DIGITAL BOOTH GUIDE

Welcome to the HLTH 2021 Digital Booth Guide

HLTH is using Swapcard as its Digital Event Platform. You will be using tools in the Swapcard Exhibitor Center to configure your digital booth, manage your team and interact with attendees at HLTH. This portal allows you to increase your event visibility, control content attendees will see about your company and maximize your return on investment.

For this year’s hybrid event, all Sponsors will receive a Digital Booth Listing within the Sponsor Directory of HLTH’s Event Platform. Some of the data collected in this Sponsor Portal will be used to automatically pre-create your company’s digital booth listing.

Sponsors gain early access to HLTH’s Event Platform -- 2 weeks before the official launch to all registered attendees. At that time, sponsors have the opportunity to edit/add information and upload additional assets such as a video, background image, social media links, documents, etc.

TABLE OF CONTENTS

Access the Platform

Exhibitor Center

Content Features

Networking Features

ACCESS THE PLATFORM

How to login for first time?

You will receive an email similar to this one with a button redirecting you to a login page. Your account is automatically created by the platform after you have registered for HLTH.

A window will then prompt you to create a password for your account:

1

2

How to login when I have an account ?

Access your account on connect.hlth.com.

Note: If you have forgotten your password, click “Send me a magic link” after entering your email.You’ll receive an email to reset your password (valid for 1 hour). If you need help, please contact sponsors@hlth.com.

Enter the email you used to register for the HLTH event and your password. Click the green arrow to connect.

1

2

!

EXHIBITOR CENTER

There are four ways to access the Exhibitor Center:

Navigation

Click on your company profile from the homepage.

2

3

Click “Exhibitor Center” in the drop down menu.

1

Click the button in the invite email, which will redirect you to the Exhibitor Center. 2

3

4

Go to exhibitors.hlth.comNote: you can access the Exhibitor Center even if the event isn’t live.

!

Home is the first page that you will see when accessing the Exhibitor Center.

A red pin indicates that you have a pending notification. Click to see what's going on!

Navigation

This navigation bar will appear on the left side of your screen. It will help you navigate the sections of the Exhibitor Center.

• Display the meetings of your team (All members or a specific team member)

• Filter meetings by status: Pending, Confirmed, Canceled or Declined.

• Assign a meeting: reply to the meeting request and select a team member to assign.

• Accept or decline meeting requests or cancel an existing meeting.• Export the full list of meetings and leads.

Manage your company meetings

How to assign a teammate to a meeting?

In your Exhibitor Center, you can manage your team member’s meetings.

Go to the “Meetings” tab and see all your company meetings during the HLTH event.

To assign or change a team member for a meeting, click on the meeting and choose the team

member you wish to assign.

A confirmed meeting has to be assigned to a member of the team for them to get reminders.

Note: once the meeting has been initiated by a team member, you are unable to assign someone else. !

An in-app badge scanner lets exhibitors capture leads offering a tangible way to measure ROI.

Your company has a dedicated dashboard, which displays information on all scans made and

received by team members, plus any notes or tags that were added to give context to the interaction.

After the event, these stats can be used to calculate ROI. You can also export these contacts to an Excel

file and import them to your CRM for follow up.

How to capture and view leads?

By going to the "Contacts" tab, you can view and export all the leads collected by you and your team before, during,

and after the event.

Only the contacts (from connections, meetings, and people who can chat in the

exhibitor booth) of your collaborators who have enabled the contact sharing

option will be displayed, in addition to yours.

You can check if all your collaborators have activated it.

Let’s talk GDPR…All users of the platform have agreed to share their data with the event organizer. When you connect with a user, they tacitly agree to share their information with you. You therefore retrieve this information in accordance with GDPR.

From the Mobile or Web App, you can also export your contacts (and only yours) as an Excel file by going to your contacts

and clicking on "Export all.”

Shared contacts and exports

Each team member can choose to share their contacts with the team.

Go to the “Your team” tab and see all your teammates on the digital booth.

To share contacts, click the pen to the right of your name. You will then see a toggle list appear where

you’ll be able to choose whether to share your contacts with the team.

How to share your contacts with your team?

CONTENT FEATURES

How to edit my personal profile? (1/2)

1

2

There are two ways to access your profile:

On the upper-right corner of your screen, click on “My profile.”

You’ll then be redirected to your profile details.

On the left side of your screen next to your photo, click on “Edit.”

1

2

How to edit my personal profile? (2/2)

To edit the information on your profile, simply click on the “Edit” or “Add” parts depending on which type of information you want to edit.

Sample Digital Booth Listing

Digital Booth Overview

HLTH will pre-populate your company’s digital booth listing with assets based on prior data collected in the sponsor portal including:● Company name● Company logo● Company description● Company website● Product categories● Booth location (if application)● Team members

We can no longer leave it up to chance that your ideal prospect will happen to come to your booth. There are too many companies vying for the attention of attendees, and time is limited. The greater a company's visibility in digital spaces, the better their chances of getting meetings!

To be contacted by as many HLTH attendees as possible, HLTH suggests filling in all additional company information from the Exhibitor Center including:

• Header image OR video - Image: 1200x675 px (16:9 ratio) image, no larger than 1MB- Video: Youtube, Vimeo or any other provider

• Background image : 2560x1600 px (16:10 ratio) image, no larger than 1MB

• Social media links : LinkedIn, Twitter, Facebook…• Documents: product catalogues, press releases, etc.• Products: market your products and services and know which

products interest attendees the most!• Job Offers: share any job opportunities available at your

company

Digital Booth Overview

If you have trouble editing any information, please email sponsors@hlth.com.

Digital Booth - How to add a video?

Note: A YouTube video ID is the characters after "/watch?v=_ " in the website link.

i.e. In "https://www.youtube.com/watch?v=_mKoi9VNgx4" the ID of the video is "mKoi9VNgx4".

To upload a file, go to your Exhibitor Center, click on ”Company Profile" and then click "Edit".

You will then be able to add your video file hosted on YouTube or Vimeo, or another iFrame.

1

2

As a sponsor, you are able to upload either an image or a video on your digital

company listing.

!

Digital Booth - How to add a background?

As a sponsor, you can upload a background image on your digital company listing.

Add your background image file.

1

2

To upload a file, go to your Exhibitor Center.Click on "Company Profile.”

3

Digital Booth – How to add documents?

Add documents to your company listing (product catalogues, press, releases, etc.).

Paste a link (with http://) or import a file (pdf, doc, docx, ppt, pptx, png or jpg), then add a name and a short

description.

There may be additional custom fields to fill in below the description section.

Digital Booth - How to add other items?Upload products and/or job offers to your company profile in the Exhibitor Center.

Add your item’s name and description and click on create. Once done, click the pencil icon to import images (1:1 ratio) to illustrate your item.

2

To add an item, click on “Company Profile,” select one of the categories available (i.e. Job offers or Products) and click add.

1

12

3

3

NETWORKING FEATURES

How to network?

On the homepage of the event, you can access the attendee directory via HLTH Connect. This will help you find attendees to

network and schedule meetings with at HLTH.

Don’t hesitate to pre-schedule meetings with attendees through the platform before the event begins to guarantee time spent on

site will be valuable.

1

Request outbound meetings with attendees you wish to meet before and during the event. Team members will also receive a push notification and email alerting them of inbound requests,

which they can choose to accept or decline. You can also manage your availability from the “My HLTH” section of the platform.

2

21

1

2

Additional instructions on accessing the Hosted Buyer and Funding Founders networking programs can be found later in this section

How to send a connection request?

You can search for prospects via the search bar or using tags and filters.

Artificial intelligence suggests the most relevant attendees for you to meet according to your profile data, search

criteria and behavior in the platform.

Open a profile via the attendee or sponsor directory and click on

We encourage you to write a message before sending your connection request to introduce yourself.

You will be able to find all the people you have been in contact with in the “My HLTH” tab.

Send connection request

How to request a meeting?

1

2

3

Open a profile via the attendee or sponsor directory.

Click on one of the time slots. To view additional times, click “See more slots.”

After selecting a time slot and the Meeting location, write a personal message to the person you wish to meet. Once done, click

Send meeting request

How to join a virtual meeting? (1/2)

A few minutes before the meeting, go to “My HLTH” and select “My Meetings”

Click on the 3 dots to the right of the meeting to launch the video call. You can also launch the video call directly from your reminder notification/email.

Note: this button will only be available if the meeting has been confirmed by both parties.

!

How to join a virtual meeting? (2/2)

Once you clicked on the meeting call button, the video call will be launched.

1

2

3

By clicking the camera and microphone icons, you can turn your camera on or off and mute or unmute yourself.

By clicking on the 3 dots on the right side, you can also share your screen, select the full screen option or minimize the window.

Note: make sure you have enabled the use of your camera and microphone in your browser settings. !

What happens if I receive a message as a sponsor ? (1/2)

Once you are added to a Digital Booth as a team member, you have access to a shared inbox with all your organization’s team

members.

Messages in the inbox are generated when an attendee visits your Digital Booth and types a message into the “Talk to…”

chat window.

For the attendee, the message appears within the Digital Booth as a 1:1 chat. For the sponsor team, the message generates a

notification in the platform and appears as a message in the shared sponsor company inbox.

What happens if I receive a message as an sponsor? (2/2)

To view your sponsor inbox, click the chat bubble icon along the top menu.

1

2

3

Note: once any sponsor team member reads the message, the red circle disappears for the entire team.

Switch between your personal inbox and thesponsor inbox by clicking on the dropdown box.

All sponsors will be notified of a new message by a red notification circle over the chat bubble icon.

1

2

3

!

How to create group chats?

The Group Chat feature gives Users the ability to engage in a discussion with up to 10 people. It also allows them to send messages, files, reactions, and even have group video calls!

To create a group chat, click on the message icon to the right of "search a contact" then add the list of people from your contacts list you want to include in your group.

By default, the person creating the Group Chat is the Admin. This will give them the rights to:

● Add and remove members● Rename the conversation● Assign or demote other Admins● End the conversation

How to setup a video call with multiple people?

Additional contacts can be added to a video meeting once the meeting has begun! After starting the video call, click the 3 vertical dots to add one of your contacts to the meeting.

From there, the invited person will be added to the existing group meeting.

Thank you for taking the time to read this Digital Booth Guide.

For questions, please email sponsors@hlth.com

GET READY!