Partner Marketing DG Guide - cisco.com · © 2013 Cisco and/or its affiliates. ... Benefits Of Co-marketing With Cisco? ... Marketing Velocity offers digital marketing skill enhancement,

Partner Marketing DG GuideFebruary 2017 – April 2017 (Q3 FY17)

Asia-Pacific & Japan

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential - for Cisco Partners only 2

Table of Content 2

Campaign Overview & Roadmap

Campaign Overview

DG Marketing Services

Co-marketing & Demand Generation Framework

Introduction

Next Steps

Enterprise Networks Campaign Details

Partner Communications

Next Steps

Why Work With Cisco On Marketing Campaigns?

Funding

Execution Support Based On Your Choice

Benefits Of Co-marketing With Cisco?

How to Join the Conversations?

Collaboration Campaign Details

Data Centre Virtualization Campaign Details

Security Campaign Details

Leads and Prospects System

APJ Partner Communication PlatformsIntroducing Engage

Cut Through the Noise with ENGAGE

Cisco Brand Campaign

Brand Campaign Launch

This campaign is ABOUT you

This campaign is WITH you

This campaign is FOR you

Digital Banners

Social Media Posts

Get Started

Target Audience

Partner Demand Gen Services*

Cisco Demand Generation Tactics

Cross-Architecture Campaign Details

Cisco Confidential - for Cisco Partners only 3© 2013 Cisco and/or its affiliates. All rights reserved.

Introduction DG Marketing Services Campaign Roadmap Cisco Brand Campaign Next StepsPartner Communications

Introduction

3

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential - for Cisco Partners only 4© 2013 Cisco and/or its affiliates. All rights reserved.

Introduction

4

DG Marketing Services Campaign Roadmap Cisco Brand Campaign Next StepsPartner Communications 4

Introducing Engage

It is time to shift how we market to customers. To cut through the noise, you must move beyond traditional telemarketing, events and hospitality marketing to new digital, social and data-driven marketing.

Together we must transform our marketing together and be successful for future growth and embrace digital transformation. We must learn what our customers preferences would be ahead of time, anticipate needs, create better experiences and increase sales. It all starts with ENGAGE.

The Opportunity

Digital transformation is a disruptive force, and it’s changing the way our mutual customers buy and consume IT:

Your Reputation Precedes You60% of purchases are based onreputation, not product

Customers Own Their Journey57% of decisions are completebefore the customer calls

Digital Changes Everything67% of the customer journeyis done digitally


Introduction

5


Cut Through the Noise with ENGAGEENGAGE can help you spark meaningful conversations with your customers or prospects and more importantly, stand out. Now you can easily customize and execute marketing campaigns, access funds and new digital services to create demand with inbound, social and more. ENGAGE is made up of the following four key areas:

EducationThe Marketing Velocity Hub provides access to ‘always on’ marketing best practices from industry experts, webinars and e-learning courses to help you learn new digital marketing techniques.

Partner Marketing Central (PMC)The new Partner Marketing Central is a personalized digital marketing platform with a simplified funding view and customizable digital demand generation services to engage customers and drive revenue.

New Digital Demand Gen ServicesThere are new services focused on digital, inbound, social and data-driven demand generation which you can activate with the marketing campaigns in this guide. Free services include Cisco Web Content Syndication and Social Syndication, Email and Marketing Automation. There are also paid services like Paid Search, Email/Telemarketing and Events.

Digital Marketing ExpertsYou’ll have access to Partner Marketing Managers to build joint marketing plans and execute campaigns focused on digital tactics. Our team is continually trained and educated on the latest digital marketing techniques.

Cisco is Committed

ENGAGE demonstrates Cisco’s ongoing commitment to your growth and profitability through:

Simplicity: The new PMC delivers a personalized experience with integrated funding

Alignment: Digital marketing experts align Cisco and Partner business priorities

Value Exchange: Marketing Velocity offers digital marketing skill enhancement, and our new demand generation services drive customer acquisition, engagement, and revenue

Want to Learn More?

With ENGAGE, we are re-imagining how to provide best-in-class marketing support to you. To see how ENGAGE can help you drive more engagement with your prospects and customers, reach out to your Partner Marketing Manager, or head to ciscopartnermarketing.com today.

Visit the ENGAGE Microsite >

http://www.cisco.com/c/en/us/partners/market.html


Introduction

6

DG Marketing Services Campaign Roadmap Cisco Brand Campaign Next StepsPartner Communications

• Gain Share• Target White Space Prospects

• Grow share of wallet• Displace competitors

• Upgrade the installed base• Add services

• Maximise the potential from existing customers• Offer additional products/services/solutions

Cross-sell andup-sell to existingcustomers

Acquiring New Customers

Competitive Edge

Refreshing theInstall Base

Why Work With Cisco On Marketing Campaigns?

6

ENGAGE

Use the newdigital demand

generationservices within

PMC to support

your Marketingcampaignplanning.



Get Cisco Co-marketing Support And Expertise Based On Your Choice

7


Introduction

8


1. Choose an architecture that suits your business objectives

2. Choose your preferred execution method

3. Track results and report your Return on Investment (ROI)

EnterpriseNetworks

CollaborationData Centre and Virtualization

Security

Co-marketing & Demand Generation Framework

8

Do It YourselfWith your chosenagency

With Cisco


Introduction

9


When you do it yourselfWhen you use

your marketing agencyWhen you co-market with Cisco

Planning and Execution Manager

Partner Local/Partner marketing agencyPartner + Cisco Partner Marketing

Manager/Cisco Virtual Partner Marketing Manager

Demand Generation Service/Tactic

Partner Local/Partner marketing agency

(Agreed objectives and funding support)

Agency Training Partner Partner

(Cisco support is available if leverage Cisco nominated agency)

Content

(Partner Marketing Central)



Lead Management (Leads and Prospects

System )Partner Partner Partner

Execution Support Based On Your Choice

9

*For more information on Leads and Prospects System , please visit here.

Leads and Prospects System is currently available in ANZ and India for nominated partners. Check with your local Cisco Representative on Leads and Prospects System availability/roadmap in country.

http://www.cisco.com/c/en/us/partners/partner-with-cisco/channel-partner-program/partner-plus/leads-prospects-system.html


Introduction

10


Access to customizable solutions and services for the entire End-to-End marketing process across strategy, planning, execution, demand generation as well as for managing and nurturing profitable growth.

Marketing Campaign Support

Why start from scratch? Leverage from content, offers, messages, journeys - already built into services (eg. call scripts ready for telemarketing, emails and microsite with White Papers ready built for integrated campaigns, etc).

Flexibility to choose work done by Partner or Cisco Approved Agency to advise you on the marketing plan which best meets your business needs.

Best Practice sharing from your own country, region and globally where appropriate for consistent, measurable and predictable results.

ROI Tracking

Track your effort and work closely with your Cisco Sales representative. Collection, formatting and processing - All leads delivered to you and visible to Cisco in Leads and Prospects System*.

Customer Intelligence

Gain visibility into customer share of wallet and propensity to buy analytics available in Leads and Prospects System*.

Benefits Of Co-marketing With Cisco?

10

*For more information on Leads and Prospects System , please visit here.

Leads and Prospects System is currently available in ANZ and India for nominated partners. Check with your local Cisco Representative on Leads and Prospects System availability/roadmap in country.



Introduction

11


Target Audience

11

Reactivation Acquisition Retention Nurture

Address lapsedcustomers who haven’t

bought Cisco in a numberof years. (requires customer data

from Partner or Cisco)

Go after net newcustomers for Cisco using cast

the net wide innovationin digital and other

programs.

Fulfill the needs of yourinstall base - includesMigration, cross-sell

and new buying centre(requires customer datafrom Partner or Cisco)

Keep the prospects whoare at the beginningof their buying cycleengaged with your

messages (requires customer or prospect data

from Partner or Cisco)

*depends on appropriate content


Introduction

12


Multi-Touch Email Blasts

Lead ScoringP

latform

serv

ices Workflows / Self Service - FREE

Integrated Email &

TelemarketingEvent in a Box

Services (by quoteVendor

serv

ices Other Activities/Full Service - Paid

*May vary by countries

Workflows / Self Services are available on PMC and no investment is required

Social Syndication &

Activation

Web Plugins Syndication

Content Landing Page

Search EngineMarketing &

Telemarketing

Banner syndication

Analysis

PMC Demand Generation Services offering

Data-As-A-Service


Introduction

13


Cisco Demand Generation Tactics

13

Reactivation Acquisition Retention Nurture Detail

Free

of Charge

Multi-touch

Email Blasts

Multi-touch

Email Blasts

Multi-touch

Email Blasts

Multi-touch

Email Blasts

Access to multi-touch email journeys powered by Campaign content and aimed at driving contacts to a landing with

offer/s. Partners can customise content, offers, schedule and execute through PMC.

Lead Scoring Lead Scoring Lead Scoring Lead Scoring

Lead scoring is used to determine how engaged a prospect is based on their interaction with content presented.

These prospects are given a score for each of their actions and once it reaches the qualified threshold the Auto

qualified lead is shared with the Partner. *Tele qualification also available in selected locations.

Cisco Content

Landing page

Syndication

Cisco Content

Landing page

Syndication

Cisco architecture campaign landing page with gated asset offers. Partners can customise, add offers and drive

customers and prospects via multiple channels like Direct Mail, Email, Search, Banner Ads etc.

Web Content

Syndication

Web Content

SyndicationFull Cisco architecture showcases for the Partners to syndicate to their own sites.

Social

Syndication

Social

Syndication

Social

Syndication

Extend the reach of your Digital Marketing with Cisco led content. Link your social accounts and start sharing content

with your network.

Packages

starting from

$0 - $6,000

Integrated

Email and

Telemarketing

Integrated

Email and

Telemarketing

Integrated

Email and

Telemarketing

Integrated Email

and

Telemarketing

High Quality lead generation is the first step towards sales, making it high priority for business success. The objective

of this service is to assist partner sales identify new opportunities and grow revenue. This process involves emailing

and profiling customers and identifying prospects with IT requirements aligned to their business objectives,

understanding their evaluation and purchase cycle and proving a pre-qualified opportunity to the partner

organisation.

Event in a

Box Services

Event in a

Box Services

Event in a

Box Services

Event planning, execution, and analysis can be time consuming and complicated. This full service activity is a one-

stop Event program aimed at simplifying the process through agencies fully skilled to manage full/half day events,

exhibitions and conferences for High tech organisations.

Search Engine

Marketing

Search Engine

Marketing

Search Engine Marketing and Banner advertising supported by Cisco architecture campaign landing page with asset

offers. Includes Media package to drive traffic to the site followed up by TM. Partners can customise and personalise

the content and add additional offers.


Introduction

14


FundingThere are now 3 sources of funding available in PMC to help you drive demand and meet your business objectives depending on your Certifications. We recommend that you use these funds for the campaigns and marketing services described in this guide, which are available to browse and order through Partner Marketing Central (PMC). For further clarifications, email us at [email protected].

Overview of available marketing funds:

14

Joint Marketing Funds (JMF)(For Gold, Silver, Premier Partners)

JMF is a Partner co-marketing fund dedicated mainly for driving demand generation activities to build pipeline opportunities. You can get up to 50% of your marketing activities paid from this fund.

For more information on JMF, please contact your Cisco Partner Marketing Manager or Cisco Partner Account Manager.

Partner Plus Virtual Wallet (For Partner Plus Partners only)

In return for achieving your Commercial quarterly business growth targets, your company will gain a rebate based on product and services revenues. This rebate will be placed into a ‘Virtual Wallet’. You can reinvest these funds into activities such as Events, Telemarketing, Paid Search, email campaigns, marketing consultants, learning credits to further drive your business growth.

For full overview, click here.

Cloud MDF(For Cloud Builders and Providers only)

Cloud Providers:

• Earn 3% of net bookings for Cisco-eligible product families. These products are deployed as part of the Cisco Powered Cloud Service, with title held by the provider.

• Earn 2% for cloud demand bookings.

Cloud Builders:

Earn 2% of net bookings for Cisco-eligible product families resold to end customers

For full overview, click here.

New

mailto:[email protected]

http://www.cisco.com/go/partnerplus

http://www.cisco.com/go/partnerplus


Introduction

15


Leads and Prospects System

15

What’s truly vital to your business growth? Leads. It’s as simple as that. We’ve just made our leads management system smarter—to help you win business faster and gain big results.

When you save time, you can be more productive. That’s why we want to share the new changes we’ve made to our Leads and Prospects system (formerly known as Sales Collaboration Platform). New smart filters, customizable views and easy routing options help you access the leads you need—fast. Customer intelligence gives you even more insight so you’re better prepared.

The new Integration with Cisco Commerce Workspace (CCW) lets you access all your leads simplifying the deal creation process and will help you close deals faster, giving you advantage in midmarket.

The interface makes it easy to customize what you need. And routing leads and prospects to your business is quicker, so you can be super-efficient. Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success.

How can Leads and Prospects help you?

Expand your pipeline• We send you leads and prospects

Get in before your competitors• We find the opportunities for you

Increase win rate, expand deal size, reduce the cost of sale• We give you customer intelligence

Improve funnel visibility• Track leads and prospects through to deal and close

Improves sales and resource planning• Focus your teams on high-potential accounts

Reduce data entry for deals• Lead and prospect data is loaded to Cisco Commerce

For more information on Leads and Prospects System:

Please visit here.

Leads and Prospects System is currently available in ANZ, ASEAN and India. Check with your local Cisco Representative on the availability/roadmap in each country.




Campaign Overview and Roadmap

16


Introduction

17


Campaign Overview

17

Fast Innovations with Cisco 802.11ac Wave 2 Solutions

Feb Mar Apr

Cisco Digital Ready Network - Enterprise Network New

What a Next-Generation Firewall Should Be

Secure Data Centre

Protect Your Organization: Cisco Email, Web and Cloud Web Security

Get Back to Customer Collaboration

Get Back to Exceptional Video

Get Back to Workplace Transformation

Modernise Your Network

AMP Everywhere - Cisco Advanced Malware Protection

Cisco Intelligent Branch for Enterprise

Just Switch It

Ransomware Defense

Legends:Cross-Architecture Enterprise Networks

Data CentreSecurity

Collaboration

Modernize the Data Centre Network

Transform Your Business with Networking Reimagined (Commercial Refresh)

Digitization Through a Secured Network

Secure Workforce Experience

Fast-tracking the Mobile Enterprise with Apple and Cisco New

Cisco START New

Leverage Data and Insights to Transform Business New



Cross-Architecture Campaign Details

18


Introduction

19


Cross-Architecture Campaign Timeline

19

Feb Mar Apr

Transform Your Business with Networking Reimagined (Commercial Refresh) Enterprise Networks + Security

Secure Workforce ExperienceCollaboration + Security

Legends: Enterprise Networks Data CentreSecurity CollaborationCross-Architecture

Digitization Through a Secured NetworkEnterprise Networks + Security

Fast-tracking the Mobile Enterprise with Apple and CiscoEnterprise Networks + Collaboration

Leverage Data and Insights to Transform BusinessData Center + Security

Cisco STARTCollaboration + Data Center + Enterprise Networks + Security

New

New

New


Introduction

20


Description Across every industry, innovators have something in common a next-generation network. Agile, secure networks simplify IT and support innovation. Without the network as part of your customer’s business strategy, the applications, cloud services, and devices your customers deploy cannot live up to their potential. This campaign helps you drive customers’ digital business transformation, and opens up exciting new opportunities.

Network Buyer – Commercial EN and Security Refresh (Network Manager or Director, IT manager or Director, IT operations manager)

Target Audience

Objectives of the Campaign

This campaign focuses on how you and Cisco can help drive customers’ digital business transformation and how the network can be the driving force behind those business outcomes. The messaging is designed to be flexible enough so you can choose the areas of focus, depending customer needs:- Customer Experience - Workforce Experience- Branch Agility- Security

Cross-Architecture Campaign (Enterprise Networks + Security)Transform your Business with Networking Reimagined (Commercial Refresh)

20

Available nowTimeframe

Languages Access the campaign assets on Partner Marketing CentralAP (English, Thai, Vietnamese), Korean, Japanese

Assets Call guide, Customer Presentation, Promotion Flyer for Customer, Pre-call and Post-call Emails, Training Videos, Migration Guide, Solution Videos

Products and Solutions

Wireless: - 802.11ac WAVE 2 Cisco Aironet APs (1830, 1850, 2800, 3800

Series APs), Meraki MR, CMX Switches:- Meraki MS Switches, Cisco Catalyst Switches Routers:- Cisco Intelligent WAN, ISR4000 series, Meraki MX with IWANSecurity:- Cisco ASA with FirePOWER Services, NaaS, NaaE

Wireless: HP/Aruba, Broadcom/Brocade/Ruckus Routing: HP, Juniper, Huawei, ViptelaSwitching: HP, Arista

Key Competitors

http://cisco.pmclinks.com/6LAB5

http://bit.ly/2aidint




Introduction

21


Description Digital transformation journey begins with secured mobility. Businesses everywhere are becoming digital and mobile centric. Cisco can empower your customers’ organizations to embrace digitization through secured mobility. This allows your customers to access information they need at their fingertips. It is the key to creating amazing customer experiences, boost productivity, and operating more efficiently.

Network Buyer (Network Manager or Director, IT manager or Director, IT operations manager)

Target Audience


Secured mobility journey begins with Cisco. Help your customers to choose the right solutions for their digital business. Whatever your customers’ organizations size, you need a robust infrastructure that:• Delivers fast and secured wireless access that works seamlessly

with your devices and app to prioritize business critical applications and optimize Wi-Fi connectivity.

• Is simple to use and scales as your business grows• Cisco innovations together with the Apple Cisco partnership delivers

the best Mobile Enterprise experience for you

Cross-Architecture Campaign (Enterprise Networks + Security)Digitization Through a Secured Network

21

Available NowTimeframe

Languages Access the campaign assets on Partner Marketing CentralAPJ (English)

Assets AAG, competitive battlecard, call guide, Customer/training presentation, product/solution flyer for customer, pre/post emails, excitement videos, whitepapers, DG GRS page


Small Solution Bundle:EN –AP 1830 or 1850 with Cisco Mobility Express

Security – Cisco ASA 5506-X + 3-yr FP Services TAMCMedium Solution Bundle: EN – AP 2800 with Flexible Radio Assignment + WLC 5520Security – Cisco ASA5508-X + 3-yr FP Services TAMCLarge Solution Bundle:EN – AP 3800 with Mgig technology and Flexible Radio Assignment + WLC 5520Security – Cisco ASA5516-X + 3-yr FP Services TAMCCisco Meraki Cloud Managed Offers*(ANZ only – please refer to ANZ “solution flyer for customer”)

HP/Aruba, Ruckus Key Competitors

http://cisco.pmclinks.com/6LAEG

http://cisco.pmclinks.com/6LAAi


Introduction

22


Description Digital evolution is changing the way knowledge workers/employees work. This has resulted in unprecedented challenges around the way they Communicate, Collaborate and Connecting Resources, effectively & securely. More than ever, IT needs to rethink how they can support their Line of Business functional leaders’ strategic imperatives through technology and Innovation.

IT Manager (Network Manager or Director, IT manager or Director, IT operations manager) and Line of Business (Leadership, Human Resource, Corporate Real Estate

Target Audience


Cisco is empowering organizations to embrace digitization through secure workforce experience solutions. A secure workforce experience breaks down communication barriers, fosters workplace efficiency, and enables business growth. This campaign focuses on how IT can deliver strategic value to Line of Business, thus delivering the following values to each LOB:• Help the Leadership function to securely transform the business for

the digital future.• Enable the Human Resources function to maximize the productivity

of the workforce.• Ensure the Corporate Real Estate function optimize the returns from

the infrastructure properties.

Cross-Architecture Campaign (Collaboration + Security)Secure Workforce Experience

22

Available in Mid November 2016Timeframe

Languages Access the campaign assets on Partner Marketing Central, Korean

Assets AAG, competitive battlecard, call guide, Customer/training presentation, product/solution flyer for customer, pre/post emails, excitement videos, whitepapers, DG landing page


CollaborationWebEx, Spark, Video Endpoints (SX, MX, DX)Security Bundles*ASA5506 Bundle*ASA 5508 Bundle*ASA 5516 Bundle*Each Security Bundles include:• 3-year FirePOWER™ Services*• Cloud Email Security• AMP (Advance Malware Protection) for Endpoints• AnyConnect, Virtual FirePOWER Management Center

Cisco Meraki Cloud Managed OffersMX64, MX84, MX100

Avaya, Polycom, Microsoft, Checkpoint, Juniper, Palo Alto NetworksKey Competitors



http://cisco.pmclinks.com/6LAFu

http://cisco.pmclinks.com/6LAFT


Introduction

23


Description In order to help organizations become truly mobile, Apple and Cisco are working together to enable native apps running on the world’s best mobile devices over the world’s best network to work together seamlessly. Delight your customers with solutions that will help increase their productivity and innovation, as you expand your influence across their organization and grow your revenue and profitability.

IT Manager (Network Manager or Director, IT manager or Director, IT operations manager) and Line of Business (Leadership, Human Resource, Corporate Real Estate

Target Audience


This partnership has three main focus areas: networking, voice and collaboration. With more in development, the partnership’s first released set of offerings involves three separate features that build upon each other:• Optimizing Wi-Fi connectivity• Prioritizing business apps (Fast Lane)• Integrating voice and enabling collaboration with iOS and Cisco SparkYour opportunity is to help your customers get their corporate networks ready to best take advantage of this transformation to mobility. In fact, a large number of customer networks are either past End of Sale or End of Support, which combined with the new Cisco and Apple partnership, means technology refresh and upselling opportunities for you.

Cross-Architecture Campaign (Collaboration + Enterprise Networks)Fast-Tracking the Mobile Enterprise with Apple and Cisco

23


Languages Access the campaign assets on Partner Marketing CentralEnglish

Assets AAG, Customer BDM/TDM presentation, messaging blocks, partner call scripts (Collab & EN), partner call guide, messaging framework, campaign guidelines, demo videos


Enterprise Networks• Wireless controller: Running AireOS 8.3, 8.3MR or connected to Meraki cloud• 802.11ac Aironet and Meraki MR Access points • Catalyst and Meraki MS Multigigabit-capable switches• Cisco Meraki® System Manager for managing Apple devices (MDM)• Cisco ONE™ Foundation for Access and Cisco ONE for WAN• Cisco® Intelligent WAN – 4000 Series Integrated Services Routers with

Application Experience (AX) bundles to allow Akamai Connect (caching)Collaboration• Cisco WebEx, Spark, and Jabber• Cisco Unified Communications Manager (11.0), video infrastructure, desk

phones, and video endpoints

Enterprise Networks: HP/Aruba, Broadcom/Brocade/Ruckus, HuaweiCollaboration: Microsoft, AvayaKey

Competitors

http://cisco.pmclinks.com/6LAFS


Introduction

24


Cross-Architecture Campaign (Collaboration, Data Center, Enterprise Networks & Security)Cisco START

25

Description Cisco START is a new initiative launched on 1st December 2016 to support owners of Asia’s Midmarket and Small and Medium Sized business (SMBs) to take advantage of this region’s booming digitization. Cisco START provides Midmarket and SMBs businesses with access to a suite of simple, secure and smart enterprise- class technologies specifically tailored to their business size and priced to match.


Cisco START offers:• The right- sized, right- priced solutions wherever you are on

your digital journey• Enhanced operation, services and processes to reduce

overheads and TCO• Improved workforce productivity and innovation to meet the

increase depends of today and evolving opportunities of tomorrow.


Languages Access the campaign assets on Partner Marketing Central English

Assets Cisco Start Catalog, Flyer, Poster, Web banners, Portfolio overview, Marketing playbook, Services Catalog, How to Buy Guide.


Security First (Excluding India) • SA 5506-X, 5508-X, 5516-X with FirePOWER Service• AnyConnect & OpenDNS• AMP for endpoints ARouters• Cisco RV 100 & 300 Series Routers• Cisco 800 Series Routers• Cisco 4300 Series Integrated Services RoutersSwitches• Cisco 95 to 500 Series Switches• Cisco Catalyst 2960 Series Switches (Excluding ANZ)• Cisco Catalyst 3560-CX/3650/3850 Series SwitchesWireless• Cisco 100/300/500 Series Wireless Access Points• Cisco Aironet 1810 Series OfficeExtend and 1810W Series Access

Points• Cisco Mobility Express with Cisco Aironet 1830/2800/3800 Series

Access Points• Cisco 2500 Series Wireless Controllers• Connected Mobile Experiences (CMX) Cloud

FindIT Network Manager

Next Gen Meeting (Excluding Korea)• Jabber, WebEx, Spark • Video End Points SX10 & SX20 series• Business Edition 6000 (BE6Ks)

Next Gen Calling (Excluding Korea)• SPA Phone series• Cisco Phone 7800/ 7900/ 8800 series

Unified Computing• UCS Rack Servers C220/ 240


Midmarket and SMBs : IT Manager or Director, IT operations manager, Network Manager or Director , Sales Manager or Director

Target Audience

24

http://cisco.pmclinks.com/6LAF1


Introduction

25


Description Organizations that can leverage their data and insights for strategic decisions in today’s digital world will transform their businesses and lead their industry. Timely information, when unlocked, can be used to produce insights, experiences and better decisions, helping companies innovate at speeds not possible before.

IT Manager (Network Manager or Director, IT manager or Director, IT operations manager)

Target Audience Objectives of

the Campaign

The campaign’s theme inspires customers leveraging Data-driven Insights as the foundation to deliver personalized experience; and thus making the right IT investments to optimize secure data center infrastructure to deliver performance and analytics, analytics that improve customer interactions. Helping business owners to make better decisions and respond to new preferences and trends.

Cisco Secure Data Center Solutions deliver flexible IT resource in a faster and more secure way to help your customers transform their business.

Cross-Architecture Campaign (Data Center + Security)Leverage Data and Insights to Transform Business

25

Available in Mid February 2017Timeframe

Languages Access the campaign assets on Partner Marketing CentralTargeted to be ready by early February 2017

Assets AAG, competitive battlecard, call guide, Customer/training presentation, product/solution flyer for customer, pre/post emails, excitement videos, whitepapers, DG landing page


Data CenterHyperFlex:• All Flash• Database support• 40G FI

UCS C-Series Rack Server (Cisco Start Offer)

SecuritySEC 6K Bundle: • NGFW, FirePOWER Services, Cloud Email, AMP for Endpoints,

AnyConnect, vFMC

ASA FirePOWER Services:• Cisco Start Offer (exclude India)• Fast Track Offer (for India)

Dell, HP, IBM, Check Point, Juniper, Palo Alto NetworksKey Competitors

http://cisco.pmclinks.com/6LAEG.



Enterprise Networks Campaign Details

26


Introduction

27


Enterprise Networks Campaign Timeline

27

Feb Mar Apr

Fast Innovations with Cisco 802.11ac Wave 2 Solutions

Cisco Intelligent Branch for Enterprise

Modernise Your Network

Cisco Digital Ready Network - Enterprise Network

Just Switch It

Legends: Enterprise Networks Data CentreSecurity CollaborationLegends: Enterprise Networks Data CentreSecurity Collaboration Cross-Architecture

New


Introduction

28


Description Capture your share of a $40 billion market. Cisco DRN is a sales campaign that accelerates the customer journey to digitization, building on the Cisco Digital network Architecture.

Network Buyer – Enterprise customers (Network Manager or Director, IT manager or Director, IT operations manager), LOB decision Makers (such as Marketing, HR and operations)

Target Audience


The Cisco DRN campaign helps you drive customers’ digital business transformation, and opens up exciting new opportunities for you. It enables you to speed install-base refresh and get your customers’ network infrastructure ready for the future, achieve recurring revenue streams through software license renewals, and take advantage of new incentives.

Enterprise Networks Campaign Cisco Digital Ready Network – Enterprise Network

28


Languages

Assets Playbook, Call Guide, Partner/Customer Training Presentation, DG Emails, Customer Flyer, Copy Blocks


On-Premises:• Secure WanCisco ONE Foundation with Cisco ISR 4000• Secure AccessCisco ONE Foundation for Access with Cisco Catalyst 3000, WLC, and Access Points• Secure PerimeterNext-Generation Firewall Cisco ONE Advanced Security with ASA and FirePOWER

Cloud-Managed with Meraki:• Secure WanMeraki MX Security Appliances• Secure AccessMeraki MR Wireless, Meraki MS Switches, Meraki Systems Manager• Secure PerimeterMeraki MX Security Appliances

Wireless: HP/Aruba, Broadcom/Brocade/Ruckus Routing: HP, Juniper, Huawei, ViptelaSwitching: HP, Arista

Key Competitors

Access the campaign assets on Partner Marketing Central English

http://cisco.pmclinks.com/6LAAj


Introduction

29


Description Lead your customers into the next generation of innovation with a modern network designed to meet the needs of mobile workers, campus, branch, or data centre. This marketing campaign is designed to help you communicate this opportunity to customers so they understand the transformations available through Cisco Enterprise Networking solutions. This campaign breaks into 3 topic conversations:1. Deliver innovative experiences 2. Disrupt with speed and agility 3. Activate security everywhere

Network Buyer (Network Manager or Director, IT manager or Director, IT operations manager), LOB decision Makers (such as Marketing, HR and operations)

Target Audience


This campaign focuses on how you and Cisco can help deliver business outcomes for your customers, and how the network can be the driving force behind those business outcomes. The messaging is designed to be flexible enough so you can choose the areas of focus, depending on your capabilities, offerings, and customer needs.

Enterprise Networks Campaign Modernize Your Network

29


Languages

Assets AAG, Playbook, Call Guide, Battlecards, Partner/Customer Training Presentation, DG Emails, Web Banners, Whitepapers, Product Images


1. Deliver Innovation Experiences:Cisco CMX, Cisco Mobility Experience Services, Cisco Catalyst mGig switching, Cisco 802.11ac solution, Cisco IWAN, Cisco ONE Software, Cisco Connected Analytics software, Cisco Services for data and analytics, Cisco Meraki wireless, Cisco Meraki Switching, Cisco Mobile Workspace Solution, Cisco UA, Cisco ISE, Cisco AnyConnect Secure Mobility Solution, Cisco Data Centre Switches, Workplace transformation, Smart Net Total Care Service, Cisco Meraki branch networking2. Disrupt with Speed and Agility:Cisco APIC EM, SDN, Cisco ACI, Cisco DC switches, Cisco IWAN (and IWAN App for APIC EM) Cisco One Software, Cisco UA, Cisco Prime Infrastructure, Cisco Energy management suite, Cisco Catalyst SmartOperations toolkit, Smart Net Total Care, Cisco Network Optimization Service, Cisco Meraki cloud-managed networking, Cisco CMX, Cisco Connected Analytics, Cisco Services for data and analytics, Cisco Meraki Wireless with free built-in CMX3. Activate Security Everywhere:NaaS including Cisco IOS Flexible Netflow and Lancope StealthWatch: Cisco Security Advisory Services for network design and assessment, Cisco Security Advisory ServicesNaaE including Cisco Trustsec technology and Cisco ISE: Cisco Security Integration Services, Cisco Managed Security Services

WLAN: Aruba, Broadcom/Brocade/Ruckus, Buffalo, SamsungRouting: Juniper, HP, Yamaha, Broadcom/Brocade/Ruckus, Zyxel, NEC, Huawei, Dax network, ONE AccessSwitching: HP, Allied Telesis, Fujitsu, Juniper, Dell, Alcatel-Lucent

Key Competitors

Access the campaign assets on Partner Marketing Central ANZ, ASEAN, India, Korean, Japanese

http://cisco.pmclinks.com/6LAAw

http://cisco.pmclinks.com/6LAAx

http://cisco.pmclinks.com/6LAAy

http://cisco.pmclinks.com/6LAAA

http://cisco.pmclinks.com/6LAAz


Introduction

30


Description Wi-Fi technology keeps advancing. Mobile usage keeps rising, and customers need to rely on Wi-Fi for some of their most critical applications. How do your customers keep pace with all of these changes—often with little or no IT staff? Cisco has solutions to help your customers meet these growing mobility demands. These solutions are for organizations of all sizes, can be managed on-premises and from the cloud, and support the new wireless 802.11ac Wave 2 standard.


Target Audience


• Migrate installed base customers from existing 802.11a/b/g wireless AP to 802.11ac

• Convert competitive accounts into Cisco’s by positioning our new, competitively priced and easy to use mobility express solution or cloud-managed Meraki solution for commercial customers; Cisco is also shipping the industry’s first mGig enabled AP to simplify cabling and 802.11ac deployment

• Address whitespace and technology whitespace accounts and cross-sell from wired to wireless

Enterprise Networks Campaign Fast Innovations with Cisco 802.11ac Wave 2 Solutions

30


Languages Access the campaign assets on Partner Marketing CentralAP (English, Thai, Vietnamese), Korean, Japanese

Assets AAG, 802.11ac Competitive Battlecard, Call Guide, Customer/training Presentation, Product/solution Flyer for Customer, Case Studies, Pre/post Emails, mGig video and Mobility Express Video


Access points:- On-premises-managed: Aironet 1830 series, Aironet 1850 series,

Aironet 2800 series, Aironet 3800 series, Cisco ONE Foundation for Wireless Software

- Cloud-managed: Meraki MR 32, Meraki MR42, Meraki MR72Wireless Controller:- On-premises-managed: Cisco 2500 SeriesSwitches:- On-premises-managed: Catalyst 4500E Switches, Catalyst

Supervisor 8L-E for Catalyst 4K, Catalyst 3850 Switches, Catalyst 3560-CX Switches, Cisco ONE Foundation for Access Switching Software

- Cloud-managed: Meraki MS Switches

HP/Aruba, Broadcom/Brocade/Ruckus Key Competitors

http://cisco.pmclinks.com/6LAA4

http://cisco.pmclinks.com/6LAAk

http://cisco.pmclinks.com/6LAAl


Introduction

31


Description Digital demands are overwhelming businesses. Customers need a branch network that is comprehensive and adaptable. With Cisco Branch360, secure connectivity is delivered in one order from one company. Enable customers to benefit immediately from an industry leading solution sized and priced for commercial. Wireless, switching, routing and security, along with one stop TAC support – from the market share leader.


Target Audience


• Simplify your customers’ networks by integrating wireless, switching, routing and security solution – lesser time in configuring and troubleshooting customers’ networks, consolidating branch IT with fewer devices to manage

• Securing your customers’ networks by integrating Cisco security solution built for SMB and branch offices with integrated threat protection, low TCO and simplified security management

Enterprise Networks Campaign Cisco Intelligent Branch for Enterprise

31


Languages

Assets AAG, Playbook, Call Guide, Battlecards, Partner/Customer Training Presentation, DG Emails, Web Banners, Whitepapers, Product Images, customer video, customer flyerProducts

and Solutions

Base: AP1830 + Cisco 891-24X hybrid branch router + ASA 5506-X Advanced: AP 1850 + ISR4321 + C2960-X + ASA 5508-XPremium: AP2700 + ISR 4331 (Optional upgrade to –AX license) + C3650 (Optional upgrade to Lancope Stealthwatch bundle) + ASA 5516-X

Single vendor: HP/ArubaMulti-vendor: WLAN: Broadcom/Brocade/Ruckus; Routing: Juniper; Switching: HPNetwork Security: Check Point, Fortinet, Palo Alto Networks

Key Competitors

Access the campaign assets on Partner Marketing CentralEnglish , Korean, Japanese

http://cisco.pmclinks.com/6LAAm

http://cisco.pmclinks.com/6LAAn

http://cisco.pmclinks.com/6LAAo


Introduction

32


Languages

HP, JuniperKey Competitors

Description In the face of increasing disruption, innovation must be accelerated for organizations to remain competitive. Cisco has a number of new innovations to increase IT agility, support new demands, and increase business impact. But many of the switches and access points that are currently deployed were not designed for capabilities like the bring-your-own-device (BYOD) trend, mobility, advanced security, software-defined networking (SDN), or cloud management. The network has to evolve to better navigate these major technology transitions.This campaign contains resources for two types of Cisco campus network solutions that help solve these customer challenges: on-premise and cloud managed. Review both to help customers determine the solution that best meets their needs.

Networking Managers, CxOTarget Audience


• Promote migration and upsell to the newest Cisco switches and wireless solutions.

• Address competitive threats with solutions, services, and financing to help customers successfully move to the next generation of technologies.

• Increase deal size and margins by turning a switching migration opportunity into a solution discussion that focuses on business outcomes like productivity, customer satisfaction, and security.

Enterprise Networks Campaign Just Switch It

32


Assets AAG, Playbook, Customer Presentation, Partner Training Presentation, DG Emails, Web Banners, Product Images, Whitepapers, Battlecard, Call guideProducts

and Solutions

On-premise: Catalyst 3850, 3650, 2960-X switches, Catalyst 4500E switches with supervisor engine 8E or 7LE, Catalyst 6800 series switches, 802.11ac/n AP, WiSM2, 5760, 5506 and 3850 wireless LAN controllers, Flex 7500 series wireless controllers, 3355 MSE

Cloud-managed: Meraki cloud managed switches

Access the campaign assets on Partner Marketing CentralEnglish, Korean, Japanese

http://cisco.pmclinks.com/6LAAp

http://bit.ly/2aDFPTD

http://cisco.pmclinks.com/6LAAq

http://cisco.pmclinks.com/6LAAr



Security Campaign Details

33


Introduction

34


Secure Data Centre

Security Campaign Timeline

34

What a Next-Generation Firewall Should Be

Protect Your Organization: Cisco Email, Web and Cloud Web Security

Feb Mar Apr

AMP Everywhere - Cisco Advanced Malware Protection

Ransomware Defense

Legends: Enterprise Networks Data CentreSecurity CollaborationCross-Architecture


Introduction

35


Check Point, Juniper, Palo Alto NetworksKey Competitors

DescriptionThis is a migration/upsell campaign that focuses on migrating the industry’s largest midrange firewall installed base (ASA 5500 & legacy PIX) to the Cisco ASA 5500-X Next-Generation Firewall with Next-Generation Firewall Services. It is designed to help the partner or generalist account manager position Cisco ASA 5500-X Next-Generation Firewall against competitive encroachment and within the context of Cisco’s Threat Intelligence and Defense portfolio, including the new Managed Threat Defense Service for Enterprise accounts.

CSO, IT Managers, Security ManagersTarget Audience


Cisco ASA with FirePOWER Services combines the proven security benefits of the ASA 5500-X firewall with the industry-leading FirePOWER next-generation intrusion prevention system (NGIPS) and Advanced Malware Protection (AMP) in a single device. It is the industry’s first adaptive, threat-focused next-generation firewall(NGFW), designed for a new era of threat and advanced malware protection

Security CampaignWhat a Next-Generation Firewall Should Be

35

Languages Access the campaign assets on Partner Marketing Central

Assets AAG, Playbook, Call Guide, Customer Presentation, Partner Training File, Partner Implementation Guide, Security Report, Whitepaper, Interactive Modules, DG Emails, Web Banners, Product Images


Migrate: ASA 5500 and old PIX to ASA 5500-X ASA 5580 to ASA 5585-X at the edge with NGFW services

Upsell: FIrePOWER subscription licenses, AnyConnect, Cisco Cloud Web Security, Identity Services Engine (ISE), and ASA Migration Services, upsell Cisco Threat Intelligence and Defense solution, Managed Threat Defense Service

English, Japanese, Korean

http://cisco.pmclinks.com/6LAAL

http://cisco.pmclinks.com/6LAAM

http://cisco.pmclinks.com/6LAAK


Introduction

36


Description Establish Cisco’s strength as a premier provider of Secure DC solutions, and address competitive positioning by differentiating our solutions from theirs in ways that are meaningful to DC buying centres.

CISO/CSOSecurity Architect / EngineerSecurity Operations / Analyst

Target Audience


Targeted at the audiences who make specific security product, solutions and services recommendations for Data Centre and Cloud deployments, including Service Providers. Supports goals to defend and expand our base. Targets growing customer demand for security professional services (10% CAGR between 2015 – 2017). Target revenue opportunity: +$350M (overall market opportunity)

Security CampaignSecure Data Centre

36

Languages Access the campaign assets on Partner Marketing Central English, Japanese, Korean

Assets AAG, Playbook, Call Guide, Customer Presentation, Partner Training Presentation, Battlecards, Whitepaper, DG Emails, Web Banners, Product Images, Design Guides, Videos


Juniper , Check Point, Palo Alto Networks, Fortinet, FireEyeKey Competitors

CIOVP, PM MSSP (Services)IT Director, Data Centre Manager

• ASA 5585-X• ASA w/FirePOWER Services • ASAv• ACI• FirePOWER 83XX• 1000v

http://cisco.pmclinks.com/6LAAE

http://cisco.pmclinks.com/6LAAF

http://bit.ly/2a9rno7

http://cisco.pmclinks.com/6LAAG


Introduction

37


Description Positions the industry-leading Cisco Web Security (WSA) & Cisco Email Security (ESA) and promote flexible options for customers: physical and virtual appliances, and/or Cisco Cloud Web Security & Cisco Cloud Email Security products and professional and technical services.

Security Architect, SecOps, Security Analyst, VP/PM Managed Security Service Provider (MSSP), Data Centre Buyer

Target Audience


Cisco email and web security solutions offer industry-leading threat defense against dynamic threats and malware with a choice of deployment options. Email/Web security is essential to all business and everyone has some type of solution.

Security CampaignProtect Your Organization: Cisco Email, Web and Cloud Web Security

37

Languages Access the campaign assets on Partner Marketing Central English , Japanese , Korean



Web Security:Cisco WSA Cisco WSAVEmail Security:Cisco Email Security Appliance (ESA)Email Security Virtual Appliance (ESAV)Cisco Services for Email and Web SecurityCloud Web Security

Blue Coat, Zscaler, Websense, Symantec, McAfee, Microsoft, Proofpoint

Key Competitors

http://cisco.pmclinks.com/6LAAH

http://cisco.pmclinks.com/6LAAI

http://cisco.pmclinks.com/6LAAJ

http://www.cisco.com/web/about/ac49/ac0/ac1/ac259/docs/email_web_security_services.pdf


Introduction

38


Description Breaches happen every day, and IT security is top of mind. Don’t miss the opportunity to help your customers protect themselves from advanced threats and breaches, while also capitalizing on this revenue opportunity.

Security Architect, SecOps, Security Analyst, VP/PM Managed Security Service Provider (MSSP), Data Centre Buyer

Target Audience


Cisco Advanced Malware Protection is the leading security technology that protects organizations before and during an attack, and provides continuous analysis of files even after an attack to quickly detect stealthy malware, scope the compromise, and eliminate it.The Cisco AMP technology is deployable and consumed in a few different ways. Every organization has different security needs, and malware can infiltrate organizations through multiple attack vectors, including the cloud, data centre, endpoint, mobile devices, web, email, and the network. You can deploy Cisco AMP in one or all of these areas. When deployed together, the different AMP tools share information, communicate, and work together to detect, analyze, and remediate threats faster.

Security CampaignAMP Everywhere – Cisco Advanced Malware Protection

38

Languages Access the campaign assets on Partner Marketing Central English, Korean, Japanese




Key Competitors

Advanced Malware ProtectionAMP for EndpointsAMP for networkCisco AMP Threat Grid – Appliances & CloudAMP Private Cloud Virtual ApplianceAMP for Cisco Email Security

http://cisco.pmclinks.com/6LAAD

http://cisco.pmclinks.com/6LAAC

http://cisco.pmclinks.com/6LAAB


Introduction

39


Description Cisco® Ransomware Defense brings together all the necessary pieces of Cisco’s security architecture to address the ransomware challenge, that effectively blocks

attacks, detects attacks that get in, and investigates and contains the attacks from spreading and causing even more damage.

CISO/CSO, Security Architect, SecOps, Security Analyst, VP/PM Managed Security Service Provider (MSSP), IT/Security Director/ Mgr

Target Audience


Ransomware is becoming one of the most profitable types of malware ever seen and the attack vectors are various and wide in context. These infections can be catastrophic to businesses, for a short term or even permanently.Cisco Ransomware Defense brings together all the necessary pieces of the Cisco security architecture to address the ransomware challenge. The materials in this campaign will help you better understand how to evaluate your customers’ architectural security needs and then select, discuss, and position Cisco Ransomware Defense solutions against the competition. Don’t miss the opportunity to help your customers meet today’s security challenges while capitalizing on this revenue opportunity.

Security CampaignRansomware Defense

39

Languages Access the campaign assets on Partner Marketing Central

English

Assets AAG, Playbook, Infographic, Flysheet, Solution Overview, Call Guide, Customer Presentation, Partner Training Presentation, Whitepaper, DG Emails, Web Banners, Videos



Key Competitors

Prevention:• Cisco Umbrella• Cisco AMP• Cisco AMP for Endpoints• Cisco Email Security• Cisco Cloud Web Security• Cisco NGFW

Detect, Investigate and Contain:• Cisco Stealthwatch• Cisco ISE• Cisco AMP Threat Grid

http://cisco.pmclinks.com/6LADY



Collaboration Campaign Details

40


Introduction

41


Collaboration Campaign Timeline

41

Legends: Enterprise Networks Data CentreSecurity Collaboration

Feb Mar Apr

Get Back to Collaboration - Get Back to Exceptional Video

Get Back to Collaboration - Get Back to Workplace Transformation

Get Back to Collaboration - Get Back to Customer Collaboration

Cross-Architecture


Introduction

42


Description Single integrated campaign to drive awareness and demand for Cisco’s refreshed Collaboration portfolio in line with Collaboration marketing goals for Q1FY16. Provide compelling content to support three key topics (midsize, workplace transformation & customer collaboration) all with video as the core / hero solution set but pulling through full portfolio.

• Mid-Market [Extending To Enterprise]• Core Buyers: CIO, VP/Director of IT, and Comms. Buyer• LOB Influencers: LOBs with high collaboration propensity

Target Audience


• Increase Collaboration penetration in the mid-market (<1,000 users)• Drive awareness with new line of business decision makers (HR &

Facilities initially)• Inspire existing customers to upgrade / expand Collaboration

footprint

Collaboration CampaignGet Back to Collaboration - Overview

42


Languages Access the campaign assets on Partner Marketing Central ASEAN, ANZ, India, Korean, Japanese


Exceptional Endpoints - DX, SX & MX Series. Effortless Software/Apps – Jabber / WebEx / Collaboration Meeting Rooms. Essential Infrastructure – Business Edition & Cloud Collaboration (HCS) & Customer Collaboration

Skype, Avaya, Radvision, Huawei, LifeSize, Polycom, Vidyo, MicrosoftKey Competitors

Assets Video, Banners, Call Guides, How-to Guides, Top 5 Guides, Infographics, Customer Presentations, Whitepapers

Partner Specializations

ATP, Collaboration architecture specializations, ICS


http://cisco.pmclinks.com/6LAAY

http://cisco.pmclinks.com/6LAAZ




Introduction

43


Description When you use Cisco’s market-leading video solutions to solve customer business challenges, you can also upsell and cross-sell. Start with Cisco’s easy-to-deploy packaged collaboration solutions: Business Edition 6000, 6000S, and 7000, and be sure to attach applications like Cisco WebEx and Collaboration Meeting Rooms (CMR).


Target Audience




footprint• Accelerate DX/SX/MX video attach [new & install]

Collaboration CampaignGet back to Collaboration - Theme 1: Exceptional Video

43


Languages

AssetsVideo, Banners, Call Guides, How-to Guides, Top 5 Guides, Infographics, Customer Presentations, Whitepapers


Exceptional Endpoints - DX, SX & MX Series

Shoretel, Mitel, Avaya, HP, ArubaKey Competitors

Specializations/ Accreditations

AUC, TP, ASE Master, ICS, CIS

Access the campaign assets on Partner Marketing CentralASEAN, ANZ, India, Korean, Japanese







Introduction

44


DescriptionWhen you use Cisco’s market-leading IP communications, collaboration endpoints and applications, you can:• Acquire new customers and re-engage inactive customers• Show customers how they can increase employee productivity and innovation• Cross-sell by positioning the Cisco Collaboration portfolio to new buyers and buying centres (for example, HR or workplace resources)


Target Audience




footprint

Collaboration CampaignGet back to Collaboration - Theme 2: Workplace Transformation

44


Languages


• Exceptional Endpoints - DX, SX & MX Series • Effortless Software/Apps – Jabber / WebEx / Collaboration Meeting

Rooms • Essential Infrastructure – Business Edition & Cloud Collaboration

(HCS) & Customer Collaboration

Avaya, Microsoft, Polycom, HuaweiKey Competitors

Assets Video, Animated DG Banners, Call Guides, How-to Guides, Top 5 Guides, Infographics, Customer Presentations, Whitepapers, e-book

Specializations/Accreditations

Advanced UC








Introduction

45



Target Audience


The play enables partners to engage with important influencers and decision makers concerning their return-on-investment strategy, challenges, and strategies with their contact centre, customer care and customer support goals.

Collaboration CampaignGet back to Collaboration - Theme 3: Customer Collaboration

45

Available now Timeframe


Cisco Hosted Collaboration Solution for Contact Centre. Exceptional Endpoints - DX, SX & MX Series. Effortless Software/Apps – Jabber / WebEx / Collaboration Meeting Rooms. Essential Infrastructure –Business Edition & Cloud Collaboration

AvayaKey Competitors

Languages

Assets Video, Banners, Call Guides, How-to Guides, Top 5 Guides, Infographics, Customer Presentations, Whitepapers

Partner Specializations

UC Specialized or Contact Centre Advanced Technology Providers, depending on the Cisco products they sell

Description Use Cisco’s market-leading Customer Collaboration solutions to solve customer business challenges. Pursue competitively held accounts, as well as traditional voice, IT, and contact center buyers. These solutions offer you additional, proven methods to generate new revenue streams in targeting buyers outside IT.









Data Centre Virtualization Campaign Details

46


Introduction

47


Data Centre Virtualization Campaign Timeline

47

Modernize the Data Centre Network

Legends: Enterprise Networks Data CentreSecurity Collaboration

Feb Mar Apr

Legends: Enterprise Networks Data CentreSecurity Collaboration Cross-Architecture


Introduction

48


BDM: CIO, VP ITTDM: Director of IT, Data Centre Manager, IT Architect, Network Admin

Target Audience


This campaign is designed to help you sell Cisco Nexus Series and MDS SAN switches by describing how these products address the challenges of next-generation data centres. Target customers with migration and up-sell opportunities and help them reduce costs and improve network efficiency with next-generation switching solutions.

Data Centre Virtualization Campaign Modernize the Data Centre Network

48



Products: Nexus 2K-9K, MDS, 1Kv, VSG, and VASA Solutions: Open Network Environment (ONE)

IBM, HP, Juniper, Brocade, Arista, HuaweiKey Competitors

Languages

Assets Call Guides, Campaign Implementation Guide, Playbook, Reference case, Whitepapers, Emails

Description Strong competitive advantages in fabric architecture and application integration allow Cisco to provide value-added networking performance, distinguishing Cisco solutions from commodity networking. Other key market trends include the emergence of open network standards accommodating multi-vendor solutions, software-based programmable network control, and the ability of the network to interface directly with applications to improve performance, increase responsiveness, and streamline network management.

Access the campaign assets on Partner Marketing Central English, Korean, Japanese

http://cisco.pmclinks.com/6LAzE

http://cisco.pmclinks.com/6LAAS

http://cisco.pmclinks.com/6LAAT



Cisco Brand Campaign

53

•

•

http://www.networkworld.com/article/3064614/data-center/ciscos-new-campaign-theres-never-been-a-better-time-to-be-digital.html

•

•

http://ciscopartnermarketing.com/

http://www.cisco.com/go/marketingvelocity

Manufacturing Retail

Finance Security

Business

•

•

•

•

•

•

https://my.zift123.com/#/campaigns/browse/8a194f985404250701540c2964930896

http://www.cisco.com/go/marketingvelocity



Partner Communications

65


Introduction

62


Marketing Velocity HubSharing latest marketing trends and best

practices with new syndicated content every month.

We communicate with our partners using thefollowing platforms:

APJ Partner Communication Platforms

66

Cisco APJ TwitterInsight, news, promotions and latest product information, thought leadership and updates for Cisco Partners in the Asia-Pacific region.

Partner Marketing CentralA personalized digital marketing platform with a

simplified funding view and customizable digital

demand generation services to engage

customers and drive revenue.

Cisco Partner NewsletterKeeping you up to date on the latest

programs, products, services and events. CPN goes out monthly across APJ.

Partner CentralA dedicated website for partners accessible with a CCOID featuring updates, tools and resources required to drive business with

Cisco.

https://communities.cisco.com/community/partner/apjc

https://www.ciscopartnermarketing.com/

http://www.cisco.com/web/partners/index.html


Introduction

63


How to Join the Conversations?Keep up to date with technology updates, program information, partner incentives, training, events and much more:

67

Cisco Partner Newsletter (CPN)

Every month, each partner receives a version, based on your profile in Partner Self-Service, to ensure that the information you receive from Cisco is relevant and aligned to your role type, country and partner specialisation. Visit Partner Self Service to update your profile or to sign up for Cisco Partner Newsletter.

Partner Central

Partner Central is a secure portal to the latest architectural product information, product resources such as whitepapers, online videos, Channel Partner Program information, incentives, and much more. To get access Partner Central, you will require a CCO ID. Visit Partner Central here.

Partner Marketing Central

The new PMC offers a smarter way to engage with customers and drive demand generation. Access co-marketing campaigns and assets, including customisableemails, telemarketing scripts, presentations, partner logo assets and much more. Visit Partner Marketing Central.

Cisco APJ Twitter

Follow us @ https://twitter.com/CiscoPartnersAP to get real-time pulse on product info promotions, events, insights, thought leadership and a lot more. Join the conversation now.

Marketing Velocity Hub

Visit our Marketing Velocity Hub and explore the best advice pulled from the web. Read, learn, and use your new skills to develop campaigns to reach your customers. Apply actionable resources to create an integrated marketing plan.

http://www.cisco.com/go/pss

http://www.cisco.com/go/pss

http://www.cisco.com/c/en/us/partners.html

http://www.ciscopartnermarketing.com/

https://twitter.com/CiscoPartnersAP

http://www.cisco.com/c/en/us/partners/market/marketing-velocity-best-practices/content-hub.html


Introduction DG Marketing Services Campaign Roadmap Cisco Brand Campaign Partner Communications Next Steps

Next Steps

68

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential - for Cisco Partners only 65© 2013 Cisco and/or its affiliates. All rights reserved. 65


Next Steps

We hope you found this guide useful and that it is clear what services we offer and which campaigns are available to you.

Now we suggest you:• Work with your Cisco Partner Marketing Manager or Cisco Partner

Account Manager for input into your marketing plan and guidance on our co-marketing services

• Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses

• Visit Partner Marketing Central to find campaign materials and

understand the digital services that are available to you

• Make use of the next generation Digital Agency Services

• Check-out what funding option is available for you and start leveraging it now

We wish you all the best with your plans for the next three months.

We are looking forward to working with you!

69

DigitalMarketing

Consultants

SimplifiedFunds

Management

New PartnerMarketingCentral

Leads and ProspectsSystem

Marketing Velocity

Hub

Next-GenDigital

AgencyServices

Campaigns

http://www.cisco.com/c/en/us/partners/market/marketing-velocity-best-practices/content-hub.html

https://salesconnect.cisco.com/#/program/100000014

http://www.ciscopartnermarketing.com/

https://communities.cisco.com/community/partner/apjc

Thank you.

Documents

Partner Marketing DG Guide - cisco.com · © 2013 Cisco and/or its affiliates. ... Benefits Of Co-marketing With Cisco? ... Marketing Velocity offers digital marketing skill enhancement,