Digital Marketing and AdvertisingPresented by

1.What is your goal a. Brand b. Sales c. Both

2. Define your target a. Demographic b. Qualitative

3. Strategy Plan a. Timeline b. Budget c. Multiscreen

4. Measure Success a. Brand-awareness & engagement b. Sales increase

Tamara Rost, Marketing DirectorMike Fay, Research Director

Video on Digital PlatformsPresented by

1.Digital video advertising & engagement

2. What forms of video work best on various platforms

3. Case examples of video engagement a. Formatting b. Quality

Troy Poling, Marketing Producer Jason Brainard, Creative Producer

Social Media ManagementPresented by

1. Goal of each post Link Click Brand Awareness Engagement

2. How do you get to that goal? Known the FB Heirachy Timing of Social Posts- Thumb stopping content- How to make it Crafting it to social First 3 Seconds

3. Results How to use analytical tools

Erin Sifuentes, Digital Marketing ManagerVictoria Dugger, Digital Content Manager

Managing Your Digital PresencePresented by

1. Content to come

Charlie Callari, Ad Sales Market Manager