Digital Pharma West 2010 Day 3

8/9/2019 Digital Pharma West 2010 Day 3

1/10

RT @friedah03: Yep! RT @DaphneLeigh: Good advice for pharma doing SM: Clearydefine your measurement objectives beforehand. #digpharm6/30/2010 00:23

cdebie:

RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement#digpharm6/30/2010 05:56

cpmahoney:

Planning world domination w. @Doctor_V #digpharm (@ Starbucks) http://4sq.com/dvyglE6/30/2010 07:38

doctoranonymous:

Digital Pharma West 2010 Tweets Day 2 - http://scr.bi/aWymtY #DigPharm6/30/2010 09:02

philbaumann:

HealthEd leverages AlterianSM2 for social media audit/listening. Many tools out there -what are you using? #digpharm6/30/2010 09:02

LauraN546:

A timely tweet from an RA #epatient blogger RT @rawarrior: Pix of my RA:

http://bit.ly/d8tAvz Why I showed my doc today. #digpharm6/30/2010 09:11

friedah03:

RT @PhilBaumann Digital Pharma West 2010 Tweets Day 2 http://scr.bi/aWymtY#DigPharm6/30/2010 09:18

doctoranonymous:

RT @friedah03: A timely tweet from an RA #epatient blogger RT @rawarrior: Pix of myRA: http://bit.ly/d8tAvz ... #digpharm6/30/2010 09:23

philbaumann:

HealthEd wishes our colleagues Happy #SMday! #fdasm #digpharm #socpharm #sxsh#hcsm

6/30/2010 09:50

healtheddigital:

RT @unclebrendan: Totally appreciate @DavidRThompson's candor regarding the issuespharma has with social media, but it definitely caused a stir :) #digpharm6/30/2010 10:45

Digitas_Health:

RT @unclebrendan: "Print lasted 500 years. You don't have 500 years to get this"@philbaumann on understanding how technology has changed marketing #digpharm6/30/2010 10:45

Digitas_Health:

Thanks! // RT Timely tweet from an RA #epatient @friedah03 @PhilBaumann@Healtheddigital Pix of my RA: http://bit.ly/d8tAvz ... #digpharm6/30/2010 10:53

rawarrior:

@aligmartin Ali, I couldn't make #DigPharm but following remotely. Did you post ordistribute your slides?6/30/2010 10:57

kevinkruse:

Jayson Dupre from HiLine Digital Media is trying to convince us that doctors like to havefun... I'm not buying it ;) #digpharm6/30/2010 10:58

unclebrendan:

HiLine presents FibroForum a live, online interactive program for MDs. Impressivecontent. #Digpharm6/30/2010 11:03

bobbrooks:


2/10

Getting ready for panel coming up. Are you ready #digpharm LOL6/30/2010 11:09

doctoranonymous:

"Not an actual patient" runs counter to our charge for better transparency. There, I said it.#digpharm6/30/2010 11:11

unclebrendan:

. @unclebrendan - seems transparent but not authentic - "not an actual patient" :-)#digpharm6/30/2010 11:19

sevinfo:

Dave Gulezian, CEO of Viscira, showing off some nice interactive creative, reminds usthat "Content is King" #digpharm6/30/2010 11:20

unclebrendan:

Is content always king? @ccarfi challenged us last night to consider context, location,etctoo #digpharm6/30/2010 11:21

sevinfo:

@sevinfo good point! I'd say you need both for Trust though, and ultimately, that's whatit's all about :) #digpharm6/30/2010 11:28

unclebrendan:

Up now at #digpharm are my boys @Doctor_V & @doctoranonymous6/30/2010 11:37

philbaumann:

OK @Doctor_V and others to tell us about HCP marketers & drs #digpharm6/30/2010 11:39

sevinfo:

Jay Appel from Amgen, looking sharp in an east-coast suit, is leading a panel with@doctoranonymous & others on social HCPs #digpharm6/30/2010 11:42

unclebrendan:

A fund, smart medical blogger is @Doctor_V - you can read/subscribe to his blog at33charts.com #digpharm6/30/2010 11:44

philbaumann:

RT @philbaumann: A fund, smart medical blogger is @Doctor_V - you can read/subscribeto his blog at 33charts.com #digpharm6/30/2010 11:46

deansguide:

RT @unclebrendan: Dave Gulezian, CEO of Viscira, showing off some nice interactivecreative, reminds us that "Content is King" #digpharm6/30/2010 11:47

Digitas_Health:

Does @Doctor_V engage with patients on public social media? No. Still he's figured outhow to provide value. #digpharm6/30/2010 11:47

philbaumann:

RT @unclebrendan: Jay Appel from Amgen, looking sharp in an east-coast suit, isleading a panel with @doctoranonymous & others on social HCPs #digpharm6/30/2010 11:48

Digitas_Health:

social media doesn't fit physician workflow for most part #digpharm6/30/2010 11:50

sevinfo:

Concerns about Sermo: underwhelmed with community value provided. Successphilbaumann:


3/10

ingredients = Value + Convenience w/in MDs Workflow #digpharm6/30/2010 11:51

social media will succeed with physicians when it really brings them value like Within3#digpharm6/30/2010 11:51

sevinfo:

RT @sevinfo: social media doesn't fit physician workflow for most part #digpharm6/30/2010 11:53

erikpupo:

Eavesdropping on a panel at #digpharm w/ medical bloggers @Doctor_V &@doctoranonymous6/30/2010 11:54

mkmackey:

RT @unclebrendan: Lance Hill, Within3.com CEO - Facebook/Twitter unsafe forphysicians. MDs afraid to have clinical discussions #digpharm6/30/2010 11:55

JohnSharp:

Within3 and others getting closer to providing the value needed to make SM enticing#digpharm6/30/2010 11:56

sevinfo:

@philbaumann R u saying docs hv concerns about Sermo? #digpharm6/30/2010 11:58

pharmaguy:

@sevinfo Maybe SM does not fit physician workflow, but what abt afterworkflow?#digpharm6/30/2010 12:04

pharmaguy:

RT @unclebrendan: Dave Gulezian, CEO of Viscira, showing off some nice interactivecreative, reminds us that "Content is King" #digpharm6/30/2010 12:05

jeffrikas:

Scott E. of Teva suggests that just building portals and expecting docs to just show up isa flawed approach. #digpharm6/30/2010 12:05

philbaumann:

@sevinfo Is that ancedotal or based on some survey? #digpharm6/30/2010 12:11

pharmaguy:

Information overload is a huge problem for docs - big need for curated information,according to @Doctor_V #digpharm6/30/2010 12:11

philbaumann:

RT @philbaumann: Information overload is a huge problem for docs - big need for

curated information, according to @Doctor_V #digpharm6/30/2010 12:13

odomlewis:

RT @PhilBaumann: Information overload is a huge problem for docs - big need forcurated information, according to @Doctor_V #digpharm6/30/2010 12:13

simonslee:

Curation will dominate next decade according to @Doctor_V ; dubious about value ofproliferating mobile apps - info overload? #digpharm6/30/2010 12:13

sevinfo:

@PhilBaumann "curated information." Hmmm... sounds like a medical journal editor orpharmaguy:


4/10

other big fan of peer review. #digpharm6/30/2010 12:14

@pharmaguy Perhaps - but it may be in the form of a more rapid curation by a dedicatedservice offering focused content #digpharm6/30/2010 12:16

philbaumann:

@philbaumann I think "rapid" and "curated" cannot co-exist. #digpharm6/30/2010 12:19

pharmaguy:

@pharmaguy Yes they can. But you need brains for it. #digpharm6/30/2010 12:20

philbaumann:

@philbaumann Curation the future not just 4 docs but 4 pts, Organized Wsdm et al#digpharm6/30/2010 12:20

healtheddigital:

A shout-out for @shwen by @Doctor_V on model of interaction. #digpharm6/30/2010 12:21

philbaumann:

@Doctor_V on the future of sales reps: human person-to-person contact is moreimportant than ever. #digpharm6/30/2010 12:22

unclebrendan:

Game changing attitudinal shift: "if the news is important enough, it will find me".#digpharm6/30/2010 12:23

ylavender:

RT @unclebrendan: @Doctor_V on the future of sales reps: human person-to-personcontact is more important than ever. #digpharm6/30/2010 12:23

Digitas_Health:

RT @unclebrendan: RT @philbaumann: Information overload is a huge problem for docs- big need for curated information, according to @Doctor_V #digpharm6/30/2010 12:23

Digitas_Health:

@unclebrendan But person-to-person realtime interaction is less of a fit for physicianworkflow than is SM! #digpharm6/30/2010 12:26

pharmaguy:

@philbaumann Curated medical information should be based on good science, which is aslow process. IMHO. #digpharm6/30/2010 12:30

pharmaguy:

@PhilBaumann Uh oh - @Doctor_V is shouting at me at #digpharm ? Hopefully it's all

good or am I in trouble? ;-)6/30/2010 12:32

shwen:

Not consistently, for sure. RT @pharmaguy: @philbaumann I think "rapid" and "curated"cannot co-exist. #digpharm6/30/2010 12:33

Betsy_RSHC:

EMR+yammer+medscape/epocrates+selected specific clinical news feeds would be@Doctor_V's workflow app #digpharm6/30/2010 12:33

sevinfo:

RT @sevinfo: EMR+yammer+medscape/epocrates+selected specific clinical news feedsphilbaumann:


5/10

would be @Doctor_V's workflow app #digpharm6/30/2010 12:34

@shwen Its all good trouble ;) #digpharm6/30/2010 12:34

philbaumann:

@Betsy_RSHC It can be done - it's a matter of designing systems that take existingvetted info & delivering at right time. #digpharm6/30/2010 12:35

philbaumann:

Corrected hashtag: follow #digpharm for healthcare social media discussion6/30/2010 12:36

SMCSF:


alexdcRx:


alexdc:

RT @alexdc: Corrected hashtag: follow #digpharm for healthcare social media discussion6/30/2010 12:37

Gingerpug9405:

@sevinfo This attitude re "curated info" doesn't fit fact that over 50% of docs use"uncurated" wikipedia for medical info. #digpharm6/30/2010 12:38

pharmaguy:

RT @SMCSF: Corrected hashtag: follow #digpharm for healthcare social mediadiscussion6/30/2010 12:39

MiamiJorge:

@sevinfo Best give docs tools 2 filter "uncurated" SM info according to their needs. ie,follow trusted sources on Twitter. etc. #digpharm6/30/2010 12:44

pharmaguy:

@unclebrendan Iguess you just asked him, If @Doctor_V is monitoring this "uncurated"discussion via #digpharm!6/30/2010 12:47

pharmaguy:

RT @philbaumann: Information overload is a huge problem for docs - big need forcurated information, according to @Doctor_V #digpharm6/30/2010 12:52

jbselz:

It doesn't work RT @philbaumann Scott E. suggests just building portals & expectingdocs to just show up is a flawed approach. #digpharm6/30/2010 12:53

jbselz:

RT @philbaumann: Information overload is a huge problem for docs - big need forcurated information, according to @Doctor_V #digpharm6/30/2010 12:54

leavittm:

SM fits both when used appropriately RT @pharmaguy @sevinfo Maybe SM does not fitphysician workflow, but what abt afterworkflow? #digpharm6/30/2010 12:54

jbselz:

RT @jbselz: SM fits both when used appropriately RT @pharmaguy @sevinfo Maybe SMdoes not fit physician workflow, but what abt afterworkflow? #digpharm6/30/2010 12:59

Digitas_Health:


6/10

RT @simonslee: RT @PhilBaumann: Information overload is a huge problem for docs -big need for curated information, according to @Doctor_V #digpharm6/30/2010 13:07

TrpKristi:

RT @unclebrendan: @Doctor_V on the future of sales reps: human person-to-personcontact is more important than ever. #digpharm6/30/2010 13:21

LauraN546:

@philbaumann pleasure meeting you at #digpharm! Had to catch a plane. Hope toreconnect soon!6/30/2010 13:22

LauraN546:

GE ad was placed on all HuffPost "wellness" articles. The ad was attached to contentwhen shared. http://bit.ly/dq5WXo #digpharm6/30/2010 13:50

MarkHarmel:

RT @unclebrendan: RT @philbaumann: Information overload is a huge problem for docs- big need for curated information, according to @Doctor_V #digpharm6/30/2010 13:55

DaveNClarke:

Sales reps & mktrs have to work together & listen to doc AND look at docs behavior -What do they do, not what they say #digpharm6/30/2010 14:44

sevinfo:

RT @PhilBaumann: A fun, smart medical blogger is @Doctor_V - you can read/subscribeto his blog at 33charts.com #digpharm6/30/2010 14:48

bobfine:

RT @bobfine: RT @PhilBaumann: A fun, smart medical blogger is @Doctor_V - you canread/subscribe to his blog at 33charts.com #digpharm6/30/2010 14:53

lawscomm:

Biomarin Pharma words for leg/reg w/ re to sm: mutual trust, respect, goals, opendiscussion, collaborative...#digpharm6/30/2010 14:54

nicoleljohnson:

Mutual trust between mktg & legal/reg needed to work thrU issues in creating diseasecommunity (Biomarin started site 5 yrs ago) #digpharm6/30/2010 14:55

sevinfo:

This is 1 of my fave blogs: RT @bobfine @PhilBaumann: @Doctor_V - you canread/subscribe to his blog at 33charts.com #digpharm6/30/2010 14:56

Jeff_Greene:

Biomarin Pharma - 5-yr update in sm - on avg 1 AE per month #digpharm

6/30/2010 14:56

nicoleljohnson:

Missed beginning of Biomarin prezo, but like hearing how marketing and reg/compliancecan work together. #digpharm6/30/2010 14:57

DaphneLeigh:

Biomarin Pharm PKU.com - excellent/active discussion forum for orphan disease - ~50%of PKU patient community uses website #digpharm6/30/2010 14:58

nicoleljohnson:

Biomarin - 50% of PKU patient community uses PKU.com #digpharm; happy with resultsand plan to maintain6/30/2010 14:59

sevinfo:


7/10

Sandra Shipilberg of Biomarin Pharma explaining some fabulous SM programs they'redoing. Smart and effective. #digpharm6/30/2010 14:59

HealthIntel:

Great! RT @nicoleljohnson: Biomarin Pharma words for leg/reg re:SM: mutual trust,respect, goals, open discussion, collaborative...#digpharm6/30/2010 14:59

heldincontempt:

RT @sevinfo: Within3 and others getting closer to providing the value needed to makeSM enticing #digpharm6/30/2010 15:00

broadcrawford:

RT @sevinfo: social media will succeed with physicians when it really brings them valuelike Within3 #digpharm6/30/2010 15:01

broadcrawford:

Biomarin's Shipilberg says embrace your reg/legal folks; learn to trust one another andfind solutions to SM challenges. #digpharm6/30/2010 15:01

HealthIntel:

Biomarin monitors web site & FB pages daily for AEs #digpharm6/30/2010 15:02

sevinfo:

BioMarin's Facebook fans offered insight about managing PKU. #digpharm6/30/2010 15:02

DaphneLeigh:

Two thumbs up to Sandra Shpilberg from Biomarin Pharma who is presenting "UsingSocial Media at a Small Pharma Company... #digpharm6/30/2010 15:04

nicoleljohnson:

Agree. RT @nicoleljohnson: Thumbs up to Biomarin Pharma presenting on "Using Social

Media at a Small Pharma Company... #digpharm6/30/2010 15:05

DaphneLeigh:

Biomarin found that FB fans responded positively to unbiased faces about PKU &consistently engaged in 2-way conversations #digpharm6/30/2010 15:06

sevinfo:

Biomarin strikes me as an example of why smaller companies are better positioned to bemore supple than big companies. #digpharm6/30/2010 15:07

philbaumann:

Agree! nicoleljohnson Two thumbs to Biomarin Pharma who is presenting "Using SocialMedia at a Small Pharma Company... #digpharm6/30/2010 15:07

sevinfo:

BioMarin went from unbranded, disease Facebook to branded Kuvan Facebook page.#digpharm6/30/2010 15:07

DaphneLeigh:

Congrats to Biomarin. Pharma take note... Social mktg CAN be done!!! #digpharm6/30/2010 15:08

HealthIntel:

Biomarin Pharma thinks of their PKU Twitter account as complimentary, not a stand-alone#digpharm6/30/2010 15:08

nicoleljohnson:


8/10

BioMarin SM presence has "softened" their image to patient community. #digpharm6/30/2010 15:11

DaphneLeigh:

Biomarin's pretty much figured out the basic schema for doing SoMe in life sciences. Agood role model. #digpharm6/30/2010 15:11

philbaumann:

RT @DaphneLeigh: Patients with rare diseases *want* to engage with mfg of product andtheir peers, says BioMarin. #digpharm6/30/2010 15:11

nicoleljohnson:

Biomarin doesn't delete negative comments. It posts & lets community converse.#digpharm6/30/2010 15:18

philbaumann:

Ok #digpharm attendees, I'm signing up for Twitter and I'm in the *real* unconference atthe bar! Join me!6/30/2010 17:12

JerardWhite:

RT @JerardWhite: Ok #digpharm attendees, I'm signing up for Twitter and I'm in the*real* unconference at the bar! Join me!6/30/2010 17:17

doctoranonymous:

RT @PhilBaumann Biomarin doesn't delete negative comments. It posts & lets communityconverse. #digpharm // Reality is more effective anyway6/30/2010 17:24

rawarrior:

Check out @JerardWhite's picture taken by @MarkHarmel #digpharm -http://tweetphoto.com/300622876/30/2010 17:30

philbaumann:

RT @HealthIntel: Congrats to Biomarin. Pharma take note... Social mktg CAN be done!!!

#digpharm6/30/2010 17:37

healtheddigital:

RT @philbaumann: Check out @JerardWhite's picture taken by @MarkHarmel #digpharm- http://tweetphoto.com/300622876/30/2010 17:41

doctoranonymous:

The #digpharm after party.MarkHarmel:


9/10

6/30/2010 17:47

Fun group! RT @MarkHarmel: The #digpharm after party.

6/30/2010 17:49

DaphneLeigh:

RT @broadcrawford: RT @sevinfo: social media will succeed with physicians when itreally brings them value like Within3 #digpharm6/30/2010 19:11

mgroffburling:

RT @broadcrawford: RT @sevinfo: Within3 and others getting closer to providing thevalue needed to make SM enticing #digpharm6/30/2010 19:12

mgroffburling:

RT @philbaumann: Does @Doctor_V engage with patients on public social media? No.Still he's figured out how to provide value. #digpharm6/30/2010 19:14

mgroffburling:


10/10

RT @philbaumann: A fun, smart medical blogger is @Doctor_V - you can read/subscribeto his blog at 33charts.com #digpharm6/30/2010 19:15

mgroffburling:

In a cab heading home from the airport. This is much better than a red eye. Greatmeeting everyone at #digpharm!6/30/2010 20:43

unclebrendan:

@daphneleigh @philbaumann @sevinfo it was wonderful seeing you at #digpharm safetravels home & I look fwd to our tweets until next time!6/30/2010 20:44

nicoleljohnson:

@nicoleljohnson Nice seeing you at #digpharm too!! Went so fast! We'll have to catch upon the East Coast sometime. Safe travels! :)6/30/2010 21:35

philbaumann:

@unclebrendan Great meeting you - safe travels, we'll talk soon! #digpharm6/30/2010 22:17

philbaumann:

@mgroffburling He's a smart one, that @Doctor_V - crazy too...but in a good way, of

course ;) #digpharm6/30/2010 22:35

philbaumann:

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Digital Pharma West 2010 Day 3