Digital Strategy Innovation

Gain greater insight with digital initiatives

March 19 & 20, 2014 NY Marriott Downtown

New York

Speakers

Speakers

• VP, Digital Strategy, BAE Systems• Global Head of Social Media, Bloomberg• SVP, Digital Marketing, Citi• Marketing Director Social Strategy, Salesforce• Vice President Audience Insights, Tivo• Senior Director, Digital Communications, Walmart• Editor in Chief, Deutsche Welle• Senior Director, Digital, Viacom• Head of eCommerce, Digital Strategy and

Multichannel Marketing, Zoetis• Director, Digital Strategy, HeadStart Social• SVP, Digital Media, Warner Bros• Director, Business Technology Digital Marketing

Enablement, Pfizer• Vice President Digital Media, Live Nation• Strategy & Business Development, Bloomberg• Digital Media Manager, Rosetta Stone• Digital Director, U.S. Fund, UNICEF• Global Digital Leader, GE Healthcare

• VP, Marketing, StumbleUpon• Director, National Sales, StumbleUpon• Manager Online & Digital Marketing, Volvo Trucks

North America • Director, Digital Strategy & Development, Hachette

Book Group• Associate Managing Editor, Digital Strategy, The

New York Times• SVP, Strategic Planning, Digital Strategy, The

Associated Press• Chief Marketing Officer, GE Measurement & Control• Vice President, New Products GE Capital, Retail

Finance• Manager, Marketing & Advertising, Fox• Director, Affiliate Marketing, NBC Universal• AVP, Interactive Marketing and E-Business, Lancome• Chief Marketing Officer, Forbes• VP, Digital Experience, American Express

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Delegates Include

• Strategy Lead, Global Business Strategy, Google

• VP, Digital Strategy, AMEX

• VP, Strategy, The Economist

• VP, Strategy, Lego

• SVP, Digital Marketing, Bank of America Merrill Lynch

• Global Digital Lead, BP

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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Effective digital strategy is central to business success. In the modern business environment technological developments and the advances of globalization have created unparalleled opportunities for businesses to expand their markets. But new opportunity has opened the door to new challenges.

This summit will focus on the solutions offered by innovative strategic planning. It will comprise of learning objectives, illustrated intermittently with a number of exploratory case studies, to include:

• Methods designed to deliver the most effective impact on your business through an effective digital strategy.

• Tactics to optimize the role of Digital Strategy in your organization.

• Learning how to transform the way you set strategy, align resources & effectively execute to deliver superior business outcomes with speed and scale.

• The essential balance between strategy formulation and ensuring flawless execution.

and much more..........

About The Summit

Speaker Information

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Price B. Floyd was named vice president of Digital Media Strategy on September 6, 2010 for BAE Systems, Inc. Floyd is responsible for designing and managing the digital media strategy to enhance BAE Systems, Inc.’s competitive and reputational profile through the use of technology, social-networking tools and the internet. Prior to joining BAE Systems, Floyd was the Principal Deputy Assistant Secretary of Defense for Public Affairs from Summer 2009 until Summer 2010. In this role he served as staff advisor and assistant to the Secretary of Defense and Deputy Secretary of Defense for public information, internal information and community relations, as well as information training and audiovisual matters in support of Department of Defense activities, leading a worldwide

Price FloydVP, Digital StrategyBAE Systems

public affairs community of approximately 2,400 military and civilian personnel.

Going External to Reach an Internal Audience – Using Social Media to Reach Inside the Company

As companies struggle to keep and attract a talented workforce they need to focus resources, time and energy in the places where those employees and potential employees are already engaged. Ignore the old motto of “Build it and they will come” and focus instead on going where they already are – Facebook, Twitter, Youtube, etc…. Also, don’t forget that others are watching and listening so act accordingly.

Jennifer is Director of Social Content Marketing at Salesforce.com, managing Salesforce.com's blog, content marketing and social channels. She is responsible for defining, executing and measuring strategies to engage the Salesforce.com community and its customers, and attract new prospects.

Turning Likes Into Leads: The Value of Social Media

Social media is transformative to marketing, yet measuring ROI is a challenge. I will share our approach to proving the value of social to the business.

Jennifer BurnhamDirector, Social Content MarketingSalesforce

Louis Cohen brings over a decade of Internet Advertising experience as the SVP, Head of Search, Affiliate Marketing & Lead Generation for Citi where he leads the Digital Marketing efforts across the US Consumer brands including Citibank, CitiMortgage, CitiCards, etc. Via Search Engine Marketing (SEM), Optimization (SEO), Affiliate Marketing, & Lead Generation channels.

Louis & his team drive acquisition efforts across Financial Services. Louis also serves as an internal Digital Marketing consultant for Citi’s Global Marketing teams.

Louis CohenSVP, Head of Search, Affiliate Marketing & Lead GenerationCiti

Greg DePalma is Vice President of Audience Insights at TiVo Inc., where he is responsible for measuring audiences, and analyzing paid and earned media in our dynamic 'video everywhere' marketplace.   He consults with clients to improve TV and cross-media ROI leveraging big data analytics.   Previously, Greg worked as Senior Director, Brand Marketing at LendingTree, where he managed brand equity, advertising, and media.  

During his 18-year marketing and advertising career, Greg has worked at industry leaders like WPP's Millward Brown and Nielsen Media Research.  

Greg DePalmaVP, Audience InsightsTiVo

Bob Kupbens joined Delta in March 2010 and is currently the Vice President of Marketing and Digital Commerce. In this role, Bob defines and executes the company’s vision to position technology as a key driver of Delta’s customer experience and a major influence on brand growth and loyalty.

Bob is responsible for Delta’s marketing strategy, global execution, CRM strategy and content development, driving all customer interaction across channels.

Bob KupbensVP, Marketing & Digital CommerceDelta Air Lines

In addition, he is responsible for developing and operating those leading customer interactions including delta.com, mobile applications, self-service airport kiosks, in-flight entertainment, customer email communications, in-flight Wi-Fi and social media. He is based in Delta’s world headquarters in Atlanta, Georgia.

4Speaker Information

Greg earned his MBA at Fordham University and received a BA from Bucknell University. He frequently speaks about Advertising, Global Brand Building, Marketing ROI, and iTV at conferences and also shares his expertise as a guest lecturer at Columbia, Fairfield, FIT, and Fordham universities.

Active Publishing

Greg will discuss how TiVo can asses their audience insights through digital startegy & marketing.

Case Study: Real-Time Control in Local for Citi

Marketers have always invested in developing and maintaining their brands and how they appear. How brands appear online locally has been largely out of marketers' control. Brands often exist through user-created profiles and content, or scraped data aggregation so what customers see can be inaccurate or incomplete.

Citi shows in this case study that it doesn't have to be that way. Citi has made a major investment in local not only to help customers get the information they need to find branches, ATMs and Citi Bike locations, but also to provide a consistent and effective online local experience and showcase offers for other lines of business. This real-time control of information never more critical than during Hurricane Sandy.

This case study will walk through how Citi worked with Yext to develop and execute its local strategy to see measurable results.

Rob Harles is Global Head of Social Media for Bloomberg LP responsible for developing and managing Bloomberg’s social media strategy and initiatives around the world. He joined Bloomberg in 2010 from Sears Holdings where he was Vice President of Social Media and built Sears’ social media platform and customer communities. Before joining Sears Holdings, Rob was SVP for comScore Networks, in charge of the Retail, Auto, Travel and Technology client

services practices and a member of the Senior Operating team that took the company public. Rob started his career as a Senior Consultant in the financial services practice of McKinsey & Co.

Is Social Media A Nice To Have Or A Critical Must Have For Companies Today?

Find out how Bloomberg LP embraced social media, learned how to use, measure and drive value from it as a critical component of its business strategy.

Rob HarlesGlobal Head of Social MediaBloomberg

Lisa Faith Phillips, Director of Digital Strategy and Development at Hachette Book Group, a global publishing leader, has initiated and launched a wide-range of new digital sales channels and partnerships and created innovative digital content programs.

Reinventing Publishing with Digital Strategy

How a strategic use of free, crowd-sourced, self-published, social media, paid and premium content can transform publishing, build brands and grow sales.

Lisa Faith-PhilipsDirector, Digital StrategyHachette Book Group

5Speaker Information

Iliya Rybchin is the Global Head of Strategy & Business Development for Bloomberg's Consumer Mobile & Emerging Platform Businesses. Iliya is responsible for developing and commercializing new businesses and identifying critical partnership strategies for Bloomberg L.P. Prior to joining Bloomberg, Iliya worked at a number of leading corporations where he was responsible for driving innovation and growth. Most recently, Iliya led global digital strategy & business development across The McGraw-Hill Companies (Standard & Poors, Education, Information/Media). Iliya started his career in consulting where he focused on innovation strategy for clients at Accenture and Viant.

Spinning up a new business or just spinning your wheels? How to separate hype from real innovation.

We have all heard how this year will be the year of mobile/ecommerce/digital/social/etc. We constantly hear about how some technology will dramatically disrupt our business. The reality is that many innovations are surrounded by hype. As strategists, our role is to sort through the noise to uncover nuggets of insight that lead to cogent strategies and measurable results. How do we identify hype? How do we evaluate tech maturity? How do we rat ional ize investments into unknown technologies? This presentation will share some informative cases and present a framework for assessing, selecting, and exploiting innovation.

Iliya RybchinGlobal Head of StrategyBloomberg

Jonathan Rick oversees social media for the U.S. Chamber of Commerce, the world's largest business organization. He is responsible for everything from the Chamber's 1.1 million Facebook fans to its 125,000 Twitter followers to its budding communities on Pinterest and SlideShare. Of particular note, he spearheaded social media for what was known as the best summer job in America: a two-month, summer road trip that took two tour guides across the country to talk with and celebrate small businesses. Mr. Rick writes for publications such as Mashable, Fast Company, and PR Daily, and serves on the board of directors of the International Association of Business Communicators. He holds a BA in Government from Hamilton College.

4 Things You Need to Know About the U.S. Chamber's Social Media

The U.S. Chamber of Commerce aggressively uses social media to advance our agenda. Whether the issue is as lofty as the President's State of the Union address or as seemingly frivolous as a holiday, we succeed because of the close collaboration among our designers, strategists, writers, and policy experts. Here are a few of our success stories.

Jonathan RickSenior Director, Social MediaUS. Chamber of Commerce

As the Director, Business Technology Digital Strategy and Solutions, Randy develops multichannel technology strategies and delivers solutions that support multichannel campaigns. Randy is responsible for the underlying technologies needed in the creation of rich digital marketing experiences for consumers, patients, and healthcare providers.

Randy holds an MBA with a concentration in Information Technology from Georgia State University's J. Mack Robinson College of Business. Randy began his career in information technology at Anderson Consulting/Accenture.

Randy ZagorinDirector, Business Technology, Digital Marketing EnablementPfizer

Moving from Multiple Channel Marketing to Multichannel Marketing

The pharmaceutical industry faces many challenges in delivering customer experience that physicians and patients consumers receive as consumers in their everyday lives. Physicians are also demanding a seamless experience in a brand’s personal promotion and non-personal promotion. This session will look at how companies develop multichannel technology strategies and deliver the underlying technologies and assets needed in the creation of rich digital marketing experiences for consumers, patients, and healthcare providers.

With over 15+ years of “tra-digital” experience across e-commerce, web, mobile and social platforms with global brands, Paul is passionate about forward-thinking design, user experience and process and advocating its purpose, importance and best practices.

Paul is Senior Director, Digital for Viacom Catalyst: Creative + Strategy. Viacom is a leading global entertainment company, which operates favorites like MTV, VH1, Nickelodeon, BET, COMEDY CENTRAL, CMT, Spike, TV Land and Logo. His role is part futurist, part creative technologist and an evangelist of innovation and insights that bridge the gap between creative design, information architecture and development.

Good IA/UX is Good Business

Information architecture and user experience design have significantly evolved our approach to creating well-designed digital products and services. It defines our project goals, is the foundation for great design, and establishes a clear and well-documented plan for flawless execution.

When companies embark on their new innovation it’s the technology that gets them excited; however, IA/UX must be integrated at project conception with a strategic, lean-in discipline and evangelization that touches all layers of the business. True success is found in balancing the needs of business and technology with the needs of people.

Paul StonickSenior Director, DigitalViacom

6Speaker Information

Jim Kennedy is SVP, strategic planning, digital strategy and products for The Associated Press. He has led AP’s strategic planning since 2001. Previously, Kennedy served as director of product planning for The Wall Street Journal's WSJ.com. Before that he was director of AP Multimedia Services, overseeing the 1996 launch of AP's online service for members. He also served as business editor from 1987 to 1995. In that role, he served as president of the Society of American Business Editors and Writers. He is a founding member of the Online News Association and a board member of the Online Publishers Association.

From the Pony Express to Mobile Success

While it is certainly true that AP provides superior news coverage, it is also a fact of life that every competitor in the marketplace is taking stock of how its coverage is packaged, curated, customized and personalized to create new value for the customer in the new digital ecosystem.

This presentation showcases how AP’s new “enterprise” strategic planning approach is responding to that challenge through continuing commitment to innovation. This means redefining how we are helping our customers cultivate and engage their audiences, as well as delivering the news in exciting new ways and formats that will promote consumption, sharing and interaction.

Jim KennedySVP, Strategic Planning, Digital StrategyThe Associated Press

Bob leads global digital marketing for GE Healthcare’s $18 billion enterprise and directs all customer-facing digital initiatives across the company’s 12 regional and product P&Ls. Since joining GE Healthcare in 2009, Bob has championed the transformation of customer engagement by leveraging digital to disrupt and unlock economic value and goodwill trapped inside legacy commercial channels.

As a member of GE’s Digital Advisory Board, Bob is leading the push for digital excellence at the highest levels of this Fortune 10 Company. Bob has been a featured panelist, contributor, and keynote speaker for industry organizations including the BMA, eMarketer, IAB, and MediaPost.

Beyond Bad Strategy: Finding Focus Amid Digital Distractions

As business contends with unparalleled disruptions led by the lightning fast evolution of customer engagement, how can companies find focus? Learn how to avoid the digital distractions that lead to bad strategy.

Bob RinderleGlobal Digital LeaderGE Healthcare

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Susan Varty, Co-founder and Managing Partner of HeadStart Social Inc., has been providing communications, digital strategy and marketing advice to corporate clients and businesses since 2006. She is a social media and personal branding educator, speaker, and non-traditional marketer with technical expertise. Susan is also a guest writer for The Globe and Mail and The Huffington Post.

Susan VartyDirector, Digital StrategyHeadStart Social

Using the Collective Power of your Firm’s LinkedIn Profiles to Generate Lead

Your own LinkedIn profile is a powerhouse of business development opportunities. But just imagine what you can do as a firm to drive traffic to your website or drive awareness in the B2B world. Take away 10 tips to use LinkedIn as a company strategy by leveraging your employees’ individual profiles.

Speaker Information

Chad Mitchell is the Senior Director of Digital Communications at Walmart where he serves as a strategic thinker and storyteller, directing a team responsible for managing and supporting all aspects of Walmart's corporate digital presence, including external and internal sites, social media platforms, and mobile environments.

Prior to joining Walmart, Chad spent time at a Washington, DC agency where he developed innovative online advocacy strategies and campaigns for organizations such as Fortune 500 companies and national and international trade associations.

Building a Social Media Strategy to Support Reputation Management

I will share how Walmart has built better social media strategies with reputation management top of mind. Attendees will learn how we utilized a more analytical and data-driven approach to build smarter strategies and develop deeper relationships.

Chad MitchellSenior Director, Digital CommunicationsMarvel Entertainment

Aron Pilhofer is Associate Managing Editor for Digital Strategy at The New York Times and is responsible for developing and executing the newsroom's approach to technology, new product, analytics and social media. Aron also is editor of the Interactive News desk, a 35-person team he founded more than seven years ago to blend journalism, social media and technology in new and innovative ways.

Aron PilhoferAssociate Managing Editor, Digital StrategyThe New York Times

The User-Centered Newsroom

Why newsrooms are so terrible at building compelling digital products, and what they can do to get better at it.

8Speaker Information

As Vice President of Digital Media, Erin Yasgar oversees the digital media strategy for over 2,000 events annually for Live Nation Entertainment, the world’s leading live entertainment company.

Yasgar works closely with local digital marketing departments, as well as corporate analytics and strategy to establish the best-in-class methodologies for targeted advertising campaigns while constantly improving analysis of transactional and consumer data to inform new campaigns.

Erin YasgarVP, Digital MediaLive Nation

Joining us as part of a panel discussion:

Understanding the Value of an Unrivaled Digital Strategy

Questions include:How are you helping your organization build digital capabilities?• Please comment on the level of comprehension & engagement of digitization in the C-Suite.• How has evolving customer demand impacted your business and how have you utilized digital to satisfy this demand?

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Niclas is the Manager of Online and Digital Marketing at Volvo Trucks North America, responsible for digital marketing initiatives within web, mobile and social - every day embracing conversation and transparency. Before moving to US, he worked at Volvo Trucks Global HQ in Gothenburg, Sweden, running projects within digital, mobile, viral and social media marketing. Niclas started his career as a journalist and then moved on to the marketing industry, working as a communication strategist consultant for international clients at Ogilvy and McCann Erickson.

Niclas HermanssonManager, Online & Digital marketingVolvo Trucks North America

Speaker Information

Imran Haque is the head of Digital Strategy, eCommerce and Multi-Channel Marketing for Zoetis Inc. Zoetis is the world's largest provider of Animal Health products and was until recently part of Pfizer Inc. before debuting its IPO in February, 2013. In his current role, Imran is responsible for driving the organization's digital strategy as well as enabling delightful customer journeys through all digital channels and ensuring alignment across these various channels as well. Imran was also responsible for orchestrating and launching the organization's eCommerce

Imran HaqueHead of Digital Strategy & MultiChannel MarketingZoetis

channel and is responsible for driving revenues through this channel.

Previously, Imran was responsible for managing Pfizer Animal Health's Inside Sales organization where he was able to double the annual revenues contributed by the division in one year.

The Volvo Trucks Live Tests – Lessons Learned.

More than 89 million views on YouTube. (Jan 20, 2014)"The Volvo Trucks Live Tests” has generated a lot of attention with "The Epic Split"   being the most viewed automotive commercial on YouTube ever. And no, we did not need to buy any commercial in the Super Bowl.I will share some of the learning’s from the campaign.

Rob Gelick is the Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment. In this role, he is responsible for developing cohesive CBS Interactive Entertainment experiences across multiple platforms including the web, mobile, social, video and gaming.

He managed licensing of CBS brands on mobile platforms, and oversaw all mobile-related video, advertising, games, alerts and interactive TV initiatives. Gelick joined CBS Interactive in 2008 as Vice President of CBS Mobile, overseeing operations and new business development.

Rob GelickSVP, Digital Platforms CBS Interactive

The New Economies of Content

Content is king now more than ever as not only content creators but marketers, advertisers, small and large businesses are tasked to create content -- online, mobile, video, social and otherwise -- in order to engage their audience and succeed in today’s increasingly digital world.

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Tom is responsible for Forbes’ brand marketing, sales development and advertising revenues. With twenty five years of media management experience, Mr. Davis uses technology and business innovation to help Forbes' advertising partners. Tom helped launch several Forbes products -connecting marketers and audiences in measurable ways.

Tom DavisChief Marketing OfficerForbes

Kristine has more than 19 years integrated marketing experience with a deep focus on

leveraging the power of digital experiences to drive value for brands and consumers. She has worked across the spectrum of major Fortune 100 brands, including Microsoft, IBM, Dell, Nike, HP, T-Mobile and many others.Kristine is an expert content marketer who builds bridges across disciplines, teams, stakeholders, agency groups and locations in order to craft meaningful, mutually beneficial experiences between brands and consumers. Kristine is an expert at focusing the power of branded digital experiences to connect consumers and brands and to show clients how to extract useful insights and ROI from their digital ecosystems.

Kristine StebbinsVP, Strategic ServicesFilter Digital

Solving the Content Conundrum: How Brands are Creating, Managing, and Publishing Content in Real-Time

Brands are struggling to keep up with people’s voracious appetite for content. Today content is more than KING, it is CURRENCY. It builds awareness and equity, and it plays a critical role in converting a lead into a sale. With demand for high volumes of content across multiple screens becoming the norm, marketing departments are in the midst of a massive transformation. This shift requires a new way of thinking about the people, processes and platforms that fuel the way marketing departments run. In this session you will learn about how companies have successfully transformed to meet these challenges and overcome speed bumps along the way, as well as practical information to guide your marketing department’s transformation.

Speaker Information

Shawn Mole is the Experience Director at Phase2. Shawn leads an experience team, focused on ensuring that each client meets their digital experience goals. Throughout his career, Shawn has worked on and led teams in software design for non-profit, education, healthcare, government, and publishing domains. With over a decade’s experience designing software, Shawn is passionate about building simple and enjoyable systems that help people communicate and solve problems.

Shawn MoleExperience DirectorPhase 2

The New Digital Experience Team

The digital experience landscape is characterized by rapid changes and constant innovation. While experience practitioners will continue to improve specific techniques and practices, there are key processes that have emerged from working agile/UX teams to meet these challenges. Research driven design, agile development, and transparent stakeholder relationships can be blended together to maximize a team’s potential. Join Shawn Mole, Experience Director at Phase2, while he shares his experience team’s process, specific success stories, and ideas on how to grow your team’s experience potential.

Using Data to Improve Both the User and Advertising Experience

Presentation Abstract Coming Soon...

Before joining Forbes in 2008, Tom held multiple roles at International Data Group - a global technology media company. He was Associate Publisher of Network World and became the General Manager of IDG's Customer Access Group - winning a min's Best of the Web Gold Award.

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Amit is VP, Consulting Services. In this role, he is responsible for Demandbase's Strategic and Professional Services, providing strategic marketing consulting and implementation support necessary for customers to maximize the impact Real-time Identification can have on their marketing results. Amit joined Demandbase from Hexaware Technologies where he was Global Head of Marketing. At Hexaware, Amit oversaw the company's marketing initiatives globally and was instrumental in developing Hexaware’s award winning marketing function. Under his leadership, market strategies.

Amit VarshneyaVP, Consulting ServicesDemandbase

Courtney Keating is Vice President, New Products & Mobile for GE Capital, Retail

Finance. She joined GE in fall of 1999 as analyst for the Lighting business and was accepted into the Marketing Leadership Development Program. Upon completion of the program in 2001, Courtney joined Retail Finance where she could combine her passion for retail and credit.

Over the past thirteen years, Courtney has driven growth for her retail partners by developing and launching innovative credit card features and programs in the United States and throughout the European Union.

Courtney Anne KeatingVP, New Products & MobileGE Capital

Omni-Channel Impact: A Deep Dive Into The Evolved Shopping Experience

Digital technology is transforming how we buy and challenging the customer experience.

This presentation will investigate the evolution of the point of sale, digital payments and the new path to purchase.

We will identify new characteristics of the omni-channel shopper and critical touch points to develop deeper engagement.

Speaker Information

Nadim Yacteen is a Senior Executive Advisor with Booz & Company based in New York. His primary area of expertise is assisting clients with achieving their objectives by identifying, developing and helping drive execution of novel strategies. Prior to joining Booz & Company, Nadim was a partner with Navigant Consulting, where he established and led his practice’s innovation team. He began his career with Johnson & Johnson and Novartis in a number of U.S. and Global strategic positions. Nadim received his B.S. in economics from the University of Massachusetts and serves as a guest lecturer at Columbia Business School.

Nadim YacteenSenior Executive AdvisorBooz & Company

Strategic Intuition

“In a recent survey of top CEOs around the world, only 14% are happy with their company’s ability to innovate. The problem? The way most of us believe we generate killer ideas is the opposite of what actually works. The skills and expertise that make top performers successful end up getting in the way of innovation. Most formal approaches to innovation are helpful but dangerously incomplete and the way most organizations try to innovate is doomed from the start. Come to this session to find out how to fuel Digital Innovation by tapping into how innovation really happens.”

Why Your B2B Digital Strategy Isn’t Rockin’ Your Prospects

Many of today’s B2B marketers are going full-speed ahead to implement the newest technologies and run complex integrated campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or fancier marketing automation? Some might say “yes,” but those marketers are missing the most important step of the B2B marketing strategy: Knowing Your Buyer.

Hexaware constantly leveraged unique newer concepts in digital, web and social media marketing. Amit was the internal champion for Hexaware’s end-to-end lead and

12Panel Sessions

The Digital Strategy Innovation Summit will hold 3 panels sessions. (logos represent the panelists)

Do you know your Digital Strategy?

• How knowledgeable is your CEO and/or board of directors about emerging digital megatrends and how it will affect your business? Are they up to speed on digital trends in spite of their age?

• How do you develop your digital strategy? Do you rely on the media industry and digital advertising agencies to tell you what to do?

• Do you have solid and reliable evidence that your digital strategy is working?• Is your company in a race to get Facebook Likes without a clear understanding of what value this adds?• Has your company exploited user-driven social media for customer support? Have you been able to lower

support costs as a result? If not, why not?• Can you budget effectively between online and offline distribution, sales, marketing and communication? Do

you know what the ideal split is for your business?• How does your digital strategy support your branding and your ability to maintain a premium price?• Do you know whether your digital strategy should be global or local and why?

Understanding the Value of an Unrivaled Digital Strategy

What are the key disruptions impacting your sectors & organizations? • How are you helping your organization build digital capabilities?• Please comment on the level of comprehension & engagement of digitization in the C-Suite.• How has evolving customer demand impacted your business and how have you utilized digital to satisfy this demand?• How has digital acted as a catalyst for innovation for changing the existing analog business approach & operating procedures?

Digital Strategy : The Important Questions

• What are your business objectives?• Who is your primary audience?• What is your businesses’ brand or point of difference?• What is the current business model?• Are you a product or a service based business?• What is the timeframe you have to achieve the above objectives?• What is the budget/ investment the business will make to deliver your digital marketing strategy?• Have you thought about your digital strategy?• What is the purpose of your digital presence?• Are you aligning your digital strategy to achieve integrated marketing communication (IMC)?

Register your interest here to be involved

The Information

For larger groups or special requests contact Pedro by calling +1 415 992 5658 or email pyiakoumi@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register

Silver Pass

$1495Access to all sessions &

networking event

$1295Early Bird Price(before Jan 17)

Diamond Pass

$1995Access to all sessions, networking events, annual subscription to IE.

membership & Strategic Analysis Report

$1795Early Bird Price(before Jan 17)

Gold Pass

$1795Access to all sessions, networking events & annual subscription to IE. membership

$1595Early Bird Price(before Jan 17)

+1 415 992 5658 +1 323 446 7673 Register Online Here

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4750 ($950 per attendee)3 Gold Passes: $3600 ($1200 per attendee)5 Gold Passes: $6250 ($1250 per attendee)3 Diamond Passes: $4200 ($1400 per attendee)5 Diamond Passes: $7250 ($1450 per attendee)

Digital Strategy Innovation SummitDate: March 19 & 20, 2014City: New YorkVenue: NY Marriott Downtown HotelAccommodation: Room block sold out

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1 Day Pass

$995Full access to the Digital Strategy

Innovation Summit, networking events & annual subscription to IE. membership

30 dayonline access to event materials

Live Stream and On-Demand

$600Full access to a live recording across

both days for the Digital Strategy Innovation Summit

Access to ourmembership siteto view the event

materials

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2. Pass Types...Early Bird Pass Options until January 17, 2014

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after January 17, 2014 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee) 3 Diamond Passes $4200 ($1400 per attendee) 5 Diamond Passes $7250 ($1450 per attendee)

For larger groups or special requests contact Pedro by calling +1 415 992 5658 or email pyiakoumi@theiegroup.com* Team discounts are applicable at the point of registration only.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipDiamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before February 14, 2014 incur an administrative charge of 50%. If you cancel your registration after February 14, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Strategy Innovation SummitMarch 19 & 20, 2014 | NY Marriott Downtown Hotel | New YorkFor registration or more information on the program, please call Pedro on +1 (415) 992 5658, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Other Pass Options 1 Day Pass: $995 Attendees ____ Live Stream & On-Demand: $600 Attendees ____

7 Schedule

Networking Drinks 17.00 - 19.00

March 20

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

March 19Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For sponsorship information contact Patrick at plewis@theiegroup.com

7

Silver Sponsor

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Gold Sponsor Silver Sponsor

Silver Sponsor

Silver Sponsor

Sponsors

For sponsorship information contact Patrick at plewis@theiegroup.com

7

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Exhibitor

Associate Sponsor

Exhibitor

Workshop Sponsor

JuneChief Innovation Officer SummitJune 18 & 19Santa Clara

IP Strategy Innovation SummitJune 18 & 19Santa Clara

Partnership Opportunities: Patrick Lewis | plewis@theiegroup.com | +1 415 992 7632Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

Flagship Summit

Expected Attendees

CXO

Social Media

Women

Digital

March Women in StrategySummitMarch 19 & 20New York

Digital Strategy Innovation SummitMarch 19 & 20New York

Chief Strategy Officer Summit March 25 & 26Hong Kong

AprilChief Strategy Officer SummitApril 29 & 30London

Chief Innovation Officer SummitApril 29 & 30London

DecemberChief Strategy Officer SummitDecember 3 & 4New York

Strategic Planning Innovation December 3 & 4New York

Chief Innovation Officer SummitDecember 3 & 4New York

MayChief Strategy Officer SummitMay 21 & 22San Francisco

Strategic Performance & Change Management SummitMay 21 & 22San Francisco

SeptemberDigital Strategy InnovationSummitSeptember 18 & 19San Francisco

Digital Marketing Innovation SummitSeptember 18 & 19San Francisco

Brand Strategy Innovation SummitSeptember 18 & 19San Francisco

OctoberDigital Strategy Innovation SummitOctober 22 & 23London

Strategic Planning Innovation October 22 & 23London

Chief Strategy Officer SummitOctober 23 & 24Shanghai

Branding

Strategy

IP

2014 Calendar

What you get...• Access to over 200 hours of On-demand training on topics that are important to you, like S&OP, FP&A, Predictive

Analytics , Supply Chain, Strategic Planning, Inventory Optimization, Integrated Business Planning and more• Access to our extensive training library. Whenever your team needs to benchmark or gain some key actionable ideas,

they just watch a quick video.• Monthly newsletters with industry insights and important news - vital for up-to-date info and methodology.

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Membership Exclusive Content for Strategy, Big Data & Analytics.

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