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C r e a t i v i t y U n l e a s h e d
artists on art is accessible via desktop, mobile, and tablet, with a responsive design that works for all
digital reading experiences.
Artists on Art is a paid-subscription, bi-monthly digital magazine for artists in all media who are interested in learning more about their craft and current art culture. By sharing the philosophies, working methods, and techniques of today’s best artists, we aim to both inspire conversations
and educate our audience. CliCK here for a free sample issue.
in addition to the magazine, the e-newsletter Artists on Art Weekly features inspirational and
educational articles, guest blog posts, art-related news, and captivating drawings and paintings.
And finally, there is artistsonart.com, where artists can access the complete newsletter content, subscribe to
the magazine, comment on posts, and more.
Fully explore the creative process, from internal dialogues and brainstorming
to marketing and promotion, as well as other challenges artists face.
e X P l O r e
Be inspired by exceptional artworks, motivating artists,
and thought-provoking commentary.
B e i n s P i r e d
discover artists and peers whose work deserves
to be published.
d i s C O v e r
Casey Baugh painting Shan Fannin, White Fiat Cinquecento (detail) Christopher Owen Nelson
C r e a t i v i t y U n l e a s h e d
Artists on Art readers are deeply invested in both their craft and career, and are looking for tools, techniques, teachers, and opportunities that will help them grow artistically and professionally.
a d v e r t i s i n g r a t e s
REAch YoUR TARGET MARkET
cost of the advertising package detailed above: $4,000.
a limited inventory of only eight packages is available.
Artists on Art Digital Magazine: SIx FULL-PAGE ADS One full-page ad in each of six consecutive issues. the position of your ad will rotate issue by issue, attached each time to a different article.
artistsonart.com: TwELVE SIDEbAR bANNER ADS (300x250) One sidebar banner will run each month for 12 consecutive months on the Artists on Art website, and the position of your banner will rotate monthly.
in order to MAxIMIzE
YoUR ExPoSURE
to this audience, we
have prepared an
advertising package
that will ENSURE
YoUR MESSAGE IS
SEEN across all three
Artists on Art
vehicles for a full
12-month period.
Rates, sizes, and availability subject to change.
Artists on Art Weekly E-Newsletter: SIx bANNER ADS (600x200) With only one banner spot available per newsletter, each of your six banner ads will be exclusive for the newsletter it runs in and will be featured in a regular every-six-week rotation.
“I have devoured my first two issues of Artists
on Art magazine and marveled at the artists’ works. Never has any
magazine excited and delighted me more. Every artist intrigued me, inspiring me to venture out and learn new processes.”
— Cheral Squyres,artist
Victor
Wan
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etail)
Miguel Angel Moya
, The C
otting
ley Fa
iries (
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Olivia
Kim,
Balan
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da Ad
air, Lo
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a d v e r t i s i n g s C h e d U l e s
Artists on Art MAGAzINE
Publish dates are on the first business day after the first of the month and are subject to change.
Artists on Art Weekly is released on Mondays, and banner ads are due at least twelve business days prior to the posting date.
Website banner ad schedules begin on the first day of the month and run continuously through the last day of the month.
NoVEMbER/DEcEMbER 2018Space Reservation: Mon, Oct 1Ad Materials Due: Mon, Oct 15
JANUARY/FEbRUARY 2019Space Reservation: Fri, Nov 30Ad Materials Due: Fri, Dec 14
MARch/APRIL 2019Space Reservation: Fri, Feb 1Ad Materials Due: Fri, Feb 15
MAY/JUNE 2019Space Reservation: Mon, Apr 1Ad Materials Due: Wed, Apr 17
JULY/AUGUST 2019Space Reservation: Fri, May 31Ad Materials Due: Mon, June 17
SEPTEMbER/ocTobER 2019Space Reservation: Thu, Aug 1Ad Materials Due: Fri, Aug 16
NoVEMbER/DEcEMbER 2019Space Reservation: Tue, Oct 1Ad Materials Due: Fri, Oct 18
Banner Ad Specifications
Acceptable File Formats: JPg, Png, and Psd.
Image quality: 300 PPi at 100 percent scale based on ad size.
Images must be optimized so they are no larger than 200kb in weight.
We recommend building ads at 2x the contracted size (e.g., 600x200 banner ads should be built at 1200x400 and 300x250 banner ads should be built at 600x500).
if you require production services, please contact your regional Marketing Manager or digital ad Manager.
Mechanical Specifications for Advertisers Supplying Designed Full-Page Ads
Ad Size: 9”w x 10.875”h
Digital File Format: JPg, Png, Psd, indd (if sending INDD files, please package all fonts, etc.)
Resolution: 300 PPi (all images must be 300 PPi when placed in ad layout)
color Mode: rgB
ads may be produced by Artists on Art, per the advertiser’s request. Contact your regional Marketing Manager for production charges and deadlines.
Guidelines for Advertisers Submitting Materials for Full-Page Ads
to be Produced by Artists on Art
it is not required, but it’s always helpful to have an example or a mockup of an ad.
Text/copy: ad copy must be provided in an editable format in either a Word document or in the body of an e-mail (preferred).
Please Include the Following:
• Title, size, medium of artwork
• Contact information
• Any additional copy you would like to include in your ad
Fonts: If advertiser has specific fonts to use in ad, please provide font file or name of font. If we do not have the specific font, we will do our best to match as closely as possible.
Images: 300 PPi at 100% scale.
color: If advertiser has specific color preferences, please provide a visual reference or rgB percentages of color.
Approval Process: Artists on Art will send an initial PdF proof for approval, and each advertiser receives up to two complimentary revision proofs. Production charges will apply after two rounds of revisions (unless an error is made by Artists on Art).
Ad Materials Delivery Modes
E-mail to your regional Marketing Manager and sarah Webb ([email protected])
Share file via dropbox, google drive, or any other file transfer program
Upload to our FTP site
• Ftp.pubpress.com
• User: stream Password: boynton9
• Please alert your Regional Marketing Manager with file name when uploading file to FTP site. If experiencing technical difficulties, please share file via Dropbox or any other file transfer program.
s P e C i F i C a t i O n s
Lindsey Kustusch, A Curious Silence (detail)
GENERAL GUIDELINES• Purpose: The benefit of a digital ad is an abbreviated message as you
are directing people to a website or custom “landing page” with more information and more depth than you would normally include in an ad. Therefore your digital ad should accomplish one goal: drive people to click through by creating interest or curiosity.
• Less Is More: in a digital environment, 60-80 percent of the audience is likely viewing on a smartphone (mobile-friendly), where the ad is small. Clutter in this environment is the enemy. Avoid clutter by resisting the temptation to include too much information — such as multiple dates, names, event names, chairpeople, or even lists of participating artists.
• Design Unity: a digital ad should be visually consistent with existing branding and with your site.
PRE-DESIGNED ADS For multiple-time advertisers, all ads should be designed and submitted
up front, at the beginning of a campaign. We will manage the role of rotating your banners throughout the schedule. Also, we may provide production services, but for a more specialized design, we recommend hiring a graphic designer.
FoNT USAGE• No more than 25 percent of the ad space may be text.• Minimum font size is 12 pt.• Avoid cursive, script, and extremely thin fonts, as well as
all-uppercase copy.• Try to use high contrast so your ad can be read easily when reduced.
ExAMPLES oF cLUTTERED ADS
a d d e s i g n g U i d e l i n e s
GUIDELINES FoR cREATING EFFEcTIVE DIGITAL ADS
a d d e s i g n g U i d e l i n e s
GUIDELINES FoR cREATING EFFEcTIVE DIGITAL ADS coNTINUED
coNTENT/DESIGN REqUIREMENTS• Use a single, bold image. no more than one image.• No more than 25 percent of the ad space can be text (goal-driven copy length).• Avoid including website addresses. People know to click on ads, so use a small “click for more” button or text instead.• Include a strong call to action. Your ad should tell people what to do, or they might not do anything at all. Instruct them to: Learn More, Sign Up Now,
view video, apply now, Contact Us, Buy now, etc. this can be done with text or with a button (a button is known to increase click-through rates).• Since the purpose of a digital ad is to drive people to a site with more information, the ad should always answer the question “What’s in it for me [the
viewer]?” is there something interesting, unique, or of value at the other end of the click?• When evaluating your ad, always view it in the smallest digital environment, such as a smartphone, to see how it looks when greatly reduced.• For multiple-time advertisers: Vary your image and call to action for each rotation to catch the interest of return viewers.
If you require production services, please contact your Regional Marketing Manager or Digital Ad Manager.
ExAMPLES oF UNcLUTTERED ADS
Please e-mail completed ads to your regional Marketing Manager and digital ad Manager.
Sarah webb | Digital Ad [email protected]
All ads subject to approval.
C O n t a C t i n F O r M a t i O n
REGIoNAL MARkETING MANAGERSkRYSTAL ALLENwest coastaK, aZ, Ca, hi, nv, Or, Wa, BC541.447.4787 or [email protected]
ScoTT JoNESwesternid, Mt, ne, nd, sd, Ut, Wy, aB, MB, sK406.871.0649 or [email protected]
GINA wARDcentralCO, il, in, ia, Ks, Mi, Mn, MO, nM, Oh, tX, Wi, On920.743.2405 or [email protected]
TRAcEY NoRVELLMid-Atlantic, Southeastal, ar, de, Fl, ga, Ky, la, Md, Ms, nJ, nC, OK, Pa, sC, tn, va, dC, Wv918.519.0141 or [email protected]
MARY GREENNortheast, InternationalCt, Me, Ma, nh, ny, ri, vt, nB, nl, ns, Pe, QC, intl.508.230.9928 or [email protected]
RIchARD LINDENbERGNational Sales Manager, Suppliers415.234.6743 or [email protected]
chERIE DAwN hAASEditor-in-chief, Artists on Art
JASoN kELLEYDirector of Sales802.451.8764 or
SARAh wEbbDigital Ad Manager
630.445.9182 or [email protected]
artistsonart.com
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