Digital_Site_Optimisation

www.digitalworksconsulting.com

Our Service

Today, digital sites and other digital assets created and used for

commerce, typically rank as one of the most valuable parts of any

business. An importance only set to grow: not only because of the

phenomenal rise of customers buying through online and mobile

channels; but also because of the role these assets have in building

influence through the modern buy-cycle or as an integral part of the

overall Omni-channel environment. But very few companies have

truly class-leading digital solutions that fully meet the needs of their

customers, and in turn, the objectives of the business.

Our Digital Site Optimization service is designed to fix this and fast.

Through our deep digital expertise, we help you move your digital

assets to a level that meets your business and competitive objectives,

while helping you develop your organization to be able to maximize

those assets yourselves into the long-term. All controlled and

deployed using a systematic methodology:

Previous Success

“With just a top-level project

brief, DWC identified and

prioritized the right problems to

solve for, designed

implementable solutions and

managed virtual teams to deliver

on time and to budget.”

Global Product Director.

"“I was really impressed with DWC

whilst working with them on the

Kalixa Pro project. They did a

fantastic job of rallying the troops,

against a sometimes very

challenging backdrop, and simply

getting stuff done.”.

Head of Marketing.

“

DIGITAL SITE OPTIMIZATION

Out Typical Client

Our Digital Asset Optimization service is typically aimed at any

business, big or small, who is looking to optimize their existing digital

sites and other digital assets. Whether they be transactional,

subscription, or using other forms of monetization.

We have seen specific success for with this solution for: ecommerce &

retail, entertainment & media, financial services & fintech, gaming,

and many others sectors.


The Benefits

• Top & Bottom Line: Our

approach promotes a holistic

view of the development,

ensuring all parts are

considered together and not in

(un)splendid isolation. This

results in the development

being correct. So monetisation

and customer experience is

maximised. With core

efficiencies, automation, and

adaptability built-in. As well as

ensuring innovation and

future-proofed considerations

are protected, limiting the risk

of legacy. Ultimately

benefiting the top and

bottom-line of any

organisation into the future.

• Continuous Competitiveness:

Through the injection of a

culture of clear measurement

and adaption, we ensure the

asset can continue to develop,

enhance and fit changing

market needs, giving a

platform of continuous

competitiveness.

• Pace: Engaging with clarity on

the right activities, undertaken

in the right order, by the right

people…this adds control,

removes rework, and adds

pace.

• Great Value: We firmly believe

that our expertise, combined

our proven approach, and

realistic pricing leads to a great

value and mutually beneficial

partnership.

Our Delivery Framework

1. Objectives & Digital Audit: Laser clarity on the role and

objectives of the asset. Our insight driven audit in relation to the

digital site establishes the ‘delta from best practice’ in customer

experience, monetisation, technical, commercial and other core

criteria.

2. Product & Technical & Commercial Plan: We then work hard to

create a clear definition, from a customer, company and

technical perspective. Enabling a holistic view of the site

enhancements or new build development. This is always

underpinned by a clear project plan, with optimised construction

steps and phasing to protect user-experience, social media

integration, SEO, monetisation, and any commercial third party

considerations.

3. Prototype Build & Test: For significant site development, the

construction of a prototype is built. To market test.

4. Adapt & Full Build: The test provides clear insight, so measured

changes in UX and other core factors can be undertaken. To

meet the core needs of the asset, such as in awareness,

conversion, support, advocacy and other success criteria.

5. Measure & Adapt: On-going measurement against core success

criteria is engendered into the organisation. Allowing agile and

fast-paced adaptation for continued success.

6. BAU Handover: Smoothly and effectively, when it becomes

prudent for internal resources to pick-up full management.

Flexibly structured, so some elements can be removed/reduced to match the precise

needs, budgets and environment of a client.

Indicative Timescales and Pricing We provide the service on a flexible ‘time and materials’ basis or a

per project cost. If a per-project route is chosen, these are typical

prices for a medium complex enhancement or development:

Service Stage Time Period* Prices *

1: Objectives & Digital Audit 4 weeks £20,000

2: Product & Technical Plan 4 weeks £20,000

3: Prototype Build & Test 4 weeks £25,000

4: Adapt & Full Build 3 months £100,000+

5: Measure & Adapt 6 weeks £15,000

6: BAU Handover 4 weeks £10,000

*These are indicative timelines and prices, and may alter based upon client specific

requirements. All prices are exclusive of UK VAT and expenses.


Contact us If you are interested to know more about this service, we

would be delighted to hear from you. Please contact:

Suki Sandhu Director, Product & Technology

+ 44 7958 332536

[email protected]

We are DWC

The Digital Site Optimization service is principally delivered by

the ‘Product & Technology’ practice of DWC.

DWC specialise in helping two main types of client, UK based or

international, to successful digital business:

(1) mature companies looking to adapt to digital change and

require business and IT transformation,

(2) high growth digital businesses needing to mature towards a

successful exit.

Working with clients in sectors such as telecoms & mobile,

financial services and fintech, e-commerce & retail,

entertainment & media, martech, and other sectors.

Brining our difference – an absolute focus on digital and these

core attributes:

• Proven methodologies | for business need in digital

• Deep digital expertise and experience

• End-to-end service | across think, execute, grow

• Extensive contacts and partners

• Great spirit.

Enabling your success. In digital.

Digital Works Consulting is part of Digital Works Group.

SUKI SANDHU

SARAH HIDE

STEVE CRAWSHAW

JARROD FRYE

RICHARD MORECROFT

ANDREW SALMON

Documents

Digital_Site_Optimisation