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WELCOMEThe Reusser Design team had the opportunity to perform a digital discovery for ProjectREADS. The purpose of this discovery was to identify marketing opportunities through auditingexisting marketing efforts and researching similar organizations, with the overall goal ofincreasing overall awareness of Project READS. We have also provided recommendations forfuture opportunities to increase lead acquisition and share the Project READS’ mission. It is ourhope that the information included within this document can be used as a valuable tool toguide Project READS’ marketing decisions.
CONTENTS
Welcome 2
Technical Improvements 3
Analytics Review 5
Nonprofit Organization Analysis 13
Keyword Analysis 18
Content Opportunities 21
Social Media Recommendations 24
Lead Acquisition 29
Community Outreach 32
Strategic Roadmap 34
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TECHNICALIMPROVEMENTSThe digital discovery has uncovered a few areas of opportunity to improve the website’stechnical function, which are outlined in detail below. Some of the technical concerns includean out-of-date sitemap, multiple heading tags, and duplicate meta descriptions. The demandto appeal to search engines is constant and requires ongoing maintenance in order tostabilize the website’s structure and performance in the long-run.
OUT OF DATE SITEMAPSitemaps allow search engines to understand what is on your website and what needsto be crawled. If your sitemap isn’t correct, or if there are pages listed that no longerexist, this can hurt the site’s credibility with search engines.
Solution: Ensure the sitemap automatically updates and active
MULTIPLE H1 HEADING TAGSThe Project READS website has pages with multiple H1 tags. Heading tags are used bysearch engines to establish the most important content on a page, so they should beadded as a hierarchy with only one H1 tag per page.
PAGE URL
Homepage https://projectreads.org/
Parent Resource Page https://projectreads.org/families/
Donate Page https://projectreads.org/inquiring-minds/support-project-reads/
Solution: Fix duplicate H1 tags throughout the site and add H2 – H6 tag
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DUPLICATE META TITLES AND DESCRIPTIONSIt is best practice to add custom SEO meta titles and descriptions to each web page inorder to increase keyword saturation and provide a detailed description of the pagecontent. This leads to higher search rankings and lower bounce rates.
Solution: Implement custom SEO descriptions to each page of the website
PAGE WITH LOW WORD COUNT
For a web page to be considered “optimized,” it should contain at least 350 words for ablog or news article, and 500 words for a landing page. Going through and not onlyadding content to these pages but using popular keywords and phrases will help toincrease search rankings.
PAGE URL WORD COUNT
Homepage https://projectreads.org/ 171
Mission Page https://projectreads.org/inquiring-minds/mission-vision-and-history/
169
Community ImpactPage
https://projectreads.org/inquiring-minds/special-events/
133
Our Impact Page https://projectreads.org/our-impact/ 129
Volunteer Page https://projectreads.org/students-volunteers/
146
Volunteer Application https://projectreads.org/students-volunteers/volunteer-applications/
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Solution: Update on-page content to saturate with keywords and increase wordcount
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ANALYTICSREVIEWUnfortunately when the Digital Marketing team began work on the Project READS discoveryGoogle Analytics was not set up. Now that your Google Analytics has been set up we would liketo show you how you can use these analytics along with the insights from Facebook andLinkedIn to make digital marketing decisions.
The screenshots below are from Google Analytics and Facebook and do not include data fromProject READS.
Audience Overview
HIGHLIGHTS
● Quality Indicators:○ ↑ Pageviews○ ↑ Avg. Session Duration○ ↓ Bounce Rate
● Avg. Session Duration○ 2-3 minutes
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Custom Date Ranges
When using Google Analytics, it is important to have the correct date range selected so you areseeing accurate data.
Audience (Mobile)
Looking at the device breakdown allows you to understand where your users are viewing yourwebsite. Knowing this information can help you to give your user the best experience.
HIGHLIGHTS
● The geo tab allows you to see where your users are viewing from.● The demographics tab can help you better understand your users and help you to
create content that is most beneficial to them.
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Acquisition Data
Acquisition data allows you to see where your users are coming from as well as the associatedaverage bounce rate, session number, and average session duration.
● Organic Search: This shows the visitors who use search engines to find your website,e.g., an online user searching for something in Google and finding your website.
● Direct: This is visitors who are typing your domain name into their internet browser orused a bookmarked URL to visit your site.
● Referral: Visitors who are coming to your site via referral links, e.g., by clicking links onother websites.
● Social: Visitors coming from social media channels.
Acquisition Breakdown Data
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Acquisition Breakdown- Social Media
This specific section of the acquisition breakdown allows you to see what pages on yourwebsite are getting the most traffic from social media.
Behavior Flow
The behavior flow chart is a great tool to use to better understand your audience’s journeythroughout your website. You are able to see where users are entering and exiting yourwebsite.
Landing Page
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Medium
HIGHLIGHTS
● Allows you to understand what content users are engaging with and where users aredropping off.
● Allows you to see the gaps or possible deadends in your user’s journey.
Conversions
By setting up conversions you are able to track important actions taken on your website. Thisallows you to connect digital marketing efforts with potential clients, volunteers, or donors.
● Contact form submissions● Button Clicks (Donate)● Downloads● Calls
To see step-by-step instructions to set up conversion tracking, click the link below.
https://neilpatel.com/blog/track-conversions-with-google-analytics/
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Facebook Insights
INSIGHTS (ENGAGEMENT)
Engagement measures the number of times someone took action on your posts. This could beclicking a link, sharing your post, making a reaction, or leaving a comment. This insight isimportant to track because it shows you whether people find your content valuable or not.
An increase in engagement can also mean an increase in the number of people seeing yourcontent.
INSIGHTS (REACH)
Reach is the number of people your content is seen by on Facebook. This can be througheither paid or organic efforts. Over time, Facebook has started to deprioritize content comingfrom business and organization’s pages . Tracking your reach helps you to learn andunderstand what your audience likes, and why certain posts outperform others.
INSIGHTS (IMPRESSIONS)
Impressions is another metric that helps you understand the visibility your content is receiving.Getting your content seen multiple times is oftentimes necessary to get people to take action.
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INSIGHTS (POSTS)
Facebook insights have many great tools to help you create meaningful content for your users.Below you will see data on recommended days and times to post as well as most successfulcontent types.
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Insights (People)
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NONPROFITORGANIZATIONANALYSISAlthough similar organizations aren’t considered competitors to Project READS it’s importantand helpful to understand what they are doing. Reviewing their websites, social mediachannels, digital advertising efforts, and local visibility can help you to understand where youcan grow your digital presence.
The following section outlines the reviewed organizations along with pertinent informationregarding their presence in the digital space. This is meant to provide a high-level overview andsee how Project READS’ digital footprint stacks up against other organizations.
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KUMON
Website: kumon.com
Location: National
Focus Area: Math and reading programs for ages 3-high school.
Social Media:
LinkedIn Instagram Facebook
24,931 followers 14,600 followers 205,144 followers
Key Features
● Easy website navigation● Can schedule an orientation at any location straight from their website for anytime
● Ability to download the Kumon reading list directly from the website● Study Tips and Resources tab (Printouts, infographics, Tips for parents, etc)● Lays out the program and what exactly your kid will learn from each program● Provides coupons or deals on their front page to encourage people to sign up
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READING ADVENTURES
Website: fortwaynetutor.com
Location: Fort Wayne, IN
Focus Area: A local one-person company doing writing andspelling lessons for K-6th graders.
Social Media:
LinkedIn Instagram Facebook
Inactive Account No Account 67 Followers
Key Features
● In-person, or virtual teaching● Uses Facebook to share reading content● FAQ page; the types of questions are
○ What is her COVID protocol?○ What is the tutor’s educational background?○ How do I know if you can help our child?
● Tutoring schedule● Get to know the tutor section
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SYLVAN LEARNING
Website: sylvanlearning.com
Location: National
Focus Area: Provide reading and math skillsfor kids pre-K through 12th grade.
Social Media:
LinkedIn Instagram Facebook
10,749 Followers 241 Followers 142, 012 Followers
Key Features
● Ability to find a location near you (Homepage)● Easily accessible signup form● Promotion page with coupons and deals● Free worksheets and games● Helpful articles and tips, organized by grade level● Academic camp page● Refer a friend a receive a free week
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SPECIALTY TUTORING
Website: specialtytutoring.com
Location: Fort Wayne, Indiana
Focus Area: Using 1:1 tutoring and learning in readingfluency and comprehension, writing, and math.
Social Media:
LinkedIn Instagram Facebook
No Account No Account 158 Followers
Key Features
● Process page that details each step of the getting started phase● Download an electronic brochure● Orientation signup page● Helpful resources for learning disabilities
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KEYWORDANALYSISThe digital marketplace is highly saturated with content for users to stumble upon. However, itcan be difficult to break through all the “noise” that is present when someone is searching onthe internet. There is a challenge to be relevant and visible, all while providing valuable content.It is essential to understand how a target audience is searching in order to meet their needs.Through market research and analyzing search volume trends, Project READS will be able touse the provided keyword glossary to build impactful content.
The keyword glossary features recommended keywords to implement based on research andanalysis. Each keyword in the glossary shows its average monthly search volume. All of thesekeywords are specifically related to the brand as well as the industry as a whole. Going forward,it is recommended to integrate these keywords and phrases into meta titles and descriptions,heading tags across the website, and general body content on relevant pages of the website.
The full keyword glossary can be found here.
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USING THE KEYWORD GLOSSARY
META TITLES AND DESCRIPTIONSIt is best practice to add custom SEO meta titles and descriptions to each web page inorder to increase keyword saturation. This will also provide a detailed description of thepage content and lead to higher search rankings and lower bounce rates.
Title & Description Length Tool:https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/
Title & Description Spreadsheet:https://docs.google.com/spreadsheets/d/1ipkQjj5QRh94Qy3UbKVbstiX5jVKfgmn2cYxf6bgBpg/edit?usp=sharing
HEADING TAGSHeading tags are used by search engines to establish the most important content on apage. They should be added as a hierarchy with only one H1 tag on each page.
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WEBPAGE CONTENTIt is important to incorporate popular keywords and phrases into your website contenton the homepage, landing pages, and blog/new pages. When search engines arecrawling your website they will pick up on these keywords and will be able to connectthe right users with your content.
YOUTUBE DESCRIPTIONSYouTube descriptions are crawled similar to how a website is crawled. Search engineslook for popular keywords and phrases to understand what the video contains andconnect the right users with your videos.
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CONTENTOPPORTUNITIESAs previously mentioned, in order to break through the noise and appear in search rankings,producing digital content is a priority. Beyond website traffic and high search rankings, creatingcontent that positions Project READS as a thought leader in the industry will set the brandapart from other organizations. Creating custom and engaging content is essential to remaintop-of-mind and deliver value to the audience segments.
TRAINING CONTENT
The Project READS’ website provides the perfect opportunity to supply resources for yourvolunteers. This could include an easy-to-use online application, training videos, helpful tips foryour first volunteer session and more!
PARENT RESOURCES
Providing resources for parents can help to show your value and expertise. This could includea page on how parents can help their kids progress their reading at home with tips that gohand and hand with Project READS efforts. In addition to tips, an easy-to-use application andlist of online resources like educational games could be added.
BLOGS
Blogs can incorporate additional content onto the website while using keyword saturation tohelp with search rankings. Content can include a number of topics and should be used in emailmarketing and social media posts.
NAVIGATING [ FILL IN ] GRADEThis can be a series of blogs that help parents with tips on how to transition their childfrom each grade.
WHY PROJECT READS
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A blog that talks about why Project READS’ mission is so important and how yourdonations can help.
STAYING ENGAGED DURING THE SUMMER MONTHSHelping your kids stay engaged in the summer months can help going back to schooleasier each fall. This blog will detail different ways to help kids stay engaged while theyaren’t in school.
10 BOOKS FOR [FILL IN ]This can be a series of blogs that list great books for different seasons or holidays. Thiscould include holidays like Halloween or Christmas or seasons like Summer or Winter.
TIPS TO BALANCE SCHOOL WORK & FUNMaking sure you are balancing your kid’s school work with activities they enjoy isimportant. This blog will help you with tips and examples of activities that help.INTERACTIVE GAMES AND ACTIVITIES FOR KIDSThis blog would include a list of interactive games and activities for kids. These could beboth online or in-person activities.
UNDERSTANDING DIFFERENT LEARNING STYLESDifferent kids will have different learning styles that will work for them. This blog will talkabout the different common learning styles and tips on how you can help them learnbetter.
COGNITIVE BENEFITS OF BOARD GAMESA blog that talks about the benefits of playing board games with your kids. Board gamesare known to stimulate the brain and help with memory. Adding board gamesuggestions at the end could be another great addition.
WEBINARS
The past year required companies and organizations to pivot and engage in a digital space likenever before. Webinars would allow Project READS to engage with parents and volunteerswhile providing valuable content. These webinars could include training information as well asa question and answer time.
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INCREASED NUMBER OF CTAS
Calls to action are an effective way to create a user journey for website users. By addingadditional CTAs to the homepage (and throughout the site), users will be able to traveleffortlessly throughout the website and gain relevant information, while being encouraged tosign up or donate.
EMAIL MARKETING
Email marketing can be used to connect with potential parents or volunteers. It can also beused to continue to engage with existing parents or volunteers. Sharing content such aswebinars, how-tos, and blog content is a great way to keep users engaged.
SOCIAL MEDIARECOMMENDATIONSFACEBOOK
PLAN YOUR POSTSHaving at least three posts a week is a great way to increase engagement and awarenesswith your Facebook page. The easiest way to have that amount of content each week is byplanning ahead and scheduling posts out.
POST WHEN YOUR FOLLOWERS ARE ACTIVE
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By using your Facebook Insights you are able to understand when your audience is mostactive. Posting when your followers are most active allows your content to be seen by moreusers and hopefully increases the engagement with the post.
SHARE RELEVANT CONTENTNot only should you share your own content but you can also share content that is posted byothers to Facebook. This content can promote the community or events that you support.Accounts that share great content that would be relevant to you include:
● The Allen County Public Library● Scholastic Publishing● Children book authors
POST FOR YOUR FOLLOWERSWhen creating content for Project READS it is important to think about what your audiencewould find most valuable.
● Tips on how to keep up with reading in the Summer.● Suggested reading for different age groups.● Fun learning games for children.
USER-GENERATED CONTENTUser-generated content is great content that users love to engage with. Encourage parents toshare their child's favorite book or reading place. This could be started as a photo challenge.The child with the most liked photo wins a free book or a giftcard to a local business likeZesto’s. Prizes could be donated from local businesses and are a great way to involve thecommunity.
VIDEO CONTENTVideo content is prioritized by the Facebook algorithm. This means the video content will mostlikely out-perform other content that is posted to your page. Project READS is already usingvideo content on your page which is great! Additional opportunities for video content couldinclude short reading tip videos or a video highlighting a community event.
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POST FREQUENCYJust like Facebook, LinkedIn requires the same level of frequency to help maintain your levels ofengagement.
DONOR-FOCUSED POSTSLinkedIn is going to be the platform where you establish business relationships and grow yourdonor base. Donor-focused posts are meant to show how donations are directly impactingProject READS and the community .
COMMUNITY POSTSProject READS is heavily involved in the community we know and love. Sharing contentcommunicates how much the community means to the organization and helps with brandawareness in the community.
VIDEOSSimilar to Facebook, LinkedIn loves to see business pages post video content to their page.Take advantage of this and post video content around community events and highlightdifferent areas of Project READS.
VOLUNTEER SPOTLIGHTSHighlight your hard working volunteers on both LinkedIn and Facebook. These posts can talkabout what made them want to volunteer with Project READS and what their favorite memoryis. This is a great way to show how great volunteering can be and use this as a recruiting tool.
ORGANIZATION UPDATESSince LinkedIn is going to be a platform used to recruit donors and volunteers this is a greatplatform to share updates. New programs, events or sponsorships would all be great news toinclude. You should also highlight board members, staff anniversaries and accomplishments.
SHARE RELEVANT CONTENTNot only should you share your own content but you can also share content that is posted byothers to LinkedIn. This content can promote the community or events that you support.Accounts that share great content that would be relevant to you include:
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● The Allen County Public Library● Scholastic Publishing● Children book authors
INCLUDE HASHTAGSEach social media platform has its own recommendation for hashtags. For LinkedIn it isrecommended that each post has 2-3 relevant hashtags. As you write your post, LinkedIn willauto generate some hashtags but be sure to do your own research. Find popular hashtags thatare relevant to the content you are posting and your industry.
SOCIAL MEDIA TOOLS
CANVACanva.com
Canva is a great tool to create branded content for your social media. You have the ability tocreate easy to use templates, layer text on images or add your logo to any image or graphic.Not only is Canva a great tool for social graphics but there are many templates available forposters, lesson plans, presentations and more!
UNSPLASHUnsplash.com
You won’t always have the perfect high-quality image that works for your social media.Websites like Unsplash provide free high-quality images that are generic enough that they canbe used for social media content and your website.
PUBLISHING TOOLSThere are many helpful tools that can help you save time when it comes to posting to socialmedia. Many tools have free versions or a free trial that you can use. Here are a few greatoptions to consider:
● Hootsuite● Buffer● ContentCal
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CONTENT CALENDAR
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
TutorSpotlight
SharedContent
LearningGame
TipTuesday
SharedContent
SuccessStory
TutorSpotlight
SharedContent
User-Generated
photo
TipTuesday
SharedContent
SuccessStory
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TutorSpotlight
SharedContent
LearningGame
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
DonationContent
SharedContent
TutorSpotlight
CommunityContent
SharedContent
SuccessStory
DonationContent
SharedContent
User-Generated
photo
TutorSpotlight
SharedContent
DonationContent
DonationContent
SharedContent
SuccessStory
LEADACQUISITIONAs Project READS continues to seek out new students, parents, and volunteers, it is importantto find unique, creative, and automated ways to do this through digital marketing. This will notonly save time and resources in the long run but will also give your team a broader platform toshare its unique brand story and communicate the “why” behind helping students. Being ableto leverage the website, social media platforms, and email marketing is an important part ofthe recruiting process.
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MAKING YOUR HOMEPAGE A RESOURCE
Project READS’ homepage should act as a great resource for both parents and volunteers. Byvisiting the homepage, users should be able to quickly identify what problem you are trying tosolve and what the next steps are.
ADDING CTAs
Calls-to-action (CTAs) are a great way to lead users on a journey throughout thewebsite. Avoiding dead ends helps provide a better user experience and ultimatelyguides potential customers to a decision. Currently, the only CTA is an icon that leadsusers to a page saying registration has ended.
● Add additional information about how people can get involved.○ Link to volunteer○ Link to the 20 Minute Reading Challenge
● Content block on donating with a “Donate” CTA
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TELL YOUR USER WHAT’S NEXT
Be direct with website visitors and let them know what to expect. Be clear about theprocess and quickly articulate how Project READS can help. If registration is closed, addin information about the next session or if it is still open tell them what to expect.
CONTENT OFFER
Being able to offer something to your user in exchange for their email address allowsyou to position yourself as the expert.
● Reading Lists● Reading Assessments● Event or Newsletter Updates
USE FACEBOOK AS A RECRUITING TOOL
Similar to how businesses use Facebook to sell their products, Project READS should be sellingwhat you do for students and volunteers. Creating a social media strategy around how you canpromote your services is an important step to gathering leads.
● Promote your Services● Direct Traffic to your Website● Always Include a CTA
REFERRAL APPRECIATION PROGRAM
A referral program is a great way to reach an audience of potential new students. Help buildyour referrals by showing those who refer to your program some appreciation. This can be asmall token of appreciation, annual luncheon, or a points program to receive items like giftcards. This is a great way to look for sponsorship opportunities to help provide theseappreciation gifts.
EMAIL MARKETING
Email marketing is not only a great way to connect with new users who are interested inProject READS but it is also a great way to engage current parents. Email content could includewebinar and program announcements, resources, program updates, and more!
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DOWNLOADABLE RESOURCESProviding downloadable resources is another great way to show your value to parents andteachers. These resources can be as simple as suggested reading lists based on the child’sreading level.
WEBINARSOffering access to webinars when users sign up with their information is a great way toincrease the number of quality leads. Webinars provide an excellent opportunity for ProjectREADS to show their expertise. This could be a series of webinars helping parents learn how tohelp their kids at home through different practices.
MAKE SIGNING UP EASYHaving the signup form or an application on the website will make the process easier foreveryone. The more steps there are in the process the less likely it is that someone will beinclined to signup. Setting up a simple Google form is an easy way to make signing upelectronic. The link to the form can be used on the website and sent out in emails.
COMMUNITY OUTREACHOPPORTUNITIESCommunity outreach creates a great opportunity to increase brand awareness in the FortWayne area. Below are just some examples of ways you can get more involved in thecommunity and in local schools.
GETTING INVOLVED IN COMMUNITY EVENTSThere are many events in the Fort Wayne community that serve as the perfect place to shareProject READS’ mission. The Fort Wayne farmers market is just one example. Project READScan have a booth that is set up with books, information material, reading lists, and helpfulworksheets. A fun giveaway for kids could be a coloring book with a Project READS stickerinside.
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SPREADING AWARENESS WITH TEACHERSEach year teachers participate in training and orientation with their school. Project READScould reach out and ask for 30 minutes to talk about what you do. When you go you couldbring a small breakfast and a Project READS kit for teachers.
Project READS kit:● Teacher information flyer● Take-home sheets for parents● Giveaways for teachers to use in the classroom● Books with Project READS sticker inside● Fun bookmarks
BOOK PROGRAMThis could be a community-sponsored project where businesses donate books to you todistribute. These books would be distributed to doctor offices, dentist offices, or anywhereparents would go with their kids. Books would include a Project READS sticker to promote theproject.
BOOKMARK PROGRAMThis program would be a great way to involve a local print shop by having them print funbookmarks. These bookmarks could be distributed by schools or at community events. The
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bookmark could have a fun cartoon for students and QR for parents to learn more aboutProject READS.
REFERRAL PROGRAMSThere are many different opportunities for referral programs to reach new and potentialstudents. Here are just a couple of ideas:
● Teacher Referral Program: Show teachers who are recruiting students that would bea good fit for Project READS some appreciation. This could be a points system based onthe number of students who join Project READS. Rewards could include gift cards,classroom books, appreciation brunch, etc.
● Student Referral Program: Students and parents that refer other students to joinProject READS have the opportunity to win prizes as well.
STRATEGICROADMAPThe following roadmap has been created with an overall strategy to increase overall brandawareness and increase the resources made available for both parents and volunteers. Sincethe Project READS team will be executing the roadmap we have opted to list items by priorityand suggested order.
TECHNICAL IMPROVEMENTS
The digital discovery has uncovered a few technical issues that can be taken care ofquickly. When fixing these technical issues be sure to use your keyword glossary as youupdate content. This can help to increase your search rankings and improve the healthof your website all at once.
1. Submit an updated sitemap2. Update heading tags, ensuring only one H1 is on each page.
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3. Implement custom SEO for each page on your website.4. Increase word count on low word count pages.
ON-PAGE OPTIMIZATION
After addressing the technical improvements, you can continue to optimize ProjectREADS’ website by using the keyword glossary to update content. Work your waythrough the website to update content while incorporating popular keywords andphrases. It is important to continue to optimize new content that is added to thewebsite as well.
BUILD A CONTENT CALENDAR
Building out a content calendar will help to save you time in the long-run. Aim for atleast a month of content planned out. The more content you are able to plan for, theeasier posting will be.
CONTENT RECOMMENDATION PT.1
Since there are a lot of content recommendations we have divided therecommendations into two parts. The first part includes building out the training andparent resources based on our recommendations, adding calls-to-action, and updatingthe homepage.
CONTENT OFFER
Now that content has been added and updated on the website, you are able to startworking on content offers that can attract leads. Remember, your content offer will besent to individuals who sign up for your email list using the pop up on your website. Thecontent offer can be a simple PDF that is sent to subscribers after they sign up. Welisted a few ideas on page 30.
COMMUNITY OUTREACH
Now that your website is viewed as a resource for parents and volunteers, it’s time tostart developing brand awareness. We have built out many different ways to buildcommunity outreach and moving forward with any of them is a great first step-- seepage 32.
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CONTENT RECOMMENDATION PT. 2
Part two of your content recommendation includes incorporating blogs into the ProjectREADS website and leveraging email marketing. Your email marketing content couldinclude sharing the blog content, announcing community outreach efforts or eventsand sharing the organization’s updates.
REFERRAL PROGRAM
The next step to increasing brand awareness is creating a successful referral program.This referral program will help to increase leads through rewarding teachers andparents who believe in Project READS’ mission.
WEBINARS
Offering access to webinars is a great way to increase the number of quality leads.Webinars provide an excellent opportunity for Project READS to show their expertise.This could be a series of webinars helping parents learn how to help their kids at homethrough different practices.
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THANKYOUWe would like to thank the Project READS team for giving Reusser Design’s digital marketingteam the opportunity to research your organization and provide recommendations. Yourteam’s mission to provide help to students wanting to achieve a higher reading level can besupported through resources on your website and social media.
It’s our hope that the information included within this document will give you the tools youneed to execute any type of marketing campaign.Please don’t hesitate to reach out with anyadditional questions.
Carly [email protected]
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