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Warren Wiechmann, MD, MBA Faculty Director of Instructional Technologies University of California, Irvine School of Medicine Digital Content Strategies for your Mobile Curriculum Lessons Learned from UC Irvines iMedEd Initiative

Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

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Page 1: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Warren Wiechmann, MD, MBA Faculty Director of Instructional Technologies

University of California, Irvine

School of Medicine

Digital Content

Strategies for your

Mobile Curriculum Lessons Learned from

UC Irvine’s iMedEd Initiative

Page 2: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

iMedEd

Page 3: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Comprehensive “reboot” of the medical school curriculum

Page 4: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

iMedEd Initiative

Year 1 and 2

Over 210 iPads & cases

13 digital textbooks

Apps and Online subscriptions

Over 50 Faculty & Staff iPads

Podcast Capture System (Mediasite)

Updated Content Management System

Page 5: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

16, 32, or

64GB?

WiFi or 3G?

Device

ownership?

16 GB

3G

Students

Where did

funding come

from?

Scholarship

Donation

Page 6: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Why change?

Page 7: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Where do we start?

Page 8: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

product/platform

infrastructure

audience

CONTENT

vendors

timeline

functionality

funding/justification

training

assumptions

Page 9: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• iOS - iPhone, iPad, iPod

• Android OS - which hardware

• Laptop or Netbook?

• 3G or WiFi

• Battery and Product Lifespan

Page 10: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• 3 devices per student

• Clinical Informatics

• Support

• Economies of Scale

Page 11: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• Limited Pilot vs Full Implementation

• Students

• Faculty

• Staff

Page 12: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• Yearly Budgets

• Curriculum Planning

Page 13: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• Just textbooks?

• Small groups?

• What else would you use it for?

Page 14: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• Grants

• Fees

• How do you justify the cost per student

• Justifications are not just limited to academics

Page 15: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Product /

Platform

Infrastructur

e Audience Content

Timeline Functionality Funding Training

• How much time do you need?

• Who do you train?

• Who will train them?

• How do you train them?

• Do they have a baseline competency?

Page 16: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope Types

Evaluate Challenges

Page 17: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• Basic Sciences

• Clinical Sciences

• Function-specific pilot programs

• Anatomy and wet labs

• Clinical Rotations

• Shared or individual content

Page 18: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

Handouts

CD/DVD

Textbooks

PDFs

Podcasts

E-books

Web-based

Apps

iBooks

Vodcasts

Page 19: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• Critically evaluate current content

• Content/vendor mapping

Page 20: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

VitalSource

Inkling

Kno

CourseSmart

Publisher App

Lippincott Wolters Kluwer

Elsevier

Lange

McGraw Hill

Keynote

PDF

iBooks

eBooks

Wiki

Powerpoint

Core Notes

Modality Body

Page 21: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

Not all digital textbooks created equally

Digital Replication Digital Transformation

VitalSource Inkling

Kno

CourseSmart

Publisher App

ModalityBody

Page 22: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

Page 23: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

Page 24: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

Page 25: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

APPS

How do you find apps?

How do you evaluate apps?

Page 26: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• Simultaneous consolidation and

fragmentation of material on

one device

• What if not all of your content is

available?

• Purchasing - who pays? who

manages contacts?

• Role of the medical librarian

• Bookstore backlash?

• Distribution of digital content

Textbooks

Page 27: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• Are app reviews pertinent to

your user group?

• How do you “bulk purchase” apps?

• How do you distribute app

codes?

• Who will pay for the apps?

Apps

Page 28: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

52% of students feel that

cost is a significant factor in

App Store purchases

Average Paid for an iPad App End of Year

33%

Page 29: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• School vs individual purchases

• How do you justify this budget?

Funding

Page 30: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

$918 $217 last year

$32 this year

Page 31: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

CONTENT

Scope

Types

Evaluate

Challenges

• Who will support and

troubleshoot textbook and app

problems?

• How extensive will that coverage

be? (i.e. Sunday night before

exam)

• Device troubleshooting

• Backups

• Upgrades

• Training

• EXPECTATION MANAGEMENT

Support

Page 32: Digital Content Strategies for your Mobile Curriculum · Wiki Powerpoint Core Notes Modality Body . CONTENT Scope Types Evaluate Challenges Not all digital textbooks created equally

Questions? Comments? Discussion Points?

Email: [email protected]

Twitter: @warrenwiechmann

Blog: http://sites.uci.edu/imeded