Digital SignageDigital SignageDigital SignageDigital Signage

Be Seen...

AgendaAgendaAgendaAgendaWhat is Stars Centre? Stars Centre Division.Customers Demographics.Only in Stars Centre…Digital Signage.Digital Signage Scale.Why Digital Signage?Digital Signage Content.Advertisers Benefits.The Advertising Packages.

What is ?What is ?What is ?What is ?

Stars CentreStars CentreStars CentreStars Centre

Stars Centre is the latest commercial landmark in Cairo with a more than

750 million dollars investment.

It is regarded as the first integrated

urban sophisticated project of its

kind in Egypt.

Stars CentreStars CentreStars CentreStars Centre

Stars Centre Stars Centre DivisionDivision

Stars Centre Stars Centre DivisionDivision

550 shopping complex550 shopping complex550 shopping complex550 shopping complexIt encompasses an interplay of both convenientconvenient and

upscaleupscale local and global brands for the first time in

Egypt such as:

Food CourtFood CourtFood CourtFood CourtPlentifulPlentiful DiversifiedDiversified

Customers Customers DemographicsDemographics

Customers Customers DemographicsDemographics

Customers DemographicsCustomers DemographicsCustomers DemographicsCustomers Demographics

Ages Ranging from 9+.A, B, C…etc.Outgoing, and extravagant.Stylish, prone to experimentation and selective. Out there for a good time.

Only in Stars Only in Stars Centre…Centre…

Only in Stars Only in Stars Centre…Centre…

Only in Stars Centre…Only in Stars Centre…Only in Stars Centre…Only in Stars Centre…

65,00065,000 visitors/weekdays.

100,000100,000 visitors/weekends.

200,000200,000 visitors/occasions.

Digital SignageDigital SignageDigital SignageDigital Signage

Digital SignageDigital SignageDigital SignageDigital Signage

In the USA, digital signage industry is a leap in the field of media production.It has experienced a market growth of more than 5050 percent since its late inception in 20062006.Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing.

(eweek.com: Cisco Eyes Digital Signage)

Digital SignageDigital SignageDigital SignageDigital Signage

A New Advertising Medium

in Egypt with 44 purposes in MINDMIND

Creativity in our MMake

Effectiveness in our NNet-Result

Flexibility in our IInnovation

Simplicity in our DDesign

Digital SignageDigital SignageDigital SignageDigital Signage

Digital Signage Digital Signage ScaleScale

Digital Signage Digital Signage ScaleScale

Digital Signage ScaleDigital Signage ScaleDigital Signage ScaleDigital Signage Scale

500500 Screens Size 40’’.

1414 hours/day.

Dynamic Medium.

Point of interaction.

Digital Signage Digital Signage ContentContent

Digital Signage Digital Signage ContentContent

What is Shown on the What is Shown on the Digital Signage?Digital Signage?

What is Shown on the What is Shown on the Digital Signage?Digital Signage?

Airing 1414 hours a day with eye-catchy diversified content as:

Music Video Clips.Sports. Movie Scenes. Fashion Shows. Breaking News. Advertising Spots. Cartoon.

What Kind of Advertising?What Kind of Advertising?What Kind of Advertising?What Kind of Advertising?

Regular Spots.

Branding Commercials.

Sales promotions.

New product arrivals.

Infomercials.

AllAll Sorts of messages will be delivered.

Advertisers Advertisers BenefitsBenefits

Advertisers Advertisers BenefitsBenefits

Advertisers BenefitsAdvertisers BenefitsAdvertisers BenefitsAdvertisers Benefits

Wide exposure with a proactive medium.Timely, cost-efficient and easy to customize .

Effective content management and distribution.

High impact communication with existing and potential customers.Encouraging impulse-buying at the checkout counters.

Unique, flexible, and unconventional.

The Advertising The Advertising PackagesPackages

The Advertising The Advertising PackagesPackages

The Advertising PackagesThe Advertising PackagesThe Advertising PackagesThe Advertising Packages

Unit Spot

Price

Spots

= 30 sec Number

1 month

LE.

42049, 500

3 month

LE.

1,260133,650

Thank You

Any Questions…Any Questions…Any Questions…Any Questions…