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Building Material Reuse AssociationMay 15, 2007

Bryce Jacobson, Senior PlannerBryce Jacobson, Senior PlannerMetro Solid Waste and RecyclingMetro Solid Waste and Recycling

(503) 797(503) 797--16631663jacobsonb@metro.dst.or.usjacobsonb@metro.dst.or.us

Directly elected regional government

25 cities and 3 counties

Regional leadership on:• Garbage and recycling• Parks and Greenspaces• Zoo and exposition halls• Transportation / growth management

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Presentation ObjectivesPresentation ObjectivesBoneyardNW objectives and development process

Demonstrate the BoneyardNW

Lessons learned

Results and next steps

Project BackgroundProject BackgroundGrants Well developed residential salvage industryThriving LEED market2004 commercial salvage studyIndustry advisory groupPolicy and political supportLong history of Metro on-line “tools”

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Existing Sites / ExchangesExisting Sites / ExchangesFreecycle

2good2toss

Soiltrader

E-Bay

Craig’s List

. . Say, Maybe I could get Craig . . Say, Maybe I could get Craig Newmark to do this for meNewmark to do this for me

From: <craig@craigslist.org>To: Bryce Jacobson <jacobsonb@metro.dst.or.us>Date: 12/30/2005 12:22 PMSubject: Re: Craig's List and used building materialsCC: craigslist Customer Service <ops@craigslist.org>, <jim@craigslist.org>

Bryce, thanks!folks, do you think this would be used a lot? or does the free section suffice? if you think it'd get traffic, pls consider.thanks!CraigOn Fri, 30 Dec 2005, Bryce Jacobson wrote:> I work for Metro Regional Government in Portland, OR as a Regional

> Planner, specifically a Solid Waste Planner. I work primarily with> contractors and builders here in Portland to get them to recycle and> reuse building materials, which can be a challenging . . . . . . .

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BoneYardNW Design ProcessBoneYardNW Design Process9 month timeline

$50k RFP for design

$50k RFP for marketing

Testing

Launch

URL

WhatWhat’’s In a Name??s In a Name??Other URLs

Greenprybar.comFindsalvagedmaterials.comSalvagedbuildingsupply.comBuildersboneyard.comNWSalvagemart.comBuildsmartMart.comGreenbuildingexchange.com

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BoneYardNW ObjectivesBoneYardNW ObjectivesCreate an on-line “community” around Commercial building material reuse

Free to all users

For local materials only

Support LEED projects

Focus on the value of materials

Intuitive and easy to use for all industry sectors . . . . 2 minute sign up processLow cost site administrationProtect Metro from liabilityBe able to measure successBe the “First”

BoneyardNW FeaturesBoneyardNW FeaturesSimple site layout and designPhotos No limits on material pricingE-mail notifications

Materials wantedCommunication between buyer/sellerInfo about your items for sale

On-line payment optionsStructured around CSI “E-Bay” like account page

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Marketing and Media CoverageMarketing and Media CoverageThree year marketing plan

Media event TV and print mediaPrint and blog adsE-NewsletterCarpenters pencilsGoogle Ad WordsJob-site signs/bannersViral marketing

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Vid Clip #4Vid Clip #4

Metro Legal Exposure/Liability Metro Legal Exposure/Liability

User agreementInappropriate materials/images

Fraud/criminal activity

Solicitations/Advertisements

Lawsuits

Requests for arbitration

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If We Build It, Will They Come?If We Build It, Will They Come?

Did we overcome enough of the barriers to get users to come and try it out?? Site stats

MembersUnique visits since 2/14/07Length of visitReferrersMaterials sold

Feedback from IndustryFeedback from Industry

“Bryce,

I sold a boiler, two dock levelers, and a generator on BoneYardNW this week. Probably 10,000 lbs total weight and $1,250 bucks Elder didn't have when it started the week. Boneyard seems to be a good deal.

I'm getting a few calls every week.

Al”

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MaterialsMaterials

Boilers

Dock levelers

Rooftop AC units

Bathroom partitions

Timbers

Space heaters

Entire pole-barn

Casino telephone booth

Tempered Glass panels

Motors

Dock crane

Telephone poles

Lessons LearnedLessons Learned

Measurement is far from perfect

Improve link between web developer and marketing firm

Test early and often with industry

Must continue marketing . . . For ever

What about Craig’s List??

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April 2007,CraigApril 2007,Craig’’s List Menus List Menu

Next stepsNext stepsEvaluate the project after 12 monthsPhase II:

Whole structures availableDecon/salvage work availableDemo building permits applied forPromote related support businesses

Decon/Salvage contractors/structural moversLumber gradersWindow and door repairStorage and moving

Higher security/SPAM issuesFranchises, fee for service, ads ??

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HandHand--outsouts

BoneYardNW.com carpenters pencils

Draft Marketing Plan

Toolkit on CD

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