About GOTAFEFor more than 20 years, GOTAFE has been an intrinsic part of our local communities, delivering quality skills and training and championing equity.

At GOTAFE, we are resolutely committed to ensuring the needs of students and industries – especially across regional Victoria - are at the heart of all we do.

As we transition from an industrial economy to one fuelled by ideas and knowledge, our workforce needs to be more skilled than ever. The fourth industrial revolution — the collision of related technologies such as automation, artificial intelligence, machine learning, blockchain, brain enhancement and data analysis — will fundamentally change the nature of jobs. As a regional tertiary education provider, we will be at the frontline of this change.

While the world changes, GOTAFE is also transitioning so that we can be responsive and adaptive to our changing student, industry and community needs. We are striving to be a contemporary, cutting-edge and innovative organisation. At GOTAFE, we have the opportunity to shape the future of the delivery of tertiary education in our region.

Why work with usAs an organisation, we’re transforming for good. So we’re looking for game changers – high performing individuals who want to grow with us.

We shape positive outcomes for our community by being inclusive and passionate about what we do. As part of this, we believe in rewarding achievements and celebrating success. We value new ideas and also understand that sometimes we may not get it right. Learning and working together to improve is just part of our journey.

You’ll have the opportunity to take ownership of your work and have your initiatives heard. We’ll appreciate your contribution and hard work. And together, we’ll balance what’s important to you and your lifestyle.

Be part of something great –it’s an exciting time to work at GOTAFE.

C R E AT E O U R F U T U R E

Director, Communication and EngagementPosition Description

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

Position purposeThe Director, Communication and Engagement leads the communication, marketing and stakeholder engagement division at GOTAFE. The Director is responsible for developing and implementing contemporary and compelling marketing, communications and engagement strategies which support GOTAFE’s programs and activities and position GOTAFE as a leader in the provision of vocational education and training.

The Director has accountability for leading a full service communications, marketing and engagement team, ensuring the delivery of high quality outcomes for the organisation. Critically, this role is accountable for leading a collaborative customer orientated division that works effectively with the broader organisation to deliver on key objectives.

Key areas of responsibilityCommunication: • Lead and drive GOTAFE’s Communication Strategy.• Undertake critical analysis to develop and implement a comprehensive communications

strategy to ensure communication activities are aligned with the organisations values and goals, and engage effectively with key audiences.

• Build and foster highly effective relationships with external stakeholders including government, industry and the media to ensure GOTAFE maintains and strengthens its reputation and brand equity.

Marketing: • Lead the development of effective and impactful marketing strategies, ensuring they are well

researched, planned and coordinated. • Oversee the establishment of annual and seasonal marketing campaigns and develop

evaluation processes to ensure marketing activities achieve their objectives. • Develop innovative digital marketing strategies, programs and events with strong return on

investment which build awareness and elevate the GOTAFE brand.

Stakeholder Engagement: • Develop a robust and transparent engagement framework to ensure GOTAFE effectively and

systematically engages with its government, industry, business and community stakeholders. • Lead the development of an engagement culture and capability within GOTAFE and work

collaboratively to ensure public engagement activities are embedded in the organisations practices.

• Champion public engagement and community consultation programs which advance GOTAFE’s strategic goals and establish processes and frameworks that integrate public engagement initiatives across GOTAFE.

A client-focused Communication and Engagement Team: • Lead and foster a team that is client-centric and a genuine partner for the wider organisation.• Establish a high performance culture that aims to deliver best imaginable service. • Establish and promote a collaborative and solutions-orientated division that works with the

broader organisation to optimise the student experience.

Strategic Planning• Contribute towards the long-term strategic direction of the organisation through the

implementation of relevant areas of the strategic plan • Provide evidenced based strategic advice to the CEO, Board and Executive in relation to

public relations, communications matters, issues management and provide support for key organisational strategies, projects, programs and new initiatives.

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

GOTAFE Organisational StructureGOTAFE’s senior leadership team is made up of the CEO, four Executive Directors and seventeen Directors all who play key roles in influencing the culture and performance of GOTAFE.

Executive Director, Education

Executive Director, Student Attraction and

Community EngagementExecutive Director, Corporate Services

Executive Director, People and Innovation

Chief Executive Officer

DirectorOffice of the CEO

Director, Health, Wellbeing and

Community

Director, Asset Management and

FacilitiesDirector, People

and Culture

Director, Technology and Built

EnvironmentDirector, Student

PathwaysDirector, Finance and Procurement

Director, Innovation and Performance

Director, Services and Natural Environment

Director, Digital Solutions

Director, Further Learning, Koorie and

Multicultural

Director, Compliance, Risk and Information

Director, Customised Learning Solutions

Director,Education Quality

Director,Student Success

Director, Student Attraction and

Enrolment

Director, Communication and

Engagement

There are four key divisions in the GOTAFE structure:

• Education - responsible for ensuring that GOTAFE provides the best possible education, training and learning experiences for all student cohorts across all education sectors.

• Student Attraction and Community Engagement - responsible for the start of a student’s journey at GOTAFE and for ensuring that GOTAFE strategically engages with its key stakeholders across the community, including industry and community groups.

• People & Innovation - responsible for ensuring that GOTAFE is an employer of choice and for cultivating a culture of innovation and strong organisation performance.

• Corporate Services - responsible for the optimal performance of the internal operations of GOTAFE.

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

Organisation Relationships

Director,Student Attraction &

Enrolment

Director,Student Pathways

Director,Communication &

Engagement

Executive Director,Student Attraction &

Community Engagement

Industry Engagement Youth Engagement Communications

ReconnectStudent Attraction

VET in Schools

International &Higher Education

Marketing and Events

Admissions & Enrolment

Community Engagement

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

Key stakeholdersInternal ExternalExecutive Director, Student Attraction and Community Engagement

Department of Education and TrainingMinister’s Office

Direct Reports Industry and employersCEO Business and industry groupsBoard Community groupsExecutive Team SuppliersStaff AgenciesStudents Other TAFE Institutes

Skills and capabilities required for positionThe Director is expected to demonstrate the following key skills and capabilities in their role:

Leadership• Inspire and lead across all levels of the department• Clearly communicate and exemplify the vision and values of GOTAFE• Foster talent and build capability within department• Provide strong and accountable leadership to ensure delivery of performance objectives• Review functions to ensure that processes and responsibilities are managed, defined and

documented. • Negotiating, mediating and resolving conflict

Management• Contribute towards the long-term strategic direction of GOTAFE, through the implementation of

relevant areas of the strategic plan and other organisational strategies • Develop and manage an annual department budget, working to the agreed budget including

targets set by the Executive• Actively contribute to all corporate planning and reporting requirements • Ensure effective departmental use of corporate systems• Provision of business intelligence to inform decision making at various levels• Deliver regular performance reporting to the Executive Team and the Board

Communication• Develop and implement communications strategies, programs and plans to support

organisational programs and projects.• Embed best practice communications policy and processes. • Oversee effective media and public relations. • Contribute to the development of critical incident support and issues management plans. • Oversee the development and implementation of a calendar of events • Develop, implement and evaluate high impact digital communications. • Develop an internal communications program.

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

Marketing• Develop and implement annual, seasonal and targeted marketing campaigns. • Develop and implement research and evaluation processes to measure the impact of marketing

programs. • Ensure effective brand management for GOTAFE. • Oversee contracts with external agencies• Oversee digital marketing programs and assets including management of all GOTAFE’s owned

channels. • Ensure high quality graphic design supports the marketing and communications program.

Stakeholder Engagement• Oversee the Sponsorship Policy and maximise the value of sponsorship arrangements• Establish and implement a stakeholder engagement framework.• Oversee the implementation of a community and public consultation program. • Support effective industry and business engagement. • Oversee a calendar of events and promotions.

A client-focused Communication and Engagement Team• Embed a culture that is responsive and user centric. • Engage directors and managers from other departments and campuses in the development of

marketing, communications, engagement, and digital outputs. • Lead and foster a team that is client-centric and a genuine partner for the wider organisation. • Establish and promote a collaborative and solutions-orientated division.

Strategic Planning• Deliver high quality, evidence based strategic advice and guidance to the CEO, the Executive

and Board in relation to Communications, marketing and engagement. • Contribute towards the long-term strategic direction of the organisation through the

implementation of relevant areas of the strategic plan and other organisational strategies. • Proactively contribute towards strategic plans and initiatives impacting all areas of the

organisation.

P O S I T I O N D E S C R I P T I O N | D I R E C T O R , C O M M U N I C A T I O N & E N G A G E M E N T

Who are you?• Suitably qualified professional.

• A proven communications leader, with a track record in delivering outstanding communications, marketing and engagement strategies with measurable benefits

• An outstanding people leader with significant experience in leading, developing and engaging multi-disciplined and integrated teams to achieve student and stakeholder focussed outcomes.

• A compelling communicator, with the ability to read the play, engage with and influence a diverse range of stakeholders

• A strong collaborator who adds value to the organisation with proven ability to build relationships that foster shared success

• An energetic and flexible leadership team player who can anticipate upcoming challenges and develop plans to meet those challenges and to capitalise on opportunities.

How GOTAFE staff work• Model and lead our values.• Be dedicated to delivering a consistent,

connected and customer focused service.• Be committed to maintaining a safe and

healthy workplace.• Act consistently with our Employee Code of

Conduct.• Be flexible and responsive and prepared to

step-up in times of need.

Our ValuesThe Director, Communication & Engagement, is expected to align to GOTAFE’s iCare values and to uphold them in all communications, decisions and actions.

Integrity Collaboration Accountability Respect ExcellenceBe honest, reliable and

trustworthy.Partner with others to

achieve goals.Take responsibility for

your actions.Appreciate and accept

each other’s differences. Aim high.

P O S I T I O N D E S C R I P T I O N | E X E C U T I V E D I R E C T O R , E D U C A T I O N

gotafe.vic.edu.au | 1300 GOTAFE (468 233)GOTAFE is the trading name of Goulburn Ovens Institute of TAFE (RTO 3094 | CRICOS 03654D)