Digital Experience Design Standards Principles for Digital Services These principles underpin the standards by which we measure how projects are run and the services they deliver. Contact the UX Service if you want more information about the Digital Experience Design Standards: www.ed.ac.uk/is/ux Design for context 2. Understand the users’ environment and the context of use. Understanding how a service fits into the user’s wider environment means you can make that service truly useful, usable and desirable. Evaluate continuously 5. Review regularly with users to ensure services meet their needs. Teams who regularly observe end users make better decisions, and deliver the best solutions. Collaborate across disciplines 8. The most effective services are designed by staff with different perspectives coming together to understand and solve problems. Understand your users 1. Getting a full understanding of the user perspective (beyond just their use of a particular service) means you can create new and better ways of solving problems. Build services that meet or exceed user needs. Always evidence decisions 4. Design based on robust evidence of user needs. Decision making should never be led by guesswork or anecdotal experience. Having robust research means you can properly establish user needs and validate the proposed solutions. Work transparently 7. Sharing work as you go along gives students and colleagues a chance to offer feedback, which improves the service. Design for inclusivity 3. Build services that are accessible to all users. Everything we build should be accessible and readable for all audiences. Be consistent, but not uniform 6. Promote familiarity, but stay user-centred. Using consistent language and design patterns helps understanding, but you should be ready to change if you find evidence that another approach better meets users’ needs. Be open to change 9. Perfection is a mythical state; be open to an ongoing process of improvement. Culture and ways of working The final three principles aren’t measured on a project-by-project basis; they underpin the way that you should approach projects.

Digital Experience Design Standards Principles for Digital Services · 2019-09-18 · Digital Experience Design Standards Principles for Digital Services These principles underpin

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Page 1: Digital Experience Design Standards Principles for Digital Services · 2019-09-18 · Digital Experience Design Standards Principles for Digital Services These principles underpin

Digital Experience Design StandardsPrinciples for Digital ServicesThese principles underpin the standards by which we measure how projects are run and the services they deliver.

Contact the UX Service if you want more information about the Digital Experience Design Standards:www.ed.ac.uk/is/ux

Design for context2.Understand the users’ environment and the context of use.

Understanding how a service fits into the user’s wider environment means you can make that service truly useful, usable and desirable.

Evaluate continuously5.Review regularly with users to ensure services meet their needs.

Teams who regularly observe end users make better decisions, and deliver the best solutions.

Collaborate across disciplines

The most e�ective services are designed by sta� with di�erent perspectives coming together to understand and solve problems.

Understand your users1.

Getting a full understanding of the user perspective (beyond just their use of a particular service) means you can create new and better ways of solving problems.

Build services that meet or exceed user needs.

Always evidence decisions4.Design based on robust evidence of user needs.

Decision making should never be led by guesswork or anecdotal experience. Having robust research means you can properly establish user needs and validate the proposed solutions.

Work transparently7.

Sharing work as you go along gives students and colleagues a chance to o�er feedback, which improves the service.

Design for inclusivity3.Build services that are accessible to all users.

Everything we build should be accessible and readable for all audiences.

Be consistent, but not uniform

Promote familiarity, but stay user-centred.Using consistent language and design patterns helps understanding, but you should be ready to change if you find evidence that another approach better meets users’ needs.

Be open to change9.

Perfection is a mythical state; be open to an ongoing process of improvement.

Culture and ways of workingThe final three principles aren’t measured on a project-by-project basis; they underpin the way that you should approach projects.