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What is Twitter and why does small business need to care.
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THE WORLD OF TWITTER
Basic Introduction
Introduction
What is Twitter?Why Twitter for MY Business?Getting StartedFollowing and FollowersTwitter Tools & applicationsSpeaking TwitterTips & Sites
Demographics
13% Americans 25% African Americans 19% Hispanic 9% whiteMedian age is 31Urban twice as likely versus rural54% of mobile users consume Twitterbecoming popular with high school age groupIncome level not an overriding factor of usage (2011 Pew Research study)
What is Twitter
Originally defined as “MICROBLOGGING”
A service for sharing & collecting data, information & news
A conversation hosting service (MEGA-chat)One-to-one & one-to-many communication systemReal time messaging & networking system
Who is using Twitter?
462 million users 100 million users added in past 4 months340 million Tweets per day ( June 2012)
Teens text 3,000 per month75% of Twitter users do not use
www.twitter.com
What Are They Talking About?
72% post personal life, activities, & Interests62% post work-related updates55% Share news40% Share photos28% Share video24% Share their location
And Some
I just ate the best pastrami sandwich
hungrydog1308
So what?
Not interestingWhy not
Where did you have lunch? What was on the sandwich? What about the environment? How was the service?
Not only Tweet about you While at it add a recommendation for the restaurant!
Development
#tweets3 years, 2 months and 1 day
The time it took from the first Tweet to the billionth Tweet.
1 week. The time it now takes for users to send a billion Tweets.
50 million. The average number of Tweets people sent per day, one year ago.
140 million. The average number of Tweets people sent per day, in the last month.
177 million. Tweets sent on March 11, 2011.
456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.
#accounts572,000. Number of new accounts created on March 12, 2011.
460,000. Average number of new accounts per day over the last month. 182%. Increase in number of mobile users over the past year.
Why Twitter for MY Business?
Build connectionsEvent promotions
Utilize hash tagging [#] to promoteMedia outreachReal time communication with customers/vendorsCustomer serviceEmployee recruitmentProspectingTracking industry newsCompetitive research
Why Twitter
A cocktail party in many ways
Go network and find your niche Hotel – Housing – Restaurants – Finance
Great method to get to know people in otherRegions or arenas
Let’s Tweet
Sign Up
Be Yourself with the Profile
Profile
Don’t make viewers guess who you are…Choose a name that reflects you or your
business Be relevant
Use keywords in your bioInclude a photo
People do not like talking to a logo Photo makes for more commentary and responses
Include your location Include your website link
Following & Followers
Begin your experience by searching for those to follow
Twitter’s “Find Friends” can search your e-mail Use www.search.twitter.com
Search for those talking about specific keywordsUse Twitter services
www.twellow.com www.tweepz.com
Look for competitorsSearch followers of other usersFollow a user’s follower list
Tools- Apps – Account Managers
Twitter can be used through multiple services: Smarphone apps
Hootsuite – Seesmic – Plume Desktop dashboards
Hootsuite – Tweetdeck – Seesmic Standard texting
The type of tool or app you use will evolve with the use of Twitter.
Twitter Logic The Follow versus The Following
@W @X @V
@Y
@Z
@X Tweets so @y, @Z, and @V can see the Tweets @X Tweets @Y then @Y and @V see the Tweets, but not @Z or @W. @W sees nothing as @X is following @W only, so the connection is not reciprocal allowing only for @X to see @W’s Tweets
Scheduling Tweets
Hootsuite Can schedule tweets in advance by hour or day Paradox:
If not logged onto twitter at time of the post then – Missing live engagements
Yes, that is true – Depends on the message
Vocabulary
Tweet – a message or status update of 140 characters or less
Mention – Tweet directed to or mentioning you or your account name (@computracks)
Reply – A Tweet directed to a particular user & begins with the user’s account name (eg., @computracks)
DM – A back channel messsageRT – Retweet (repeating) a Tweet crediting
the sender
Hashtag
# - Use of the hashtag (pound symbol) is often used to connect tweets from a live event or to a group of tweets from a variety of people on a single topic.
@teddyroosevelt Have you decided on what hillTo climb while in #Cuba?
Mention & Retweet
Looking forward to having one of thoseCigars @ulysesgrant just received.
RT @betsyross finished sewing my new flag.What do you think?http://www.slideshare.com/rbhammond.php?flash=new&flag=12
ReTweets
When using the Retweet button on www.twitter.com
The selected Tweet will be automatically retweeted to your followers, but you will not have the ability to add any additional comments.
Many Twitter applications (Hootsuite & Seesmic) allow the retweeter the option of adding comments, OSRT, (old style ReTweets) or retweeting in the format preferred by Twitter itself.
Hashtage
Live event blogging (e.g. #ramsfootball)Linking tweets to trending topics (eg. #ncaa-b-
ball)Connecting tweets during Twitter chats (eg.,
#smforfun)Humorously creating false categories
# can be especially useful as search terms and monitoring tools with programs such as Hootsuite, Tweetdeck, etc., allowing the ability to follow all tweets using a designed hashtag.
Vocabulary
Tweetchat A scheduled gathering of Twitter users to discuss a
designated topic. Tweetchats use the # to identify conversations taking place during the chat.
Lists A collection of Twitter users designated by a cetegory.
A handy resource for following tweets within a specific category or industry.
Tweetup An in-person gathering of Twitter users
Vocabulary
URL shortener A web tool to reduce the length of an address link in
order to save character space for tweeting. Twitter.com has one built into its platform. Others include www.tinyurl.com
• WWW.BIT.LY
Fail Whale Twitter is down. The fail whale is an animation
Twitter posts when the service is down.
Abbreviations
OH overheadNSFW not safe for workFB FacebookLI LinkedinFTW for the winIRL in real life#ff “Follow Friday”
• Tradition of spotlighting other users to recommend to follow
Tools & Sites
www.business.twitter.com Introduction of Twitter by Twitter
www.search.twitter.com Search engine
www.twellow.com Find participating users by categories & geography
www.listorious.com Find people based on self-identified categories
www.twubs.com Research source for hashtags
Tools & Sites
www.wthashtag.com Research source for hashtags
www.twitpic.com A picture sharing service for Twitter
www.bit.ly Shortens the length of a URL
www.tinyurl.com Shortens the length of a URL
Tweeting Tips
Listen Follow along for a while to get used to the flow
Share Share content of interest to your audience
Ask Ask questions to get opinions and information
Link Share links to your own content and to other useful
contentCommit
Devote some time everyday to jumping into the Twitter fray.