8
DIGITAL DIALOGUE Data Demons challenge "DRI All-Stars" team The Data Demons, Digital Research women's softball team, . .. nas issuea a cnallenge to tne rest of the company: "Come up with an all-star team of your own and we will take you on in a casual game after work on some Friday night yet to be determined." Data Demon Coach Dan Erickson said, "Our team has worked hard this season and I think this is a great opportunity for us to generate some outside interest in our efforts and, also, a great way to have a good time." The women's softball team, which plays in the SOCO league locally, is still young and relatively inexperienced, Erickson says. Only three of the team members have played softball competitively before this year. "It's been a learning year" the head coach adds, %od basanan Dorothy Mcn*en 4 catcher Third basanan Patie Wracken keeps score .and we a re trying to build a firm Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team, Data foundation. re,,-% 7-L- n---- Product sales remain at high level as DRI field offices are opened - & -- -- saies of Digital Research products are continuing at a high level. In July, for instance, we again topped the $1 million mark, a s we had in June. Also on the sales front, there is news of the field offices now operating in Burlingame (soon to be in Palo Alto), Los Angeles and Boston. Burlingame/Palo Alto is the national field sales office, headed by Director of Field Operations Steve Maysonave, and for now also includes the northwest regional field office. The southwest field office in Los Angeles, headed by Mark Plinneke and supported by a Sierra Madre Office (formerly compiler Systems, Inc.), houses an active group of sales and technical support specialists. The same is true of the eastern regional field office in Boston, headed by Bruce Cohen, with his staff of sales, technical support and administrative specialists. In-house sales support is offer to the field by Jim Zekas' group which also handles sales responsibilities for OEMs who come directly to Pacific Grove. This sales group includes Jim Zekas, Maureen Minnes, Bill Smale, Devon Nicols, Sylvia Gardner and the newest member of the staff, administrative assistant Susan Duf fy. R&D ~roiects move DRI into By Alan Cooper All of the projects underway at Research and Development have the distinguishing characteristic of being top secret. Some are secret with regard to the rest of the company, while others with regard to the outside world. Still others are just poorly kept secrets. Most of the current projects in R&D move into areas that are new to DRI. A few of the projects are in familiar areas, but are being done here so we can experiment with different objectives. Typically, we can work with more attention to program scope and quality than can a prof it-motivated strategic business center with strict deadlines. The profit motive, however, is not iqnored a t R&D. Witness the recent migration of the graphics group. The group was formed within R&D by Fred Langhorst with the stated purpose of "exploring" possibilities in graphics. Happily, they found profitable product opportunities and quickly gained a strategic business center of their own. The Research and Development department is located at 734 Lighthouse Ave. The atmosphere is much the same as it is a t 160 Central, only the cubicles are a little more irregular. Crowding is normal: The OEM systems groups. is housed upstairs (the "BIOSphere") and Bob Herlien (CP/M-68000) is Alan Cooper, product manager a t Research working downstairs. ad Developnent, currently is working on In the subterranean, air- the Vulcan project. conditioned basement at 734, a wide The rules for SOCO league play are slightly different than for standard softball; it is a three- pitch league for a start, pitchers pitch to their own team mates and an extra "buck short" player is positioned just behind second to _coverballs hiLupihe-m i d d l e , Data Demon's Games usually are played at the softball diamond behind the roller rink on Del Monte Avenue, past the Naval Postgraduate Employees who want to form a coed softball team to play a fall schedule, may contact Dan Erickson School. Coach Erickson says the team needs support. " ~ h e ~ - d o well in practice, but in a game situation when the pressure is on, no one is out there cheering them on to victory. Other teams show up See Denons, page 8 assortment of computer equipment is available for experimentation. In amongst the componentry found here are a multiuser PDP-11/44 running an obscure operating system whose name begins with a "U" and ends with an "X." At the time of this writing there are four researchers and developers: Mike Lehman, Tom See R&D, page 8 CP/h-68000 gets the attention of staff engineer Bob Herlien who works downstairs a t 734 Lighthouse. Copyr~ght a 1982 by D~gital Research

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Page 1: DIGITAL DIALOGUE - Computer History Museumarchive.computerhistory.org/resources/access/text/... · Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team,

DIGITAL DIALOGUE

Data Demons challenge "DRI All-Stars" team The Da ta Demons, D i g i t a l

R e s e a r c h women's s o f t b a l l t e am, . .. n a s i s s u e a a c n a l l e n g e t o t n e r e s t o f t h e c o m p a n y : "Come u p w i t h a n a l l - s t a r t e am o f y o u r own and w e w i l l t a k e y o u o n i n a c a s u a l g a m e a f t e r work on some F r i d a y n i g h t y e t t o be de t e rmined . "

Da ta Demon Coach Dan E r i c k s o n s a i d , "Our team h a s worked h a r d t h i s s e a s o n and I t h i n k t h i s is a g r e a t o p p o r t u n i t y f o r u s t o g e n e r a t e some o u t s i d e i n t e r e s t i n o u r e f f o r t s and , a l s o , a g r e a t way t o h a v e a good t i m e . "

The women's s o f t b a l l t e am, wh ich p l a y s i n t h e SOCO l e a g u e l o c a l l y , is s t i l l young and r e l a t i v e l y i n e x p e r i e n c e d , E r i c k s o n s a y s . Only t h r e e o f t h e team members h a v e p l a y e d s o f t b a l l c o m p e t i t i v e l y b e f o r e t h i s y e a r . " I t ' s b e e n a l e a r n i n g y e a r " t h e head coach a d d s , % o d basanan Dorothy Mcn*en 4 ca tcher Third basanan Pa t i e W r a c k e n keeps s co re .and w e a r e t r y i n g to b u i l d a f i r m

Dallas Gilpin t a l k over s t r a t egy i n v i c to ry sheets fo r DRI wanen's s o f t b a l l team, Data founda t ion . re,,-% 7-L- n----

Product sales remain at high level as DRI field offices are opened - &

-- --

s a i e s o f D i g i t a l R e s e a r c h p r o d u c t s a r e c o n t i n u i n g a t a h i g h l e v e l . I n J u l y , f o r i n s t a n c e , we a g a i n t o p p e d t h e $ 1 m i l l i o n mark , a s we h a d i n J u n e .

A l s o o n t h e s a l e s f r o n t , t h e r e is news o f t h e f i e l d o f f i c e s now o p e r a t i n g i n B u r l i n g a m e ( soon t o b e i n P a l o A l t o ) , Los A n g e l e s and Bos ton . B u r l i n g a m e / P a l o A l t o is t h e n a t i o n a l f i e l d s a l e s o f f i c e , headed b y D i r e c t o r o f F i e l d O p e r a t i o n s S t e v e Maysonave, and f o r now a l s o i n c l u d e s t h e n o r t h w e s t r e g i o n a l f i e l d o f f i c e . The s o u t h w e s t f i e l d o f f i c e i n Los A n g e l e s , headed by Mark P l i n n e k e and s u p p o r t e d by a S i e r r a Madre O f f i c e ( f o r m e r l y

c o m p i l e r S y s t e m s , Inc . ) , h o u s e s a n a c t i v e g r o u p o f s a l e s and t e c h n i c a l s u p p o r t s p e c i a l i s t s . The same is t r u e o f t h e e a s t e r n r e g i o n a l f i e l d o f f i c e i n Bos ton , headed by Bruce Cohen, w i t h h i s s t a f f o f s a l e s , t e c h n i c a l s u p p o r t and a d m i n i s t r a t i v e s p e c i a l i s t s .

In-house s a l e s s u p p o r t is o f f e r t o t h e f i e l d by J i m Zekas ' g r o u p wh ich a l s o h a n d l e s s a l e s r e s p o n s i b i l i t i e s f o r O E M s who come d i r e c t l y t o P a c i f i c Grove. T h i s s a l e s g r o u p i n c l u d e s J i m Zekas , Maureen Minnes , B i l l Smale , Devon N i c o l s , S y l v i a G a r d n e r and t h e n e w e s t member o f t h e s t a f f , a d m i n i s t r a t i v e a s s i s t a n t Susan Duf fy .

R&D ~roiects move DRI into By A l a n Cooper

A l l o f t h e p r o j e c t s unde rway a t R e s e a r c h and Development have t h e d i s t i n g u i s h i n g c h a r a c t e r i s t i c o f b e i n g t o p s e c r e t . Some a r e s e c r e t w i t h r e g a r d t o t h e r e s t o f t h e company, w h i l e o t h e r s w i t h r e g a r d t o t h e o u t s i d e wor ld . S t i l l o t h e r s a r e j u s t p o o r l y k e p t s e c r e t s .

Most o f t h e c u r r e n t p r o j e c t s i n R & D move i n t o a r e a s t h a t a r e new t o

D R I . A f ew o f t h e p r o j e c t s a r e i n f a m i l i a r a r e a s , b u t a r e b e i n g done h e r e s o we c a n e x p e r i m e n t w i t h d i f f e r e n t o b j e c t i v e s . T y p i c a l l y , we c a n work w i t h more a t t e n t i o n t o p rog ram s c o p e and q u a l i t y t h a n c a n a p r o f i t - m o t i v a t e d s t r a t e g i c b u s i n e s s c e n t e r w i t h s t r i c t d e a d l i n e s .

The p r o f i t m o t i v e , howeve r , is n o t i q n o r e d a t R&D. W i t n e s s t h e r e c e n t m i g r a t i o n o f t h e g r a p h i c s g roup . The g r o u p was fo rmed w i t h i n R & D by F red L a n g h o r s t w i t h t h e s t a t e d p u r p o s e o f " e x p l o r i n g " p o s s i b i l i t i e s i n g r a p h i c s . H a p p i l y , t h e y found p r o f i t a b l e p r o d u c t o p p o r t u n i t i e s and q u i c k l y g a i n e d a s t r a t e g i c b u s i n e s s c e n t e r o f t h e i r own.

The R e s e a r c h and Development d e p a r t m e n t is l o c a t e d a t 734 L i g h t h o u s e Ave. The a t m o s p h e r e is much t h e s a m e a s i t is a t 1 6 0 C e n t r a l , o n l y t h e c u b i c l e s a r e a l i t t l e more i r r e g u l a r . Crowding is n o r m a l : The OEM s y s t e m s g r o u p s . i s housed u p s t a i r s ( t h e "BIOSphere") and Bob H e r l i e n (CP/M-68000) i s

Alan Cooper, product manager a t Research work ing d o w n s t a i r s . a d Developnent, cu r r en t ly is working on I n t h e s u b t e r r a n e a n , a i r - t he Vulcan project . c o n d i t i o n e d b a s e m e n t a t 734 , a w ide

The r u l e s f o r SOCO l e a g u e p l a y a r e s l i g h t l y d i f f e r e n t t h a n f o r s t a n d a r d s o f t b a l l ; i t is a t h r e e - p i t c h l e a g u e f o r a s t a r t , p i t c h e r s p i t c h t o t h e i r own team m a t e s and an e x t r a "buck s h o r t " p l a y e r i s p o s i t i o n e d j u s t b e h i n d second t o

_ c o v e r b a l l s h i L u p i h e - m i d d l e , Data Demon's Games u s u a l l y a r e

p l a y e d a t t h e s o f t b a l l d iamond b e h i n d t h e r o l l e r r i n k o n D e l M o n t e Avenue, p a s t t h e Naval P o s t g r a d u a t e

Employees who want to form a coed softball team to play a fall schedule, may contact Dan Erickson

School . Coach E r i c k s o n s a y s t h e team n e e d s s u p p o r t . " ~ h e ~ - d o w e l l i n p r a c t i c e , b u t i n a game s i t u a t i o n when t h e p r e s s u r e is on , n o o n e i s o u t t h e r e c h e e r i n g t h e m on t o v i c t o r y . O the r t e a m s show up

See Denons, page 8

a s s o r t m e n t o f c o m p u t e r e q u i p m e n t i s a v a i l a b l e f o r e x p e r i m e n t a t i o n . I n a m o n g s t t h e componen t ry found h e r e a r e a m u l t i u s e r PDP-11/44 r u n n i n g a n o b s c u r e o p e r a t i n g s y s t e m whose name b e g i n s w i t h a "U" and e n d s w i t h a n "X."

A t t h e t i m e o f t h i s w r i t i n g t h e r e a r e f o u r r e s e a r c h e r s and d e v e l o p e r s : Mike Lehman, Tom

See R&D, page 8

CP/h-68000 g e t s t h e a t t e n t i o n of s t a f f engineer Bob Herlien who works downstairs a t 734 Lighthouse.

Copyr~ght a 1982 by D~gital Research

Page 2: DIGITAL DIALOGUE - Computer History Museumarchive.computerhistory.org/resources/access/text/... · Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team,

Technical support team a t 160 Central Ave., Ben Crowell, Bob Prince; back row: Dan Pac i f i c Grove, c o n s i s t s of ( l e f t t o r i g h t ) , Erickson, Helen Lazaro, Dave Maison, Curt f ron t row: Nancy Lehan, Barbara Turner, Geske, Dick Lovelace ard Wayne Johnson. Debbie Rodriquez, Lirda Morga, Tamny Dutra, Now shown: Mike Bailey and David Brown.

From Technical Support:

Who is responsible for quality? By Nancy Lehman

The Q u a l i t y A s s u r a n c e d e p a r t m e n t is wonde r ing "What i s q u a l i t y ? " W e w i l l work on t h a t d e f i n i t i o n and have i t o u t by t h i r d q u a r t e r 1989.

On t h e o t h e r hand , t h e q u e s t i o n "Who is r e s p o n s i b l e f o r t h e q u a l i t y o f t h e p r o d u c t ? " is e a s i l y answered . You a r e . The command t a i l o f PIP , t h e i n s t r u c t i o n s on u s i n g f u n c t i o n 1 4 , t h e m a r k e t i n g l i t e r a t u r e , t h e a n s w e r g i v e n by a s e r v i c e r e p on t h e phone , t h e l o o k of t h e p a c k a g e o n a d e a l e r s h e l f , t h e d i s k e t t e l a b e l , t h e t e c h n i c a l s u p p o r t a v a i l a b l e , w h e t h e r t h e p r o d u c t m e e t s t h e need , and c o r r e c t n e s s and p r o m p t n e s s o f t h e s h i p m e n t a r e a f e w o f t h e i t e m s wh ich make up a p r o d u c t . The q u a l i t y d e p e n d s on t h e r e s p o n s i b i l i t y t a k e n by e a c h i n d i v i d u a l t o d o h i s o r h e r job. Q u a l i t y A s s u r a n c e ' s j o b is t o o b j e c t i v e l y t e s t w h e t h e r t h e q u a l i t y i s t h e r e i n t h e o b j e c t s h i p p e d o u t t h e D R I d o o r s . However, e v e r y l a s t o n e o f t h e 200 o f u s c r e a t e s t h e q u a l i t y .

Cus tomer R e g i s t r a t i o n is d e l u g e d w i t h 5500 c a r d s p e r month f rom c u s t o m e r s . Each c a r d is s o r t e d , e n t e r e d i n t o t h e m a i l l i s t o n t h e VAX and f i l e d . The p e o p l e who r e c e i v e f r o m o n e t o t e n c o p i e s o f t h e DR News a r e o n t h i s l i s t f r o m

Gaskell selects winning name C o n g r a t u l a t i o n s a g a i n t o L e n e t t e

G a s k e l l o f t h e a c c o u n t i n g d e p a r t m e n t f o r g i v i n g t h i s pub1 i c a t i o n i t s name. " D i g i t a l D i a l o g u e " was o n e o f e i g h t e n t r i e s s h e s u b m i t t e d . L e n e t t e s a y s h e r p r i z e was d e l i c i o u s : s h e and h e r d a u g h t e r e n j o y e d l u n c h o n D i g i t a l R e s e a r c h o n e s u n n y Sunday a t Ven tana Big S u r Inn.

A s s o o n a s L e n e t t e ' s e n t r y was s e l e c t e d , MARCOM's g r a p h i c a r t i s t , Angela Lee, began d e s i g n i n g t h e l o g o f o r t h e employee n e w s l e t t e r . Working f rom a l a r g e number o f p h o t o g r a p h s f rom p a s t D R I e v e n t s , s h e a s s e m b l e d a g r o u p o f D i g i t a l R e s e a r c h p e r s o n a l i t i e s . (How many

one t o t e n t i m e s . Debbie , L inda and Tammy a l s o a r e r e s p o n s i b l e f o r t h e OEM m a i l l i s t and t h e ISV list. The d e a l e r l i s t i s b e i n g t r a n s f e r r e d t o t h e i r c a r e . So, a s k e e p e r s o f t h e l is ts , t h e s e p e o p l e a r e t h e o n e s t o a p p e a s e when you r e q u i r e a p r i n t o u t o f s p e c i f i c c u s t o m e r s i n a s p e c i f i c form.

By Dave Brown S i n c e T e c h n i c a l S u p p o r t h a s moved

a c r o s s t h e s t r e e t t o 1 6 7 C e n t r a l we h a v e a l l b e e n w i g g l i n g o u r t o e s i n t h e l u x u r i o u s c a r p e t and t r y i n g t o d e f i n e e x a c t l y w h a t T. S. is. Someone s u g g e s t e d t h a t i t s t a n d s f o r Tough Someth ing O r O t h e r , b u t t h e r e s t o f u s h a v e v e t o e d t h a t .

S e r i o u s l y now, T e c h n i c a l S u p p o r t s p e n d s a g r e a t d e a l o f t i m e a s s i s t i n g O E M s i n debugg ing t h e i r BIOSes. (Fo r newer e m p l o y e e s , BIOS i s a n acronym r e p r e s e n t i n g But I t 's Only So f tware . ) We a l s o have t o e x p l a i n t o D i s p l a y w r i t e r o w n e r s t h e u s e r i n t e r f a c e , o r CCP. ( T h a t ' s a n o t h e r acronym meaning C o n f u s i n g Convo lu t ed P roces s . ) We o c c a s i o n a l l y h a v e t o d i s s e c t t h e programmer i n t e r f a c e , t h e BDOS (meaning--you g u e s s e d i t - - B a s i c a l l y Dogmat ic O p e r a t i n g Sys t em) .

Tougher q u e s t i o n s , s u c h a s how t o i n t e r f a c e Pascal/MT+ t o a S e a r s and Roebuck lawnmower , a r e p a s s e d on t o Cus tomer S u p p o r t .

Lenette Gaskell of Accounting came up with winning name (and accanpanyixq pr ize) f o r employee news-letter.

c a n you i d e n t i f y ? ) The r e s u l t is a u n i q u e p i e c e o f a r t embodying , i t is hoped , t h e e s s e n c e o f D i g i t a l R e s e a r c h and D i g i t a l D ia logue .

- -

DIGITAL ~ A L O C U E is published i n qua r t e r ly and monthly e d i t i o n s f o r ard by enployees of D ig i t a l Research Inc., w i t h main o f f i c e s located a t 160 Central Ave., P.O. Box 579, Pac i f i c Grove, (a 93950. An employee board of d i r e c t o r s p lans contents , supplies information ard , i n sane cases , w r i t e s a r t i c l e s f o r t he qua r t e r ly issues.

EDITOR: Nan Banberger PHWIVGRAPHER: Doug T u t t l e J

MEDIA QUOTES D i g i t a l R e s e a r c h c o n t i n u e s t o

make news i n t h e i n d u s t r y a n d g e n e r a l p r e s s . F o l l o w i n g a r e e x c e r p t s f r o m a r t i c les w h i c h h a v e a p p e a r e d r e c e n t l y .

" ~ ~ / M @ h a s been s i n e qua non f o r t h e t o p o f t h e m i c r o c o m p u t e r m a r k e t s i n c e d a y o n e , and i ts a d a p t a t i o n t o t h e [IBM] p c j u s t c o n t i n u e s t h e t r e n d t h a t n o m a c h i n e c a n b e a v i a b l e m a r k e t p l a c e c o m p e t i t o r w i t h o u t p r o v i d i n g CP/M c o m p a t i b i l i t y . "

S o f t a l k , J u l y 1982

"Almost a n y k i n d o f c o m p u t e r you buy t h e s e d a y s w i l l b e c o m p a t i b l e w i t h CP /M,and a l m o s t a n y k i n d o f s o f t w a r e w i l l come i n CP/M v e r s i o n s . To p u t i t a n o t h e r way, y o u s h o u l d b e w a r y o f a n y m a c h i n e o r a n y p rog ram t h a t won' t r u n CP/M. I'

A t l a n t i c Month ly , J u l y 1982

"You c a n b e g i n l o o k i n g f o r CP/M- 68K--a 68000 v e r s i o n o f t h e w i d e l y u sed o p e r a t i n g s y s t e m f rom D i g i t a l R e s e a r c h . . . . I n a n a g r e e m e n t w i t h H i t a c h i Ltd. (Tokyo) , D i g i t a l R e s e a r c h w i l l o f f e r t h e o p e r a t i n g s y s t e m a l o n g w i t h s e v e r a l l a n g u a g e s . . . . R e p o r t e d l y , t h e i m p l e m e n t a t i o n is f o r a H i t a c h i 68000-based d e s k t o p s y s t e m t h a t s h o u l d be i n t r o d u c e d a r o u n d t h e s a m e t i m e . T h i s uC s y s t e m i s e x p e c t e d t o p r o v i d e m u l t i t a s k i n g / mu1 t i u s e r c a p a b i l i t y a n d e m p l o y D i g i t a l R e s e a r c h ' s CP/NET n e t w o r k i n g s o f t w a r e .I1

EDN, March 31 , 1982

" D i g i t a l R e s e a r c h h a s s t r u c k a b l o w a t . d . . . c r i t i c i s m o f i t s C P / M - ~ ~ ? o p e r a t i n g s y s t e m by u n v e i l i n g two new v e r s i o n s , o n e f o r t h e I n t e l 8086 and one f o r t h e M o t o r o l a 6 8 0 0 0 . . . The D i g i t a l R e s e a r c h - H i t a c h i a g r e e m e n t w i l l b r i n g CP/M o n t h e 6 8 0 0 0 o n t o t h e m a r k e t p l a c e by t h i s autumn."

Computing (London, E n g l a n d ) , n a r c h 18, 1 9 8 2

"There e x i s t s a g a g g l e o f a p p l i c a t i o n s p r o g r a m s t h a t r u n unde r t h e h i g h l y p o p u l a r CP/M o p e r a t i n g s y s t e m o u t o f D i g i t a l Resea rch . The p o p u l a r i t y s t e m s p r i m a r i l y f rom t h e f a c t t h a t CP/M r u n s on t h e I n t e l 8080 m i c r o p r o c e s s o r and t h e Z i l o g 280, wh ich is u p w a r d l y c o m p a t i b l e w i t h t h e 8080, and t h o s e two c h i p s d o m i n a t e t h e 8 - b i t wor ld . Some o f t h i s u n i f o r m i t y is a l s o b e i n g a n t i c i p a t e d w i t h 1 6 - b i t p r o c e s s o r s . "

D a t a m a t i o n , J u n e 1982

"Tha t a p p e a r s t o l e a v e a b i g o p e n i n g f o r D i g i t a l R e s e a r c h ' s C o n c u r r e n t CP/M-86. The i m p o r t a n c e o f c o n c u r r e n c y c a n n o t b e o v e r s t a t e d . Two y e a r s f rom now, a l l 1 6 - b i t m i c r o c o m p u t e r s w i l l h a v e c o n c u r r e n c y ... CP/M-86 w i l l i n c r e a s e s p e e d and add e r r o r - h a n d l i n g c a p a b i l i t i e s . CP/M-86 a l r e a d y p r o v i d e s a n u p g r a d e p a t h t o MP/M- 86 ... D i g i t a l R e s e a c h ' s C o n c u r r e n t ~ ~ ~ / ~ - 8 $ ' % i l l g i v e p e o p l e a means o f g e t t i n g m o r e work o u t o f t h e i r compu te r s . "

BYTE, JULY 1982

Page 2 September 1982

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DRI welcomes 5 new managers in August done g r a d u a t e work a t Whar ton S c h o o l o f B u s i n e s s and USC, and is w o r k i n g t o w a r d a m a s t e r s i n b u s i n e s s a d m i n i s t r a t i o n i n i n t e r - n a t i o n a l m a r k e t i n g . Her p r o f e s s i o n a l background a l s o i n c l u d e s f i n a n c e , m a r k e t i n g r e s e a r c h , e c o n o m i c s and law. She l e a d s a number o f s e m i n a r s on t o p i c s s u c h a s women i n b u s i n e s s , m a r k e t r e s e a r c h and management t r a i n i n g .

" M i c r o c o m p u t e r s a r e t h e mos t e x c i t i n g p a r t o f t h i s i n d u s t r y , " s t a t e d Kevin Wandryk, D i g i t a l R e s e s a r c h ' s n e w l y a p p o i n t e d p r o d u c t m a r k e t i n g manager f o r o p e r a t i n g s y s t e m s , "and D i g i t a l R e s e a r c h h a s t h e l e a d i n g edge i n t h e market ."

Kevin, D R I manager o f t h e 8086 o p e r a t i n g s y s t e m s and f o r t h e packaged o p e r a t i n g s y s t e m s , w i l l s e r v e a s a l i a i s o n b e t w e e n a d v e r t i s i n g and t h e O p e r a t i n g S y s t e m s SBC, w i l l l o o k f o r long- t e r m p r o d u c t s t r a t e g i e s , and w i l l work on m a r k e t i n g and m e r c h a n d i s i n g s t r a t e g i e s f o r c u r r e n t p r o d u c t s . "I p l a n t o work on long - t e rm

Chief F inanc ia l Officer Stan McKee

Director of Manufacturing Operations Greg Walberg

t o make o u r p r o d u c t s , and c o o r d i n a t e s and s c h e d u l e s p r o d u c t i o n and i n v e n t o r y c o n t r o l . The p r o d u c t i o n g r o u p d o e s t h e a c t u a l p r o d u c t i o n , i n c l u d i n g s o f t w a r e d u p l i c a t i o n o n t o d i s k s , t h e p a c k a g i n g and sh ipp ing . "

The M a n u f a c t u r i n g Group now h a s a b o u t 40 p e o p l e on b o a r d , a number wh ich Greg e x p e c t s w i l l d o u b l e r a t h e r r a p i d l y .

A l though h e h a s been a t D i g i t a l R e s e a r c h j u s t a f e w w e e k s , G r e g i s t a k i n g c h a r g e o f g e t t i n g t o g e t h e r a s o f t b a l l t e a m t o m e e t t h e c h a l l e n g e i s s u e d by t h e Da ta Demons.

A s c h i e f f i n a n c i a l o f f i c e r f o r D i g i t a l R e s e a r c h S t a n McKee w i l l b r i n g a f i n a n c i a l p e r s p e c t i v e t o t h e company's management team. He is r e s p o n s i b l e f o r a l l i n t e r n a l and e x t e r n a l f i n a n c i a l m a t t e r s a s w e l l a s d a t a p r o c e s s i n g , p e r s o n n e l and f a c i l i t i e s .

B e f o r e a c c e p t i n g t h e n e w l y c r e a t e d p o s i t i o n a t D i g i t a l R e s e a r c h , McKee was p r e s i d e n t and c h i e f f i n a n c i a l o f f i c e r o f Food H o r i z o n s , Inc., a v e n t u r e backed c o m p a n y h e f o u n d e d i n 1 9 7 7 a n d s o l d r e c e n t l y . From 1970 t o 1977 h e was a manager i n t h e management i n f o r m a t i o n c o n s u l t i n g d i v i s i o n o f A r t h u r Ande r sen and Company.

McKee h o l d s a n M.B.A. from S t a n - f o r d U n i v e r s i t y and is a C.P.A. i n t h e s t a t e of C a l i f o r n i a .

Named manager o f Da ta P r o c e s s i n g a t D i g i t a l R e s e a r c h Inc . is Ralph S e i f e r t . P r e v i o u s t o t h i s a p p o i n t m e n t h e n a s p r i n c i p d - r - - - - -

programmer a n a l y s t a t I c o t C o r p o r a t i o n . He a l s o h a s been s o f t w a r e manager f o r D i g i t a l Equipment C o r p o r a t i o n , s y s t e m s a n a l y s t a t Daconics /Xerox C o r p o r a t i o n , and d e v e l o p m e n t s o f t w a r e e n g i n e e r a t Measurex. Ra lph , who r e c e i v e d a B.S. d e g r e e a t t h e U n i v e r s i t y o f N o t r e Dame, a l s o worked a t Rockwe l l I n t e r n a t i o n a l f o r f o u r y e a r s .

Ralph is r e s p o n s i b l e f o r r u n n i n g t h e c o m p u t e r c e n t e r a t D i g i t a l Research . He s a y s h e h a s no i m m e d i a t e p l a n s f o r o r g a n i z a t i o n a l c h a n g e s w i t h i n Data P r o c e s s i n g , b u t h o p e s t o enhance t h e u s e f u l n e s s o f t h a t d e p a r t m e n t t o t h e company. He e x p e c t s r a p i d g r o w t h i n t h e Data P r o c e s s i n g d e p a r t m e n t . "As t h e company g r o w s , Data P r o c e s s i n g ' s f u n c t i o n s w i l l i n c r e a s e , " h e p r e d i c t s .

Ralph is f rom B u f f a l o , NY, b u t h a s l i v e d i n C a l i f o r n i a s i n c e 1969. He s a y s h e a n d h i s w i f e a r e e n j o y i n g t h e P a c i f i c Grove a r e a .

Cus tomer S u p p o r t Manager J u l i Harvey s a y s , " I n v i e w o f D i g i t a l R e s e a r c h ' s s t a t e d commi tmen t t o w a r d t i g h t e n i n g , s t r e n g t h e n i n g and p r o f e s s i o n a l i z i n g i ts management t e a m , I f i n d i t e x c i t i n g t o be a c o n t r i b u t i n g p a r t o f t h a t i n i t i a l g r o w t h and framework." A t D R I s h e is c o o r d i n a t i n g and managing f o u r d e p a r t m e n t s : L e g a l S e r v i c e s , S a l e s S u p p o r t , Cus tomer S e r v i c e s and Orde r P r o c e s s i n g .

J u l i l i v e d and worked i n Europe f o r e i g h t y e a r s . She was a s e n i o r c o r p o r a t e s a l e s r e p r e s e n t a t i v e and r e g i o n a l s a l e s manager f o r TWA, r e g i o n a l s a l e s manager and d i r e c t o r o f s a l e s and m a r k e t i n g f o r Odyssey E n t e r p r i s e s and worked i n p u b l i c r e l a t i o n s and a d v e r t i s i n g f o r Rockfo rd M a r k e t i n g .

S h e h a s a B.A. i n b u s i n e s s a d m i n i s t r a t i o n i n i n t e r n a t i o n a l

O.S. Product Marketing Manager Kevin Wandryk

p r o d u c t i o n s t r a t e g i e s i n p a r t i c u l a r , " he s a i d .

B e f o r e j o i n i n g D i g i t a l R e s e a r c h , Kevin was s a l e s d e v e l o p m e n t e n g i n e e r f o r t u o y e a r s a t H e w l e t t - p a c k a r d . He h a s a n M.B.A. f r o m t h e U n i v e r s i t y o f C a l i f o r n i a a t B e r k e l e y .

Kevin , who is f rom B u f f a l o , New York, h a s s p e n t t h e l a s t f o u r y e a r s i n n o r t h e r n C a l i f o r n i a . He s a y s he i s h a p p y t o b e l i v i n g i n M o n t e r e y and is e n j o y i n g h i s h o b b i e s o f a t h l e t i c s , r u n n i n g , c o o k i n g and r a c q u e t b a l l ( h e ' s l o o k i n g f o r p a r t n e r s ) .

m a r k e t i n g and s a l e s management , h a s

Greg Walbe rg , new d i r e c t o r o f t h e M a n u f a c t u r i n g O p e r a t i o n s g r o u p , s a y s h e h a s p l a n s f o r m a k i n g t h a t d e p a r t m e n t more e f f i c i e n t and a b l e t o t u r n o u t more p r o d u c t s - - w h i l e a t t h e same t i m e m a i n t a i n i n g t h e h i g h q u a l i t y f o r wh ich D i g i t a l R e s e a r c h is known.

Greg came t o D i g i t a l R e s e a r c h f rom Memorex C o r p o r a t i o n where f o r f i v e y e a r s h e was d i r e c t l y r e p o n s i b l e f o r c o m p u t e r t a p e and f l e x i b l e d i s k m a n u f a c t u r i n g and q u a l i t y c o n t r o l . P r i o r t o t h a t h e was p r o d u c t i o n and q u a l i t y c o n t r o l manager f o r F i n n i g a n C o r p o r a t i o n . Greg is a g r a d u a t e o f S a n t a C l a r a U n i v e r s i t y w i t h d e g r e e s i n c h e m i s t r y and m a t h e m a t i c s .

"The M a n u f a c t u r i n g O p e r a t i o n s g r o u p h a s two p a r t s , " Greg e x p l a i n s . "The m a t e r i a l s g r o u p p r o c u r e s a l l t h e m a t e r i a l s we need Custaner Support Manager

J u l i Harvey Data Processing Manager

Ralph S e i f e r t

September 1982 Page 3

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People in the news Did you know t h a t . . .

DAVE AUGUST is no l o n g e r p a r t o f t h e 7 3 4 O/S d i v i s i o n ? He now b e l o n g s t o R&D.

I n a d d i t i o n . . . W e h a v e a d d e d CAREN KELMANto o u r

s t a f f t a k i n g o v e r t h e ISV p rog ram ( e x t e n s i o n 6034) . Boy, a r e we g l a d t o s e e you! TIM BENSON h a s j o i n e d t h e r a n k s o f l a n g u a g e e n g i n e e r s t o work o n l i b r a r i e s w i t h PAUL LANCASTER. SUSAN DUFFY h a s been work ing a s t h e a d m i n i s t r a t i v e a s s i s t a n t f o r S a l e s S u p p o r t f o r a

The new Sylvia Gardner t o s s e s t r a d i t i o n a l bouquet which was pul led i n by N e l l i s Gi lchr i s t .

NEW FACES

S t a n M c K e e , C h i e f F i n a n c i a l O f f i c e r , F i n a n c e and A d m i n i s t r a t i o n , J u l y 28.

J u l i Harvey , Cus tomer S u p p o r t Manager , O p e r a t i o n s , Aug. 2.

Ken S u c h , T e c h n i c a l W r i t e r 11, T e c h n i c a l S e r v i c e s , Aug. 2.

B renda H e f f e l f i n g e r , R e c e p t i o n i s t , P e r s o n n e l , Aug. 2.

Donna Raymond, A d m i n i s t r a t i v e A s s i s t a n t , T e c h n i c a l S e r v i c e s , Aug 2.

C h a r l o t t e Wren, C r e d i t / C o l l e c t i o n Rep, A c c o u n t i n g , Aug. 5.

Kev in Wandryk, P r o d u c t i o n L i n e Manager , O p e r a t i n g S y s t e m s , Aug. 9.

T i m o t h y Benson, A s s o c i a t e E n g i n e e r , Languages , Aug. 9.

Marie H e s l i n g , P e r s o n n e l C l e r k I , P e r s o n n e l , Aug. 9.

B e a t r i c e Bui , S e c r e t a r y / R e c e p t i o n i s t , S a l e s , Aug. 9.

Don D e v i t t , S e n i o r T e c h n i c a l S p e c i a l i s t , S a l e s , Aug. 9.

C a r e n Kelman, ISV Manager , Languages , Aug. 13 .

Nancy S t e w a r t , P u r c h a s i n g S u p e r v i s o r , F i n a n c e and A d m i n i s t r a t i o n , Aug. 16.

U a r i o n Brown , S u p p o r t C e n t e r Manager , T e c h n i c a l S u p p o r t , Aug. 1 6 .

K a t h l e e n Ross , S e c r e t a r y , R e s e a r c h & Development , Aug. 17.

Mark S t a g g s , M a n u f a c t u r i n g S u p e r v i s o r , M a n u f a c t u r i n g , Aug. 17.

Steven D'Annolfo poses a t pa r ty f o r Operations personnel.

month and is d o i n g a g r e a t job .

On t h e upswing . . .

SOFTBALL GAMES -- THEY NEED YOUR SUPPORT.

EXTRA, EXTRA, ROMANCE HAS HIT DRI.

SYLVIA YOUNG i s now SYLVIA GARDNER. . . t h e l u c k y f e l l o w ' s n a m e , i s Tom. The happy e v e n t t o o k p l a c e S e p t . 4. BILL FITLER, o f O/S f a m e , wed Penny Brown Aug. 29. T h e e n d r e s u l t o f s o m e o t h e r DRI romances is t h a t SUSAN SCHWANTES, DEBBIE R O D R I G U E Z and TAMMY DUTRA a r e a l l p r e g n a n t !

Any c o m p l a i n t s , commen t s , g o s s i p , a d d i t i o n s , d e l , e t i o n s , and e s p e c i a l l y a n y c o m p l i m e n t s on t h i s co lumn , w i l l be t a k e n g l a d l y by CATHY MURPHY i n Languages (6017) . P l e a s e k e e p y o u r ' c o n s t r u c t i v e c r i t i c i s m s ' t o y o u r s e l f . . .

MARIA SAN PAOLO h a s moved t o Cus tomer S e r v i c e s and w i l l b e a s s i s t i n g LAURIE JONES who, by t h e way, h a s been p romoted t o a d m i n i s t r a t i v e a s s i s t a n t and is d o i n g a t e r r i f i c job! NELLIS GILCHRIST is now manager o f Orde r P r o c e s s i n g , a d e p a r t m e n t o f i t s e l f . C o n g r a t u l a t i o n s ! C u s t o m e r - S e r v i c e ' s e a r l i e s t employee , VICKI HEISINGER, h a s been a v e r y v i t a l p a r t o f t h e i r t e a m a n d h a s b e e n p romoted t o Cus tomer S e r v i c e R e p r e s e n t a t i v e 11.

A S p e c i a l Welcome t o . . . TOM O'NEILL and DAVE EVERSZ f rom

Cus tomer S e r v i c e s a s p a r t o f S a l e s S u p p o r t . They h a v e c o n t i n u a l l y s u p p o r t e d Cus tomer S e r v i c e Reps and h a v e s t a y e d on a f t e r S a l e s S u p p o r t moved. They a r e t e c h n i c a l p r e - s a l e s u p p o r t .

I n c a s e y o u d i d n ' t know . . . Smoking is a l l o w e d -- b u t o n l y i n

t h e l o u n g e , c o n f e r e n c e rooms and where t h e p e r m a n e n t a s h t r a y s a r e l o c a t e d ( o u t s i d e ) . . . . C o f f e e d r i n k i n g is a l l o w e d -- b u t o n l y i f y o u u s e t a p w a t e r . . . . B a s e b a l l h a t s c a n be b o u g h t -- b u t o n l y i f you pay $4 i n advance t o DOUG TUTTLE . . . . S o d a s c a n b e h a d -- f o r a m e r e 20 c e n t s . . .AND . . . FLASH! FLASH! Save S a t u r d a y , Oct . 30 , 7-11 p.m., f o r t h e D i g i t a l R e s e a r c h Hal loween P a r t y a t W i l l i e Lum's. Each employee may b r i n g one g u e s t . D e t a i l s w i l l f o l l o w .

THOSE EVER-DYNAMIC DATA DEMONS WOULD LIKE PERSONALLY TO INVITE EACH AND EVERY ONE OF YOU TO CHEER THEM ON AT THEIR R E M A I N I N G

Meryle Sachs, Data Danons f i r s t basman a d pi tcher , was h a m with team's win over T&A Labs.

Cathy Murphy denonstrates multi-tasking a s administrative a s s i s t a n t fo r Languages S t ra teg ic Business Center.

BIRTHDAYS Sep tember

1 9 - B r u c e Cohen 22 - S t e v e Maysonave 24 - Mar ia San P a o l o , Van C r a n d a l l 29 - P a u l L a n c a s t e r

O c t o b e r 4 - M a r g a r e t Ande r son ,

J a n e t S e l l a r d s , W i l l i a m Haufe 11 - E i l e e n King 1 4 - J o a n n e Ne l son ,

C h a r l e s Lance Houseman 1 5 - David C . Brown 1 7 - L a u r i e J o n e s , Bruce Arwine 1 8 - J o h n Rowley 1 9 - W i l l i a m T y l e r 20 - B a r b a r a Norman, R o b e r t H e r l i e n 22 - W i l l i a m F i t l e r 24 - P a t i e McCracken 25 - Andrew G l i c k 26 - Maureen Minnes 30 - W i l l i a m Smale 3 1 - G e r a l d E n g l i s h

November 4 - I r w i n Kul-Chin King 5 - S y l v i a Young 7 - Gordon Eubanks J r . 8 - Dan S e i f e r t

14 - Suzanne F e r r y 1 6 - Lowel l Webs t e r 1 8 - Angela Lee 1 9 - Howard Grebe 20 - Carmen G o v e r n a l e ,

Debb ie R o d r i q u e z , John S i e g r i s t

23 - S u s a n M i l l e r 25 - C h a r l e s C a r r o l l ,

Bonn ie G r i f f i n 30 - C a t h e r i n e A. Murphy

Page 4 September 1982

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DIGITAL ~ A L O C U E

The life and times of a document at 801 By t h e t i m e a documen t r e a c h e s

t h e P u b l i c a t i o n s P r o d u c t i o n D e p a r t m e n t a t 8 0 1 L i g h t h o u s e , i t h a s c o m p l e t e d i t s d e v e l o p m e n t s t a g e s . P u b l i c a t i o n s P r o d u c t i o n c h e c k s t h a t t h e documen t m e e t s s t a n d a r d s and p r e p a r e s c a m e r a - r e a d y c o p y f o r m a n u f a c t u r i n g . The f o l l o w i n g p e o p l e b r i n g a b o u t t h i s e x c i t i n g t r a n s i t i o n :

E l l e n Ha ley , p u b l i c a t i o n s p r o d u c t i o n manager . E l l e n s c h e d u l e s a l l t h e d o c u m e n t s f o r t h e d i f f e r e n t s t a g e s o f pub1 i c a t i o n s p r o d u c t i o n : e d i t i n g , word p r o c e s s i n g , t y p e s e t t i n g and a r t . E l l e n r e v i e w s new d r a f t s t o d e t e r m i n e t h e l e v e l o f e d i t needed , t h e n d e c i d e s wha t l e v e l o f e d i t c a n b e done i n t h e t i m e a l l o t t e d . P u b l i c a t i o n s a s s i s t a n t B a r b a r a M o r r i s o n h e l p s k e e p t h i n g s r u n n i n g s m o o t h l y and is l e a r n i n g d o c u m e n t a t i o n m a i n t e n a n c e p r o c e d u r e s .

C a t h e r i n e Murphy, J o a n n e Tenenbaum and Suzanne F e r r y , e d i t o r s . The e d i t o r s e n s u r e t h a t a l l p r o d u c t d o c u m e n t a t i o n m e e t s D i a i t a l R e s e a r c h ' s h i a h s t a n d a r d . ThGy p e r f o r m s e v e n d i i f e r e n t e d i t s t h a t g r a d e t h e d o c u m e n t a t i o n i n t o t h r e e l e v e l s : l e v e l C, l e v e l B and l e v e l A.

Level C

1) Forma t Edi t - - e n s u r e a d h e r e n c e t o e s t a b l i s h e d s t a n d a r d f o r m a t . 2) S c r e e n i n g Ed i t - -min ima l l a n g u a g e r e v i e w . C o r r e c t o b v i o u s t y p o s and g r a m m a t i c a l e r r o r s , p u n c t u a t i o n , s p e l l i n g , s u b j e c t - v e r b a g r e e m e n t ; c o r r e c t a n y i n c o m p l e t e o r i n c o m p r e h e n s i b l e s t a t e m e n t s ; c o r r e c t a n y e r r o r s t h a t f a l l be low t h e minimum l e v e l .of a c c e p t a b i l i t y .

3 ) I n t e g r i t y Edi t - -a m a t c h i n g f u n c t i o n . E n s u r e t h a t f i g u r e s , tables, appendixes, sections-and s u b s e c t i o n s a r e numbered s e q u e n t i a l l y ; t h a t t h e r e a r e no d u p l i c a t e c a p t i o n s , t i t l e s and number s ; and t h a t t e x t u a l c r o s s - r e f e r e n c e s , t a b l e s o f c o n t e n t s and i n d e x r e f e r e n c e s a r e c o r r e c t . E n s u r e t h a t a l l s e c t i o n s a r e p r i n t e d o u t and i n o r d e r . 4 ) P o l i c y E d i t - - e n s u r e t h a t c o p y r i g h t s and t r a d e m a r k s a r e p r e s e n t e d c o r r e c t l y .

Level B ( i n c l u d e s l e v e l C e d i t s , p l u s : )

1) C o n s i s t e n c y Ed i t - -mic ro a p p r o a c h t y p o g r a p h i c a l l y ; e n s u r e t h a t s i m i l a r u n i t s o f meaning a r e t r e a t e d c o n s i s t e n t l y i n g r a p h i c o r t y p o g r a p h i c t e r m s , and t h a t s y m b o l s , a c ronyms , c a p i t a l i z a t i o n and h y p h e n a t i o n a l s o a r e c o n s i s t e n t . 2 ) Language Edi t--f u l l t r e a t m e n t o f g rammar , p u n c t u a t i o n , u s a g e , s y n t a x , d i c t i o n ; c o r r e c t p a s s i v e v o i c e , t e n s e s h i f t s ,

From Language SBC

Publicat ions Production team, gathered in W i r e , Donna Raymod, Sue Becker and the garden of t h e i r Vic tor ian s t r u c t u r e a t Karen Herron; back row: Suzanne Ferry, Ivan 801 Lighthouse, includes ( l e f t t o r i g h t ) Halksworth, Marion B r m e r , Barbara f ron t row: Ellen Haley, Catherine Murphy, Morrison, Kay Kwon, J o ~ iMagg io and Susan Jane Weidel, Joanne Tenenbarn, Mary Raab . pronoun r e f e r e n c e , r e s t r i c t i v e and u n r e s t r i c t i v e c l a u s e s , a d v e r b i a l c l a u s e p l a c e m e n t and a d j e c t i v e s t r i n g s ; o m i t n e e d l e s s words. Might r e q u i r e r e o r g a n i z a t i o n o f m a t e r i a l a t s e n t e n c e and o c c a s i o n a l l y p a r a g r a p h l e v e l . 3 ) G r a p h i c Ed i t - - p r o v i d e c l e a r , unambiguous i n s t r u c t i o n s t o t h e g r a p h i c a r t i s t o r t y p e s e t t e r .

Level A ( i nc ludes -_Lewe l B items, _ p l u s : ) - __

1) T e c h n i c a l C o n t e n t Edi t - - c l a r i f i c a t i o n o f t e c h n i c a l q u e s t i o n s and c o n t r a d i c t i o n s . Emphas i ze s c l e a r and a c c u r a t e p r e s e n t a t i o n o f t e c h n i c a l i n f o r m a t i o n . R e s p o n s i b i l i t y o f t e c h n i c a l w r i t e r . 2 ) O r g a n i z a t i o n - - c o m p l e t e , c o h e r e n t r e v i e w o f t h e p r e s e n t a t i o n o f m a t e r i a l ; e m p h a s i z e s a p p r o p r i a t e o r g a n i z a t i o n . R e s p o n s i b i l i t y o f t e c h n i c a l w r i t e r .

C a t h e r i n e Murphy is n o t o n l y an e d i t o r , b u t now c o o r d i n a t e s t y p e s e t t i n g a c t i v i t i e s . She works w i t h p a r t - t i m e e m p l o y e e s t o p r o o f r e a d t h e t y p e s e t g a l l e y s and c a t c h t y p e s e t t i n g e r r o r s .

Suzanne F e r r y c u r r e n t l y is i n v e s t i g a t i n g t e c h n i c a l t r a n s l a t i o n b u r e a u s and m i g h t c o n t r a c t w i t h a f i r m t o t r a n s l a t e D i g i t a l d o c u m e n t a t i o n i n t o F rench and German a f t e r t h e s t a r t o f t h e new f i s c a l y e a r .

-

New versions and pro ducts are in Deve lopmen t o f a number o f new

l a n g u a g e p r o d u c t s is k e e p i n g t h e Language S t r a t e g i c B u s i n e s s C e n t e r busy a s u s u a l . Some o f t h e new l a n g u a g e v e r s i o n s a r e n e a r r e l e a s e , some a r e i n b e t a s i t e t e s t i n g , o t h e r s a r e i n t h e f i n a l s t a g e s o f d e v e l o p m e n t and some a r e s t i l l a g l e a m i n a p rog rammer ' s eye.

Accord ing t o Dan D a v i s , s o f t w a r e e n g i n e e r i n t h e Language SBC, V e r s i o n 1.4 o f ~ ~ / 1 - 8 0 ~ . ~ i s i n t o b e t a s i t e t e s t i n g w i t h a number o f T.M.

ISVs, w h i l e V e r s i o n 1.0 o f PL/1-86 w i l l g o i n t o t e s t i n g i n e a r l y S e p t e m b e r a f t e r Chuck S p i t z and Doug T u t t l e f i n i s h t h e i r d e v e l o p m e n t work. Rick Rosenbaum i s s t i l l h a r d a t work p u t t i n g t h e f i n i s h i n g t o u c h e s on t h e 68K v e r s i o n o f P a s c a l .

Two new l a n g u a g e p r o d u c t s a r e a t t h e r e l e a s e s t a g e ; A c c e s s ~ a n a g e r ~ . ~ .

was s h i p p e d t o c u s t o m e r s i n Augus t and D i s p l a y ~ a n a ~ e p ~ i s f o l l o w i n g t h i s month.

The Languages s t a f f a l s o is busy w i t h d o c u m e n t a t i o n f o r a number o f i t s p r o d u c t s . Two new t e c h n i c a l w r i t e r s , L a r r y S c r o g g i n s and S t e v e DIAnnol fo , a r e now on boa rd . L a r r y i s work ing on PL/1-80 and PL/l-86 d o c u m e n t a t i o n w h i l e S t e v e is r e w r i t i n g ~ ~ 8 0 ~ . ~ . m a n u a l s . A s l a n g u a g e d o c u m e n t a t i o n p r o j e c t l e a d e r , Mike F r a n u s i c h is w o r k i n g t o o r g a n i z e and p l a n t h e t e c h n i c a l w r i t i n g e f f o r t s f o r t h e e n t i r e SBC.

The Language SBC h a s had a l o t o f h e l p t h i s summer f rom i ts c r e w o f summer i n t e r n s . Susan Amkraut f rom UC S a n t a Cruz h a s been w o r k i n g w i t h R ich B i e l s k e r . P a u l Kimelman, a l s o f r o m UCSC, h a s b e e n w o r k i n g h a r d o n D i s p l a y Manager. M i c h a e l G i r a r d , a UCSC g r a d u a t e who i s o n h i s way t o

Kay Kwon, Sue Becke r and L inda Wann, word p r o c e s s i n g group. A s s u p e r v i s o r , Kay s c h e d u l e s d o c u m e n t s f o r word p r o c e s s i n g . She, Sue and L inda t h e n i n c o r p o r a t e marked c h a n g e s i n t o t h e document . They g e n e r a t e t h e t a b l e o f c o n t e n t s and i n d e x and s e t page b r e a k s . They p r i n t t h e d o c u m e n t a n d r e t u r n i t t o t h e e d i t o r s , who p r o o f i t , t h e n t u r n i t o v e r t o t h e a r t d e p a r t m e n t .

I f t h e d o c u m e n t i s g o i n g t o t h e --typeset--Kay and h e r s t a f f add

t h e a p p r o p r i a t e t y p e s e t t i n g c o d e o n d i s k . Kay is a l s o t h e f l o p p y d i s k l i b r a r i a n i n c h a r g e o f m a i n t a i n i n g t h e 8000 p a g e s s t o r e d on d i s k s .

A l i x O l i v e r and J a n e t W e i d e l , g r a p h i c a r t i s t s . A l i x works w i t h w r i t e r s and p r o g r a m m e r s t o c o n c e p t u a l i z e new g r a p h i c s f o r D i g i t a l d o c u m e n t a t i o n . She and J a n e d o a l l t h e g r a p h i c e n h a n c e m e n t s o n t h e f i n a l c o p y o f documen t , c a l l e d c a m e r a - r e a d y c o p y a t t h i s s t a g e . A t e m p o r a r y employee h e l p s A l i x l a y o u t and p a s t e up t h e g a l l e y s . I v a n H a l k s w o r t h j o i n e d P u b l i c a t i o n s P r o d u c t i o n a s a r t s u p e r v i s o r on Aug. 30.

When t h e P u b l i c a t i o n s P r o d u c t i o n s t a f f c o m p l e t e s t h e i r t a s k s , t h e documen t g o e s t o l e g a l r e v i e w , t h e n r e t u r n s t o r e c e i v e E l l e n ' s and Susan ' s s i g n a t u r e s . Af t e r t h e s e f i n a l a p p r o v a l s t a g e s , t h e documen t g o e s t o M a n u f a c t u r i n g t o b e p r i n t e d , bound and s h i p p e d .

various stages g r a d u a t e s c h o o l a f t e r t h e summer , s p e n d s h i s t i m e a t D R I u s i n g a n a u t o m a t i c c o m p i l e r w r i t i n g s y s t e m , f rom t h e U n i v e r s i t y o f T o r o n t o , d o i n g s o f t w a r e d e v e l o p m e n t . D a r r e l L a u r s e n c a m e t o D R I f r o m C a l P o l y a t S a n L u i s O b i s p o a n d i s w o r k i n g o n s e r i a l i z a t i o n f o r D i g i t a l R e s e a r c h p r o d u c t s .

F i n a l l y , J i m Funk, a n i n t e r n f rom S t a n f o r d who i s p u r s u i n g a n MBA, h a s been w o r k i n g on a m a r k e t i n g s t u d y o f D R I l a n g u a g e p r o d u c t s . " B a s i c a l l y , I ' m d o i n g a c o m p e t i t i v e a n a l y s i s o f DRI p r o d u c t s a g a i n s t t h o s e f rom o t h e r m a n u f a c t u r e r s i n t e r m s o f t e c h n i c a l f e a t u r e s and b e n e f i t s . Then I ' m a l s o l o o k i n g a t how o t h e r c o m p a n i e s a r e m a r k e t i n g t h e i r p r o d u c t s , t h e i r a d v e r t i s i n g , how t h e y d i s t r i b u t e l a n g u a g e p r o d u c t s and o t h e r m a r k e t i n g f a c t o r s . "

September 1982 Page 5

Page 6: DIGITAL DIALOGUE - Computer History Museumarchive.computerhistory.org/resources/access/text/... · Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team,

Packaging, documentation get a new look "We're r e d e s i g n i n g o u r p r o d u c t

p a c k a g i n g and o u r d o c u m e n t a t i o n , " s a y s Rick Magnuson, D R I ' s r e t a i l m a r k e t i n g manager . "Packag ing h a s t o h a v e ' p r e s e n c e ' i n t h e r e t a i l s t o r e s a r o u n d t h e c o u n t r y ; i t h a s t o be s e e n and r e c o g n i z e d by t h e b u y e r ."

R i c k , who is i n c h a r g e o f s e l l i n g D i g i t a l R e s e a r c h p r o d u c t s t h r o u g h c o m p u t e r and s o f t w a r e r e t a i l o u t l e t s , f i r s t s e l e c t s t h e m o s t a p p r o p r i a t e D R I p r o d u c t s f o r t h e r e t a i l m a r k e t . Then i t s h i s r e s p o n s i b i l i t y t o make s u r e t h e y s e l l - - a n d h e b e l i e v e s t h a t a p p e a r a n c e is a n i m p o r t a n t p a r t i n p r o m o t i n g s a l e s .

"We h a v e a c o n c e p t we c a l l t h e CP/M L i b r a r y , " Rick e x p l a i n s . "It 's a way o f d e m o n s t r a t i n g t h a t o u r p r o d u c t s a r e r e l a t e d t o e a c h o t h e r , a n d p r o m o t e s t h e s a l e o f o u r c o m p l e t e p r o d u c t l i n e . "

A C a l i f o r n i a - b a s e d d e s i g n g r o u p h a s been work ing w i t h D R I p e r s o n n e l t o e n h a n c e p r o d u c t p a c k a g i n g and d o c u m e n t a t i o n . The g o a l i s t o p r e s e n t a q u a l i t y l o o k wh ich r e f l e c t s t h e company's Re ta i l Marketing Manager Rick Magnuson

shows o f f volume in CP/M Library, p a r t of DRI ' s overa l l p i n t - o f - s a l e e f f o r t . A

prototype of the Library is located in the board roan a t 160 Central. p r o f e s s i o n a l i s m and g i v e s t h e u s e r

a c o l l e c t i o n o f m a t e r i a l s t h a t l o o k s g o o d i n t h e home o r workp lace . "We ' l l be g e t t i n g away f rom t h e t y p e w r i t t e n , q u i c k p r i n t l o o k , " h e e x p l a i n e d , "and g o i n g f o r h i g h e r q u a l i t y t y p e s e t p u b l i c a t i o n s , u s i n g a s e c o n d c o l o r t o h i g h l i g h t t h e mos t i m p o r t a n t i n f o r m a t i o n f o r t h e user . "

" A l l o u r m a t e r i a l s w i l l l o o k good

on t h e j o b and i n t h e s t o r e , " Rick p r o m i s e s . "The CP/M L i b r a r y w i l l s t a n d o u t b e c a u s e o f t h e c o o r d i n a t e d a p p e a r a n c e and c o l o r s o f e a c h package . And w e ' l l u s e t h e CP/M L i b r a r y c o n c e p t t o g u i d e o u r d e s i g n o f i n - s t o r e p r o m o t i o n a l

m a t e r i a l s , s u c h a s d i s p l a y c a s e s and s a l e s l i t e r a t u r e . "

S t o p by t h e b o a r d room i n t h e h a l l b e h i n d t h e employee l o u n g e i f you w o u l d l i k e t o s e e t h e new p r o d u c t p a c k a g e s d i s p l a y e d i n a p r o t o t y p e r e t a i l r ack .

Library has it all:

Books, periodicals, videotapes-and a great view Go t h r o u g h t h e l o u n g e , -take-a -

r i g h t a t t h e c o p i e r , e n t e r t h e d o o r and t h e n g r a b a q u i c k l e f t - - a n d you w i l l f i n d D i g i t a l R e s e a r c h ' s n e a t l y - o r g a n i z e d l i b r a r y r u n by Lucy D i a z , librarian/administrative a s s i s t a n t i n e d u c a t i o n a l s e r v i c e s .

The l i b r a r y c o n t a i n s m a g a z i n e s , n e w s p a p e r s and o t h e r p e r i o d i c a l s f o r t h e c u r r e n t y e a r , a c o l l e c t i o n o f books and a s e t o f v i d e o t a p e s . L i b r a r y e q u i p m e n t p r e s e n t l y i n c l u d e s v i d e o t a p e e q u i p m e n t and a n A l t o s c o m p u t e r and t e r m i n a l t h a t is c o n n e c t e d t o t h e VAX. Lucy h a s o r d e r e d a s e t o f headphones s o t h a t l i s t e n i n g w i l l n o t d i s t u r b o t h e r l i b r a r y u s e r s . The u s e o f a l l e q u i p m e n t m u s t b e s c h e d u l e d t h r o u g h Lucy a t e x t . 6004 o r Peggy Anderson a t e x t . 6012 .

More t h a n 90 d i f f e r e n t

c o n f e r e n c e s b e c a u s e t h a t i n t e r f e r e s w i t h t h e u s e o f t h e room.

P e r i o d i c a l s ( b u t n o t v i d e o t a p e s ) m a y b e c h e c k e d o u t o f t h e l i b r a r y by r e c o r d i n g t h e t i t l e , d a t e and your name on t h e c h e c k o u t s h e e t s . Books may b e c h e c k e d o u t b y s i g n i n g t h e c a r d and g i v i n g i t t o t h e l i b r a r i a n . I f you h a v e n o t r e t u r n e d t h e book i n 30 d a y s , Lucy w i l l r emind you. To r e t u r n m a t e r i a l s , you c a n d r o p t h e m i n t h e box b y t h e d o o r a n d Lucy w i l l c o m p l e t e t h e c h e c k i n p r o c e s s . Do n o t r e s h e l v e a n y m a t e r i a l s you r e t u r n .

-keepin?- t c a d ~ + ? L t , h e b o o k s and m a g a z i n e s coming i n t o D i g i t a l R e s e a r c h f o r some t i m e , h e r s u p e r v i s o r g a v e h e r t h e go-ahead t o s t a r t a company l i b r a r y . From t h a t s t a r t Lucy h a s d e v e l o p e d a v e r y u s e £ u l r e s o u r c e f o r a l l D R I emp loyees .

Employees a r e encouraged t o make u s e o f t h e l i b r a r y t o keep up on t h e l a t e s t news i n t h e c o m p u t e r i n d u s t r y , l o o k up a f o r g o t t e n f a c t o r wa tch an e d u c a t i o n a l v i d e o t a p e . Or y o u may w a n t t o t a k e a f e w m o m e n t s t o e n j o y o n e o f t h e b e s t v i e w s o f Monterey Bay on t h e P e n i n s u l a .

Notify department supply manager for your supplies

p e r i o d i c a l s p r e s e n t l y a r e c a r r i e d by t h e l i b r a r y . D u p l i c a t e c o p i e s o f c u r r e n t p e r i o d i c a l s g o t o t h e l o c k e d a r c h i v e s and t r i p l i c a t e s a r e p l a c e d i n t h e employee l o u n g e r e a d i n g r ack . The a r c h i v e s a l s o c o n t a i n s p e r i o d i c a l s f rom p a s t y e a r s .

The book c o l l e c t i o n i n c l u d e s t i t l e s i n e l e c t r o n i c s , p rogramming l a n g u a g e s , m a t h e m a t i c s , h a r d w a r e , DRI p r o d u c t and r e f e r e n c e m a n u a l s ,

D i g i t a l R e s e a r c h e m p l o y e e s who need t o o r d e r o f f i c e s u p p l i e s -- f i l e f o l d e r s , r u b b e r c e m e n t , p e n s , t y p e w r i t e r r i b b o n s , P e n d a - f l e x h a r d w a r e , o r a n y o f t h e many o t h e r i t e m s needed t o k e e p a b u s i n e s s running--may o r d e r them t h r o u g h t h e i r d e p a r t m e n t a l s u p p l y manager . I t i s i m p o r t a n t t h a t y o u u s e t h e r i g h t p e r s o n , s o h e r e is t h e l a t e s t l i s t :

c o n f e r e n c e p r o c e e d i n g s , d i c t i o n a r i e s , c a t a l o g s , new a r r i v a l s and o t h e r c a t 9 g o r i e s . The v i d e o t a p e s a r e o f ISV s e m i n a r s , t e c h n i c a l t r a i n i n g , s a l e s t r a i n i n g and o t h e r s u b j e c t s . A v a i l a b l e soon w i l l b e a s e t o f t h e S t a n f o r d Computer Forum l e c t u r e s e r i e s , i n c l u d i n g one by Gary on PL/1-80.

The l i b r a r y i s open Monday t h r o u g h F r i d a y f rom 1:30 t o 5 p.m. a l t h o u g h h o u r s w i l l f l u c t u a t e s l i g h t l y when s e m i n a r s a r e i n

C a r o l Weaver- -Purchas ing Mar i a San Paolo--Customer

S e r v i c e , S a l e s S u p p o r t and R e c e p t i o n

Debb ie Nordgren--Mail Room L i z P o r t e r - - M a n u f a c t u r i n g Tammy Dut ra - -Techn ica l S u p p o r t J e r r y E n g l i s h - - F a c i l i t i e s Andrea Dav i s - -Languages Mar ina T e l f o r d - - O p e r a t i n g Sys t ems Ka thy Ross- -Research & Development Lucy Brusa - -Pe r sonne l Roxanne Landake r - -P roduc t ion Quinn Carter--MARCOM R o t a t i n g a s s ignmen t s - -Accoun t ing

Lucy Diaz has developed present l i b r a r y t o keep employees informed of irdustrynews.

I f y o u w o u l d l i k e t o s e e a book o r m a g a z i n e t h a t i s n o t i n t h e l i b r a r y , you may a s k y o u r manager t o s u b m i t a r e q u i s i t i o n t o Lucy f o r a p p r o v a l .

Soon, t h e l i b r a r y w i l l h a v e a b u l l e t i n boa rd f o r announcemen t s o f s e m i n a r s , c l a s s e s , c h a n g e s i n l i b r a r y p o l i c i e s and o t h e r u s e f u l i n f o r m a t i o n f rom E d u c a t i o n a l S e r v i c e s f o r D R I emp loyees .

The n u c l e u s o f t h e D i g i t a l R e s e a r c h l i b r a r y began when Lucy was work ing i n p r o d u c t i o n a t 734 L igh thouse . A f t e r s h e had been

s e s s i o n . Video e q u i p m e n t may b e u sed b e t w e e n 8:30 a.m. and 12:30 p.m. by s c h e d u l i n g w i t h t h e l i b r a r i a n . Employees a r e encouraged t o u s e t h e l i b r a r y f o r b r o w s i n g , w a t c h i n g v i d e o t a p e s o r u s i n g t h e c o m p u t e r t o l e a r n W o r d s t a r o r o t h e r p rog rams . However, i t is i m p o r t a n t n o t t o u s e t h e l i b r a r y f o r

A l l l i t e r a t u r e , i n c l u d i n g s t a t i o n e r y , may b e o r d e r e d t h r o u g h t h e m a i l d e p a r t m e n t o n D i g i t a l R e s e a r c h o r d e r forms.Forms a r e a v a i l a b l e i n t h e o r d e r p r o c e s s i n g d e p a r t m e n t .

Page 6 September 1982

Page 7: DIGITAL DIALOGUE - Computer History Museumarchive.computerhistory.org/resources/access/text/... · Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team,

Graphic products get good response at summer shows

A memo o n J u l y 2 7 t h made i t o f f i c i a l : t h e g r a p h i c p r o d u c t s g r o u p is now a s t r a t e g i c b u s i n e s s c e n t e r w i t h i n D i g i t a l Resea rch . F red L a n g h o r s t h a s been named d i r e c t o r o f t h e G r a p h i c S t r a t e g i c B u s i n e s s C e n t e r and w i l l r e p o r t d i r e c t l y t o J o h n Rowley.

" G r a p h i c s r e p r e s e n t s one o f t h e l a r g e s t g r o w t h o p p o r t u n i t i e s f o r D i g i t a l R e s e a r c h o v e r t h e n e x t s e v e r a l y e a r s , " F red s a i d , "and we e x p e c t i t t o p e r m e a t e o u r e n t i r e p r o d u c t l i n e f rom o p e r a t i n g s y s t e m s t h r o u g h l a n g u a g e s and i n t o end -use r g r a p h i c p roduc t s . "

The g r a p h i c team i n c l u d e s F red L a n g h o r s t , d i r e c t o r ; Russ Weeks, m a r k e t i n g manager ; R i t a Kan, Tony Li and J a s o n Loveman, s o f t w a r e e n g i n e e r s ; and Susan M i l l e r , a d m i n i s t r a t i v e a s s i s t a n t .

D R I g r a p h i c p r o d u c t s now a v a i l a b l e a r e GSS-Kernel, a 2-D s u b r o u t i n e l i b r a r y t h a t i s c o n s i s t e n t w i t h t h e e m e r g i n g I S 0 g r a p h i c s s t a n d a r d G r a p h i c a l K e r n e l Sys t em (GKS); GSS-PLOT, a s u b r o u t i n e l i b r a r y w i t h h i g h e r l e v e l f u n c t i o n s f o r c r e a t i n g b a r , p i e and l i n e g r a p h s and c h a r t s ; and GSS-4010, a p r o d u c t t h a t p r o v i d e s e m u l a t i o n o f t h e well-known T e k t r o n i x 4010 t e r m i n a l . A s e t o f g r a p h i c e x t e n s i o n s , c a l l e d GSX, a r e embedded i n t h e CP/M f a m i l y o f o p e r a t i n g s y s t e m s t o a l l o w t h e s e and f u t u r e g r a p h i c p r o d u c t s t o b e u sed by p rog rammers and a p p l i c a t i o n u s e r s .

Any D R I e m p l o y e e s who need t o p r e p a r e g r a p h i c m a t e r i a l f o r p r e s e n t a t i o n s may c a l l S u s i e M i l l e r f o r i n s t r u c t i o n s .

Response t o t h e i n t r o d u c t i o n o f t h e g r a p h i c products m r e c e m t r a d e shows , s u c h a s t h e N a t i o n a l Computer C o n f e r e n c e and t h e N a t i o n a l Computer G r a p h i c s A s s o c i a t i o n show i n J u n e and a t SIGGRAPH i n J u l y , we re "amazing ,"

Dea r D i g i t a l R e s e a r c h :

P l e a s e s e n d me E v e r y t h i n g ! A f t e r h a v i n g used a f r i e n d ' s CPM mach ine I f l i p p e d o v e r t h e O/S. I h a v e b u n c h e s o f money t o spend s o " l a y i t on me b i g daddy!"

Mike S n a r t h

Dear S i r :

T h i s a f t e r n o o n I had a l e n g t h y and i n v o l v e d phone c o n v e r s a t i o n w i t h o n e o f y o u r p e o p l e a b o u t t h e c h a r a c t e r i s t i c s o f y o u r o p e r a t i n g s y s t e m s .

T h i s l e t t e r i s s i m p l y t o s a y t h a t I was s u r p r i s e d t o f i n d someone a s competent-, p a t i e n t and h e l p f u l a s you r Dave Eve r sz . He c o n s i s t e n t l y t o l d me wha t t h e s o f t w a r e was i n t e n d e d t o d o a n d n o t t o do . He w a s a l s o c a n d i d , a n d t o l d me when h e w a s n ' t s u r e , b u t c o u l d f i n d o u t .

I n t e g r i t y and compe tence a p p e a r t o b e c r i t i c a l on t h e p a r t o f an o p e r a t i n g s y s t e m s v e n d o r , and Dave c e r t a i n l y conveyed i t .

S i n c e r e l y ,

Bob P e a r s o n

Graphic team, now part of t h e Graphic Software Engineer Jason Lovanan, Pdminis- S t r a t eg i c Business Center, are ( l e f t t o t r a t i v e Assis tant Susan Miller ard Director r i g h t ) Software Engineers R i t a Kan ard Tony Fred Laqhors t . Li , Product Marketing Manager Russ Weeks,

s a y s Russ Weeks. "La rge m i c r o c o m p u t e r c o m p a n i e s a r e s t a r t i n g t o c o m e t o u s f o r g r a p h i c s o f t w a r e a l r e a d y . " * * ( E d i t o r ' s n o t e : The G r a p h i c P r o d u c t s Group i s o u r n e w e s t s t r a t e g i c b u s i n e s s c e n t e r a t D i g i t a l Resea rch . Are you r e a d y ? T e s t y o u r s e l f by s e e i n g how many p u n s y o u c a n f i n d i n t h e f o l l o w i n g i t e m . ) By J a s o n Loveman

G r a p h i c s i s a l i n e o f w o r k w h i c h f i g u r e s g r a p h i c a l l y i n any p i c t u r e o f t h e f u t u r e o f mic rocompu t ing . I n t h e g r a p h i c s g r o u p which h a s j u s t r e c e n t l y been drawn t o g e t h e r , o u r d i r e c t i o n h a s been t o c o o r d i n a t e s e v e r a l p r o d u c t s which a r e b e i n g d e v e l o p e d by G r a p h i c S o f t w a r e S y s t e m s (GSS) w i t h o u r own D R I l a n g u a g e s and o p e r a t i n g s y s t e m s .

The f i-rst-of t-hese wi l l -be-a_- - -- package wh ich i m p l e m e n t s t h e G r a p h i c a l K e r n e l Sys t em (GKS) p rog rammer ' s s t a n d a r d i n t e r f a c e t o g r a p h i c s . We h o p e t h a t we w i l l b e v e c t o r i o u s i n t h e s e e n d e a v o r s . The i n t e r f a c e was d e v e l o p e d i n Germany, a d o p t e d by I S 0 and r e c e n t l y was m o d i f i e d by ANSI t o become a j o i n t

The G r a p h i c SBC is a t 167 C e n t r a l , a c r o s s t h e s t r e e t f rom o u r ma in o f f i c e s , i n wha t f o r m e r l y was t h e c a r p e t s t o r e . * * *

ANSI-IS0 s t a n d a r d . Some o f t h e o r i g i n a l f e a t u r e s i n t h e German K e r n e l S y s t e m , a s i t w a s o n c e c a l l e d , had t o b e compromised t o g a i n a c c e p t a n c e by t h e ANSI c o m m i t t e e . Fo r example , t h e German " S e t t u n d e r v i n d o " h a s been changed t o " s e t window." "Settundenviewzenportzen" is now " s e t v i e w po r t . " I n s t e a d o f " P l o t t e n d a s l i n e n , " t h e r e is " p o l y l i n e . " Of c o u r s e , " z iggenzaggen" h a s b e b e e l i m i n a t e d c o m p l e t e l y .

S p e c u l a t i o n d o e s e x i s t t h a t t h e o r i g i n a l s y s t e m was d e v e l o p e d by t h e German m i l i t a r y and i t was c a l l e d t h e German C o l o n e l S y s t e m , but thl s 1s uncanfiun . . ed. A system

s u c h a s t h i s would g e n e r a l l y h a v e r e q u i r e d m a j o r command c h a n g e s , w h i c h would h a v e been capped- in t h e c h a n g e t o t h e K e r n e l s y s t e m . I n my m i n d , s u c h a c h a n g e w o u l d h a v e b e e n s o c o r n y t h a t i t s h o u l d o n l y b e a p p l i e d t o e u n u c h s . . .

MARCOM has ads, catalog, show, literature M a r k e t i n g Communica t ion ' s new

q u a r t e r s i n t h e l o f t w a s t h e s i t e o f a r e c e n t c e l e b r a t i o n i n b e h a l f o f t h e CP/M C o m p a t i b l e S o f t w a r e C a t a l o g . A c t u a l l y , t h e g u e s t o f h o n o r was i n a b s e n t i a : t h e e a g e r l y a w a i t e d p u b l i c a t i o n had j u s t been s e n t t o t h e p r i n t e r . I t is e x p e c t e d t o b e r e a d y f o r d i s t r i b u t i o n i n Sep tember .

P u b l i c R e l a t i o n s P u b l i c a t i o n s C o o r d i n a t o r Nan Bomberger a l s o h a s been b u s y w i t h s e v e r a l o t h e r new p u b l i c a t i o n s , n o t a b l y t h e q u a r t e r l y and m o n t h l y D i g i t a l D i a l o g u e s and t h e OEM Update wh ich a r e making t h e i r f i r s t a p p e a r a n c e s t h i s month.

I n a d d i t i o n t o h e r u s u a l p u b l i c r e l a t i o n s r e s p o n s i b i l i t i e s , PR Manager P a t Lucas h a s been h e a v i l y i n t o t r a d e shows. No s o o n e r had s h e r e c o v e r e d f rom NCC i n Houston and COMDEX/Spring i n A t l a n t i c C i t y t h a n i t w a s o f f t o SIGGRAPH i n B o s t o n i n J u l y and t o ComputerLand Vendor F a i r i n Denver i n August. The company was w e l l r e p r e s e n t e d a t a l l t h e s e s h o w s j u s t a s i t w i l l b e a t COMDEX ( a r e a l b i g g i e ) i n Las Vegas i n November.

D i g i t a l R e s e a r c h w i l l p r e s e n t a show o f i t s own--CP/M '83--at Moscone C e n t e r i n San F r a n c i s c o Jan . 21-23. T h i s i n t e r n a t i o n a l c o n f e r e n c e and e x p o s i t i o n w i l l f e a t u r e h u n d r e d s o f e x h i b i t s p l u s s e m i n a r s f o r d e v e l o p e r s , d i s t r i b u t o r s , r e t a i l e r s and end- u s e r s o f m i c r o c o m p u t e r s o f t w a r e . S p e c i f i c a l l y , CP/M-83 w i l l b e a s h o w c a s e o f t h e f u l l s p e c t r u m o f a p p l i c a t i o n p a c k a g e s , d e v e l o p m e n t a i d s , p e r i p h e r a l s , a c c e s s o r i e s , p u b l i c a t i o n s and s e r v i c e s a v a i l a b l e

t o m i c r o c o m p u t e r u s e r s . Your p r o m o t i o n a l i d e a s a r e welcome; y o u r i n v o l v e m e n t i s encouraged .

A d v e r t i s i n g Manager Sue Cooper r e m i n d s D R I e m p l o y e e s t h a t r e p r i n t s o f o u r a d v e r t i s e m e n t s a r e a v a i l a b l e f rom t h e M a i l Depa r tmen t . Look f o r o u r a d s i n t h e O c t o b e r i s u e s o f PC Magazine , Compu te rwor ld , S y s t e m s & S o f t w a r e , E l e c t r o n i c Des ign , B y t e , I n f o W o r l d , Computer B u s i n e s s News, S o t w a r e News, L i f e l i n e , Dr. Dobbs J o u r n a l , and I n f o r m a t i o n S y s t e m s News. Sue a l s o is work ing on t h e f o r m a l announcemen t o f o u r ISV co- o p program. T h i s program o f f e r s ISVs t h e o p p o r t u n i t y t o a d v e r t i s e t o g e t h e r w i t h D i g i t a l R e s e a r c h i n a n e x t e n s i v e a d v e r t i s i n g campaign . And l o o k o u t r e t a i l s t o r e s ! T o g e t h e r w i t h Rick Magnuson, Sue is d e s i g n i n g t h e new p o i n t o f p u r c h a s e l o o k f o r D R I .

Marce l Mendoza h a s had h e r h a n d s f u l l w i t h t h e m a i l d e p a r t m e n t and t u r n i n g o u t l i t e r a t u r e f o r a l l t h e new D R I p r o d u c t s . W e s o o n w i l l h a v e a f u l l y a u t o m a t e d m a i l d e p a r t m e n t t o g i v e D R I i n -house c a p a b i l i t y f o r d i r e c t m a i l c ampa igns . I n a d d i t i o n , s h e .is p l a n n i n g a c o h e s i v e l i t e r a t u r e p rog ram; t h e f i r s t p i e c e w i l l b e a D R I c o r p o r a t e b r o c h u r e wh ich w i l l b e o u t t h e end o f Oc tobe r . H e l p i n g w i t h t h e l i t e r a t u r e p rog ram and w i t h a l l o f Marcom's g r a p h i c s and d e s i g n p r o j e c t s h a s been Angela Lee. E f f e r v e s c e n t Q u i n n C a r t e r , a s a d m i n i s t r a t i v e a s s i s t a n t , k e e p s e v e r y o n e o r g a n i z e d . MARCOM, o f c o u r s e , h a s b i d a s a d a d i e u t o o u r manager , D a r l i n g Mar i lyn .

September 1982 Page 7

Page 8: DIGITAL DIALOGUE - Computer History Museumarchive.computerhistory.org/resources/access/text/... · Dallas Gilpin talk over strategy in victory sheets for DRI wanen's softball team,