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AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.
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Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Meico WhitlockAIDS.gov Fellow
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Facing AIDS for World AIDS Day Meico WhitlockAIDS.gov Fellow
Agenda
•What is Facing AIDS?
•How did we do it?
•What did we learn?
What is the Facing AIDS for World AIDS Day Campaign?
What is the Facing AIDS for World AIDS Day Campaign?Goal: To help reduce HIV stigma and promote HIV testing.
20101587
photos
The Response
www.aamu.edu/
What Did We Learn?
A Little Structure is Good
A Little More is Better
Have Clear Action Steps
Converge
(Photos via the USCA blog, by Brandon Joseph Baker)
Make it Real
http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
Leverage Existing Platforms & Partners
http://www.youtube.com/watch?v=C-_9Jy_otSQ
Make it Easy to Personalize & Share
Explain the Tools
http://www.youtube.com/watch?v=mJ09gVChOl8
Repurpose!
Lessons Learned (Overall)
• Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
• Power of Partnerships: Give people tools they can use for their own work!
• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com)
• Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
Questions?
www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/[email protected]
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