Digital Youth Academy

Oxfordshire & BerkshireThe Copyright of this presentation is owned by Digital Youth Academy ©

Social Digital Apprentice

Role DescriptionThe Copyright of this presentation is owned by Digital Youth Academy ©

The Job Role

The Job Role (1)

• Suggest a Social Media Marketing Strategy for business based

on:

– Audience groups

– Type of business

– Aims and objectives of the business

– Marketing principles learned

• Develop Social Media Profiles for business

• Contribute to and manage Social Media Content for business

• Engage with and listen to the business audience

The Job Role (2)

• Report regularly to management and review the Social

Media Strategy

• Review the use of Search Engine Optimisation in business

• Engage with Blogs, videos, CRM systems and Email

Newsletters

• Help and inform the use of Social Media by colleagues

including risks / legal implications / policies / IT

Social Digital Apprenticeship

Content“More than just Twitter and

Facebook”

Holistic Approach

• Task based – 65 Modules

• Tasks linked to eLearning objects

• ITQ Units

• Criteria mapped by system / assessor

Phased, structured approach

Phase 1

Phase 2

Phase 3

Requirement from the Employer

Requirement from the Employer

• Communication / engagement with apprentice

• Time to be interviewed and listen to

presentations

• Involve apprentice in business

• Prepare to be challenged

• Provide content

• Understand own audience / brand and values

Technology

Technology

Technology

For more information, please contact Tom Chant:

tchant@ocvc.ac.uktom.chant@reading-college.ac.uk

uk.linkedin.com/in/tomchant/@TomChantFE

#BorndigitalThe Copyright of the contents of this presentation is owned by Digital Youth

Academy ©