Estates GazetteIntegrating news and data onlinePaul Cook – Digital Director

It’s an info supplier’s paradise

Three business models that work

Magazines with good ads and

subs

An online listings business

An online news & data

subs business

“Online news wants to be free because it’s so easy to copy and distribute. Data, on the other hand wants to be expensive,

because nothing is so valuable as the right data at the right time”

Walter Isaacson

Former editor of Time

and Steve Jobs’ biographer

Specialist news has a

value and our audience is

willing to pay for it

But for how long?

As long as people value it

AND

As long as they cannot get the

same news content free and as easily

So what role does news play?

Free content to generate

subscriptions,enquiries and

data acquisition

Content plan

10

FREESelected news, blogs, forums,

features, Propertylink, submit a deal & jobs

REGISTERED

PAIDEGi

Linking news to data

Researcher comment

Regional analysis

EGi deals competition in Editor’s Comment & EGi News

EGi data in EG and blogs

Linking datato news

Advertiser data to subscription data

Competitions to news and

data

“Joined up content is not about technology – it’s about our imagination”

Map of the Knightsbridge Estate

EGi

Article on global money chasing London property

On whichever

device they choose!

“B2B Innovator of the Year”

British Media Awards 2012

Thank you!