DIGITAL PRABHU ACADEMY - DIGITAL MARKETING

ADVANCE DIGITAL

MARKETINGTRAINING INCLUDING INTERNSHIP

DIGITAL PRABHU

ACADEMY

9140404980, 8887873658 | www.digitalprabhu.in

Get Certied By:

It’s a young organiza�on that aims to bridge the huge gap that exists between the industry’s digital training needs and the availability of

trained talent by offering hands-on training programs and cer�fica�ons. With headquarter based in New Delhi & Allahabad. In addi�on,

we have worked with a major Indian media company and one IT giant in enabling and cer�fying their en�re sales force in Digital Marke�ng

Concepts under their Digital Transforma�on Ini�a�ve. We provide full-edged in-class training as well as online training to the Corporates,

Professionals, Entrepreneurs and Job Seekers.

Our curriculum is designed and updated by the content panel of over 15+ experts from across the digital marke�ng industry; combining

the endorsements & sugges�ons by 450 knowledgeable corporates across Asia. The curriculum has been created a�er surveying job

requirements of over small and big digital marke�ng agencies and corporate houses with in-house digital marke�ng wings to provide

hands-on training with a mix of prac�cal, research and assignments.

OUR COURSES

Every concept taught at Digital Prabhu Academy will be taughtwith live prac�cal examples.

PRACTICAL BASED CLASSES

All students taking this program are eligible to get a one monthpaid internship with Digital Prabhu Company.

GUARANTEED INTERNSHIP INCLUDING COURSE

Students taking Advanced Digital Marke�ng Cer�fica�on withDigital Prabhu Academy get 9+ Guaranteed cer�fica�ons from

Microso�, Google, Hubspot.

9+ GUARANTEED CERTIFICATIONS

On successful course comple�on students will be givenPlacement Assistance by Digital Prabhu Academy.

PLACEMENT ASSISTANCE

We offer online classes for Our Students.

FLEXIBLE CLASSES

All students will be given access to Digital Prabhu Academy'sexclusive LMS Portal which contains over Digital Marke�ng.

LMS ACCESS

With easy to learnstudy materials &

interac�ve feedbacksessions, we make

the learning complete.

With easy to learnReal-world guidance

from industry expertsto help prepare you in

every angle of theindustry.

We help iden�fy theshort comings of astudent and guide

him towards a morerobust study mechanism.

We vouch for everysingle one of our

students in mul�plebusinesses and start-ups for immediate

placement.

INCLUSIVELEARNING

HIGH-QUALITY

TRAINING

100%PLACEMENTASSISTANCE

SMARTCLASSES

About Digital Prabhu Academy

2 9140404980, 8887873658 | www.digitalprabhu.in

THE LEADING DIGITAL MARKETING INSTITUTE IN INDIA FOR LEARNING AND INSTRUCTIONS

At a high level, digital marke�ng refers to

adver�sing delivered through digital channels such

as search engines, websites, social media, email,

and mobile apps. Using these online media

channels, digital marke�ng is the method by which

companies endorse goods, services, and brands.

Consumers heavily rely on digital means to

research products. For example, Think with Google

marke�ng insights found that 48% of consumers

start their inquiries on search engines, while 33%

look to brand websites and 26% search within

mobile applica�ons.

What isDIGITALMARKETING ?


W h o C a n D o

D I G I TA L M A R K E T I N GT R A I N I N G ?

Digital Prabhu’s online digital marke�ng courses are very flexible and designed in a manner, best suited for

freshers and students alike. This online training program is well structured and organized. The program itself

will be conducted by professionals and industry experts.

Fresher & Students

Many aspire to become digital marke�ng professionals but their ongoing events prevent them from learning a

new skill. Skill development is not easy, it takes �me, consistency, and dedica�on. There are many working

professionals employed in the private sector, whose hands are full of their job.

Working Professionals

This lockdown also forced many businesses to realize the importance of digital marke�ng. Those who are using

these tac�cs managed to remain profitable even in this period of isola�on and once the dust se�les down many

businesses will completely take over their niche market areas.

Businessmen

One of the many reasons why Digital marke�ng was an assured hit was startups. If startups wish to succeed in

this compe��ve market, then they have to quickly establish themselves in the market otherwise big sharks

will consume these fishes. Startups usually start with funding and resource problems so don’t have a lot of free

chips. So startups usually go towards their target audience and it is digital marke�ng which makes it possible.

Startups


FLEXIBLE TRAINING HYBRID TRAININGOur study courses are designed in such a manner that best suits your study curriculumand schedule.

We provide integrated digital marketing course to help startups, business owners as well as job seekers.

LEADING FACILITYWith more than 5+ years of Industry experience and having worked on 1 0 0 + p r o j e c t s , o u r faculties are the best.

LIFE TIME QUERY SUPPORT

You can call whenever you need help, we’ll be more than happy to assist you even if you are an alumni.

MICRO BATCHESW e a s s e m b l e m i c r o batches with a maximum strength between 8 – 10 students in order for proper guidance.

PLACEMENT SUPPORTWith 100% placement support, we provide an optimum carrier platform that supports your carrier growth.

MOST ADVANCED CURRICULUM

We continue to integrate latest digital marketing d e v e l o p m e n t s a n d updates in our study courses.

EXTRA COURSESWe also provide quick and specific learning solutions for those who want to learn only a portion of the entire course.

INTERVIEW COMMUNICATION

We cover personal ity d e v e l o p m e n t , communication skills and presentation skills to help you ace the interview.

WHY CHOOSE US FOR DIGITAL MARKETING TRAINING ?

þ What is digital marketing?

þ Importance of digital marketing

þ Difference between traditional and digital marketing

þ Discuss the recent trends and current scenario of the industry

þ How digital marketing has been a tool of success for companies?

þ How to use digital marketing to increase sales

þ How to conduct a competitive analysis?

þ Case studies on digital marketing strategies

Digital Marketing Introduction

þ What is WordPress ?þ How WordPress Works ? þ How to choose Domain ?þ How to choose Hosting for your Website ? þ Setting up and installing WordPress þ Understanding the Dashboard þ Changing the Default Settingsþ Creating Categories, Pages, and Posts þ Adding a Menu, Widgets to the Website þ Installing useful plugins for site featuresþ Introduction to Blogging þ How to create SE0 friendly Website ?

Website Designing & Development

Basics for SEOþ What is Domainþ What is SEOþ Types of SEO Techniquesþ Black hat techniquesþ White Hat techniquesþ How Search Engine works

SEO Research & Analysisþ Market Researchþ Keyword Research and Analysisþ Keyword opportunityþ Compe�tors Website Analysisþ SWOT Analysis of Websiteþ How to Choose Best Keywordsþ Tools available for Keyword Research

Search Engine Optimization


D I G I TA L M A R K E T I N G M O D U L E S

On-page Optimization

þ The Page Titleþ Meta Descriptions & Meta Keywordsþ Headingsþ Domain Names & Suggestionsþ Canonical Tagþ Meta Tagsþ Images and Alt Textþ Internal Link Buildingþ The Sitemapþ Invisible Textþ Server and Hosting Checkþ Robots Meta Tagþ Doorway Pagesþ 301 Redirectsþ 404 Errorþ Duplicate

Analytics

þ Google Analyticsþ Installing Google Analyticsþ How to Study Google Analyticsþ Interpreting Bars & Figuresþ How Google Analytics can Help SEOþ Advanced Reportingþ Webmaster Central & Bing/Yahooþ Open Site Explorerþ Website Analysis using various SEO Tools

available

SEO Reporting

þ Google analysisþ Tracking and Reportingþ Reports Submission

Website Design SEO Guidelines

þ Content Researchþ Content Optimizationþ Design & Layoutþ XML Sitemap / URL List Sitemap

Off-page Optimization

þ Page Rankþ Link Building in Detailþ Directory Submissionþ Social Bookmark Submissionþ Blog Submissionþ Links Exchangeþ Reciprocal Linkingþ Posting to Forumsþ Submission to Search Engineþ Press Release Submissionsþ Forum Link Buildingþ Competitor Link Analysis

SEO Tools

þ Keyword Density Analyzer Toolsþ Google Toolsþ Yahoo / Bing Toolsþ Rich Snippet Text Toolsþ Comparison Toolsþ Link Popularity Toolsþ Search Engines Toolsþ Site Toolsþ Miscellaneous Tools



SEO TOOLS

þ What is Social Media þ Social Media Marke�ng þ How it is Different from Other Channels þ Popular Social Media Pla�orms þ Facebook Marke�ng þ Importance of Facebook Marke�ng þ Understanding Facebook Marke�ng þ Facebook Business Page þ How to Market Facebook Fan Pageþ Facebook Adver�sing þ Types of Facebook Adver�sing þ Conversion Tracking of Facebook Ads þ Facebook Insights þ Pixel Implementa�on þ Facebook Remarke�ng þ Instagram Marke�ng þ Twi�er Marke�ng þ Introduc�on to Twi�er þ Importance of Twi�er þ How to Market on Twi�er þ Types of Twi�er Ads þ Twi�er Conversion Tracking Code þ Twi�er Analy�cs and Other Toolsþ Linkedln Marke�ngþ Introduc�on to Linkedln

þ Google Ads Overview þ Understanding Inorganic Search Result þ Introduction to Google Ads Signing up

for Google þ Ads Account Ads Account Structure

Campaigns, Adgroups, Ads, Keywords þ Classifications of Ads þ Ads Algorithm þ Impressions þ Click-Through-Rate (CTR) þ What is Quality Score þ What is Ad Rank þ What is Bid þ How to Create Search Campaign

þ Types of Search Campaign þ Shopping Ads þ Campaign Level Settings and

Adjustments þ Location Targeting Cost Per Click

Bidding Strategy þ Manual Bidding þ Automatic Bidding þ Advanced Bid Strategies Enhanced CPCþ Cost Per Acquisition Bidding þ What is Ad Extensions þ Understanding Ad Extensions þ Ad Groups þ Ad Groups ideas

Social Media Marketing



þ Linkedln Features þ Benefits of Linkedln þ Marke�ng Strategy in Linkedln þ Linkedln Profile and its U�li�esþ Linkedln Business Page þ Video Ad Types þ Uploading Videos þ YouTube for Business þ YouTube Marke�ng þ Introduc�on to Video Campaign þ How to Create Video Campaign þ Youtube Analysis þ Mone�zing Youtube Video þ SMO Report Crea�on þ SMO Budget Report Crea�on þ Es�ma�on Report Crea�on ADDITIONAL CHAPTERS þ Pinterest Marke�ng

Google Ads


D I G I TA L M A R K E T I N G M O D U L E Sþ Keywords Match Type in Google Ads þ Searching Keywordsþ N e g a t i v e K e y w o r d s A d W r i t i n g

Techniques þ Call to Actions þ Ad Title þ Ad Description þ Display URL þ Destination URL Conversion Tracking

Code þ What is Conversion Tracking Code þ Importance of Conversion Tracking Code þ How to Generate Conversion Tracking

Code

þ Introduction Email Marketing þ Overview Email Marketing þ Software Facts of Email Marketing þ Goals of Email Marketing þ Deliverability of Email þ What is Deliverability þ What are ISP'sþ Functions of ISP SPF, Sender ID and DKIM Factors of Reputation þ Process of Deliverability þ Understanding the Role of ESP Email Designingþ Email Creativeþ Types of Email Design Formats of Email Marketing Creative þ Things to Remember While Designing an Email Template þ A/B Tested Examples of Email Creativeþ Call to Actionsþ Email Content þ How to Improve Your Email Marketing þ Content Spam Checking þ Cross Check Authentication IP's Credit

Score

þ How to Upload Conversion Tracking Code þ Checking the Reports of Conversion

Trackingþ Display Campaign þ What is Display Campaign þ Types of Display Campaign Creating

Display Campaign þ Understanding Cost Per Thousand

Impression Bid (CPM)þ Ad Delivery þ Ad Scheduling þ Frequency Capping þ Banner Ads Creation Remarketingþ What is Remarketing

þ How to Generate Conversion Tracking Code

þ Reputation þ Feed Back Loop Lead Sourcing þ Art of Lead Sourcing þ Source of Lead Sourcing þ Email ID Creation Domain Verification þ Mail Design Type of Mail Campaign Set-up

Automation Campaignþ Email Broadcasting Blog Postþ Newsletter mail creationþ Mail Chimp Dashboard Live Campaign

Email Marketing

þ Understanding lead generation for business

þ Why lead generation is important?

þ Understanding landing pages

þ Understanding thank-you page

þ Landing page us website

þ Best practices to create a landing page

þ Best practices to create a thank-you page

þ Practical exercise-creating a landing page

þ Types of landing pages

þ Reviewing landing pages created by trainees

þ What is A/B testing?

þ How to do A/B testing

þ Selecting landing pages after A/B testing

þ Converting leads into sales

þ Creating lead nurturing strategy

þ Understanding lead funnel

þ Steps in leads nurturing

þ Introduction to Web Analytics

þ Introduction to Google Analytics

þ Importance of Google Analytics

þ Important Metrics of Google Analytics

þ Features of Google Analytics

þ Cookie Tracking

þ How to Set up Google Analytics How to Add the Code

Lead Generation

þ Introduction to Content Marketing þ Definition of Content Marketing þ Goals of Content Marketingþ Content Marketing Strategy Need of Content

Marketingþ Content Marketing Managementþ Social Content Marketing Blogging Guide þ What is Blog þ Business Blogging Guideþ Business Blogging Success þ Needs of Business Blogging Lead Generation

Content Marketing

Google Analytics




D I G I TA L M A R K E T I N G M O D U L E Sþ Report Analysis Google Marketing Platforms

þ Google Survey

þ Google Optimize

þ Attribution Goal Creation

þ Filter Creation Content Grouping

þ E-Commerce Setting Heatmap Tracking

þ Understanding Goals How to Set up Goals Types of Goals

þ How to Set up Funnel

þ Importance of Funnel

þ Introduction to Mobile Marketingþ User Facts Indian Scenarioþ Mobile Marketing Platforms þ Converting to Mobile Websites Visibility Planningþ QR Codes NFC Virtual Reality SMS Marketingþ MOBILE 10 MARKETING App Marketing þ Website & Apps Via Tools þ App Submission to Google Play Storeþ App Submission to App Store for Apple þ App Store Optimization (ASO)þ Alternative App Stores þ Google Ads þ Facebook Ads þ Analysis App Monetization

Mobile Marketing

Ecommerce Marketing

þ Integration of Webmaster Tools and Google Analytics

þ How to Create Filtersþ UTM Parameter or URL Builder Google

Tag Manager þ Attribution þ Segmentation and Filtrationþ Dynamic Remarketing Implementation þ Analytics Report Creation

þ Introduction to E-commerce Marketing

þ Overview of E-commerce

þ Portals Understanding Different Models -Brand Store and Marketplaces Product

þ Research E-commerce Website Creation E commerce cart

þ Merchant Account

þ Payment Gateways Logistic partners

þ Search Box Featured Product & Related Product

þ Filtering options

þ Newsletter subscription Product

þ Zoom Image Product on check out

þ page Call to actions

þ Advertising

þ Landing pages Marketplace Walkthrough

þ Marketplace Listing /Sign up Process

þ Solutions for Payment Gateway /Shipping /Order Fulfillment Competitor Analysis

þ What is Online Reputation Management

þ Get alerted every time someone mention's your company online

þ How t o Handle Negative Customer

þ Reviews Strategies

þ To Remove Negative Reviews Online

þ Removing Negative Reviews

þ Google Business Reviews

þ Trust pilot reviews

þ Strategies To Get Positive Reviews

Online Reputation Management

Search Engine Optimization

Inbound Marketing

þ Introduction to Inbound Marketingþ Inbound Marketing Actionsþ Need of Inbound Marketing þ Types of Inbound Marketing þ Initiating Inbound Marketing þ What is Marketing Automation? þ Features of Marketing AutomationLead Nurturing þ How to Score Leads for Nurturing þ Nurturing Leads with Content Marketing þ How Marketing Automation Helps þ Nurtured Leads Conversion Rate Optimization þ What is it? Why is it So Valuable þ Why You Should Begin with Gathering Dataþ A/B Testing þ Case Study of A/B Testing þ Interpret You're a/B Test Results Conversion Rate

Optimization þ Life Cycle Email þ Drip Email Campaign


þ Affiliate Marketing Introduction þ Finding Affiliate Products To Promote On Yourþ Site Affiliate Marketing Promotion Strategiesþ How to promote Affiliate products using Paid Ads þ Making Money From Affiliate Marketing þ Amazon Affiliates þ Why You Should Use It Affiliate Marketing - Real Time Example

Affiliate Marketing


þ What is Adsense?

þ How to get approved for adsense?

þ Cool trick to get adsense approval by Google

þ Using your adsense account interface Placing ads on your blog What is Affiliate Marketing

þ Types of Affiliate Marketing

þ Making Money using Affiliate Marketing

þ Popular Affiliate Networks

þ Freelancing Business Strategies

Google AdSense

þ What you'll learnþ Sell physical products on Facebook using local

Facebook groupsþ Use Facebook Marketplace to grow salesþ Sell digital products using global Facebook groupsþ Either get rid of old junk at home by selling it on

Facebook or sell products regularly as a businessþ Make sales within 24 hours in some Facebook groupsþ Stop struggling and feeling stressed, and start selling

with this easy strategyþ Google Marketplace

Marketplace

þ Freelancing Career Basics

þ Setting Up Profiles On Freelancing Sites

þ How To Pitch Clients On Freelancing Sites

þ Talking to clients - Etiquette

þ Best Tips To Win Jobs On Freelancing Sites

þ Using Facebook Groups To Win Digital Marketing

þ Projects

þ Writing A Resume That Gets You Jobs How To

þ Dress For Your Interviews

þ How to prepare for your interviews Attend

þ Mock Interviews

Freelancing



þ Blogging

þ Monetization Options

þ Youtube Video Optimization Freelancing Gigs

þ Uses Of Freelancing Tools

þ Freelancer

þ Deep Linking

þ Affiliate Network

þ Click Bank Affiliate Offer Vault Offer grabbing

þ Visitors Generation Drop Shipping

þ Objectives Drop Shipping

þ Product Research Methods

þ How to Find the Right Product to Pick for Your Store Shopify

þ Store Set ups, Adding Products to Store

þ Driving Traffic to Your Store

þ Retargeting

þ Product Orders

þ Drop shipping Hacks

Make Money Online

þ How to Start a Digital Marketing Agencyþ Where do I get my clients to form places and areas

to look for?þ Approach and Strategies to Convert your

prospective clientsþ How to Pitch to your clients, prove Digital Marketing

is superiorþ Target Oriented Marketing Impress with Analyticsþ Business Extensions with Upsell & Selling multiple

products

Digital Marketing Strategies



þ Introduction to Marketing Automation

þ Tools of Marketing Automation

þ Automation techniques using marketing

þ Automation tools User

þ Perspective training on a few major one's Zoho enterprise, salesforce

þ Market Deep know

þ How on leadsquared (sales & Marketing CRM)

þ Overview of Chatbot Apps

Marketing Automation


L I V E T O O L G U I D E N C E

DIGITAL PRABHU ACADEMY@

MOZ


CERTIFICATIONS INCLUDING COURSES

Digital Prabhu InternshipCertification

Google Video Certification

Google Ads MeasurementCertification

Google Search Certification

Google Analytics Certification

Digital Prabhu Academy

Google Display Certification

Google Shopping Certification

Google Ads App Certification

Big Brands Are HiringDigital Marketing

Candidates

Get a Job in Your Dream Company byLearning Digital Marketing

#Makeyourcareernow

Why Choose as a CareerDIGITAL MARKETING

1990-2000

Computer Hardware& Software

Highest Growing Industryin 2012-2018

Starting Salaryof 3.0 LPA

Over 15 LakhJobs Available

Will Become 3 TimesBigger in next 5 Year

BPO’s &Call Center

Digital & MobileMarketing

2005-2015 FUTURE



Fresher Career Growth Chart for

DIGITAL MARKETINGProfessional in India

EXECUTIVE

3

EXECUTIVE 15K - 40K Per/Month

DIGITAL MARKETING SPECIALIST25K - 60K Per/Month

LEAD40K - 1.8 Lacs Per/Month

HEAD60K - 5 Lacs Per/Month

CHIEF DIGITALOFFICER

2.5 - 8 Lacs Per/Month


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CONTACT US

DIGITAL PRABHU ACADEMY DIGITAL PRABHU AGENCY

DIGITAL PRABHU

ACADEMY

9140404980, 8887873658

www.digitalprabhu.in

[email protected]

9140404980, 8887873658

www.digitalprabhu.com

[email protected]

Our Head Office112Q/8Y/9Y Dwarikapuri Colony, Mundera Allahabad (Prayagraj), Uttar Pradesh 211011

Coporate OfficeMS-83, Mohan Garden, Uttam Nagar, New Delhi - 110059

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DIGITAL PRABHU ACADEMY - DIGITAL MARKETING