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Digital IPA Growing Concern
Chris GardnerVice President
AASA
AASA Brand Protection Council Meeting
November 14, 2006
Dearborn, MI
Digital IP
Current EnvironmentTechnology
Internet/WebDatabase export formatsWireless
Market ResearchAftermarket Data VisionCIO Focus GroupMember Input
Digital IP
IP Areas
Outsourced
ASPs
SaaS
IT services
Network
Employee data
Corporate data
Databases
Supply Chain
Electronic catalog data
Product attributes
Pricing
Images
Line drawings
Web
Logos
Tag lines
Product descriptions
Images
Digital IP
Member Input
“We recently had a customer request that we remove our copyright statements on our catalog data. It’s not hard to guess what’s behind that request.”
VP International Business Development for AASA member company
Digital IP
Issues
Reverse Engineering
“Cherry picking”
Off-shoring
Product Management
Low-cost sourcing
De-valuing full-line suppliers
Contract mfg.
Counterfeiting
Brand copying
Part copying
Data Security
Employee theft
Cyberterrorism
Digital IP
Member Input
“The only way we’ll have successful seamless data flow in the future is if there are security controls on who is accessing the content.”
Director of Information Technology of an AASA member company
Digital IP
Solutions
Education
Seminars
Webinars
Articles
White papers
BPC Activity Monitor
Continuously updated
Traditional and digital
Member access
Monitoring
Web sites
Auction sites
Search engines
Security audits
Supply Chain
Verbiage in TP agreements
Image watermarks
Secure access to online applications
Digital IP
Member Input
“Even with protective language in our customer agreements, we have to be willing to walk away from business if a customer uses our data IP to source with an off-shore supplier…so far sales hasn’t been willing to do that.”
manager of catalog applications of an AASA member company
Digital IP
Member Input
“We must protect our intellectual property rights that we deliver through our value-add.”
Michael Cardone Jr., Cardone Industries
![AASA, Feb. 22 2013 [3]](https://img.pdfslide.us/doc/110x75/61da034707d2a503330ec69e/aasa-feb-22-2013-3.jpg)
