BOOTCAMP OUTLINE

Bootcamp title Digital Marketing

Class contact time Total Hours: 312

Independent study time Minimum Hours: 35

Dates delivered Bootcamp One 23/08/21 – 12/11/21 Bootcamp Two 20/09/21 – 10/12/21 Bootcamp Three 19/10/21 – 21/01/22 Bootcamp Four 29/11/21 – 25/02/22 Bootcamp Five 04/01/22 – 25/03/22 (All bootcamps provide same content)

Levels 4 - 6

Timetabling & Delivery All times published per weekly schedule: Teaching between 10:00 – 14:30 is classroom teaching Teaching between 16:30 – 18:00 is mainly online with some exceptions for presentations or networking events

Classroom locations Bath Spa University Sion Hill Campus Bath College Campus

Bootcamp coordinator Tony Stimson, Bath Spa University 07921 106 369

Bootcamp Delivery Partners Bath Digital Festival – Access/Enrollments Bath Spa University – Content Delivery Bath College – Content Delivery Techspark – Destination/Pathways to Employment

Employer Participation Weeks 4, 7, 8, 9, 10 & 12

The bootcamp has four key sections: 1. Introduction to Marketing, theories and practices 2. Digital Marketing principles and practice of 3. Data Analytics to measure outcomes and impact 4. Business Development – converting enquiries into sales and retaining customers.

Brief description and aims of Bootcamp:Introduction to marketing process providing base foundation for progression to understanding the key concepts of digital marketing and how its applied in a range of different business contexts to deliver targeted outcomes. The bootcamp also covers the use of data and how organisations can leverage it for competitive advantage as well as the use of tools to measure digital marketing impact.

Intended learning outcomes By successful completion of the module, participants will be able to: 1. Understand the key aspects of the marketing process and its impact on business 2. Understanding the principles and application of digital marketing and how its

applied to generate targeted outcomes 3. Use data to gain business and marketing insights 4. Measure digital marketing impact and outcomes 5. Convert customer leads 6. Succeed with job applications – getting an interview and recognising different

interview styles 7. Demonstrate an improvement in personal or soft skills through individual and

group exercise work 8. Deliver presentations with confidence 9. Demonstrate business team-working skills 10.Demonstrate working under own initiative towards delivery of primary project and

business pitches to employer panel

Preparatory WorkIn addition to advance circulation of reading material all participants will be asked to document how digital marketing and social media has changed the want business interacts with consumers.

Who can applyThis bootcamp is funded through the West of England Combined Authority’s Digital Skills Investment Programme. This fund is designed to benefit groups who have been disproportionately affected by COVID or are underrepresented in the industry. By targeting specific groups we aim to deliver inclusive opportunities for West of England Combined Authority residents to progress in digital careers. For this reason we particularly welcome applications from ethnic minorities, females, individuals with disabilities and all other under-represented groups. Applicants must be Adults aged 19+ residing in Bath and North East Somerset, Bristol or South Gloucestershire.

Registration of interestTo register your interest in attending one of our bootcamps please complete the online form at: www.bathspa.ac.uk/business/skills-bootcamps/digital-marketing-bootcamp

DIGITAL MARKETING BOOTCAMP – 12 WEEK SCHEDULE Week 1 – Introduction To Bootcamp/Introduction To Marketing

Objective: To provide participants with overview of course, introductions to key delivery and support personnel and opportunity for peer introductions. It will cover expectations of participants and a full overview of all support, resources and facilities available across the consortia. We will spend time with each participant individually to understand their career objectives and strengths of existing transferable skills. Towards the end of the week we will start the technical content provision with an introduction to marketing in so all participants have the same base foundation understanding prior to subsequent content delivery. Week 1 will also be used to assess levels of personal and professional skills of each participant.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Introduction To BootcampAll staff & participant Introductions including assignment of mentors

Introduction To BootcampSupport structures, resources and facilities

Individual Interviews – Career objectives & transferable skills

Tuesday Introduction To BootcampWeeks 1-6 schedule and reading material

Introduction To BootcampWeeks 7-12 schedule and reading material

Individual Interviews – Career objectives & transferable skills

Wednesday

Thursday

Introduction To MarketingWhat is Marketing? Creating Customer Value

Introduction To Marketing4 P’s and 7Ps

Individual Exercise Writing skills exercise

Individual Exercise Problem solving exercise

Introduction To MarketingWhat is Marketing? Creating Customer Value

Introduction To Marketing4 P’s and 7Ps

Friday Introduction To Marketing4 P’s and 7Ps - Product

Individual Exercise Time pressure exercise

Scheduled mentor check in – end of week 1 review

Delivery Partners: Week 1 is led by Bath Spa University. Bath Spa University lead the introductory first two days with a lecturer from the university’s Bath Business School delivering the Introduction to marketing content. Bath College will the individual exercises looking existing at personal of soft skills. Level: Introduction to Marketing is level 4 provision. All employability support is designed for level 4-6 job outcomes.

Week 1 Outcomes: 1. Participant understanding of bootcamp construct, expectations, resources and support available 2. Assignment of bootcamp mentors 3. Peer introductions to facilitate peer support networks 4. Delivery partner understanding of participant career objectives and current levels of transferrable

skills 5. Delivery partner assessment of current level of personal and professional development skills 6. Start of Marketing content – base level so all participants have same foundation prior to level four 7. bootcamp progression 8. Week 1 participant/mentor review. All participants have scheduled check ins through the first four

weeks of programme

Week 2 – Introduction To Marketing (Continued)

Objective: Week 2 introduces participants to the process of marketing. It develops their understanding

of the key concepts of the marketing business and how they can be applied effectively in a range of different business contexts. It also covers societal marketing and how this is increasingly driving buyer behaviour. Participants will also be introduced to competencies employers look for in graduate or level 4-6 jobs, examples include strengths, competency and verbal reasoning exercises.

10:00 - 12:00

Introduction To Marketing4 P’s and 7Ps - Place

12:30 - 14:30

Employment SkillsCV and Personal Statements

16:30 - 18:00

Introduction To Marketing4 P’s and 7Ps - Promotion

Monday

Tuesday Introduction To MarketingConsumer Buying Behaviour New models off/online & blended

Employment SkillsCV and Personal Statements

Introduction To MarketingConsumer Buying Behaviour New models off/online & blended

Wednesday Introduction To Marketing Market Segmentation: Targeting, Differentiation and Positioning

Employment SkillsInterview Process – types of interviews and competencies employers look for in level 4 jobs

Introduction To MarketingMarket Segmentation: Targeting, Differentiation and Positioning

Thursday Introduction To MarketingSocietal Marketing: Consumer Drivers and the UN Sustainable Development Goals

Employment SkillsInterview Process – Competency based exercises

Introduction To MarketingSocietal Marketing: Consumer Drivers and the UN Sustainable Development Goals

Friday Introduction To MarketingRecap of first two weeks content/Introduction to weeks 3-8

Employment SkillsInterview Process – Verbal reasoning exercises

Scheduled mentor check in – end of week 2 review

Delivery Partners: Week 2 is delivered by Bath Spa University & Bath College. Bath Spa University continue the marketing content from week 1 with Bath College leading all employability sessions. Level: Introduction to Marketing is level 4 provision. All employability support is designed for level 4-6 job outcomes.

Week 2 Outcomes: 1. Continuation of base level marketing content so all participants have same foundation prior to level

four progression 2. Participant understanding of the key aspects of the marketing process and its impact on businesses 3. Analysis of different aspects of marketing and evaluation of their effects on business and society 4. Participant understanding of the impact of marketing on society and the natural environment 5. Analysis of different aspects of marketing and evaluation of their effects on business and society 6. Delivery partner assessment of current level of employability skills 7. Week 2 participant/mentor review

Week 3 – Introduction To Digital Marketing and Individual Business Pitch Exercise

Objective: Introduce participants to concept of digital and what it means to be a corporate digital citizen. The latter part of week will outline the business pitch assignment taking place in week 9. The task is to create an end to end integrated marketing campaign supporting a new product launch and present it to a panel of judges comprising business leaders and marketing professionals. Participants will each be assigned a business pitch mentor for additional guidance and support. Week 4-8 will provide digital marketing models and concepts to support this exercise. Participants will continue with exercises based on competencies employers look for in graduate or level 4-6 jobs – situational reasoning, numerical and analytics reasoning.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday What Is Digital?Connecting people and machines with each other or with information

Employment SkillsInterview Process – Situational reasoning exercises

What Is Digital?Connecting people and machines with each other or with information

Tuesday Digital Etiquette: Electronic standards of conduct or procedure

Employment SkillsInterview Process – Numerical & analytics exercises

Digital Etiquette: Electronic standards of conduct or procedure

Wednesday Digital CommunicationElectronic exchange of information

Employment SkillsInterview Process – Strengths based exercises

Digital CommunicationElectronic exchange of information

Thursday Introduction to individual business pitch exerciseOverview, assessment & expectations

Project Mentor Introductions 1-2-1 breakout time with mentors

Planning a Marketing CampaignPrinciples and importance of planning Objective & target setting

Friday Planning a Marketing CampaignDetermine audience, intent and milestones

Project Mentor GuidanceIdeation, support resources and milestones

Scheduled mentor check in – end of week 3 review

Delivery Partners: Week 3 is delivered by Bath Spa University & Bath College. Bath Spa University de-liver introduction to digital and Bath College lead all employability sessions. Level: Introduction to Digital Marketing is level 4 provision. All employability support is designed for level 4-6 job outcomes.

Week 3 Outcomes: 1. Participant base level knowledge of digital citizenship and communication 2. Understanding of individual business pitch exercise, expectations and assessment criteria 3. Introductions to business pitch mentors and mapping milestones to delivery 4. Understanding of importance of campaign planning and target metrics 5. Delivery partner assessment of current level of employability skills 6. Week 3 participant/mentor review

Week 4 – Digital Marketing: Content Creation

Objective: Week 4 will provide participants with considerations and best practices for creating campaign content. It will also introduce the primary case study to be featured through the process: CRTL Your Future Campaign from the Institute of Coding demonstrating proven outcomes and comfortably exceeding targets with 800,000 student enrollments, increased cohort diversity and 1 billion media impressions and 30 million social media impressions. Week 4 will also introduce employers to the process with a presentation of sought after personal and professional skills – the remainder of week will be spent discussing these in workgroups and providing techniques to demonstrate them. Weeks 4-8 also provide weekly slot for business pitch project mentor drop in sessions.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Types Of ContentMapping personas & user experience

Employer NetworkingEvent 1 What employers look for when hiring - soft or personal skills

CRTL Your Future Campaign Case Study Introduction to Institute of Coding and business challenge of student r ecruitment from standing start

Tuesday Digital LiteracyWriting for the web

Personal & Professional Skills: What Is Confidence and workshop techniques to demonstrate it

CRTL Your Future Campaign Case Study Campaign objectives and planning methodology

Wednesday Digital LiteracyWriting for the web

Personal & Professional Skills: What Is Confidence and workshop techniques to demonstrate it

CRTL Your Future – Case Study Campaign design and types of communication vehicles used

Thursday Digital LiteracyDesigning an app or digital experience

Personal & Professional Skills: What Is Resiliency and workshop techniques to demonstrate it

CTRL Your Future – Case Study Content creation for target audience and delivery vehicle optimisation

Friday Digital LiteracyDesigning an app or digital experience

Personal & Professional Skills: What Is Resiliency and workshop techniques to demonstrate it

Scheduled mentor check in – end of week 4 review. Project mentor virtual drop in sessions

Delivery Partners: Week 4 is delivered by Bath Spa University, Bath College and the Institute of Coding. Level: Content and content creation is level 4 provision. All employability support is designed for level 4-6 job outcomes.

Week 4 Outcomes: 1. Participants able to create campaign relevant content with understanding of personas, user experi-

ence and communication vehicles 2. Understanding of CTRL Your Future campaign to apply principles and best practice to individual

project plans 3. Understanding of skills employers look for when hiring and gaining these skills through workshops 4. 1-2-1 project mentoring 5. Week 4 participant/mentor review

Week 5 – Digital Marketing: Social Media Marketing

Objective: Week 5 covers social media and how it’s used for marketing and encouraging new customer/brand interactions and the impact of these on enquiry/lead generation and brand affiliation. Week 5 will also provide a continuation of workshops and group exercises focusing on employers sought after personal and professional skills.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Types of Social Media and establishing a personalbrand

Personal & Professional Skills: What Is Emotional Intelligence and workshops to demonstrate it

CRTL Your Future Use of social media – vehicles and content

Tuesday How social media can enhance and support marketing

Personal & Professional Skills: Problem Solving Skills and exercises to demonstrate them

CRTL Your Future Use of social media – vehicles and content

Wednesday Impact of social media on traditional marketing mix of goods and services

Personal & Professional Skills: Problem Solving Skills and exercises to demonstrate them

CRTL Your Future Types of interaction

Thursday Encouraging customer interaction via websites or social presences such as Facebook or Twitter or in specialist publisher sites,blogs, and forums

Personal & Professional Skills: Collaboration and teamwork group exercises

CTRL Your Future Types of interaction

Friday Encouraging customer interaction via websites or social presences such as Facebook or Twitter or in specialist publisher sites,blogs, and forums

Project mentor face to face drop in sessions

Delivery Partners: Week 5 is delivered by Bath Spa University, Bath College and the Institute of Coding. Level: Social Media Marketing is level 5 provision. All employability support is designed for level 4-6 job outcomes.

Week 5 Outcomes: 1. Ability to evaluate and apply concepts related to social media marketing 2. Understanding of the role social media can play in marketing 3. Application of social media to CTRL Your Future campaign and ability to apply principles to

individual business pitch project 4. Gaining of skills employers look for when hiring and gaining these skills through workshops 5. Face to face 1-2-1 project mentoring

Week 6 – Digital Marketing: Social Media Platforms

Objective: Week 6 continues with social media looks at the differences between social media platforms and how to use them to market a brand or product. In addition to demonstrating this in the lectures themselves the CTRL Your Future case study will also provide real examples of social media use and impact. Week 6 introduces presentation skills and techniques – it culminates with each participant working in workgroups and also individually to deliver two presentations to the wider group.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Facebook How to market B2B and B2C via Facebook

Presentation Skills CRTL Your Future Use of Facebook within campaign

Tuesday Twitter How to market B2B and B2C via Facebook

Presentation Skills CRTL Your Future Use of Twitter within campaign

Wednesday LinkedIn How to market B2B and B2C via Facebook

Participant presentations CRTL Your Future Use of LinkedIn within campaign

Thursday InstagramHow to market B2B and B2C via Facebook

Participant presentations CRTL Your Future Use of Instagram within campaign

Friday Publisher sites, blogs,and forums How to market B2B and B2C via Facebook

Participant presentations Project mentor virtual drop in sessions

Delivery Partners: Week 6 is delivered by Bath Spa University, Bath College and the Institute of Coding. Level: Social Media Marketing is level 5 provision. All employability support is designed for level 4-6 job outcomes.

Week 6 Outcomes: 1. Ability to use social media platforms to market a brand or product 2. Ability to use publisher sites, blogs & forums to market a brand or product 3. Understanding of social media impact within case study of CTRL Your Future campaign 4. Gaining presentation skills and delivery of one group and one individual presentation 5. Virtual 1-2-1 project mentoring

Week 7 – Digital Marketing: Search Engine Optimisation

Objective: Introduce Search Engine Optimisation and provide participants with both theory and techniques on search and website optimisation.

Employability features through weeks 7-8 starting with an employer networking event to covering the job application and successful interview process. Remainder of week will then be spent with recap on applications and interview styles before providing an exercise work applying for hypothetical jobs where entire process will be followed culminating in employer led mock interviews in week 8.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Search Engine Optimisa-tion (SEO)What Is it and why is it important?

Employer NetworkingEvent 2 Job Applications & Successful Interviews

CRTL Your Future How CRTL Your Future Campaign approached and utilised SEO

Tuesday Keyword searchKeyword research, techniques and tools. Competitive analysis.

Employability– Applying for Jobs

CRTL Your Future Leverage of paid and keyword search within campaign

Wednesday Impact of social media on traditional marketing mix of goods and services

Employability– Applying for Jobs

CRTL Your Future Leverage of paid and keyword search within campaign

Thursday Encouraging customer interaction via websites or social presences such as Facebook or Twitter or in specialist publisher sites,blogs, and forums

Employability– Interview styles and job application exercise work

CRTL Your Future Leverage of paid and keyword search within campaign – results yielded

Friday Encouraging customer interaction via websites or social presences such as Facebook or Twitter or in specialist publisher sites,blogs, and forums

Employability– Interview styles and job application exercise work

Delivery Partners: Week 7 is delivered by Bath Spa University, Bath College and the Institute of Coding. Level: Search Engine Optimisation is level 5 provision. All employability support is designed for level 4-6 job outcomes.

Week 7 Outcomes: 1. Understanding of concepts and practice of search engine optimisation 2. Application of search and delivering outcomes via keyword and paid 3. Understanding of real case study applications of SEO using CTRL Your Future campaign examples 4. Understanding on how employers evaluate applications and candidates within interview process 5. Practice of job applications – covering letters/CV’s/personal statements

Week 8 – Digital Marketing: Search Engine Optimisation

Objective: Continuing Search Engine Optimisation with both theory and techniques on search and website optimisation.

Week 8 provides participants with mock interviews as a follow on from the mock applications in week 7. Objective is to place participants in interview environment so they can practice articulation of skills learnt and gain exposure to interview questions and styles.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Onsite OptimisationMeta-titles and descriptions, updating and tagging

Mock Interviews – Employer Led

CRTL Your Future IoC web content manage-ment to optimise SEO

Tuesday Onsite OptimisationWeb, video, shopping, maps

Mock Interviews – Employer Led

CRTL Your Future IoC web content manage-ment to optimise SEO

Wednesday Offsite OptimisationInfluencer relationships and collaborations

Mock Interviews – Employer Led

CRTL Your Future IoC offsite activity to optimise SEO

Thursday Offsite OptimisationInfluencer relationships and collaborations

Mock Interviews – Employer Led

CRTL Your Future IoC SEO tracking

Friday Measurement & TrackingSEA measurement frameworks

Mock Interviews – Employer Led

Delivery Partners: Week 8 is delivered by Bath Spa University, Bath College and the Institute of Coding. Level: Search Engine Optimisation is level 5 provision. All employability support is designed for level 4-6 job outcomes.

Week 8 Outcomes: 1. Ability to optimise search outcomes against different types of web content – video/shopping/maps 2. Create influencer and collaborations 3. Analyse data to understand impact 4. Understanding of real case study applications of SEO using CTRL Your Future campaign examples 5. Practice of job interviews via mock process with employers

Week 9 – Data Analytics: Using data to inform business decisions

Objective: To introduce data analytics and how business uses data to gain competitive advantage through greater understanding of peers and customers and also as resource to plan marketing activity with. Week 9 also comprises business pitch presentations of end to end campaign plan using best practices from past 8 weeks of delivery. Each participant will be allocated 50 minutes comprising 30 minute presentation and 20 minutes Q&A.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Introduction to data analytics and how it’s used to plan marketing,optimise outcomes andincrease return on invest-ment

Introduction to employer judging panels

Project mentor virtual drop in session

Tuesday Using data for customer and market segmentation

Business pitches 1&2 Business pitches 3&4

Wednesday Using data for competitive insights and tracking

Business pitches 5&6 Business pitches 7&8

Thursday Business pitches 9&10 Business pitches 11&12 Business pitches 13&14

Friday Business pitches 15&16 Results and awards

Delivery Partners: Week 9 is delivered by Microsoft, Bath Spa University, Bath College and the Institute of Coding. All consortia partner institutions will attend the business pitches. Level: Introduction to Data Analytics is level 4 provision. Business Pitches will be judged to same stand-ards and expectations as under-graduate levels 4-6 project and assignment work.

Week 9 Outcomes: 1. Understanding of how businesses use data to plan activity and increase returns 2. Understanding how businesses use data to understand more about their competitors, their

customers and their prospects 3. Delivery of business pitch presentations – culmination of 6 weeks project work 4. Results and awards from business pitch exercise

Week 10 – Data Analytics: Measuring Impact & Outcomes

Objective: Demonstrate breadth and application of data generated from digital marketing activity. Using Google Analytics to measure impact of search engine optimization, content marketing and social media marketing. Demonstrate via CTRL Your Future case study how this data informed campaign decision making and informed real time decision making.

Candidates will also have scheduled time for job applications - by end of week 10 every participant will have attended two employer networking events. These events will significantly enhance employability outcomes, however its also recognized there will be suitable and preferred jobs outside of event attendees so all participants will also be submitting applications for jobs via traditional routes.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Google AnalyticsUnderstanding web analytics and how it works Guidelines for analysing data and how to analyse data trends

Job Applications– identifying companies and applying for roles

Employability– job application virtual drop in session

Tuesday Google AnalyticsMeasuring campaign traf-fic & conversion including paid search

Job Applications– using networks to identify roles and gain referrals

Employability– job application virtual drop in session

Wednesday Google AnalyticsMeasuring Social Media traffic and inbound links

CTRL Your Future Use and application of cam-paign tracking data from Google Analytics

F2F EmployerNetworking EventStructured matching process to introduce employers with existing vacancies to partici-pants.

Thursday Google AnalyticsLanding page analysis – visits/clicks/duration/ pages/origin

CTRL Your Future Use and application of landing page data from Google Analytics

F2F EmployerNetworking EventStructured matching process to introduce employers with existing vacancies to participants

Friday Google AnalyticsExit pages/bounce rates/ abandoned shopping carts

CTRL Your Future Application of exit/bounce/ abandonment data to increase campaign yield

Delivery Partners: Week 10 is delivered by Bath Spa University, Bath College and the Institute of Coding. All consortia partner institutions will attend the 2 x employer networking events. Level: Google Analytics is level 4 provision. All employability support is designed for level 4-6 job out-comes.

Week 10 Outcomes: 1. Understanding of how data can be used to track digital marketing activity 2. Principles and application of Google Analytics to measuring digital marketing 3. Ability to apply data to real time decision making 4. Suitable jobs identified with applications submitted 5. In parallel candidates meeting with employers with live vacancies – structured matching process

Week 11 – Business Development Led By Natwest Bank

Objective: To provide participants with mix of theory and practical experience through role play exercises to deliver value propositions, identify and convert sales opportunities and dealing with difficult customer situations to nurture positive outcomes. Participants will be divided into smaller groups of 4 and briefs provided the day before to allow for evening preparation time.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday Understanding and build-ing a growth mind-set

Value PropositionsAlignment to problems or needs

Employability – job application virtual drop in session

Tuesday Writing and delivering a 60 second elevator pitch

Practical Exercise: 60 second elevators – 16 participants

Employability – job application virtual drop in session

Wednesday Converting EnquiriesLead conversion, proposing to a need, progressing an opportunity, negotiation and closing sales

Practical Exercise: Role play briefs on progressing an opportunity and proposing to a need

Employability – job application virtual drop in session

Thursday Converting EnquiriesLead conversion, proposing to a need, progressing an opportunity, negotiation and closing sales

Practical Exercise: Role play briefs on negotiation and closing sales

Employability– job application virtual drop in session

Friday Dealing with difficult customer situations and how to build customer loyalty through positive engagement

Practical Exercise: Role play briefs with difficult customers and cus-tomer situations

Delivery Partners: Week 11 is delivered by NatWest Bank with support of staff from both Bath Spa University and Bath College to coordinate logistics of practical exercises with additional staff for practical exercise break-out sessions. Level: N/A for NatWest content. All employability support is designed for level 4-6 job outcomes.

Week 11 Outcomes: 1. Understanding why mindset is important to business development and sales conversion 2. Value propositions: Clarity on the value being delivered to customers 3. Practice of delivering 60 second elevator pitch. 4. Practice of progressing sales opportunities and proposing to a need 5. Practice of negotiation and closing a sales lead 6. Practice of managing difficult customer situations to nurture positive outcomes. 7. Participant job applications – applying for advertised role.

Week 12 – Bootcamp Content Recap and Pathway To Employment

Objective: Focus of week 12 is support and pathways to employment preparing participants for pending job interviews by revisiting technical content and interview styles and techniques. Bookable slots with employers will be available to provide mentoring support, advice and guidance. Recognising that process is only complete with actual employment outcome participants will also be made aware of ongoing resources and support available to them.

10:00 - 12:00 12:30 - 14:30 16:30 - 18:00

Monday

Tuesday

Wednesday

Thursday

Course Summary – Marketing

Course Summary – Data Analytics

Preparing for job interviews

Preparing for job interviews

Course Summary – Digitial Marketing

Employer mentoring, 1-2-1 bookable slots

Employer mentoring, 1-2-1 bookable slots

Employer mentoring, 1-2-1 bookable slots

Employability virtual drop in sessions

Employability virtual drop in sessions

Employability virtual drop in sessions

Employability virtual drop in sessions

Friday Ongoing resources and job application support

Ongoing resources and job application support

Delivery Partners: Week 12 is delivered by Bath Spa University & Bath College. Level: Recap of levels 4-5 bootcamp content provision. All employability support is designed for level 4-6 job outcomes.

Week 12 Outcomes: 1. Preparing participants for pending job interviews - revisiting core subjects delivered within bootcamp. 2. Preparing participants for pending job interviews - revisiting interview styles and techniques 3. Preparing participants for employment - employer mentoring 4. Understanding of ongoing resources and job application support 5. Creation of Bootcamp alumni with opportunities for future bootcamp support

LEARNING RESOURCES

Core text

Chaffey, D., (2016), Digital Business and E-commerce Management: strategy, implementation and practice. 6th ed. Harlow: Pearson Education Limited.

Chaffey, D. (2011). E-business & e-commerce management: strategy, implementation and practice, 5th ed. Harlow, Essex: Financial Times Prentice Hall.

Chaffey, D and Smith PR. (2017). Digital Marketing: Excellence Planning, Optimizing and Integrating Online Marketing. 5th ed. Routledge

Kotler P, Armstrong G, Harris L, Piercy N (2013) Principles of Marketing 6th European Edition, Pearson Education

Additional Texts

Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing, 6th ed. Harlow, England: Pearson.

Kelly, K. (2016). The inevitable: understanding the 12 technological forces that will shape our future. New York: Pam Krauss Books.#

Laudon, K. C., & Traver, C. G. (2015). E-commerce: business, technology, society, 11th ed. Global edition. Boston: Pearson.

Schneider, G. P. (2015). Electronic commerce 11th ed. Australia: South-Western.

Quinn, M. (2015). Ethics for the Information Age (e-book). Addison Wesley.

Websites

Website title URL Department for Digital, Culture, Media and Sport www.gov.uk/government/organisations/depart-

ment-for-digital-culture-media-sport Information Commissioner’s Office https://ico.org.uk General Data Protection Regulation (GDPR) www.gov.uk/government/publications/

guide-to-the-general-data-protection-regulation Managing the Digital Enterprise ® | Professor Michael Rappa. (n.d.).

www.digitalenterprise.org

Marketing Week www.marketingweek.com

Journals/ Magazines:

Business-related journals available covering themes relevant to this bootcamp (hard copy, and/or electronic), with several dedicated to the field of digital business specifically. Below are a few options covering specialised digital business articles:

Journal title URL Harvard Business Review https://hbr.org British Journal of Management Accessed through the Minerva Library Academy of Management Review Accessed through the Minerva Library Wired Magazine (Condé Nast) www.wired.com The Economist www.economist.com Forbes www.forbes.com Bloomberg Businessweek www.bloomberg.com/businessweek Entrepreneur www.entrepreneur.com The Fast Company www.fastcompany.com Internet Retailer www.digitalcommerce360.com/internet-retailer

Disclaimer: All details accurate at time of publication, bootcamps may be subject to some to content

Funded through the West of England Combined Authority’s Digital Skills Investment Programme