presented by

Ewere Diagboya

CEO, Wicee Solutions

Internet Marketting

Agenda

• Digital Marketting: Internet Marketting• Digital Marketting as a venture• Digital Marketting as a tool• General• Questions and Answers

Digital Marketting

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tabletsandgame consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.

Internet Marketting Online advertising, also called online marketing or

Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

It involves some of the following chanels: - search engine marketting - social media marketting - web banner - mobile advertising - email advertising

Search Engine Optimization

• Search Engine Optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms.

Search engine Marketting• Search engine marketing (SEM) is a form of

Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.

Social Media Marketting

• Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.

Web Banner

• Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server.

• Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs

Web Banner Formats

• Popup ad• Frame ad• Floating ad• Text Ad

Mobile Ads• Mobile advertising is ad copy delivered

through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, “advergaming,” or application sponsorship).

Email Ads

• Email advertising is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt-out of future emails, or it may be sent with the recipient's prior consent (opt-in).

Online classified advertising

• Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings.o

• E.g. OLX, Tradestable

General

• Advice on after school• The potentials in Nigerian Economy• Entreprenuer or Staff

Questions and Answers

Thank you