Digital mediawww.hull.ac.uk ��

Why study digital media at the University of Hull?The range of concepts and practical knowledge required to succeed in thecreative digital industries sector is broad. We feel that being taught by a staffteam made up of individuals possessing discipline-specific backgrounds iskey to your development as a professional in your chosen area.

The University has made a large financial investment in the ScarboroughCampus, and digital media programmes are supported by an array ofindustry-standard facilities and equipment. The campus is fully wireless, soyou can access the web from anywhere on site. Of course, we also havededicated members of staff who can teach you how to gain maximumadvantage from this state-of-the-art technology.

The digital media studios have recently commissioned industry-standardhardware and software suites, as well as digital video cameras and locationrecording and lighting equipment. We also have a priority area for studentscompleting their final-year individual study work. The four performancestudios have equipment ranging from digital lighting and sound facilities todance floor and digital projectors.

The University’s digital media staff have backgrounds in graphic design,computer science and media performance – a mix which ensures that ourcourses fully address how digital media are designed, produced, distributedand discovered. The School of Arts and New Media also delivers courses inmusic technology, pop music, and theatre and performance, so the range ofspecialists is a rare blend. Couple this with an enviable staff–student ratioand you have a unique, vibrant and supportive environment.

Scarborough is also an exciting place in which to study digital media: we haveclose links with the £4.8 million Creative Industries Centre, which houses theUniversity’s Creative Enterprise Lab. There is ample opportunity to getinvolved with multimedia events and to network with the growing number ofcreative and digital practitioners who are relocating their businesses to thetown.

What will you study?Any content or software stored in a digital form for presentation, interactionand distribution is a piece of digital media. So whether we are considering thepresentation of information on a mobile phone, a VJ performance at amultimedia gig, how social networking is changing society, the developmentof a company’s visual identity or the next generation of web applications,differing skills and areas of understanding are required. Our Single Honourscourses allow you to choose a focus for your studies and practice in the digitalmedia arena, but all courses address the fundamentals of the subject.

How will you learn?You attend a range of sessions from supported lab-based tutorials throughsmall-group seminars to lectures, and you use industry-standard softwareand hardware to develop content, while researching conceptual elements. Wealso recognise the importance of business skills: one course has a dedicatedyear placement in industry, and placement options can be negotiated in all ofour offerings. You also develop links with the Creative Enterprise Lab, anexciting place to contribute to real-world projects.

In the final year you work closely with a member of staff on a large piece offocused work – an undertaking which frequently benefits students in theirfuture careers. For instance, one student who developed an interactive scubadive training DVD became a fully qualified underwater film-maker aftergraduating, while another student’s analysis of student recruitment websitesled to their involvement in a large-scale university site redesign.

Design for digitalmedia | 98

Digital arts | 98

Digital mediastudies | 99

Web design anddevelopment | 99

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Design for Digital Media will teach you how to effectivelyexpress your creative ideas using advanced digitaltechnologies. Whether you already know a lot aboutcomputers or very little, this degree course will take youfrom the fundamental skills of digital graphic designthrough to the creation of sophisticated digital designprojects. You will have the opportunity to apply yourcreative thoughts and ideas with a solid technicalunderstanding of digital production processes, built on afirm understanding of visual problem-solvingtechniques. The course has been developed to prepareyou for entry into the field of digital design andtechnology, and it will provide you with the well-rounded skills and experiences necessary to excel in arapidly changing and dynamic industry.

RequirementsWe are looking for people with creative vision and theability to think and work in a logical and methodicalmanner. Offers are made on an individual basis, oftenfollowing a personal interview, but a typical offer will bearound 240 points. At least one creative subject studiedat A level (or equivalent) will normally be expected.

StructureYou will study and learn about graphic design,composition and layout, photography and typography,as well as web design, video design and production, artdirection, animation and 3D design. More importantly,we will teach you how to use these tools to effectivelycommunicate your ideas to the world. Throughout thecourse, you will develop a portfolio of design work whichdemonstrates your knowledge of digital design conceptsand theories and includes your final-year independentstudy project. The course offers a balance of designtheory and practical work and will prepare you for entryinto professional practice.

Years Other UCAS Typicalsubject(s) code offer

Single Honours

Design for Digital Media 3 n/a W212 S 240

New media and digital technologies provide a blankcanvas for a whole new range of artistic expression.Realising the full potential of this space requires anunderstanding of the principles of art and design, anaesthetic eye, and knowledge of how to manipulatedigital environments to produce innovative artefacts.Our BA Digital Arts course provides you with theopportunity to explore these artistic possibilities anddevelop your own digital creative talents through theacquisition of knowledge and practical ability. Graduateshave previously capitalised on the skills and knowledgegained through this course by pursuing careers rangingfrom independent music video production to thecreation of start-up design companies.

RequirementsWe are looking for people with creative vision and theability to think and work in a logical and methodicalmanner. Offers are made on an individual basis, oftenfollowing a personal interview, but a typical offer will bearound 240 points. At least one creative subject studiedat A level (or equivalent) will normally be expected.

StructureThe degree balances conceptual and theoretical aspectsof digital art with the skill set required to produceengaging artistic content. Modules in art direction andanimation, 3D design and game art, for example, coverthe medium as an art form and develop focused practicalproduction skills. Additionally, you have numerousopportunities to participate in events, from screenings toVJing. An independent study in your final year allowsyou to create a substantial piece of digital art.

Years Other UCAS Typicalsubject(s) code offer

Single Honours

Digital Arts 3 n/a W280 S 240

Design for digital mediaSingle HonoursBA (Hons)Scarborough

Digital artsSingle HonoursBA (Hons)Scarborough

For IB Diploma and BTEC ND entry requirements, see page 215.

The rapid evolution of digital media devices andproduction tools is enabling more people to becomemedia producers as well as consumers. Podcasting,mobile blogging, music production and the nextgeneration of the web are becoming lifestyle componentsin the networked digital world. Graduates in theexpanding creative industries sector need to balance theartistic process against the technical constraints ofmedia access and delivery. Equally important is theability to reflect critically on how these developments areaffecting the way that we live, work and play. Whateverarea of digital media you wish to focus your studies on,the mix of subject specialists and facilities within theSchool of Arts and New Media means that you will beamply supported.

RequirementsWe are looking for people with creative vision and theability to think and work in a logical and methodicalmanner. Offers are made on an individual basis, oftenfollowing a personal interview, but a typical offer will bearound 240 points. At least one numerate or creativesubject studied at A level (or equivalent) will normally beexpected.

StructureYou study three different core areas: the creativepathway focuses on the knowledge, understanding andskills needed to create aesthetically pleasing andengaging media artefacts; you gain a technicalunderstanding of how to produce and distribute digitalmedia; and you acquire the ability to demonstrate acritical understanding of the media and technologiesthat you are producing and using. A final-year projectallows you to demonstrate depth in your chosen mediaarea.

Years Other UCAS Typicalsubject(s) code offer

Single Honours

Digital Media Studies 3 n/a W214 S 240

As the World Wide Web increasingly becomes a part ofour daily lives, there is a need to fully recognise andrealise its potential in areas such as business,entertainment and education. Our specialised WebDesign and Development course provides you with theopportunity to spend three years exploring and fulfillingthis potential through the development of your ownprofessional design and development practice. It allowsyou to interact with artists and scientists as you enhanceyour knowledge of – and discover new techniques for –web development.

Web Design and Development is also available with aone-year industrial placement. Past placements haveranged from new media development for Sky TV toworking with Microsoft on the next generation ofMessenger.

RequirementsWe are looking for people with creative vision and theability to think and work in a logical and methodicalmanner. Offers are made on an individual basis, oftenfollowing a personal interview, but a typical offer will bearound 240 points. At least one numerate subject studiedat A level (or equivalent) will normally be expected.

StructureThroughout your degree you investigate the applied useof the web, from how it provides support for largesoftware systems to the next generation of human–computer interfaces. All subject areas are underpinnedby relevant web engineering and design principles,giving you the opportunity to gain significant standards-based expertise. A final-year project allows you toresearch or develop cutting-edge ideas or webapplications.

Years Other UCAS Typicalsubject(s) code offer

Single Honours

Web Design andDevelopment 3 n/a G451 S 240

With industrial experience

Web Design andDevelopment 4 n/a G452 S 240

Digital mediawww.hull.ac.uk ��

Digital media studiesSingle HonoursBA (Hons)Scarborough

Web design and developmentSingle HonoursBSc (Hons)Scarborough