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DIRECT 2 SUCCESSHelping Media Sellers Understand the D2C Market and Take Advantage of Opportunities
Executive Webinar Series
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Advertiser Perceptions by the Numbers
YEARS
16of proprietary,
historical data about “what advertisers think”
STUDIES
65conducted per year:
syndicated & custom,quantitative &
qualitative,U.S. & Global
COMPANIES
700continuously
measured across digital, television,
radio, print, agencies and
ad tech
PRESENTATIONS
300delivered per year,
sparking active dialogues about key issues in the
marketplace
CLIENTS
85ranging from
traditional media to emerging ad tech
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Advertiser Perceptions Clients (partial list)
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Today’s Panelists
Frank PapsadoreEVP, Marketing
Justin FrommVP, Business Intelligence
Jim NortonChief Revenue Officer
Katie TysonCo-Founder & CMO
Andrew SippelEVP, Media
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Katie Tyson
Co-Founder & CMO, Hive Brands
Head of Marketing, Shine
Marketing Director, Casper
Marketing Communications, FreshPet
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Jim Norton
Chief Revenue Officer, the dtx company
Chief Revenue Officer, Dosh
Chief Business Officer, Condé Nast
Global Head of Media Sales, AOL
DIRECT 2 SUCCESSHelping Media Sellers Understand the D2C Market and Take Advantage of Opportunities
Executive Webinar Series
DIRECT 2
SUCCESS
Opportunities in D2C
For Media Brands,
Platforms &
Ad Tech Companies
Today’s Discussion: The D2C Marketers’ Journey
● Who is the DTC marketer and other general thoughts
● The Beginning – Where Does a DTC Brand Start Its Marketing Journey?
● Transitions & Growth
● Questions around Data & Attribution
● Q&A
The D2C Marketer JourneyGeneral Thoughts
• How do they compare to a typical marketer?
• Differences between DTC marketers
• Implications
The D2C Marketer JourneyThe Beginning – Where Does a DTC Brand Start?
• What consumer insights do you start with?
• Who handles the creative & testing?
• Which media brand gets bought first and why?
• What is the one thing that each platform can improve upon?
The D2C Marketer Journey Transitions
• Change in Organizational Structure within DTC companies
• How do you balance investment in proven strategies with testing new channels?
• How do you apply/measure broadcast media to LTV metrics?
• What opportunities beyond spots and dots can TV partners share to help grow the business?
• What Advice for Radio and Print sellers?
The D2C Marketer JourneyData & Attribution – What & Where Are The Pitfalls?
• How do you handle data onboarding and overarching 1st party data strategy?
• How granular does attribution feedback need to be?
• How does it differ for each media type?
• What about all the new privacy laws?
Q&A
Thank You! www.advertiserperceptions.com
Katie TysonHive [email protected]
Jim NortonThe dtx [email protected]
Justin FrommAdvertiser [email protected]
Andrew SippelAdvertiser [email protected]
Frank PapsadoreAdvertiser [email protected]
