund - Discussed Alumni involvement, whether/ how they give back, motivations, feelings toward Ryerson - Shared crowdfunding/fundraising ideas



17 Mar 17 U Sports National Championship Women’s Volleyball game at Mattamy Athletic Centre

05 Apr 17 The Alumni Expo

22 Jun 17 Miller Mixer, Blackboard to Boardroom event

27 Jun 17 RUAA Nominations Committee Meeting #1

06 Jul 17 Dining Etiquette, Blackboard to Boardroom event

12 Sep 17 RUAA Nominations Committee Meeting #2

13 Sep 17 A meet-and-greet lunch with the income leaders of the student societies (See under Goal #3)

05 Oct 17 Mohamed Lachemi’s, Ryerson University President and Vice-Chancellor, address to the Economic Club of Canada on innovation and disruption

13 Oct 17 Recent Alumni Reception, Alumni Weekend

14 Oct 17 Ryerson Dinner, Alumni Weekend

01 Nov 17 School of Accounting and Finance Alumni Association (SAFAA) new association kick-off event

08 Nov 17 TRSM Homecoming

How do my SMART Goals support the Common Goals of the RUAA? I strongly believe that engaged students will become engaged alumni. By focusing on student and recent alumni engagement, I support RUAA’s goals to foster a lifelong mutually-beneficial relationship between the university and its alumni. Year End Comments: In my first year serving on the RUAA as Director of Student and Recent Alumni, I have engaged with highly spirited students and proud alumni at multiple occasions, encouraging all to stay involved with Ryerson by raising awareness of events, surveys, and volunteer opportunities. It was a tremendous learning experience as I participated in a host of Ryerson events for the first time and listened to students and recent alumni share their Ryerson experience and what their imminent needs are. I look forward to continuing to serve on the RUAA and make meaningful strides towards increased recent alumni engagement, as well as increased awareness of the aspirations of Ryerson’s young alumni.

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2.09 Director, Awards & Nominations (Julie Zahab)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. Assist in the organization and promote the Alumni Achievement Awards.

Action(s) taken to accomplish goal

06 Apr 17 Agreed to participate in scoring AAA candidates on May 4

04 May 17 Reviewed AAA candidates with Jennifer and Rivi

Goal Completed

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Work with RUAA VP to create the Nominations Committee’s Terms of Reference and formulate a plan to

ensure a full slate of candidates for the Nov AGM b. Increase outreach to potential board members through an enhanced communications plan c. Review board election pages on the Ryerson Alumni website and provide recommendations to Alumni

Relations on potential changes

d. Improve communication with all applicants during the pre- and post-review and selection process

Date Action(s) taken to accomplish goals

03 Mar 17 Draft Terms of Reference approved by Stephanie; forwarded to Tom for feedback

26 Apr 17 BOD approved the Terms of Reference for the Nominations Committee as presented at the board meeting

28 Apr 17 Met with Stephanie and Meredith about procedures for 2017 Nominations Committee; started reaching out to potential committee members

28 Apr 17 Started review of election pages on the Alumni website; suggestions sent to Meredith for consideration

05 Jun 17 First meeting of the nominations committee

27 Jun 17 Second meeting of the nominations committee

12 Sep 17 Final meeting of the nominations committee

Confirm eligibility of successful applicants and their endorsers

20 Sep 17 Submitted report and slate of recommended Officers & Directors to the Board for 2017-2018

27 Sep 17 slate of directors and officers approved by Board

29 Sep 17 Communicated with all applicants who were not successful in obtaining a position this year

GOAL COMPLETED

3. As a graduate of Radio and Television Arts, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s): a. Create a production schedule, scout shooting locations, obtain approvals, write the script, review and

collaborate with Director, Shared Interest Groups and the executive team, on a video to promote membership on the RUAA Board

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b. Create a communications plan to articulate how the video could be used to promote RUAA activities and inspire Alumni to apply for positions on the RUAA Board.


13 Mar 17 Overview of communication plan approved by Kevin, Paul, Tom and Stephanie

30 Mar 17 Confirmed participation of three featured subjects

10 Apr 17 Scouted shoot location; images approved by Kevin; Shared script with Emilie, Stephanie and Marcelo

26 Apr 17 Shot three stand-ups, cut-away and b-roll for the promotional video: Kevin to start editing

07 May 17 First draft of video shared with executive and subjects; edits sent to Kevin

06 June 17 Kevin to work with Meredith to post video on Alumni YouTube channel; Julie to share with Board and AR team

July & Aug Video was featured on the AR website and shared with our community through emails and on social channels

29 June 17 met with FCAD DOD Megan Skyvington to discuss FCAD fundraising initiatives

GOAL COMPLETED



17 Mar 17 Attended U Sports National Championship Women's Volleyball game at Mattamy Athletic Centre

05 Apr 17 Participated in Alumni Expo, providing advice and support to graduating students

12 June 17 Delivered the Alumni welcome at the FCAD convocation ceremony #9

12 June 17 Delivered the Alumni welcome at the FCAD convocation ceremony #10

20 June 17 Attended the G. Raymond Chang Volunteer Awards

14 Oct 17 Attended Alumni Weekend activities including the RTA Wall of Fame and the Ryerson Dinner

Year End Comments: The bulk of the work in this portfolio has been dedicated to improving and refining the process by which we promote available positions on the RUAA Board, recruit potential board members, and communicate with successful and unsuccessful applicants. These projects support the common goals of the RUAA as they help to increase awareness of the benefits of supporting Ryerson and assist to engage support from the entire Ryerson community.

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2.10.1 Director at Large

Rodney Yip


1. Working collaboratively with the Executive Committee, we have established the following specific objectives: a. Working with Alumni Relations determine where my expertise in Marketing efforts, amongst others, can

best be utilized

b. Providing support to the Director, Regional Branches on alumni engagement in the various groups, chapters, and branches

c. Working with Alumni Relations assist in the creation of an Alumni Handbook with a view to increasing the “value proposition”


16 Feb 17 Worked with Ryerson Marketing on Maker Festival Event 12,000 attendees (Alumni, parents, students, researchers, donors)

01 Mar 17 Identified IBMers with Ryerson in their profiles (nice to know)

04 Mar 17 Developing strawman Value Prop

23 Mar 17 RUAA: Engagement Handbook/Alumni Mktg Chat

Various Alumni house discussions

Strategy alignment with Rivi (per March Director’s presentation)

13 Apr 17 Alumni analytics and targeted lists

26 Apr 17 Article and photoshoot for FoS Commemorative book - student and alumni engagement

01 May 17 Invited FEAS to promote READ 17 student projects at Maker Festival - public engagement

12 May 17 1b. Meet Stephanie Rendulic (FoS) re: alumni engagement per RUAA liaison role. Develop FoS Alumni groups

2. As a graduate of the Computer Science in the FoS, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s): a. Leverage personal networks to enhance Ryerson’s Faculty of Science

b. Create an award to support FoS to demonstrate alumni leadership and commitment to the faculty

c. Participate in FoS Dean’s Advisory Council to bring alumni experience in the shaping of curricula

d. Mentor and support FoS students to create alumni value (i.e. Science Discovery Zone, NCART)


12 Jan 17 Meet Branden Tate, Policy Advisor to the Hon. Marie-France Lalonde, Minister of Community Safety and Correctional Services - Ontario Ministry of Community Safety and Correctional Services re: NCART lab projects

21 Jan 17 Initiated discussion between Chris Evans and Rivi Frankle re embedding volunteer alumni reps in all faculties

25 Jan 17 FoS Award created – multi-year funding plan for converting the award to an endowment

18 Jan 17 NCART/CPSIN briefing to Director General, Defence Research and Development Public Safety Canada

25 Jan 17 NCART/CPSIN briefing to OCE to promote FoS capabilities

10 Feb 17 Identified OCE funding for projects (bounced to Privacy and Big Data Institute). Practical discussion on a research project

24 Feb 17 Introduced Mohammad Nikoofal (Ryerson AP) to promote Ryerson Research on Homeland Security policy development to Ryan Hunt, Acting Director for Strategic Policy, Public Safety Canada. Project meeting with funding partner to promote a Ryerson IoT project; Ivedha

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27 Feb 17

Hosted a briefing at Ryerson for Public Safety Canada, Cdn Assn Police Chiefs, Cdn Assn Fire Chiefs, Paramedic Chiefs of Canada, Search and Rescue (Tri-Services Committee for Emergency Management). Motion for Tri-Services to support/endorse CPSIN

24 Feb 17 Received letter supporting Canadian Public Safety Innovation Network from Hon Ralph Goodale

07 Mar 17 Presented CPSIN at U.N.’s 5th Regional Platform for Disaster Risk Reduction (20 mins)

10 Mar 17 - Discussed CPSIN with Canada’s Platform Advisory Committee Strategic Planning session - Found paid internship opportunity with IMPACT 2030 (U.N. SDG Volunteerism by Private Sector) - Promoted Ryerson with UN delegates from the Americas Plus Public Safety Canada.

12 Mar 17 Letter to Parliamentary Secretary Mark Holland promoting a Ryerson project.

14 Mar 17 Emergency Management lecture for Daphne Cockwell School of Nursing and sourced 7 potential job opportunities for students/grads

14 Mar 17 Identified 7 job opportunities for Ryerson students/grads

22 Mar 17 EMERGE - Next Generation First Responders (Canada)

22 Mar 17 Advanced Water Technologies Program for funding

23 Mar 17 CPSIN business model

23 Mar 17 Alumni Relations meeting to align activities

23 Mar 17 ASTM / NIST Bomb EDU / CBNRE exercise planning

28 Mar 17 Maker festival call to plan Ryerson’s presence

29 Mar 17 Lab visit / collaboration with RELAB – Huffman voice project

30 Mar 17 Canadian Forces Aerospace Warfare Centre as collaboration partner

31 Mar17 Science Award converted to endowment

01 Apr 17 Department of Homeland Security - Silicon Valley funding

04 Apr 17 Corner shoring device HUSAR CAN-TF3 and landing craft collaboration

05 Apr 17 Initiated FoCS and Camp Trillium discussion – student opportunities

10 Apr 17 NATO Science for Peace and Security project funding

11 Apr 17 General Dynamics / Ryerson meeting – antennae array + Public Safety application development platform + agreement to write a paper on BRIC platform against a Sendai backdrop

28 Apr 17 2a. Advanced General Dynamics project

12 May 17 2a. Meeting with Faculty of Community Services to Camp Trillium for collaborative projects

12 May 17 RUAA / FoS Alumni engagement planning

15 May 17 Discuss Ryerson projects with Mayor Tory (promote Ryerson)

18 May 17 Discuss Ryerson projects with Councillor DeBaeremaeker (promote Ryerson)

7 Jun 17 FoCS Student placements in Iqaluit + Makkuttukkuvik Youth Centre

12 Jun 17 Explore FoCS student placement with Camp Trillium for fall 2017

23 Jun 17 International Women in Engineering

8 /9 Jul 17 Maker Festival Toronto - promote Ryerson

10 Jul 17 City of Toronto Emergency Planning tour and talk

11 Jul 17 Tri-Services (Toronto Police) tour and talk

13 Jul 17 PhD researcher recruitment

13 Jul 17 Initiate donation talks Re: Ryerson Urban Farm

8 Aug 17 Android app development training opportunity to Women in Computer Science

9 Aug 17 RCAF development Wishlist to NCART

9 Aug 17 Business partner discussion - NCART

21 Aug 17 Toronto Police, Emergency Task Force - loan of $200k bomb disposal robot

22 Aug 17 Start Rebranding project to the Centre for Computational Public Safety

22 Aug 17 Operational planning for CAN Public Safety initiative + IBM discussion

14 Sep 17 DMZ/VIVIplan interview

29 Sep 17 Durham P3 Resilience Symposium

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13 Jan 17 Science Discovery Zone launch

1 Feb 17 Launch Zone re-branding event

17 Mar 17 SciXchange launch FoS

28 Apr 17 FEAS READ 17

28 Apr 17 SDZ showcase and networking

16 May 17 Hon Doc Gala

6 Jun 17 Innovation showcase Biomedical Zone

9 Jun 17 FoS 5th Anniversary reception

14 Jun 17 Reception for Dr. Bonnie Schmidt

13 Jul 17 Ryerson Urban Farm tour

4 oct 17 Disruption in GTA Real estate

5 Oct 17 Economic Club of Canada by President Mohamed Lachemi

How do my SMART Goals support the Common Goals of the RUAA?

- Increase value to Alumni – friends, networking, mentoring, skills development, discounts, recognition - Drive donations to Ryerson – “support what you know” - Increase value of Alumni associating with Ryerson - get skills / give skills

Year-end Comments: In 2017, I leveraged my network to promote Ryerson University with Federal, Provincial and Municipal governments. This included 2 Director's General, 3 Members of Parliament, a Provincial Advisor, The Mayor of Toronto, a Toronto City Councillor, Toronto's new Chief Resilience Officer and Emergency Planning Staff. This increases the value of the Ryerson University brand and hence the value of the Ryerson degree. I have introduced Ryerson to Toronto Police, Toronto Fire, Urban Search and Rescue and the Canadian Military. The objective was to identify projects of mutual benefit. These projects provide opportunities for Ryerson undergraduates, doctoral candidates, and Alumni to learn in an outwardly facing environment and to find project funding. I have promoted Ryerson University and its Alumni in many public fora. The largest of these was the Toronto Maker Festival which attracted over 12,000 attendees. By showcasing Ryerson's student and Alumni talents, I was able to reconnect Alumni, influence university selection decisions, promote the work of Ryerson students and Alumni. Over the past year, I was able to identify several full-time, paid internship and volunteer opportunities for students and Alumni. This provides not only financial benefits but also life experiences that help Alumni strengthen their Curriculum Vitae. At the international level, I have introduced Ryerson University to several United Nations Offices, NATO departments and NGOs.

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In March 2017, I had the privilege of introducing Ryerson University to over 900 participants of the Fifth Session of the Regional Platform for Disaster Risk Reduction in the Americas, held under the auspices of the United Nations International Strategy for Disaster Risk Reduction (UNISDR). Representation from national and local governments, intergovernmental organizations, non-governmental organizations, mayors and parliamentarians, local communities, Indigenous peoples, and leaders from business and academia. Ryerson's work in development of Public Safety technologies, policies and processes is helping to reduce the frequency and impact of disasters on populations in the Americas. I am working on a collaboration project with Ryerson University, University of Ontario Institute of Technology, Durham College, Durham Regional Police Services and corporate partners. This project provides opportunities for Ryerson students and Alumni to develop technologies that will assist first responders (Police, Fire, Paramedic and Urban Search and Rescue) in the performance of their duties. Rodney Yip

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2.10.2 Director at Large (Kwesi Johnson)


1. Working collaboratively with the Executive Committee, we have established the following specific objectives: a. Provide ongoing support to Alumni Relation staff by;

- helping to recruit guest speakers, - attending regional events and potentially planning/hosting a regional event

b. Creating a social media campaign entitled #MemoRYEs. (This project will ask for Ryerson grads to share a photo and short description of an unforgettable moment as a Ryerson student)

c. Creating a social media campaign entitled "What I love about being a Ryerson Alum!" (This campaign will ask Ryerson grads to share a short video by, posting, tweeting or utilizing any other form of social media to highlight the benefits of being a Ryerson graduate)

d. Retrieve, analyze and report back to the RUAA on the status and next steps that could potentially be taken in order to achieve the desired outcome of an Alumni House for Ryerson’s graduates.


27 Apr 17 Conceptual outlines for the #MemoRYEs and “What I love about being a Ryerson Alum!” projects were prepared and disturbed at the board meeting. It was subsequently asked to be tabled for future discussion at the May meeting.

01 Jun 17 Ad hoc committee formed and the concept for the #MemoRYEs project was further altered using questions asked by the alumni relations office

06 Jul 17 Draft document was created by the alumni relations staff outlining an overview of the social media campaign

07 Jul 17 Conference call was held between the ad hoc committee and the AR staff member currently supporting the project

25 Aug 17 Follow-up items, brainstorming sessions and launch date announcements were completed by ad hoc committee and AR staff

05 Sep 17 #MemoRYEs campaign launched

2. As a graduate of the Child & Youth Care program I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s)


09 Jun 17 Draft email invitation and contact list of 25 CYC alumni was created to engage these alumni in the 2017 Alumni weekend. Initial reconnecting emails will be sent out at the end of June and Alumni weekend invites will be sent out at the end of August.

18 Sep 17 General invite was sent to all of the identified CYC alumni to inquiry if they are planning to attend Ryerson’s 2017 Alumni weekend. The message also asked if they would be interested in getting together for a meet up prior to the alumni dinner.

05 Oct 17 A meet up time and location has been set for a small gathering of CYC Alum before the Ryerson Dinner

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08 Jun 17 Attended and participated as the alumni speaker for the FCS in one of their graduation ceremonies. 24 Sep 17 Attended and participated in the Ontario University Fair 2017

12 Oct 17 Attended and participated as the alumni speaker in the fall Convocation ceremony for the Faculty of Community Services

Year End Comments: The past year has been one filled with a variety of alumni engagement opportunities. The goals that were set out to accomplish in consultation with the RUAA staff were both modest and creative. These goals looked at continuing my work exploring the possibility of an alumni house as well as creating two unique social media outreach and alumni engagement projects. As the year progressed there was a realization that more time and focus was needed to effectively execute on one of the alumni projects. The MemoRYEs project was chosen because it had all the ingredients of being successful social media engagement initiative. One of the main benefits of the project was that it helped to further strengthen a type of reflective pride and connection between Ryerson Alumni and our Alumni Weekend Events. This engagement project along with speaking at two graduation ceremonies as well as establishing opportunities for the CYC alumni to reconnect with Ryerson were among some of my highlights of the year.

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2.11 Liaison – Board of Governors (Rhiannon Traill)

Posting Date: 08 Nov 17 Liaison’s ANNUAL Report #2017-11-29

1. In discussions with the Board of Governors, we have established the following specific objectives: a. Ensure all decisions made by the RUAA are for the benefit of the University as a whole and align with

Ryerson’s strategic direction b. Ensure the RUAA Board is fully aware of the performance of the University and how it meets or exceeds

key performance indicators c. Positively Represent the RUAA within the University with students, Alumni and key stakeholders d. Provide stewardship and ensuring that RUAA actions support the mission and values

of the University


01 Mar 17 Hosted Dean of TRSM to speak to 200 high school students at Jr. Economic Club about studying at Ryerson

05 Mar 17 Signed up to volunteer at Annual Alumni Expo for graduating students

30 Mar 17 Attended BOG meeting on campus

05 Apr 17 Volunteered at Alumni Expo Event on Campus – Engaged with graduating students about benefits of staying involved

09 May 17 Invited Ryerson Executives to Economic Club of Canada for lunch - spoke about Ryerson Fund

05 May 17 Put Steve Paikin in touch with Dean of Political Science about doing an event at University for Students

07 Jun 17 Emailed Kwesi Johnson about new social media project idea - offer my assistance to help

18 Jul 17 Hosting 40 students from across Ontario and Nunavut to stay at Ryerson Residence for special summer program I have developed. Hope to provide them with a positive experience of the university and encourage them to study at Ryerson.

11 Sep 17 Started to inform my social circles about the #MemoRYEs competition for Alumni on social media 07 Sep 17 Agreed to participate in “We Are All Ryersonians” portrait series

02 Sep 17 Have Volunteered to help during Alumni Weekend

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Encourage the Board of Governors (BOG), and specifically BOG Alumni Rep’s, to attend RUAA meetings

and/or share ideas through the Liaison, Board of Governors b. Ensure the exchange of ideas and meeting minutes between both boards - while specifically highlighting

the most relevant matters relating to alumni and the University. c. Attend university and alumni events and represent Ryerson in a professional and positive manner d. Ensure the alumni perspective and agenda is considered when filling new senior roles within the

university administration.


04 Mar 17 Met with Marci Ien, BOG rep and Alumni to discuss how we can enhance the attention on alumni with the BOG.

08 Mar 17 Meeting with Julia Shin Doi, General Counsel and Secretary of the Board of Governors to discuss my role with RUAA and how to best liaise between the two bodies

12 Apr 17 Sent email to setup face to face with Paul Cheevers to discuss RUAA and my goals

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15 May 17 Meeting with final VP Advancement Candidate to ensure that Alumi Agenda is important to them and to give forward my opinion as an Alum rep on BOG

30 May 17 Met with Paul Cheevers to discuss RUAA goals, best practices and links I can provide as liaison

02 Jun 17 Sent note to RUAA about June BOG Meeting on June 29th from 4- 6pm - invited all to attend

12 Jun 17 Confirmed that I will be making a brief statement at June BOG Meeting to talk about RUAA & Ryerson Fund

15 Jul. 17 Met with outgoing BOG Alumni Rep Abe Snobar to talk about how he can stay involved once off board

05 Sep 17 Set up meeting with President Lachemi and New VP University Advancement for late September to discuss Alumni Agenda

02 Oct 17 Met with Ian R. Mishkel -Vice President, University Advancement to talk about Alumni Agenda

05 Oct 17 Hosted President Lachemi at The Economic Club of Canada for a speech to corporate community - mentioned my work with RUAA from podium

3. As a graduate of the Arts & Contemporary Studies Program, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s): a. Attending Faculty of Arts & ACS events b. Building a positive relationship with the Dean of Arts and ASC program director c. Making mention of my faculty and program in public as a pivotal stepping stone to my success d. Providing opportunities for current ACS students to engage with me and my organization for experiential

learning opportunities Date Action(s) taken to accomplish goal

07 Mar 17 Working with ACS Program to offer a summer internship for a current student at The Economic Club

06 Apr 17 Sent email to set up meeting with Dean of Arts to find new ways to engage with current and former students

11 May 17 Met with Stephen Kassim from Faculty of Arts to discuss becoming Honorary Chair for Student Arts Society

02 Jun 17 Met with Stephen Kassim from Faculty of Arts & Bahoz Dara Aziz, President of Liberal Arts Student Society

02 Jun 17 Officially Accepted position as Honorary Chair of Student Liberal Arts Society

07 Jun 17 Set up meeting with Dean of Arts Pam Sugiman for August 8th to discuss Alumni Relations

08 Jun 17 Set up dinner with executive liberal arts student board members for late July

21 Jul 17 Hosted a dinner for the new Faculty of Arts Student Society to give them advice about running the society in an impactful way

07 Sep 17 Met with Dean of Arts to discuss ways to connect more Arts Alumni back with current students

01 Sep 17 Accepted a seat at Faculty of Arts Table for Alumni Dinner

14 Oct 17 Attended Ryerson Dinner - sat with Faculty of Arts



05 Apr 17 Ryerson Alumni Expo

27 Apr 17 Attended BOG meeting

23 May 17 Attended BOG Executive Committee Meeting

20 Jun 17 Hosted Julia Shin Doi, General Counsel and Secretary of the Board of Governors at Economic Club of Canada to discuss diversity in law

05 Oct 17 Hosting President Lachemi at The Economic Club of Canada for a public address to create synergy between the university and the business community in Toronto.

02 Sep 17 Have Volunteered to help during Alumni Weekend

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How do my SMART Goals support the Common Goals of the RUAA? I believe that my SMART goals will help the RUAA achieve their specific goals by ensuring that the Alumni agenda is top of mind to senior university staff and Board of Governor members, thus ensuring that important decisions made for the University consider the impact to the school's’ alumni and university advancement. I also feel that my goals will help strengthen the bond between alumni and current students which will result in a generation of future alumni that feel more compelled to stay involved and connected to the University after graduation.

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2.12 Liaison Senate (Ryan Rodrigues / Joshua Makuch)


1. Working collaboratively with the Secretary of the Senate, we have established the following specific objectives: a. Communicate Senate updates to the RUAA on a regular basis throughout the academic year b. Communicate RUAA information and updates to the Senate when relevant c. Advance Ryerson Senator roles to include service on relevant Senate committees by 2017-18 d. Communicate RUAA commitment to candidates during next Alumni Senate nomination period


16 Mar 17 Emailed Secretary of Senate to request that alumni senate candidates be made aware of significant time commitment to RUAA liaison position (this request was made last year). Also requested an update on appointment of current alumni senators (and future) to be placed on working committees of senate.

04 Apr 17 Forwarded communication addressed to Senate from Ryerson President regarding the trade mission to India with Mayor John Tory positioning Ryerson as an ideal candidate for future missions that are aligned with Ryerson’s objectives i.e. - the Prime Minister’s trip to India later this year.

02 May 17 Senate Secretary indicated that he would speak with the Board Secretariat about synching up their alumni candidate election procedures, including the vetting process of candidates through the RUAA.

30 May 17 Senate Secretary sent email regarding RUAA commitment to candidate's (election dates June 19th - 30th) SUCCESS

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Have Alumni Award videos played at Senate meetings in 2017-18 to demonstrate the contribution

Ryerson’s former students are making in industry and the world outside of Ryerson b. Change communication of Alumni Senate role to include RUAA Liaison position for 2017 nominations c. Ensure elected Alumni senators are added to appropriate Senate committees d. Become a member of the Senate Awards and Ceremonials Committee in 2017


16 Mar 17 Requests communicated to grow this portfolio. Additional suggestion made to Secretary of Senate that RUAA review alumni senate candidates similar to process utilized by RU BOG when selecting slate of alumni candidates.

30 Mar 17 Engaged AR staff partner to further discussions with Senate Secretary on portfolio goals.

02 May 17 University Senate Secretary indicated that the Senate Priorities Committee (SPC) of Senate will consider and discuss having alumni on standing committees, especially the Awards and Ceremonials Committee

30 May 17 Senate Secretary sent email regarding RUAA commitment to candidate's (election dates June 19th - 30th) SUCCESS

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3. As a graduate of the Business Management Certificate Program of the G. Raymond Chang School of Continuing Education I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s) a. Speak with the Dean to discuss ways we may further the engage alumni of the G. Raymond Chang School

of Continuing Education in alumni relations activities b. Engage the CESAR to collaborate with alumni relations activities c. Lobby the nominations committee of the RUAA to actively seek out representation from the G. Raymond

Chang School of Continuing Education on the RUAA when considering future board composition


07 Mar 17 Spoke with current CE Student Senate representative – noted that no CE student ran for last Senate election.

13 Apr 17 Connected with AR RUAA staff rep and learned that there is no alumni engagement officer for the Chang School

04 May 17 Met with 20-year Continuing Studies Professor and former CESAR President and discussed way to seek input from CE students and gain their interest in the RUAA activities. He would be a great candidate for the RUAA in the future. I will forward his name to the nominations committee.

4. To support Ryerson’s Alumni service through open dialogue and feedback to senior administration including the President, Chancellor, VP Advancement and ‘future’ AVP Alumni Relations and AR staff.


02 Mar 17 Registered as a candidate for both Board of Governors and Senate Alumni elections

10 Apr 17 After speaking with Interim VP Advancement and receiving research from her staff I looped in RUAA Executive and our AR staff partner about possible advertising opportunities within the MAC to promote the RUAA

21 Apr 17 Met with RUAA AR staff counterpart to share feedback on RUAA board role and challenges with Senate Alumni role to seek a better way forward



17 Mar 17 Attended U Sports National Championship Women's Volleyball game at Mattamy Athletic Centre.

17 Mar 17 Took part in video interview for Ryerson Volunteer Week video

How do my SMART Goals support the Common Goals of the RUAA? All of my goals align with the common goals of the RUAA: 1) to increase the awareness of the benefits of supporting Ryerson; 2) to directly support my fellow directors; 3) to engage support from the entire Ryerson community.

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2.13 Liaison – Ryerson Fund (Charlene Samuel)

Posting Date: 08 Nov 17 Liaison’s Annual Report #2017-11-29

1. Working collaboratively with the Director Annual Giving, we have established the following specific objectives: a. Ensure 100% participation of the RUAA board in the 2018 Ryerson Fund campaign b. Promoting a direct challenge from the RUAA Board to alumni groups to increase participation c. RUAA to issue challenge to all Ryerson alumni to increase participation in the annual fund by 15%


22 Mar 17 Director Annual Giving to be asked to participate in April RUAA BOD meeting

01 May 17 For the fifth year in a row 100% of the RUAA Board of Directors has supported The Ryerson Fund. I would like to thank everyone for their continuing support in making Ryerson the university that we can all be proud of.

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Support an increase in the cooperation between Alumni Relations and the Ryerson Fund by providing a

presence and leadership on the RUAA Board through regular presentations to communicate the plan and program, as well as obtaining feedback and input from the Board on materials before they are circulated to the Alumni

b. Working with Director, Annual Giving, present the need and impact of the Ryerson Fund to the RUAA Board and alumni groups. If possible, ask students who have benefitted from annual fund support to tell their story

c. Organize a visit to the student call centre for the RUAA Board during the year


17 Apr 17 1. The alumni spring appeal is now in progress. We are contacting alumni by mail, email and phone on behalf of their faculty to ask for their support. This is the first time we have launched an appeal targeted at the faculty (and in some cases school or program) level. We have high hopes that it will connect with alumni more strongly than the more general approach we've taken in the past. The appeal will execute between now and the end of May with most activity happening between now and the end of April.

2. The planning of the annual giving program for next fiscal has started. And a representative from the Annual

fund will be talking to the board through the plan early in the new fiscal and get their feedback and input. The intention is to work with the board on making annual giving more relevant and engaging for our alumni.

23 Jun 17 1. Fully divisional spring appeal execution has been completed - 19 different alumni segments by faculty and school. Execution through mail, email and phone with dedicated donation pages for each faculty

2. Faculty and staff campaign completed.

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2.14 Liaison – Marketing & Communications (Tanya Kostiw)


1. Working collaboratively with my Alumni Relations counterpart, we have established the following specific objectives: a. Assist with alumni blog program – securing and coaching writers, editing and promoting blogs

b. Work with Manager, Marketing and Communications on an updated Alumni Relations services and

benefits brochure and video for new graduates (providing insight into strategy, copy and creative)

c. Provide regular feedback on Ryerson publications


19 Jan 17 Attended RU Magazine Editorial Board meeting

29 Jan 17 Provided feedback to Manager, Marketing & Communications on AR brochure brief and two blog drafts

31 Jan 17 Submitted edited alumni blog

01 Feb 17 Provided blog title ideas to Manager, Marketing & Communications

02 Feb 17 Submitted feedback to Manager, Marketing & Communications on blog titles and image

12 Feb 17 Submitted feedback to Manager, Marketing & Communications on blog submissions and pitches

14 Feb 17 Provided Ryerson Connection subject line ideas to Manager, Marketing & Communications

2 Mar 17 Submitted edited alumni blog

6 Mar 17 Provided feedback to Manager, Marketing & Communications on copy for AR brochure and initial design

concepts

15 Mar 17 Provided feedback to Manager, Marketing & Communications on AR brochure mockup

19 Mar 17 Provided feedback to Manager, Marketing & Communications on AR brochure draft

27 Mar 17 Provided edits to Manager, Marketing & Communications on latest version of AR brochure

28 Mar 17 Edited blog draft from writer; liaised with writer on further edits

04 Apr 17 Made further edits to blog based on feedback from writer

05 Apr 17 Phone call with blog program writer to review article direction

05 Apr 17 Provided edited blog to Manager, Marketing and Communications

10 Apr 17 Provided feedback to blog program writer on outline via email

19 Apr 17 Provided feedback/edits to Manager, Marketing & Communications on Convocation Video Script

30 Apr 17 Edited alumni blog draft; liaised with authors on further edits

2 May 17 Made final edits to alumni blog

22 May 17 Edited alumni blog submission; liaised with writer

30 May 17 Made edits to second draft of alumni blog

12 Jun 17 Submitted e-newsletter subject line ideas to Manager, Marketing & Communications

13 Jun 17 Meeting with Manager, Marketing & Communications to discuss blog program and portfolio

26 Jun 17 Attended RU Magazine Editorial Board meeting

7 Jul 17 Provided e-blast copy suggestions/feedback to Manager, Marketing & Communications

9 Jul 17 Email to BoD re: engagement with new blog

11 Jul 17 Call with Manager, Marketing & Communications to review potential bloggers

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19 Jul 17 Provided feedback on blog outline

08 Aug 17 Edited blog

15 Aug 17 Email to BoD re: engagement with new blog

20 Aug 17 Provided e-blast recommendations to Manager, Marketing & Communications

20 Aug 17 Reviewed blog proposal; provided feedback to writer

23 Aug 17 Call with Manager, Marketing & Communications to provide portfolio update

30 Aug 17 Edited blog

Various; ongoing

Blogger outreach and correspondence

2. Over the course of my mandate, I would like to engage in the following activities to grow the portfolio: a. Explore the feasibility of an Alumni Relations social media influencer/ambassador program

b. Provide strategic advice and insight into the promotion of the RUAA and its work to alumni and key

stakeholders


05 Mar 17 Submitted RUAA column for June issue of Ryerson University Magazine (in collaboration with RUAA president)

18 Apr 17 Liaised with Manager, Marketing & Communications on RUAA Board LinkedIn participation proposal

15 Aug 17 Prepared column for Alumni Weekend booklet (in collaboration with RUAA President)

13 Sep 17 Call with Manager, Marketing & Communications to discuss Alumni Weekend videos ideas (Alumni blog as well)

3. As a graduate of the Literatures of Modernity, Masters’ program, I will enhance the Alumni experience and support to the School, Course, Faculty, Unit in the following way(s): a. Explore the possibility of engaging Lit Mod students (i.e. educating them about Alumni Relations and/or

exploring the potential to participate in or create an event where students can engage with program

grads)

b. Explore the possibility of supporting Congress 2017


06 Jun 17 Delivered congratulatory remarks at convocation on behalf of RUAA

09 Jun 17 Phone call with Director of Development, Faculty of Arts, UA re: introduction; RUAA support

20 Jul 17 Submitted feedback to #MemoRYEs Ad hoc Committee on project outline

25 Jul 17 Met with Director of Development, Faculty of Arts, UA, to discuss collaboration on future initiatives

21 Aug 17 Submitted sample post for #MemoRYEs Project to Ad hoc Committee

04 Oct 17 Prepared article/Alumni Weekend teaser quiz for e-newsletter

14 Oct 17 Represented RUAA at Alumni Weekend events



19 Jan 17 Attended RU Magazine Editorial Board meeting

05 Apr 17 Attended Alumni Expo

06 Jun 17 Delivered congratulatory remarks at convocation on behalf of RUAA

26 Jun 17 Attended RU Magazine Editorial Board meeting

14 Oct 17 Represented RUAA at Alumni Weekend events

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How do my SMART Goals support the Common Goals of the RUAA? The projects I propose to undertake (blog program support, influencers exploration and Congress support) as well as Goals 1c and 2b (providing strategic communications insight and advice) directly correspond with increasing awareness of the benefits of supporting Ryerson and/or engaging the Ryerson community. Goal 3a corresponds with all three common goals Year-end comments: The bulk of the work in this portfolio has been dedicated to publications and marketing collateral aimed at providing value to alumni and deepening their engagement, most notably the Alumni Blog. These initiatives, among others, have contributed to the development of a foundation for the advancement of this portfolio that I look forward to building on in the coming year.

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2.15 Ex Officio Alumni Relations Appointee (Meredith Jordan)

Posting Date: 08 Nov 17 ANNUAL Report #2017-11-29

2017 has been a year of positive change and transition in Alumni Relations. We have new leadership in Ian Mishkel, VP,

University Advancement and the university’s commitment to alumni engagement has resulted in alumni staff embedded in

the faculties. Our office is working collaboratively with our counterparts in the faculties discovering new and better ways we

can work together to engage Ryerson alumni.

I’m happy to share the following highlights from the past year:

● 37 active alumni groups (17 associations, 13 shared interest groups and 7 branches) with 3 new groups in

development

● 27,755 fans are following the Alumni Relations alumni social media channels (Facebook, Twitter, LinkedIn Group)

● Discount program continues to be best in country with 43 partners discount partners

● Alumni Relations continues to work collaboratively with the RUAA board supporting their goals and facilitating their

connections at the faculty level.

● The alumni blog which launched in Oct. 2016 continues to be popular drawing on average 400 readers per month.

(alumni.blog.ryerson.ca)

● Alumni Gmail for Life service launched in March 2017 in partnership with CCS; 9494 have renewed their

@ryerson.ca addresses to date.

● Introduced “A Ryersonian’s Field Guide”, a new publication for graduates that outlines how staying connected to

Ryerson will benefit them and the University.

● Produced and debuted a new “Welcome to the Family” video for new graduates at spring convocation.

● Increased frequency of the distribution of The Ryerson Connection from a bi-monthly to a monthly e-newsletter.

● In partnership with our colleagues in development, Ryerson launched the inaugural G. Raymond Chang

Outstanding Volunteer Awards. At the event, 58 individuals were celebrated for the incredible contributions they

make to the university.

● In partnership with our network of alumni groups, 67 alumni events were held to engage alumni in Toronto and

around the world.

● Alumni Relations worked collaboratively with our colleagues in President's Office, Admissions and Recruitment,

Development to host regional receptions for alumni, friends and prospective students in Barbados, Trinidad,

Hamilton, San Francisco, LA, NYC and Hong Kong.

● More than 1000+ alumni attended Alumni Weekend activities. The event included more faculty-hosted events than

ever.

● The Ryerson Dinner which for the first time included the Alumni Achievement Awards broke all attendance records

selling out with 590 guests. It is now Ryerson's largest gala dinner hosted on the ice at the Mattamy Athletic

Centre.

http://alumni.blog.ryerson.ca/

http://ryerson.ca/

http://www.ryerson.ca/content/dam/alumni/news/pdf/ryersonian-field-guide.pdf

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Date

Nov. 15 Blackboard to Boardroom: Stock UP! Investing 101 Nov. 16 RUBLAA: Strike or Spare Alumni Bowling Night Nov. 21 Kingston Alumni Branch: Inter-University Alumni Trivia Challenge Nov. 29 RUAA AGM Nov. 30 Dr. Winston Isaac Lecture series

Selected Metrics (year over year)

Source 2017 11 29 AGM 2016 11 30 AGM

Facebook 8082 7005

Twitter 3701 3366

Linked In 15972 15,522

http://www.ryerson.ca/alumni/events/Calendar/2017-11-15-Blackboard-to-Boardroom-Stock-UP-Investing-101/

http://www.ryerson.ca/alumni/events/Calendar/2017-11-16-Strike-or-Spare-Alumni-Bowling-Night/

http://www.ryerson.ca/alumni/events/Calendar/2017-11-21-Kingston-Inter-University-Alumni-Trivia-Challenge/

http://www.ryerson.ca/alumni/events/Calendar/2017-11-30-Dr-Winston-Isaac-Lecture-Series/

Documents

Directors’ Reports for the Annual General Meeting...Page 2 of 32 2.01-2.04 Executive Committee (Paul Cheevers, Stephanie Veltmann, Tom Birchall & Meredith Jordan) Posting Date: 08