Digital Pharma West 2010 Tweets Day 2

8/9/2019 Digital Pharma West 2010 Tweets Day 2

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RT @philbaumann Zoe suggests companies Google their brand. Agree, & here's an evenmore comprehensive tool - http://bit.ly/9aS6ho #digpharm6/29/2010 03:41

odomlewis:

@doctoranonymous reviews Day 1 at Digital Pharma West 2010 to 6/30) http://bit.ly/d8kJbF#hcsmeu #hcsm #digpharm http://bit.ly/dyYNCC6/29/2010 04:17

andrewspong:

#socpharm chat will be this time (8 to 9 am est) tommorrow since it's the last Wed of thequarter. All are welcome. #digpharm6/29/2010 05:42

EileenOBrien:

Good morning from San Francisco at the Digital Pharma West #digpharm conference...6/29/2010 06:00

doctoranonymous:

RT @unclebrendan: "In Digital, it's tough to measure ROI on any singular tactic" -JohnVieira #digpharm6/29/2010 06:19

Digitas_Health:

Heading off to Digital Pharma #digpharm in SF. Will be live tweeting today6/29/2010 06:51

sevinfo:

@sevinfo Looking forward to finally meeting ya! #digpharm6/29/2010 07:13

philbaumann:

RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43

DKennerson:

RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43

CryerHealth:

Might try another boring ustream later of me watching the #digpharm lectures, if people are

interested...6/29/2010 08:00

doctoranonymous:

RT @doctoranonymous: 84% of health care professionals access their smartphones inbetween pt consultations #digpharm6/29/2010 08:15

md2p:

RT @healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 08:22

Jeff_Greene:

Here at #digpharm - not a ton of folks in the room quite yet.6/29/2010 08:27

Goble_Assoc:

Opening up Day 2 is Amy Chafin from Lilly, introducing Genentech. #digpharm6/29/2010 08:41

philbaumann:

Genentech up at #digpharm talking patient engagement.6/29/2010 08:42

DaphneLeigh:

http://printyourtwitter.com/tweets

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Post: Thoughts on yesterday's Digital Pharma West #digpharm program http://tinyurl.com/2d59jdf6/29/2010 08:42

doctoranonymous:

Listening to Challenges for Chronic Diseases by Ali Martin and Nancy Nazmi of Genentech#digpharm6/29/2010 08:43

Doctor_V:

Day 2 kicks off with Genetech #digpharm (@ Exl Pharma Digital Pharma West)http://4sq.com/cmEqHv6/29/2010 08:47

unclebrendan:

Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival ~37y; 45%>18y;#digpharm6/29/2010 08:47

philbaumann:

RT @PhilBaumann: Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival~37y; 45%>18y; #digpharm #rnchat6/29/2010 08:47

rnchat:

Key is to better understand complexities of adherence and online space for CF patients.

#digpharm6/29/2010 08:50

DaphneLeigh:

Least compliant patients are those who "hide," "deny" and "ignore" their condition...bigadherence challenge. #digpharm6/29/2010 08:54

DaphneLeigh:

Cystic Fibrosis community is highly enganged and receptive #digpharm6/29/2010 08:55

doctoranonymous:

RT @DaphneLeigh: Least compliant patients are those who "hide," "deny" and "ignore" theircondition...big adherence challenge. #digpharm6/29/2010 08:55

gvanantwerp:

Online, cystic fibrosis patients are highly engaged and receptive--lifeline to theircommunities. #digpharm6/29/2010 08:55

DaphneLeigh:

Interesting to learn that CF community is highly engaged online. I wonder if there's acommunity on @curetogether? #digpharm6/29/2010 08:56

Doctor_V:

RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm6/29/2010 08:57

rlibby01:

It's a shame that we still need market research to tell us to invest in Digital to supportpatients with chronic diseases. #digpharm6/29/2010 08:58

unclebrendan:

RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm #rnchat6/29/2010 08:58

rnchat:

Mainly bc online is only option RT @DaphneLeigh Online CF patients are highly engagedKatharineS84:


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and receptive--lifeline to their communities #digpharm6/29/2010 08:58

RT @Doctor_V: Interesting to learn that CF community is highly engaged online. I wonder ifthere's a community on @curetogether? #digpharm6/29/2010 08:59

Digitas_Health:

I'm pumped. I connected with one of the social folks from U.S. Oncology ... and she lives

with me in The Woodlands, TX #digpharm6/29/2010 08:59

Doctor_V:

@Doctor_V Nice. #digpharm6/29/2010 09:01

philbaumann:

Vy nice RT @DaphneLeigh: Love Genetech's strategic and research-driven approach totheir CF patient adherence program. Smart. #digpharm6/29/2010 09:04

Doctor_V:

Nice Genentech case study: listen to patients, develop strategic/research-based plan;execute thoughtfully. #digpharm6/29/2010 09:08

LauraN546:

RT @LauraN546: Nice Genentech case study: listen to patients, developstrategic/research-based plan; execute thoughtfully. #digpharm6/29/2010 09:10

hawgs87:

Genentech eMarketing presenting adherence case study - post pilot goal is to not justslightly improve but dramatically improve #digpharm6/29/2010 09:10

nicoleljohnson:

I wonder I Genentech knows there's a pediatric gastroenterologist in the audience ; )#digpharm6/29/2010 09:11

Doctor_V:

Lesson for Genetech: Look at age-specific barriers in CF patients for successful adherenceprogram. #digpharm6/29/2010 09:12

DaphneLeigh:

@accarmichael Have you had any interest in CF on @curetogether?? #digpharm6/29/2010 09:14

Doctor_V:

RT @DaphneLeigh: Lesson for Genetech: Look at age-specific barriers in CF patients forsuccessful adherence program. #digpharm6/29/2010 09:15

KatharineS84:

Important to not overlook caregiver barriers, as well in CF patients. #digpharm6/29/2010 09:15

DaphneLeigh:

Shocked there's CF testing in 50 states with only 1000 cases per year. Great we're testingfor CF. Should be testing for more tho! #digpharm6/29/2010 09:16

HealthIntel:

Great to see Genentech addressing the importance of #contentstrategy in their adherenceprogram for patients with CF. #digpharm6/29/2010 09:18

unclebrendan:

@Doctor_V @doctoranonymous i think we're so engaged online bc it's such a smallPotato_Chip:


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community and physical contact is discouraged #digpharm6/29/2010 09:18

Genentech sharing new CF Living website to replace existing-- looks very engaging.Content about living your life to the fullest! #digpharm6/29/2010 09:18

nicoleljohnson:

Content stragegy should not be just about adherence, but about quality of life issues.

#digpharm6/29/2010 09:19

DaphneLeigh:

CF patients in the stream #digpharm6/29/2010 09:19

Doctor_V:

http://bit.ly/aIyZBE Glaxo Blocks Access CafePharma can we drive #socpharm when co.ban access to high traffic industry sites? #digpharm6/29/2010 09:19

christianlgray:

Couldn't agree more! RT @DaphneLeigh: Content stragegy should not be just aboutadherence, but about quality of life issues. #digpharm6/29/2010 09:20

KatharineS84:

In patient drug adherence efforts, involve clinical specialists early and often. #digpharm6/29/2010 09:20

DaphneLeigh:

#cysticbot RT: Cystic Fibrosis community is highly enganged and receptive #digpharm:Cystic Fibrosis community is ... http://bit.ly/9NDdPh6/29/2010 09:21

cysticbot:

I wonder if Genentech has tried to reach pediatric pulmonologists? #digpharm6/29/2010 09:21

Doctor_V:

RT @Doctor_V: I'd be interested to hear Genentech's experience with CF on mainstreamsocial platforms #digpharm6/29/2010 09:22

Doctor_V:

RT @DaphneLeigh: Content strategy should not be just about adherence, but about qualityof life issues. #digpharm6/29/2010 09:22

LauraN546:

And the patients chime in ... RT @AllABuzz: @Doctor_V Genentech's Xolair is a lifesaver 4many asthmatics. I am on my 4th year. #digpharm6/29/2010 09:34

Doctor_V:

And be a resource not MeTweeter - simply broadcast RT @Goble_Assoc: Regarding Twittertips, here's another: share links often. #digpharm6/29/2010 09:59

LauraN546:

Context, yes...not advice you can use for Twitter, though. #digpharm6/29/2010 10:02

DaphneLeigh:

Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY - #DigPharm6/29/2010 10:10

philbaumann:

Agreed! Twitter allows you to bring a human element of companies to life. #digpharm6/29/2010 10:10

LauraN546:


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@PhilBaumann u kno, spread the word... http://bit.ly/cSElKT #digpharm6/29/2010 11:09

healthgeekTV:

@healthgeekTV You can (to a limit) but I think too much emphasis being placed onmarketing. Internal uses are more valuable (imo). #digpharm6/29/2010 11:10

philbaumann:

10 minutes of Facebook time equates to seeing 90 ads... some that are easy to ignore.Targeting this medium extremely important #digpharm6/29/2010 11:14

PfisterInsights:

10 minutes on facebook may mean as many as 90 ads that you ignore #digpharm6/29/2010 11:14

doctoranonymous:

RT @doctoranonymous: 10 minutes on facebook may mean as many as 90 ads that youignore #digpharm6/29/2010 11:15

RightGirl:

Always a great vid! Thanks @Jmoade. Social Media Revolution 2 (Refresh) http://youtu.be/lFZ0z5Fm-Ng #digpharm6/29/2010 11:19

LauraN546:

7000 days - the number of days the internet has been in existance. Sheesh! #digpharm6/29/2010 11:20

doctoranonymous:

The internet has been around for 7,000 days #digpharm6/29/2010 11:20

Doctor_V:

The internet has been existence for 7000 days #digpharm6/29/2010 11:20

DigitalBulldog:

Exploring digital mkt presentation #digpharm http://twitpic.com/21172j6/29/2010 11:21

doctoranonymous:

John M presents compelling info- 25% of search results for the World's Top 20 largestbrands are links to user generated content. #Digpharm6/29/2010 11:22

bobbrooks:

RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebookmay mean as many as 90 ads that you ignore #digpharm6/29/2010 11:23

MatthewBrowning:

RT @bobbrooks: John M presents compelling info- 25% of search results for the World'sTop 20 largest brands are links to user generated content. #Digpharm6/29/2010 11:23

philbaumann:

RT @bobbrooks: John M presents compelling info- 25% of search results for the World's

Top 20 largest brands are links to user generated content. #Digpharm6/29/2010 11:23

DaveNClarke:

7000 days - the number of days the internet has been in existance. Sheesh! #digpharm (via@doctoranonymous)6/29/2010 11:23

JDRFQUEEN:


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RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebookmay mean as many as 90 ads that you ignore #digpharm6/29/2010 11:24

philbaumann:

RT @doctor_v: The internet has been around for 7,000 days #digpharm6/29/2010 11:25

Wawadoo:

"Ford averages 4 minutes of engagement with their ads" #digpharm6/29/2010 11:29

DigitalBulldog:

RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TV campaigns generatea positive ROI #digpharm http://twitpic.com/21172j6/29/2010 11:29

2healthguru:

RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.Sheesh! #digpharm6/29/2010 11:29

TheFireTracker2:

Focusing on the customer experience at a website/SM is the new focus of marketing; notthe banner ad #digpharm6/29/2010 11:29

doctoranonymous:

James Moade from Mead Johnson Nutrition thinks about digital as Web, mobile, display,community, and CRM #digpharm6/29/2010 11:29

unclebrendan:

Your marketing campaigns should be about the person NOT the website #digpharm6/29/2010 11:29

PfisterInsights:

RT @2healthguru: RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TVcampaigns generate a positive ROI #digpharm http://twitpic.com/21172j6/29/2010 11:30

kadavids:

Moade: The term 'brand manager' suggests that somehow you can control the conversation

#digpharm6/29/2010 11:30

Doctor_V:

RT @LauraN546: Always a great vid! Thanks @Jmoade. Social Media Revolution 2(Refresh) http://youtu.be/lFZ0z5Fm-Ng #digpharm6/29/2010 11:31

christianlgray:


mommy_doctor:


healthgeekTV:

RT @TheFireTracker2: RT @doctoranonymous: 7000 days - the number of days theinternet has been in existance. Sheesh! #digpharm6/29/2010 11:32

Fathercabbage:

Customer expectations dont change from industry to industry.. #digpharm6/29/2010 11:32

LauraN546:


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Within3: Must focus on smartphones when considering physician communication.#digpharm6/29/2010 11:49

DaphneLeigh:

Within3: Do docs have DNA for doing social networking? (not enough) #digpharm6/29/2010 11:50

DaphneLeigh:

Talk with Lance Hill from @Within3 talking about physicians and social media *raiseseyebrows* #digpharm6/29/2010 11:50

doctoranonymous:

Poster sessions are flea markets...lol. #digpharm6/29/2010 11:50

DaphneLeigh:

What's the online equivalent to medical conference poster sessions? #digpharm6/29/2010 11:51

DaphneLeigh:

RT @DaphneLeigh: Within3: Must focus on smartphones when considering physiciancommunication. #digpharm6/29/2010 11:52

DaveNClarke:

Lance Hill: doctors 'live on smart phones'. #digpharm6/29/2010 11:52

Goble_Assoc:

RT @DaphneLeigh: What's the online equivalent to medical conference poster sessions?#digpharm 'slideshare or sccribd?'6/29/2010 11:53

ctsinclair:

Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for physicians. Doctors afraid tohave clinical discussions there. #digpharm6/29/2010 11:54

unclebrendan:

RT @unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe forphysicians. Doctors afraid to have clinical discussions there. #digpharm

6/29/2010 11:55

philbaumann:

Use social media with HCPs to improve knowledge exchange, increase awareness,strengthen HCP relationships #digpharm6/29/2010 11:56

PfisterInsights:

RT @Jeff_Greene AZ's Eliz Sozanski sez: to write well for Twitter imagine each word costs$10M #digpharm6/29/2010 11:57

healtheddigital:

correct. not the right venue for them RT @PhilBaumann Lance Hill, CEO @Within3: #FB#Twitter unsafe for HCPs to discuss clinical #digpharm6/29/2010 12:01

JaeSelle:

@bacigalupe lol...you are so cynical ;-) #digpharm6/29/2010 12:02

DaphneLeigh:

Moade: The term 'brand manager' suggests that somehow you can control the conversation#digpharm (via @Digitas_Health @Doctor_V) #hcsm6/29/2010 12:03

bacigalupe:

AstraZeneca sponsors online forum for HCPs with Am. College of Gastroenterology...GIDaphneLeigh:


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6/29/2010 12:25

Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."http://bit.ly/ayZw446/29/2010 12:33

jonmrich:

RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw44 #pharma #healthit6/29/2010 12:34

jimsabogal:

Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."http://bit.ly/ayZw44 via @jonmrich6/29/2010 12:36

storgaardconley:

RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw446/29/2010 12:40

ljrdn3:

RT @aurorahealthpr: RT @PhilBaumann: @bacigalupe Agree: Brand Manager impliescontrol. The brand in now in the Cloud. Hard to box up a cloud ;) #digpharm #hcsm6/29/2010 12:41

BrandcastHealth:

RT @bobbrooks: #Digpharm: AZ presents 3 rules of effect comm. Every word courts, theaudience has to get it - not the author, Less is more.6/29/2010 12:44

johnwesgreen:

You always have great #hlc recommendations! RT @PhilBaumann Shout-out to @jonmrichat #digpharm. Follow Jon - he's the leader imo.6/29/2010 12:45

kadavids:

@PhilBaumann Thanks for the kind words, Phil (and James) #digpharm6/29/2010 12:49

jonmrich:


blehr11:

Thanks! RT @PhilBaumann: @IOMEDIA Very cool tools u have. Definitely pushingcollaboration, info sharing forward. #digpharm6/29/2010 13:08

IOMEDIA:


montsecarrasco:

RT @Goble_Assoc: Lance Hill: doctors 'live on smart phones'. #digpharm6/29/2010 13:20

CHGConsultants:

RT @doctoranonymous: Physician orgs are divorcing from pharma for education mtgs;wonder why they would partner with pharma for social media solutions #digpharm6/29/2010 13:42

michelpierret:

David Thompson fr. Genius.com warns us he's "going to say really stupid things." I'mintrigued ;-) #digpharm6/29/2010 13:51

DaphneLeigh:

RT @DaphneLeigh: David Thompson fr. Genius.com warns us he's "going to say reallyphilbaumann:


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stupid things." I'm intrigued ;-) #digpharm6/29/2010 13:52

Geoffrey Moore: "Sales IS Social Networking." #digpharm6/29/2010 13:57

doctoranonymous:

@shwen See "Finally, A Google Drug Search Ad Format That Has All FDA Could Want...But Pharma Can't Use It!" http://bit.ly/c1IMQ5 #digpharm6/29/2010 13:59

pharmaguy:

Up now from Genius.com is @DavidRThompson who is talking about Sales 2.0 (or as I say"2 Oh no" ;) #digpharm Smart man re: tech's effects.6/29/2010 13:59

philbaumann:

Social media users surpass those using email in volume #digpharm6/29/2010 14:01

PfisterInsights:

Speaker: Social networking eclipsed email in global #digpharm6/29/2010 14:01

doctoranonymous:

David Thompson: Blogs are destroying websites. #digpharm6/29/2010 14:04

DaphneLeigh:

According to @DavidRThompson, CEO of Genius.com: "Sales is social networking" -Geoffrey Moore #digpharm6/29/2010 14:04

friedah03:

Embrace the spoke over the hub #digpharm6/29/2010 14:05

broadcrawford:

RT @DaphneLeigh: All of us are publishers...we are the media company. #digpharm6/29/2010 14:06

LauraN546:

Your blog needs to be *the* website, or at least prominently featured. #digpharm6/29/2010 14:06

DaphneLeigh:

Your blog needs to be *the* website, or at least prominently featured. #digpharm http://bit.ly/bUCXea6/29/2010 14:06

sureshk2n:

Rule #1: Don't yak about your product; yak about something relevant to your customers.#digpharm6/29/2010 14:08

DaphneLeigh:

Rule number 1 - Don't wack about your product #digpharm6/29/2010 14:09

cjewitt:


CHScareers:

Agreed! Goal is relatship RT @DaphneLeigh: Rule #1: Don't yak about your product; yakabout something relevant to your customers. #digpharm6/29/2010 14:10

LauraN546:

Yakity Yak RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about somethingrelevant to your customers. #digpharm

philbaumann:


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6/29/2010 14:10

Rule #1: If youre not on page one of the google search, then you re nowhere #digpharm6/29/2010 14:10

doctoranonymous:

Amen! RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about somethingrelevant to your customers. #digpharm6/29/2010 14:11

friedah03:

Give us data or give us death ;-) #digpharm6/29/2010 14:12

DaphneLeigh:

Sales 2.0 Rules: Build Community, Personal and Timely and Measure everything #digpharm6/29/2010 14:12

LauraN546:

Nancy Nazmi Genentech talks abt CF (cystic fibrosis) LIving community #digpharm (this isdelayed tweeting)6/29/2010 14:13

sevinfo:

You do NOT want to see what happens when you Google "pharmaceutical sales."#digpharm6/29/2010 14:13

DaphneLeigh:

RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about something relevant toyour customers. #digpharm {here here}6/29/2010 14:13

MaverickNY:

AMEN! RT @DaphneLeigh: Forget static content...it sucks. #digpharm6/29/2010 14:13

AmandaChanguris:

RT @DaphneLeigh: You do NOT want to see what happens when you Google"pharmaceutical sales." #digpharm6/29/2010 14:14

jodyms:

@DaphneLeigh and definitely DO NOT click on the images tab #digpharm6/29/2010 14:15

miller7:

@miller7 Especially not that! ;-) #digpharm6/29/2010 14:17

DaphneLeigh:

Pharma: Get over brochure and broadcast mentality. #digpharm6/29/2010 14:19

DaphneLeigh:

One model used is Baby Center where your e-mails change as child grows #digpharm6/29/2010 14:20

sevinfo:

RT @DaphneLeigh Pharma: Get over brochure and broadcast mentality. #digpharm (goodpoint for all in health care biz)6/29/2010 14:20

susangiurleo:

Keep content fresh with webcasts (3-4/yr), recipes (nutrition important in CF), patient stories#digpharm6/29/2010 14:21

sevinfo:


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@PfisterInsights takes the stage at Digital Pharma West - go Laura! #digpharm6/29/2010 14:45

DigitalBulldog:

@philbaumann and @sevinfo are the only 2 presenters I've seen with their twitter handleson the intro slide. Appreciate it ;) #digpharm6/29/2010 14:48

unclebrendan:

RT @unclebrendan: @philbaumann and @sevinfo are the only 2 presenters I've seen withtheir twitter handles on the intro slide. Appreciate it ;) #digpharm6/29/2010 14:49

cjewitt:

RT @DaphneLeigh: Pharma: Get over brochure and broadcast mentality. #digpharm6/29/2010 14:50

MaverickNY:

.@PhilBaumann Key to SM is to understand what each of the platforms can/cannot do#digpharm6/29/2010 14:50

doctoranonymous:

Social comedy from @philBaumann - why doesn't facebook have a hate button? #digpharm6/29/2010 14:52

DigitalBulldog:

If you don't have basic communication skills, you're going to be flippity flapping in socialmedia spaces. #digpharm6/29/2010 14:52

DaphneLeigh:

Don't be a confused octopus, says @PhilBaumann ;-) #digpharm6/29/2010 14:54

DaphneLeigh:

What type of agency do you choose for your social efforts? I have an answer to that one ;-)#digpharm6/29/2010 14:58

DaphneLeigh:

Start engaging at an un-branded level...learn how the dialog occurs, what's taking place.Listen. #digpharm

6/29/2010 15:01

DaphneLeigh:

Gee, I hope so! RT @DaphneLeigh: Does everyone here understand that social media isnot a strategy? #digpharm6/29/2010 15:02

friedah03:

Web literary is an issue. We need our entire population to understand the power and utilityof the web. #digpharm6/29/2010 15:06

bobbrooks:

Covering my eyes to this question: How many companies are hiring college grads to becommunity managers? #digpharm6/29/2010 15:06

LauraN546:

"Print lasted 500 years. You don't have 500 years to get this" @philbaumann onunderstanding how technology has changed marketing #digpharm6/29/2010 15:06

unclebrendan:

.@PhilBaumann doing a great job advocating for nurses in social media. Go Phil! #digpharm6/29/2010 15:07

doctoranonymous:


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The wifi in this room dying a choking death for anyone else? Switching to 3G. #digpharm6/29/2010 15:09

unclebrendan:

Get internal value from social media before going external, says @PhilBaumann. I need toask him about this. #digpharm6/29/2010 15:10

DaphneLeigh:

@philbaumann Agree!! Comp must focus on internal SM practices - learn, grow, innovate;then move externally. #digpharm6/29/2010 15:10

LauraN546:

great passion for the social space @PhilBaumann! #digpharm6/29/2010 15:10

cjewitt:

Yes, dying here. RT @unclebrendan: The wifi in this room dying a choking death for anyoneelse? Switching to 3G. #digpharm6/29/2010 15:11

LauraN546:

.@PhilBaumann "Whats the secret to twitter? Its who you follow, not necessairily what youtweet..." #digpharm6/29/2010 15:12

doctoranonymous:

Tell fascinating truths @philbaumann . Best quote Ive heard today! Thx Phil! #Digpharm6/29/2010 15:13

bobbrooks:

from @PhilBaumann - on Twitter - tell facinating truths. #digpharm6/29/2010 15:13

cjewitt:

Good advice for pharma doing SM: Cleary define your measurement objectives beforehand.#digpharm6/29/2010 15:13

DaphneLeigh:

Lots of talk about SM usage - but what about integration. Not standalone. Not abt justlikes/followers. Ask-what r ur biz goals? #digpharm

6/29/2010 15:15

LauraN546:

When trying to measure ROI in social media - set expectations early and know what you'remeasuring ahead of time. #digpharm6/29/2010 15:17

cjewitt:

Community "IS" engaging each other in conversation. Yet advise given is to approve amonths of tweets in advance .. Mismatch #digpharm6/29/2010 15:20

broadcrawford:

random thought: Thinking about going mobile? Does your company or brand use thecommon m.yourbrand.com to serve mobile content #digpharm6/29/2010 15:21

cjewitt:

I *like* this idea. (Get a clue b4 going public?) RT @DaphneLeigh: Get internal value fromSM b4 going external, says @PhilBaumann #digpharm6/29/2010 15:22

ePatientDave:

You must engage in what "THEY" want to talk about, not what you want to talk about.Preapproving #digpharm6/29/2010 15:22

broadcrawford:


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Meant to say, how can you do that with only far out pre approved tweets? #digpharm6/29/2010 15:23

broadcrawford:

@broadcrawford Pharma needs more agile medreg approval to support demands andexpectations of social media #digpharm6/29/2010 15:25

cjewitt:

Impactiviti's LinkedIn Networking Groups for Pharma: http://ow.ly/24Yd8 #digpharm6/29/2010 15:25

impactiviti:

Do you disable comments? Yes, we do at big pharma... How to you turn comments backon? #digpharm6/29/2010 15:26

cjewitt:

Yep! RT @DaphneLeigh: Good advice for pharma doing SM: Cleary define yourmeasurement objectives beforehand. #digpharm6/29/2010 15:28

friedah03:

The community owns the conversation, not the marketers #digpharm6/29/2010 15:31

cjewitt:

@doctoranonymous I don't quite get the secret to Twitter: who you follow vs. what youtweet. Discuss? #digpharm6/29/2010 15:38

cjewitt:

Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell us some shockingstats on physician web behavior6/29/2010 16:06

Doctor_V:

Good energy - ImpactRx CEO at #digpharm6/29/2010 16:06

cjewitt:

@cjewitt Here's my point: If you follow the right people, you can get more value of that thanjust pressing messages. Make sense? #digpharm

6/29/2010 16:06

philbaumann:

@cjewitt Turning off comments is turning off the community. New campaign I am starting,"save the comments"! Make it social #digpharm6/29/2010 16:07

broadcrawford:

RT @Doctor_V Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell ussome shocking stats on physician web behavior6/29/2010 16:07

doctoranonymous:

@philbaumann @cjewi don't forget about following the conversation (hashtag). Just as goodas an individual or better. #digpharm6/29/2010 16:09

broadcrawford:

Cool guy RT @Doctor_V: Now up at #digpharm: Richard Altus, CEO of ImpactRx. He'sgonna tell us some shocking stats on phys. web behavior6/29/2010 16:09

philbaumann:

RT @broadcrawford: @cjewitt Turning off comments is turning off the community. Newcampaign I am starting, "save the comments"! Make it social #digpharm6/29/2010 16:10

cjewitt:


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18/21

James Moade at Mead Johnson prefers image of DJ to brand manager - feeds off energy ofthe conversation #digpharm6/29/2010 16:10

sevinfo:

Post/Podcast: Preview of tomorrow's #digpharm Physician/Social Media panel with@Doctor_V & Me http://tinyurl.com/5ncfeh6/29/2010 16:11

doctoranonymous:

24% of docs don't look at e-detailing at all #digpharm Richard Altus ImpactRx6/29/2010 16:13

sevinfo:

Richard Altus, CEO of ImpactRx, storms in with some great 4pm energy here at #digpharm.He's running through some @comscore data on HCPs.6/29/2010 16:13

unclebrendan:

RT @unclebrendan: Richard Altus, CEO of ImpactRx, storms in w great 4pm energy here at#digpharm. He's running through @comscore data ...6/29/2010 16:15

LauraN546:

Only 18% of drs trust pharma sites; 72% trust medical journals; but do go to pharma sitesAltus #digpharm6/29/2010 16:17

sevinfo:

I *like* this idea. Get internal value from SM b4 going external, says @PhilBaumann#digpharm /via @ePatientDave6/29/2010 16:17

hjluks:

RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medical journals; but do go topharma sites Altus #digpharm6/29/2010 16:19

LauraN546:

Enjoyed speaking on panel with @sevinfo, @philbaumann. Thanks #digpharm for greatquestions. We have a long way to go, so let's get moving!6/29/2010 16:29

PfisterInsights:

RT @LauraN546: RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medicaljournals; but do go to pharma sites Altus #digpharm6/29/2010 16:30

healtheddigital:

@Doctor_V Yes, we have. Both through CF centers and through third party lists. #digpharm6/29/2010 16:30

aligmartin:

Speaker: "Every industry feels the impact of social media. Healthcare will be no exception -Question is When?" #digpharm6/29/2010 16:32

doctoranonymous:

@sevinfo hi Sarah - so wonderful meeting in person at #digpharm6/29/2010 16:32

nicoleljohnson:

Social Media uses only 5% of minutes used in Doctors' online time in ImpactRx study; Altussays this will change over time #digpharm6/29/2010 16:32

sevinfo:

@unclebrendan thanks...found it was a cornerstone of the whole project if we really want toengage people over time #digpharm6/29/2010 16:32

aligmartin:


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I'm going to go out on a limb and suggest that surveys of "social media use" by MDs meannothing - How to define SoMe? #digpharm6/29/2010 16:32

Doctor_V:

Sermo and QuantiaMD dominated the dr's social media time Altus #digpharm6/29/2010 16:33

sevinfo:

Richard Altus from Impact Rx seems to be using prezi.com for his slides...like it. #digpharm6/29/2010 16:36

aligmartin:

@Doctor_V even though it is "always on", how much time a day are you actively creating,reading, or responding to tweets? #digpharm6/29/2010 16:37

broadcrawford:

I'm going to go out on a limb and suggest that surveys of "social media use" by MDs meannothing #digpharm /via @Doctor_V agree6/29/2010 16:37

hjluks:

#digpharm I would like to see a study measuring SM on patient outcomes and improvementin HC knowledge6/29/2010 16:38

MarksPhone:

@Doctor_V My phone is "always on". Doesn't mean time I spend texting or talking can't bemeasured. #digpharm6/29/2010 16:38

broadcrawford:

Ditto. RT @MarksPhone: #digpharm I would like to see a study measuring SM on patientoutcomes and improvement in HC knowledge6/29/2010 16:38

carissao:

@PfisterInsights Ditto! Gr8 to finally meet you & @sevinfo! #digpharm6/29/2010 16:40

philbaumann:

.@doctoranonymous Agreed it's a Q of when, but we need to help push those who still feel

restrained by a regulated industry. #digpharm6/29/2010 16:42

carissao:

Richard Altus of ImpactRx shows some solid quantitative research, but it's half of theequation. Qualitative is important too. #digpharm6/29/2010 16:46

Goble_Assoc:

Still, really good info by ImpactRX - don't get me wrong #digpharm6/29/2010 16:47

Goble_Assoc:

Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX #digpharm http://bit.ly/9fdyPv6/29/2010 16:50

Doctor_V:

Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX#digpharm http://bit.ly/9fdyPv6/29/2010 16:52

philbaumann:

Time spent by a physician on a social site is no measure of engagement #digpharm6/29/2010 16:54

Doctor_V:

RT @Doctor_V: Time spent by a physician on a social site is no measure of engagementDaphneLeigh:


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#digpharm6/29/2010 16:54

There's a pail up front. If you mention Sermo you have to put a dollar in the bucket#digpharm6/29/2010 16:54

Doctor_V:

me too! RT @PhilBaumann: Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear

about iMedExchange #iMedX #digpharm http://bit.ly/9fdyPv6/29/2010 16:55

nickdawson:

RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement#digpharm6/29/2010 16:56

Goble_Assoc:

I thought it was a drinking game RT @Doctor_V There's a pail up front. If you mentionSermo you have to put a dollar in the bucket #digpharm6/29/2010 16:56

doctoranonymous:

#digpharm the time spent by MDs engaging in SM W/patients should look at outcomes orimprovement in knowledge6/29/2010 16:58

MarksPhone:

RT @Doctor_V: There's a pail up front. If you mention Sermo you have to put a dollar in thebucket #digpharm6/29/2010 16:58

philbaumann:

RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement#digpharm6/29/2010 16:59

your_daily_pill:

Fantasy 2 measure RT @MarksPhone: #digpharm the time spent by MDs engaging in SMW/patients shld look @ outcomes or improvement in knowledge6/29/2010 17:02

Doctor_V:

Good point. RT @Doctor_V Time spent by a physician on a social site is no measure ofengagement #digpharm6/29/2010 17:02

NatBourre:

RT @doctoranonymous Speaker:"Every industry feels the impact of social media.Healthcare no exception - Question is When?" #digpharm6/29/2010 17:02

coffeyjulie:

Thinking of blog post about this discussion of how to quantify physician behavior online...#digpharm6/29/2010 17:09

doctoranonymous:

Even docs like to waste time:) RT @NatBourre: @Doctor_V Time spent by a physician on a

social site is no measure of engagement #digpharm6/29/2010 17:09

yayayarndiva:

Great day at #digpharm today! Really enjoyed the discussion!6/29/2010 17:09

doctoranonymous:

#digpharm I think measuring engagement is important; the issue would b 2 prove SM has apractice and patient outcome value. What proves it?6/29/2010 17:14

MarksPhone:


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21/21

My first tweet (again!) Great conference at Digital Pharma West today. #digpharm6/29/2010 17:21

n_nazmi:

RT @DaphneLeigh: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 -http://scr.bi/aP7PGY - #DigPharm6/29/2010 19:00

bobfine:

RT @PhilBaumann: RT @jonmrich Friends at #digpharm, you asked for it: "The Beginner'sGuide to Pharma Social Media." http://bit.ly/ayZw446/29/2010 19:10

bobfine:

Dinner with @ccarfi at #digpharm. He's telling us how he was the original straw cowboy hatguy, not @Armano. Yikes6/29/2010 20:11

Doctor_V:

Campaigns are a dead concept for marketers. Think gardening. Rotate your crops. Plan fornext year. Via @Ccarfi #digpharm6/29/2010 20:24

Doctor_V:

Surprised that there is so much talk about ROI and market share & so little talk aboutmaking patients healthier. #digpharm6/29/2010 22:03

MarkHarmel:

RT @Doctor_V: Campaigns are a dead concept for marketers. Think gardening. Rotate yourcrops. Via @Ccarfi Think Farmville. #digpharm6/29/2010 22:05

MarkHarmel:

Moade: The term 'brand manager'. suggests that somehow you can control the conversation#digpharm (via @Digitas_Health @Doctor_V) #hcsm.6/29/2010 23:37

hgazay:


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Digital Pharma West 2010 Tweets Day 2