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Media Stats in India for Television, Internet, Mobile and Social.
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MEDIA IN
INDIA
One of the most challenging
market in the world
• 29 independent states • 6 union territories • 640 districts • 7,742 urban towns • 6,08,786 villages
WITH A BILLION+ PEOPLE MORE A CONTINENT THAN A COUNTRY
Source: India Census, 2011Represents 17.3% of world population
1,220,200,000
50%ofIndiansareaged 25orbelow
Source:IndiaCensus,2011
833,000,000Indians living in rural areas:
Source: India Census, 2011
70%Source: India Census, 2011
Source:Wikipedia
Paradoxical Diverse Complex
THE MEDIA ECOSYSTEM IS:
INDIA, HOME TO
The largest read newspaper in the world
Second largest business daily in the world
Femina, the largest read women’s magazine, has more readers than the populaCon of Australia!
IMMENSE MEDIA DIVERSITY FURTHER COMPLICATES THE CHALLENGE
Television Channels
60,000+
Publica5ons
Cinema Screens
13,500+
Radio Sta5ons
850
292
However, consolida0on in how its bought and sold
• Key 70 TV networks – Direct nego,a,ons and buys
• Key 30 Publica0on groups – Direct nego,a,ons and buys
• 12 Radio groups – Direct nego,a,ons and buys
• Single Cinema screens – via concessionaires PAN India
• Mul0plex – Direct buys
Television dominates; the key source for both entertainment & informa0on!
85% HHS have C&S; rapidly increasing digital footprint likely to magnify changes
1. High in volumes; Low in values
Owing to media prolifera,on and adver,sing revenue market
High transac,on costs for media owners and agency alike – a plan with 50 TV channels would have 35,000 spots
Key characteris,cs:
2. Increasing CluRer; fragmen0ng audiences
In the last 5 years
89% more adver,sers on the TV screen; 148% increased inventory
Reducing viewers/programme; 90% programmes with ra,ng <1 TVR
The average Indian sees 1200 commercials per week versus the global average of 560
3. Big become bigger; others perish
Big ,cket op,ons like Cricket/KBC have grown and consolidated viewers
while op,ons like Turners Imagine TV/Real TV shut shop
But no single medium can address India in its en2rety!
951,000,000mobile subscribers in India:
Source: TRAI, May 2012
78%that’s roughly
of the population( )
Source: Based on India Census, 2011
Source: TRAI
19,000,000
Source:Wikipedia
50%thepenetraSonofmobilephonesinIndiaismorethan
higherthanthepenetraSonofTV
Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe
100 billionnumber of SMSes sent via
India’s Airtel network in 2011:
Source: Airtel Mobitude 2011
3,170every second
that’s more than
Source: Airtel, 2011
45 billionthe number of mobile ads served
in India each monthexceeds
Source: InMobi
17,000mobile ad impressions
every second
that’s about
Source: InMobi
$ Source:DeloiJe
$4.56spentonvalue‐added
servicesbyeveryIndianmobilesubscriber
whichequatestoroughly
Source:DeloiJe
Source: Google
120,000,000
9%that’s about
of the population
Source: Based on India census 2011
( )
Source:internetworldstats.com
26minutestheaverageIndianwebuserspends
onlineeachday
Source:InternetAndMobileAssociaPonofIndia,April2011
Source: IAMAI, December 2011
15,000,000
2%that’slessthan
oftheruralpopulaSon( )
Source:BasedonIndiaCensus2011
18%ofIndia’sruralinternetuserstravelmorethan
Source:InternetAndMobileAssociaPonofIndia,April2011
10kmtoaccesstheinternet
entertainmenttopreasonruralIndiansareadopSngtheinternet:
Source:InternetAndMobileAssociaPonofIndia,April2011
$ Source:PennOlson
Source:PennOlson
50,000,000+number of social media users in India:
Source: ComScore
3hoursIndianwebusersspend
permonthonsocialsites
Source:InternetAndMobileAssociaPonofIndia,April2011
96%ofIndianITfirmsforbidsocialmediauseatwork
Source:LivemintviaPennOlson
48,100,000+number of users in India
Source:
Source:Wikipedia
2%…butsSllonly
oftheIndianpopulaSon( )
Source:BasedonIndiaCensus,2011
31%Source: SocialBakers
77%Of India’s Facebook usersare under 30 years of age
Source: Facebook
71%ofIndianFacebookusersaremale
Source:Facebook,April2011
gamesmostpopularacSvityonFacebookinIndia:
Source:PennOlson
15,400,000number of Linkedin users in India
Source: SocialBakers
4,000,000number of twitter users in India
Source: SocialBakers
70%ofIndianinternetuserswatchonlinevideo
Source:ComScore
807,200,000Indianvisitorsspentatotalof
Source:ESPNCricInfo.com
minutesonESPNCricInfo.comduringthe2011ICCWorldCup
1,500years…whichaddsuptomorethan
Source:ESPNCricInfo.com
internet users in Indiaaccess via mobile devices
Source: SocialBakers
70,000,000
59%of Indian mobile internetusers only access the web
via their mobile phone
Source: Mobi Thinking
97%Google’sshareofIndia’ssearchmarketin2010:
Source:StatCounter.com
Nokiamost searched brand
on Google in India:
Source: Google, 2011
how to kisstop ‘how to’ query on Google in India:
Source: Google, 2011
Welcome to
India!
