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Directed Path. Directed Path. Justin Larsen. Kate Finlay. (co-founder – Digital marketing specialist). (co-founder – Direct marketing specialist). Directed Path. Direct Marketing Campaign. Agenda. Directed Path. About Us. Our Target. Promotional Objectives. Creative Objectives. - PowerPoint PPT Presentation
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Directed PathJUSTIN LARSEN KATE FINLAY
Directed Path
(CO-FOUNDER – DIGITAL MARKETING SPECIALIST) (CO-FOUNDER – DIRECT MARKETING SPECIALIST)
Directed Path
DIRECT MARKETING CAMPAIGN
Agenda
Promotional Objectives
Our Target
Creative Objectives
Creative Execution
About UsDirected Path
Introduction
Directed Path inc. was formed in 2002 and since its inception we have been diligently working to advance within the marketing industry. We saw a void in this industry between Major Marketing firm’s (commonly involved with fortune 100 companies) and the small graphic & web design firms with limited knowledge and experience in result-oriented marketing and branding strategies.
Today we use our in-house creative and technical
talent along with handpicked vendors to offer full-service direct
marketing and branding services to small medium
and large enterprises.
Directed Path
Our Guide
Create Synchronicity between Direct and
Digital Marketing
Develop strong relationships
with our clients and their
customers while maintaining a
third party view
Directed Path
Increase awareness of ServiceMaster’s Go Green
Campaign
Increase business to
business sales for
ServiceMaster GoGreen by 20%
Increase traffic to
ServiceMaster’s website
by 30%
Directed Path
Promotional Objectives
Our goal is to create a
campaign that has an
environmentally conscious
image.
To portray service master
as the premium choice for
green cleaning services
To highlight key benefits gained from
using our green
cleaning services
To tailor our promotions to
certain individuals within an
organization to increase the
effectiveness of the campaign
Directed Path
Creative Objectives
Creative Execution
LETTERSPOST CARDS
E-MAILGREEN TIPS
Directed Path
LettersDirected Path
Post CardsDirected Path
E-Mail BlastDirected Path
E-Mail Blast
Click here to learn more
Sign up for monthly green tips
Check out these other environmentally friendly
sites
E-Mail IncludesLink to GoGreen siteGreenTips VideoRegistrationLinks to other sites
Directed Path
Questions?
Authorization to move forward
Directed Path
Directed PathJUSTIN LARSEN KATE FINLAY
(CO-FOUNDER – DIGITAL MARKETING SPECIALIST)(CO-FOUNDER – DIRECT MARKETING SPECIALIST)
THANK YOU
Directed Path
