Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana

Smartphones, Tablets, and Digital Textbooks

Your Presenter:

Rob Reynolds, Ph.D.Director of Product Design and Research, XplanaDirector of The Xplanation20 years in Higher Education Faculty and AdministrationFormer Executive for Major Publisher

Smartphones, Tablets, and Digital Textbooks

Track 180 News and Information Sites Daily

Publish Daily Newsletter on Industry Trends

Publish Annual Report on Future of Textbooks in Higher Ed

Publish Reports on Student and Institutional Trends

The Xplanation

The Mobile Revolution

Smartphones

Tablets

Digital Textbooks

Influencing Factors

Student Buying Patterns

Format and Feature Wars

The U.S. Smartphone Market

The Mobile Revolution

College Students and Smartphones

The Mobile Revolution

2008 – 10% of students used smartphones to access the Internet daily

2010 – 43%

2011 – 60%+ est.

Worldwide Tablet Shipments Last Year

The Mobile Revolution

Apple – 5 million in Q1 and est. 8 million in Q2

Samsung – 850,000 in Q1

Acer – 800,000 in Q1

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Centralized vs. Distributed Content and Information

Consumption vs. Creation

Pedagogy

The Explosion of Trade E-books

Student Purchase Patterns

New Players and Business Models

Devices, Formats, and Publishers

Digital Textbooks and Influencing Factors

Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)

Trade e-books will represent 20%+ in 2012

56% of students purchased some or all books from online stores

5%increase in the number of students purchasing all of their textbooks online

Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.

10% of students shared at least 1 book with a classmate instead of purchasing

4-5% getting by without buying textbooks

Digital-First Publishers

Google

Amazon

Open Textbook Initiatives(Washington State and Orange Grove)

$2 Billion Grant for OERs

Formats and Publisher Models

Devices

Page Fidelity vs. Reflowable Text

The Disappearance of the Textbook

Something Cheap and Something Expensive

5% of market will be open textbooks and/or free digital content by 2014

25% of textbook market in Higher Education will be digital by 2015

Significant new business modelsDisaggregated contentEverything will go mobile faster than you thinkProduct prices will fall precipitously

Some Predictions