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Digital Marketing Optimization Johann Bracun

Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

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Page 1: Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

Digital Marketing OptimizationJohann Bracun

Page 2: Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

Digital Marketing Optimization

Turns online prospects into repeat customers and loyal advocates

ManageESP integration

Ad network Integration

DecideAdvanced segmentationProduct recommendationsSearch bid optimization

DeliverEmail targetingDisplay ad targeting

CollectCustomer profiles

Digital interaction history

AnalyzeDigital analytics

AttributionBenchmarking

2

Page 3: Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

Digital Marketing Optimization

Turns online prospects into repeat customers and loyal advocates

ManageESP integration

Ad network Integration

DecideAdvanced segmentationIntelligent OfferSearch

DeliverLIVEmailAdTargeting

CollectCustomer profiles

Digital interaction history

AnalyzeAnalytics

ExploreImpression Attribution

BenchmarkSocial

Lifecycle

3

Page 4: Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

LIVE Profiles (Lifetime Individual Visitor Experience)

4

Customer Attributes

Social & Mobile

Off-line Interactions

Systems of Record

Traffic Sources

Lifetime Website Behavior

Page 5: Digital Marketing Optimization Johann Bracun. Digital Marketing Optimization Turns online prospects into repeat customers and loyal advocates Manage ESP

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