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Digital Mapping Solution. CS 410 Green Group Milestone Presentation. Outline. Introduction Software Breakdown Staffing and Work Breakdown Structure Budget and Break Even Analysis Marketing Summary. Meet The Team. - PowerPoint PPT Presentation
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Digital Mapping SolutionCS 410 Green GroupMilestone Presentation
CS410 Green - Milestone 2
Introduction Software Breakdown Staffing and Work Breakdown Structure Budget and Break Even Analysis Marketing Summary
Outline
November 30, 2009
CS410 Green - Milestone 3
Meet The Team
November 30, 2009
CS410 Green - Milestone 4
People visiting unfamiliar areas must
find parking and walking routes to their destination
November 30, 2009
CS410 Green - Milestone 5
“I don't think paper maps are going anywhere, But people may be using them differently, more as a companion to the online or digital map.” – Joel Minster, Chief Cartographer for Rand McNally, the largest mapmaker in the nation
Quote Courtesy of San Francisco Chronicle
November 30, 2009
CS410 Green - Milestone 6
Maps Handed Out by AAA Per Year
2004 2005 2006 2007 2008 2009 2010 2011 20124.5
5.0
5.5
6.0
6.5
7.0
7.5
8.0
8.5
9.0
Actual Data Projected by San Francisco Chronicle
Data Courtesy of San Francisco Chronicle
Year
Map
s in
Milli
ons
November 30, 2009
CS410 Green - Milestone 7
Software BreakdownSean Christe
November 30, 2009
CS410 Green - Milestone 8
High Level Architecture
November 30, 2009
CS410 Green - Milestone 9
The Complete Software Package The database which will store the map data The user interface which will allow users to
access the map data The admin user interface which will allow
the admin user to manipulate the map data
November 30, 2009
CS410 Green - Milestone 10
Database Requirements Each point of map data will be inserted into
the database as a node and given a weight Sets of nodes representing physical entities
may be stored as structures Nodes will be categorized into states and
overlays Complete sets of connected nodes may be
stored as paths
November 30, 2009
CS410 Green - Milestone 11
Initial ERD
November 30, 2009
CS410 Green - Milestone 12
User Interface Requirements The user will be able to search for and
select nodes and DMS will display the selected node’s information
The user will be able to select multiple nodes and DMS will display the quickest route between them
November 30, 2009
CS410 Green - Milestone 13
Logic Example User searches for the path between two
locations
November 30, 2009
CS410 Green - Milestone 14
Admin User Interface Requirements The admin user will be able to add and
remove nodes The admin user will be able to move nodes
and edit node information The admin user will be able to add a state
or overlay to a group of selected nodes
November 30, 2009
CS410 Green - Milestone 15
Logic Example Admin user logs in and goes into design
mode
November 30, 2009
CS410 Green - Milestone 16
Logic Example Admin user adds a new node
November 30, 2009
CS410 Green - Milestone 17
Logic Example Admin user adds a new node connection
November 30, 2009
CS410 Green - Milestone 18
Rapid PrototypeDesigned by Rodney Blythe
November 30, 2009
CS410 Green - Milestone 19November 30, 2009
Overlay Creation
CS410 Green - Milestone 20November 30, 2009
Path Creation
CS410 Green - Milestone 21November 30, 2009
Search and Path Display
CS410 Green - Milestone 22November 30, 2009
Path Re-Route Due to Flooding
CS410 Green - Milestone 23
Work Breakdown Structure
Joseph Conlin
November 30, 2009
CS410 Green - Milestone 24
Staffing RequirementsProduct Development
November 30, 2009
CS410 Green - Milestone 25
Work Breakdown StructureDatabase Development
November 30, 2009
CS410 Green - Milestone 26
Work Breakdown StructureInterface Development
November 30, 2009
CS410 Green - Milestone 27
Work Breakdown StructureArchitecture Development
November 30, 2009
CS410 Green - Milestone 28
Work Breakdown StructureSoftware Testing
November 30, 2009
CS410 Green - Milestone 29
Budget AnalysisIan Iepson
November 30, 2009
CS410 Green - Milestone 30
Staffing Budget
Salary information procured from Salary.com
November 30, 2009
CS410 Green - Milestone 31
Software◦ Microsoft Project◦ Microsoft Expression◦ Adobe Professional
Suite◦ Visual Studio x 3◦ Microsoft Office x 8◦ MySQL*◦ PHP*◦ Apache Web Server*
Hardware◦ Workstations x 8◦ IT Servers x 2◦ Web Servers x 2
Additional ResourcesIncluded in Overhead
* No Cost
November 30, 2009
CS410 Green - Milestone 32
Satellite Imagery Consultant
Cartographer
API Specialist
Required Domain Experts
November 30, 2009
CS410 Green - Milestone 33
Software◦ $5,000
Implementation (Estimated Average)◦ $10,000
Cost is based on production cost only Price will rise with addition of
implementation team and phase 3 staffing
Customer Cost
November 30, 2009
CS410 Green - Milestone 34
Break Even Analysis
1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Revenue Production Cost
Units Sold
Tot
al R
even
ue
November 30, 2009
CS410 Green - Milestone 35
Census reports the total number of Colleges and Universities in the United States is 4084
DMS could break even in just over a 1% market penetration
November 30, 2009
Educational Institutions
Source: Census.gov
CS410 Green - Milestone 36
Marketing AnalysisBrandon Smith
November 30, 2009
CS410 Green - Milestone 37
Potential Customers Universities Theme Parks Dense Urban Areas Special Event Coordinators
November 30, 2009
CS410 Green - Milestone 38
Easy to use system for updating maps instantaneously
Added value from advanced mapping functions
Customer may print less paper maps which will subsidize their overall costs
More competitive in their industry
November 30, 2009
ROI For Customer
CS410 Green - Milestone 39
Time saved
More informed with accurate map
Added convenience
November 30, 2009
ROI For User
CS410 Green - Milestone 40
Present customer with a working prototype to demonstrate:◦ Ease of use◦ Admin user interface abilities ◦ User interface abilities◦ Map easily updated◦ Map detail and clarity◦ The ability to use any device with a web browser
to access DMS
November 30, 2009
Marketing Plan
CS410 Green - Milestone
Competition MatrixPaper Map Google Maps MapQuest Dial Directions DMS
Web-based X X XSMS Delivery X * X * X * XDriving Directions X X X XWalking Directions X XSearch by Address X X X XLinks to More Info X XPrintable X X X XInternet Browsers X X XIndividual Buildings Visible X X XCompletely Customizable X XSearch by Name X XParking Information XSearch by Contents XInstantly Updatable X*Only for driving directions.
November 30, 2009 41
CS410 Green - Milestone
Risk Matrix Probability
Impact
Rare Unlikely Possible Likely Highly Likely
Very High D AHigh BModerate CLow EVery Low
A) Product is too difficult to keep maintainedB) Unable to make it intuitive enough for every day userC) Lack of access to productD) API vendor decides to start chargingE) People only use it once and never again
November 30, 2009 42
CS410 Green - Milestone 43
SummaryJoseph Conlin
November 30, 2009
CS410 Green - Milestone 44
Algorithms Defined Database Designed Fully Functional Interfaces Server Side Functionality Complete Test Site Implemented Implementation Procedures Refined Product Ready for Mass Distribution
Major Development Milestones
November 30, 2009
CS410 Green - Milestone 45
Users no longer have to fumble around with clumsy paper maps
Local maps are easily managed and updated
Money is saved from no longer printing paper maps
In first year of use the DMS pays for its self
D.M.S. Results
November 30, 2009
CS410 Green - Milestone 46November 30, 2009
Questions?