Digital Business Fast Lanea1851.g.akamaitech.net/f/1851/2996/24h/cache.xerox.com/... · 2020. 7. 10. · executives, sales and marketing, and operators – to help them learn, market

To learn more about our comprehensiveportfolio of world-class resources,visit us at: www.xerox.com/driveprofit

ProfitAccelerator is delivered worldwide through a network of severalhundred customer business development professionals, includingXerox sales and marketing managers, analysts, SmartPressproduction consultants and solutions development managers.

Putting Digital Business

in theFast Lane

©2004 XEROX CORPORATION. All rights reserved. XEROX®, DocuColor®, iGen3™, 6060™, ProfitAccelerator™ and ProfitQuick™ are trademarks of or licensed to Xerox Corporation. 10/04 708P87928GBE

Printed on a Xerox iGen3™ Digital Production Press on Xerox Digital Colour Gloss Coated 170 gsm

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“We’ve looked at them all and this is the most comprehensive offering ofits kind in the industry,” said Mike Panaggio, CEO, Direct Mail Express.“Partnering with Xerox is helping me to grow my business a lot faster.”

Welcome to ProfitAccelerator, one of the most extensive portfolios you’ll ever find to helpyou grow your business and succeed in the world of digital printing. ProfitAcceleratorprovides a full range of world-class resources and support to all print professionals –executives, sales and marketing, and operators – to help them learn, market and selldigital printing – and make money faster!

We are partnering with you to help grow your digital business faster than ever before. We want you to build your profits for future growth.We developed these tools, programs and services after spending countless hours withexperts, just like you. Our years of digital experience have also helped us to create thesevaluable resources you can use every day. These efforts demonstrate our commitment toyou. ProfitAccelerator will help print providers assess digital printing opportunities beforethe sale while increasing volume and profits after the sale.ProfitAccelerator has something for everyone – whether you’re the executive making thedecision, in sales and marketing trying to sell the value of digital print, or in operationsproducing the digital page.

Why?

Welcometo ProfitAccelerator™

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Paper and Media ResourcesiGen3™ SmartPress Media Bundle

This is a great way to experience first-hand theadvantage of Xerox papers and specialty media. Itallows each DocuColor iGen3™ customer to receiveXerox media to use on the digital press. For moreinformation about Xerox Supplies contact your XeroxSupplies Representative, Authorised Xerox Reseller orvisit our site at www.xerox.com

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Paper and Media ResourcesXerox Specialty Media BrochureXerox offers a wide variety of specialty media to meetyour application needs and help grow your business. All Xerox specialty media have been designed,extensively tested and qualified by Xerox engineers to ensure optimum performance and outstandingproductivity. Whether you need to create a captivatingproposal or presentation, an eye-catching business card,poster, pamphlet or window decal, Xerox has a productthat will give you a competitive edge.

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Paper and Media ResourcesXerox Supplies PortfolioXerox iGen3™ Digital Production PressA comprehensive guide to the complete range of Xeroxpapers and media specifically qualified for the iGen3™, all presented in one book. The iGen3™ sample bookcontains printed examples of papers and media, alongwith hints and tips to help you select materials formaximum productivity from your iGen3™ investment.

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Xerox Suppl ies Port fo l io Xerox iGen 3® Dig i ta l Product ion Press

Xerox See the Difference

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Training ResourcesMarketing Partnership ProgramTake the guesswork out of building your digital printingbusiness. The Marketing Partnership Program is a seriesof training and education courses designed to give printproviders the knowledge needed to be successful inselling and marketing digital and variable informationprinting. Seasoned professionals and industryconsultants will show you how to be more successful inthe highly competitive Graphic Communications Industry.


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Financial ResourcesProfitQuickTM

ProfitQuickTM (www.xerox.com/profitquick) is a financialmodeling tool used to evaluate the purchase of Xeroxproduction equipment. This tool, available in multiplelanguages, has two main modules:

• The Business Planner Module allows you to developa five-year customised profit and cashflow analysis forXerox production equipment, learn which applicationsare most profitable, determine the page volumesneeded to become cashflow positive – and shows you the impact of quick turnaround and variablepricing premiums.

• The Workflow Cost Estimation and ComparisonModule enables you to easily determine digital vs.offset printing cost-and-profit comparisons for any jobrun length. You can forecast cost savings over monthsand years by integrating digital capabilities into yourbusiness, as well as analyze the entire workflow fromdatabase management through mailing and distribution.


Financial ResourcesXerox Premier PartnersXerox Premier Partners is a Graphic Communications Industry e-Community created by Xerox that represents a global network of select printing companies. Xerox Premier Partners are expertdigital printers who are able to handle large volumes, managecomplex applications and meet customer demands. Joining thePremier Partners program can give your company the edge on the competition by extending your reach to new locations throughthe Xerox Premier Partners Public Portal. The community alsoconnects you with the best graphic communications services andsolutions in the world and gives you access to special webinarsand events only open to Premier Partners. You now have anothervenue to grow your business — gaining new customers in themost economical way — become a Xerox Premier Partner today!



Sales and Marketing ResourcesMarketing Accelerator KitThe Marketing Accelerator Kit is a resource to help you successfully promoteand sell digital printing. The binder is designed to help you create a detailedmarketing plan based on the unique capabilities of your business and thedemands of your audience. We’ve included tips, worksheets and a samplemarketing plan as a reference for creating your own. For further reading,you’ll find a list of industry and Xerox resources, and other references, at the end of the guide. It includes a CD and hard copy for easy use.

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Training ResourcesSmartPress Production Consultant Services:Tools, Tips and Tricks from Digital Print InsidersYou’ve made an investment in the world’s best productiontechnology. Our experienced consultants will teach youtools, tips and techniques to improve your digital workflow.There are workshops, interactive seminars and otherknowledge sharing events and people-based resourcesthat will help you be even more successful in optimisingyour output. Whether you need support in ColourWorkflow, Managing Maintenance, Job Flow andSubmission or other workflow improvements, you can turnto us to help you every step of the way. Get an immediateboost in productivity from the many shortcuts and hintsyou will receive from experts in the industry.


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Sales and Marketing ResourcesBusiness Development Resource GuideTo make finding information easier, we’ve developed thisguide containing business development strategies andresources for both you and your customers. They rangefrom basic to very advanced – from those featuringnew-to-digital printing products and services, to thosegeared to printers pushing the envelope as digitalcommunications pacesetters. So whether you’re juststarting out in digital printing, or your company is alreadythere and looking for the next “killer app”, this guide canhelp. We’ve also included resources from differentmedia including print, presentations and the Web, toaccommodate different learning styles and preferences.

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Sales and Marketing ResourcesDocuColor® iGen3™ Sample PortfolioArtfully displayed in a large, attractive portfolio, thiscollection of high-quality print samples perfectly capturesthe vibrant, true-to-life colour quality and unique variableinformation capabilities of the DocuColor iGen3™. Insidethe portfolio you’ll also find the iGen3™ CD Samples Kit.With this kit you’ll have the source/PDF files necessaryto quickly and easily create additional portfolio samplesas you need them. Use it to drive new business withyour current customers and close business with currentprospects sooner.

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Sales and Marketing ResourcesCase StudiesCase studies document a few examples of the hundredsof ways Xerox is helping our customers find better waysto do great work – while reducing costs, improvingproductivity and helping their customers be moresuccessful. The Reinvent, Rethink, Redefine brochureis also included in the Getting Started Kit.


Business Development SupportPeople who are there to support our customers:

• Sales and Application Analysts

• 24/7 Customer Support Hotline

• DocuColor SmartPress Consultants

A team of specialists that supports business integration in customer environments and providessophisticated marketing assistance and industry-level training services to key business personnel.

We offer you reliable sources of support...24 hours a day, seven days a week:

• The Online Support Assistant, which is available on our Web site, www.xerox.com helps you find fast solutions to common problems, whenever YOU want.

• The Customer Service Representatives in our call centres provide a single point of contact for all of your service-related questions and concerns. They will help you solve a wide range of problems. And for more challenging network and software situations, they will bring in expertsecond-level assistance.

• Service and Support featuring Remote Services is a technical support mechanism unique toiGen3™ that combines people, process and technology to provide customers with benchmarklevels of support. Through a proactive approach to problem management, Xerox can addressproblems before they become a crisis, provide active remote monitoring and customer support,and get your system up and running fast ! This translates into improved productivity for you, the Customer.


Business Development SupportIndependent Business Management Support (I-Bms)• Non-Xerox Support & Coaching

This European support programme delivers powerful management coaching to print providers who want to grow their digital printbusiness partly independent from Xerox sources.

The i-BMS programme consists of several modules that are run by seasoned and independent industry consultants throughout Europe.

These so-called Print Business Advisors speak your local language and know your industry segments. They help you analyse yourbusiness needs and develop your internal organisation into a powerhouse for digital printing.

The three modules for iGen3™-related support are:

– High Volume Business OrientationA three-day orientation workshop on markets and assessment of organisational capabilities you need to have if you want to becomesuccessful in the digital production colour business. Recommended for business owners and management teams that want to lookbeyond their horizon. Delivered by non-Xerox consultants.

– Reality Double-CheckAn outsider’s view on your strength and weaknesses when it comes to the capabilities of your organisation. A terrific tool to have asecond opinion on your assumptions, plans and actions to grow the business. Delivered by non-Xerox, independent experts.

– iGen3™ Business Plan SupportThis is the guidance non-Xerox experts can offer you to make measurable business and marketing plans that will satisfy your stakeholders. Includes implementation support through coaching meetings during 12 months.



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Application Development ResourcesuPublisher Digital Learning SimulatorThe Xerox uPublisher digital learning simulator provides your company’smanagement, sales force and operators all the knowledge and skills they need to thrive in the lucrative digital book publishing market. Thecomprehensive uPublisher program includes topics that help your sales force capture new business and help your operators consistently produceexceptional work.

The “Money of Color” multimedia presentation helps executives see thevalue in digital colour books and manuals. A business-case example clearlydelineates the economics of short run, digital colour book printing.

The “Selling Digital Color Books” presentation gives your sales force a headstart in uncovering opportunities and motivating prospects into action.

The “Building a Digital Book” presentation walks operators step-by-stepthrough the digital book workflow.

The “Print a Book Simulation” is the flagship of the CD. Using breakthrough,interactive technology, operators are taught how to get the most from theiGen3™ book binding solution in a controlled environment. This way, theyare allowed to practice, experiment and even make mistakes without anycostly consequences.

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Application DevelopmentResourcesDesigning for Digital Tool KitThe Designing for Digital Tool Kit, which is also includedin the Getting Started Kit, is a fact-based tool kit for bothprinters and creatives developed by leading digital printexperts, Frank Romano and his team at the RochesterInstitute of Technology. Learn more about digital printingcapabilities and innovative ways to communicate moreeffectively with your customers. The kit comes with aninteractive training CD to train creative professionals onthe benefits and techniques of digital printing.

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Creative and Design ResourcesEchoes in the Ice, Coffee-Table BookEchoes in the Ice is an outstanding example of full-colourdigital printing being used to fulfill a person’s lifelongdream. It brings to life the stories of the intrepid Antarcticexplorers in a series of breathtaking collages collectedand formed over decades by renowned artist and explorerRik van Glintenkamp. This piece is an oversized coffee-table-style book produced on the Xerox DocuColoriGen3™ Digital Production Press on Xerox Digital ColourSilk Coated 140 gsm

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Creative and Design ResourcesCreative Applications to Win in the Design CommunityA number of tools to help providers increase digital print salesto advertising agencies and graphic design firms, among theheaviest and most influential buyers of printing according toTrendWatch and the Rochester Institute of Technology. Thissuite includes creative industry applications such as the JohnCaples International Awards honoring the best direct marketingcampaigns featured in a keepsake book printed on theiGen3™. Other award-winning creative work includes the ArtDirector’s Invitational Master Series Book and Art Director’sClub of Metropolitan Washington Annual Show DesignCompetition. These all demonstrate the evolution of design andimpact on the design community. Best yet, they can all beprinted using Xerox Digital Technology.

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Sales and Marketing ResourcesPR/Open House BinderThe PR/Open House Binder is another resource to help youpromote your company and digital offerings through the use ofopen house, seminar and public relations tools. The binder givesyou an event checklist, useful tips, a timetable and how to createand implement an open house plan. A well-run open house canincrease your sales and help build new clientele in a very shorttimeframe. In addition, the Public Relations section can help youboost your visibility in the marketplace and create demand for your company's offering as well as build and reinforce customerrelationships. Best of all, we provide you with ample knowledgeand fun examples for a running start to the finish line.

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Creative and Design ResourcesIntimacy Marketing: The New Business of Direct CommunicationsInteractive seminars on the sales, marketing, design andproduction of high-response-generating personalisedcommunication programs. Topics include major trends, sampleclient programs and technology discussions tohelp increase pagevolume on the agency’s production equipment, as well as drivepages to Xerox-equippeddigital print services providers. Ideal foraccount directors, creatives and production and studio managers.

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Creative and Design ResourcesPANTONE® Digital Chips for Xerox DocuColor 6060This book is the first of its kind and is part of the Designingfor Digital program. It is intended for graphic designers whowill be printing to a Xerox DocuColor 6060 Digital ColourPress with a DocuSP® front end.

Included in the book are 1,089 PANTONE MATCHINGSYSTEM® Colours, offset printed in both spot and four-colour process inks. Adjoining each page is thecorresponding sheet of Pantone digital chips printed on theXerox DocuColor 6060. The digital colours are divided intofour perforated tear-out chips. Both a European and USversion of the book will be available.

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Application DevelopmentResourcesProfiting Through Personalization KitProfiting Through Personalization includes acomprehensive 1:1 marketing resource that demystifiesthe process of designing, creating, printing and sellingdigital colour/variable information services. This kitincludes instructions for using the most popular variableinformation application, customisable applicationtemplates, marketing presentations and much more.


Application DevelopmentResourcesPrint Volume Building KitColour Volume Building Tools designed to help you hitthe ground running. Aimed primarily at Quick Printers,but also of use to Commercial Printers entering the Printon demand market. The kit contains basic marketingplans, guides on file preparation for print on demandcolour as well as application guides, samples and salesguides for a wide range of vertical industry segments.


Application DevelopmentResourcesPrepress for Digital Printing BookAn excellent resource that provides information ondigital file preparation targeted to graphic designers,service providers and equipment operators. Thisbook offers quick tips and explains the differencesbetween traditional prepress methods and how todesign for digital.

By taking this multi-layered approach to support,we will maximise the performance of your Xeroxsolutions. We’ll maximise your uptime, too.

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Creative and Design ResourcesThe Art and Science of Digital Printing: The Parsons Guide to Getting It RightDeveloped by a group of gifted communication design students at therenowned Parsons School of Design in New York, The Art and Science ofDigital Printing: The Parsons Guide to Getting it Right, is a collection ofworks of art “that each reflect some unique facet of the processes exclusiveto digital printing.” Complete production notes – along with extensive hints,tips and advice columns – cover topics that span the digital print productionvalue chain, including colour management, typefaces, image resolution, filecreation and transmission, and proofing. Printed on a Xerox iGen3™ DigitalProduction Press, this “designing for digital printing” primer is an outstandingtool for designers, art directors, pre-press professionals and print servicesproviders.

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Digital Business Fast Lanea1851.g.akamaitech.net/f/1851/2996/24h/cache.xerox.com/... · 2020. 7. 10. · executives, sales and marketing, and operators – to help them learn, market