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Siyafundisa. We inform. We take it to the people…
ORION BUSINESS CONCEPTS
Name: Orion Business Concepts
Members: Sinenhlanhla Mathenjwa; Zanele Mchunu; Mlondolozi Motaung; Sthabile Mwandla; Siphamandla Zulu; Nhlakanipho Buthelezi
Vision: To be the preferred information distribution company in Zululand.
Value Proposition
CreativityFun and InnovativeDifferentBetter prices
Our Products
Distributing information through fun. Which includes: Promotions, Advertising, Marketing and Awareness Campaigns,
Our Customers
Financial InstitutionsGovernment departments & agenciesWholesale and Retail shopsManufacturing and other business and individuals
Key Partners
Community; Municipalities; Government departments; shops; all business including individuals who want to reach the people in the most effective way.
Key Resources
Sound system, lighting, transportation, branding and promotional products, tent.
Marketing our product
Word mouth; Door 2 Door; Cold calls; print and social media; radio
Cost StructureFor launch product:
Transportation, sound system Printing when we do pamphlets, banners, electricity
Revenue Structure
rental
This exclude revenue from printing and sourcing branded promotional items
Competitors
We have not seen anyone doing this in Zululand
Slogan: Siyafundisa. We inform. We take it to the people.
Prove of Business (Approach)
Prove of Business (Testing)
Implementation
To get our business in a professional manner we need
• Proper sound system • Transportation (pimping an old volswagen)• Projectors and screen for visual promotions• Branding our company • Start-up cost
NB. We believe in our business and we will not wait but it will be more quicker and professional to get our own equipment of a proper standard so as to do the work more efficiently.
Rollout plans starting next week
• Promote poetry sessions• Career info • Individual business• Approach government departments
and agencies• Promote our company by playing
music in weddings and selected parties (rented)
• Develop our own campaigns that we will run at shopping centres and parks (sponsors)