Impact Marketing We Tell Stories Digitally that help Businesses Stand Apart

Who are we?8 years old.Headquartered in New Delhi.We help businesses drive higher value

out of their marketing spends through three key business units

Market Services Agency for Enterprise Customers• 8 years old• 24 employees• Digital & Marketing Services

Support to Brands & Business

Out-sourced Digital Production for International Clients• 3 years old• Provides out-sourced digital

production support services to International Businesses

B2B Marketplace for SME clients• 1 year old.• Marketplace Portal for SME Clients

on a DIY Basis• 130 + client briefs on board• 60 + services to be hired online

Tarun MalhotraOver 20 years experience in BTL with cross discipline expertise in promotions, events, DM & product development, having worked with Sercon (141 worldwide) & Solutions.

Nishit SrivastavOver 20 years sales and marketing experience in IT, Retail marketing, Sales and distribution. Worked with Seagate Technologies , Solutions & Microsoft

Rajesh MenonOver 25 years of marketing experience in digital, marketing & marketing services. Formerly CEO of Digitas Solutions, COO of Brandquiver- India’s first internet consulting firm. He has extensive work experience in both client & agency sides

Our Digital Business is where we tell stories that drive business growth for our clients

Content Marketing

Lead Generation Social Media

The way we tell stories lead to one objective- Improved Businesses

For Business to Business (B2B) Clients- Lead GenerationFor Business to Consumer (B2C) Clients-- Consumer Engagement & Higher Traffic

We use new age established tools to tell stories that drive stronger business relationships

Content Marketing

Content marketing is the manner & process by which information that customers are seeking are provided to them easily & effectively

Information is the key to unlocking business leads. Brands that discover this key, succeed in generating leads

A story well told needs to be delivered to the customer in the format in which he wants to consume that information

What we Offer in Content Marketing

Strategy Development

Create a visually compelling content strategy & execution plan based on customer insights & business needs

Content Creation

Create the content in a customer ready consumption format viz Video, Articles, Blogs, White Papers, Fireside Chats, Infographics,

Content Delivery

Help in ensuring delivery of the content to the customer through various routes viz Blogger Marketing, Social Media, Content Curation Platforms & Webinars

Content Promotion

Help in reaching out to Newer & Wider audiences through effective content promotion viz Advertising, Sponsored Stories, Social Media Marketing

Build Thought Leadership & Search Rankings with Great Content

Lead Generation

Every Interaction on the Digital Medium is an opportunity to generate a new customer or build engagement with an existing one.

We offer a holistic process for Lead Generation

Prospect Generation via

Search Marketing Online Advertising Social Media

Management Social Media Marketing Content Marketing Email Marketing Blogs & Blogger

Marketing

Prospect Qualifications Lead ROI Management

Inside Sales Team to pre-qualify the prospect based on Business Criteria

Database Management & eCRM

Webinars & Seminars for further lead qualifications

Handing over Actual Business Leads to clients

Set Benchmarks in terms of CPP (Cost per Prospect), CPL (Cost per Lead) & CPA (Cost per Acquisition)

Monitor ROI’s to fine tune the Lead Gen Program to deliver the best ROI

Social MediaSocial Media is where long term relationships begin. Companies that do not have social media as an integral part of their marketing will fail in time.

Our Social Media Offerings

Social Media Strategy

Develop a social strategy based on the Business Target Audience

Facebook Twitter YouTube LinkedIn Google +

Set Social Media Benchmarks

Social Media Management Social Media Marketing Manage the Social

Networks on behalf of the client

Creation of Social Content viz Articles, Infographics, Videos, Blogs, Posts

Content Management & Posts in line with the plan

Social Contests to grow & engage the audience

Online Reputation Management & Building

Grow Social Audiences through Marketing Activities

Social Contests & Promotions Application Development for

Social Media Social Advertising for Lead

Generation, Audience Acquisitions, Sign ups, Website Traffic buildups etc.

Our clients love us for helping them stand out

A Tree that stands apart is the one that gets noticed

Call us to start the ball rollingrajeshmenon@impactmarketingservice.com+91-9313406623www.impactmarketingservice.com

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