This exciting, interactive, hands-on program will provide delegates with practical take-away tools and knowledge required to connect citizens with policy development, enhance service delivery and successfully engage the community in the digital domain.

• Facilitating greater interconnectivity and citizen collaboration through online ideation and crowd-sourcing tools and platforms

• Establish engagement objectives that will outline the planned deliverables of your digital strategy

• Tackle key challenges and opportunities, enabling movement towards greater transparency, citizen participation, and multi-channel service excellence

• Foster support for digital citizen engagement strategies through increasing both employee and management participation

• Achieving greater public participation and co-creation for improved citizen-centric policy design and program delivery

• Leveraging multiple digital and social channels to communicate efficientlywithdiversestakeholders

• Determine organisational engagement risks, establishing tools to both manage and mitigate these

• Developing and implementing effective digital strategies to connect and engage with the public online

Cutting-edge tools and strategies for leveraging multi-channel, online platforms for enhanced public participation and engagement

Digital Citizen Engagement Workshop 2015

EXPLORE

Phone: +60 3 2164 9920Fax: +60 3 2164 9921 www.liquidlearning.asiainfo@liquidlearning.asia

EARLY BIRD & GROUP DISCOUNTS AVAILABLE See registration form for details

Please note participant numbers will be strictly capped to ensure a quality, interactive experience for attendees

16 & 17 November 2015Intercontinental Kuala Lumpur

HRDF/SBL CLAIMABLE for MALAYSIAN ORGANISATIONS

BACKGROUNDThe speed at which online communication and social networking is evolving is extraordinary. Organisations across the Public Sector are expanding their use of online platforms in line with the behaviours of their employees, clients and stakeholders. The online environment is evolving rapidly therefore organisations must continually adapt and evolve their public engagement and communication strategy to maximise impact.

With heightened public scrutiny, increasing stakeholder expectations and the need for Governments to improve performanceandservicedeliverywithinfinitebudgets,itismorecrucialthaneverforagenciestofindinnovativewaystoengage and communicate with the public for citizen-centric policy development and service delivery.

This unique Masterclass will equip delegates with a sound understanding of what a successful digital citizen engagement strategy looks like and how it can achieve effective and efficientcitizenengagement.Usingthe‘DesignThinking’methodology, delegates will develop an implementable engagement strategy, applicable to real-life projects. Relatable to your organisation, delegates will be able to increase citizen participation and collaboration for public policy and service excellence.

TRAINING DELIVERY AND PRE-COURSE QUESTIONNAIREThis masterclass will be delivered using a three tiered approach. The structure of each session is as follows:

1. Technical overview and review of research into the topic area under discussion

2. Practical application of management principles in the review of case studies, worked examples and interactive exercises

3. Discussion of outcomes and implementation issues

Masterclass participants will have the opportunity to include comments and questions about issues outlined in the program by way of a pre-course questionnaire. This feedback will enable the course facilitator to adjust content accordingly. The masterclass has limited places to allow for customisation, greater interactivity and for individual concerns to be addressed.

Digital Citizen Engagement for Government Workshop 2015

WHO WILL ATTEND

• Stakeholder and Community Engagement

• Communications

• Public Affairs / Public Relations

• e-Government

• Gov 2.0

• Social Media

• Strategic Planning

• Service Design and Delivery

• Policy Planning and Development

• Policy Implementation

• Programmes

• Community Education

Managers and specialists from across the public sector involved in:

MASTERCLASS SCHEDULE• 8:30 – 9:00 Registration

• 9:00 - 10:45 Session

• 10:45 – 11:00 Morning tea

• 11:00 – 12:45 Session

• 12:45 – 2:00 Lunch

• 2:00 – 3:45 Session

• 3:45 – 4:00 Afternoon tea

• 4:00 – 5:15 Session

• 5:15 Close of Workshop

VALUE PLUS DISCOUNTReceive MYR600 off registration if youbook and pay by 14 August 2015

SUPER SAVER DISCOUNTReceive MYR400 off registration if youbook and pay by 18 September 2015

Part One: Engaging Citizens in the Digital Age

Identifying your Engagement Objectives• Policy crowd sourcing through ideation

• Community education and capacity building

• Relationship development and network creation

• Statutory consultation and policy interrogation

• Decision making: Examples of why you might be engaging online

Discuss:Thediversityof‘real-world’issuesconfrontingthegroupand‘usecases’forcitizenengagement.

Measuring Engagement: What does a digitally engaged citizenry look like to your organisation?• Gaining a shared appreciation for the diversity of “outcomes”

from engagement programs and how they are measured

• Stories of Success and Failure: What happens when your organisation fails to engage?

• Identifying internal barriers that are preventing your organisation from embracing digital engagement Task: Create a list of barriers and mitigation strategies

Managing and Mitigating Risks: Identifying and overcoming fears for approaching Digital Citizen Engagement• Determineperceivedorganisation-specific“risks”;dependent

on realism, how can they be mitigated or managed?

• Social Media Protocols: Who can do and say what, where and when?

• Responsiveness is the key to social media engagement. Do you have the training and delegations in place to match community expectations?

The day in Review• Reflectionandopendiscussion:Whathavewelearnedand

what questions and concerns are on our minds?

Digital Citizen Engagement for Government Workshop 2015

Part Two: Digital Channels, Strategies, Methods and Tactics

Utilising various digital and social channels to maximise your organisational reach• What tools are available and how do you decide when to use

them?

• Deciding on the appropriate online application for your organisation: Tools to enable you to assess which one is right for your project and audience Task: Develop a decision framework for evaluating and selecting online channels

International digital engagement• Looking at Digital Engagement from a global perspective: Stories

of success and failure Task: De-construct a number of international examples of digital engagement. Was the objective clear? Did the strategy support the objective? What made it a success or failure?

Embedding digital engagement at both an employee and organisational level• Knowing the key preconditions and strategies that need to be in

place to ensure your organisation successfully embraces digital citizen engagement

• Preparing your organisation for success: Embedding strong leadership, ownership, protocols and strategies Task: Create a “to-do” list, due for implementation on return to the office

Part Three: Applying the Tools: Creating a Digital Citizen Engagement Strategy (Group Exercise)

Thefinalsessionwillbringtogetherallofthelearningfromthemasterclass and give delegates the opportunity to participate in a practical, creative and energetic exercise. Usingan‘OpenSpace’approachtogeneratecasestudies,delegateswillformsmallgroupsandaskedtousea‘DesignThinking’methodology.Developingprototypedigitalengagementstrategies for real-life projects, the groups will be asked to present back to the rest of the group allowing for deconstruction and constructive feedback.

Phone: +60 3 2164 9920Fax: +60 3 2164 9921www.liquidlearning.asia

Day One 17 November 2015

Day Two 18 November 2015

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TOTAL incl GST

All prices are listed inMalaysian Ringgit

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Conditions: Group Discounts apply for bookings made simultaneously. Only one discount applies. Group discounts apply to standard rates only. Group discounts are not applicable to Value Plus, Super Saver and Early Bird rates. Value Plus, Super Saver and Early Bird Discounts are not applicable to the individual Workshop. Discounts cannot be applied retrospectively and must be claimed at the time of booking. Liquid LearningGroupreservestherighttohavesolediscretiononanorganisation’seligibilityfordiscounts. Note: Course materials, refreshments & lunches are included. Travel and accommodation are NOT included. Registration Options are per person only.

Digital CitizenEngagement Workshop 201516 & 17 November 2015

Booking FormIntercontinental Kuala Lumpur165 Jalan Ampang50450 Kuala Lumpur

* Receive MYR200 off registration if you register and pay by 23 October 2015

** Receive MYR400 off registration if you register and pay by 18 September 2015

*** Receive MYR600 off registration if you register and pay by 14 August 2015

Group Discounts Available:

10% off Standard Rate Team of 3 - 4

15% off Standard Rate Team of 5 - 7

20% off Standard Rate

Team of 8 +

DCE1115m - S1

/

No. # Options (per person)

Workshop (2 days)

Standard Rate

MYR3000 + GST 6% = (MYR3180)

Early Bird Rate*

MYR2800 + GST 6% = (MYR2968)

Super Saver Rate**

MYR2600 + GST 6% = (MYR2756)

Value Plus Rate***

MYR2400 + GST 6% = (MYR2544)

Registration Policy

If you are unable to attend this event, you may send a substitute delegate in your place at no additional cost. Please advise us of any substitutions as soon as possible. Alternatively, you may transfer your registration to another event run by Liquid Learning (Malaysia) Sdn Bhd. A 10% service fee may apply. Should you wish to cancel your registration, please notify us in writing as soon as possible and a credit note will be issued valid for use towards any future event heldbyLiquidLearning(Malaysia)SdnBhdinthetwelvemonthsfollowingdateofissuance.Cancellationnotificationsreceived less than 14 days from the event running will receive a credit note to the value of the registration fee less a service fee of US$400 (plus 6% TAX for Malaysian registrations). Liquid Learning (Malaysia) Sdn Bhd does not provide refunds for cancellation. The prices above are based on one person per registration. It is not possible for multiple people to attend within any day of the event on a single registration. Split tickets, i.e. a different person attending each day of the event, can be arranged. A fee will apply. Please call us for details.

Liquid Learning (Malaysia) Sdn Bhd takes all care to produce high quality events that deliver as promised. All advertised details are correct at time of publishing. However, when circumstances beyond our control prevail, we reserve the right to change program content, facilitators or venues. We also reserve the right to cancel or reschedule events if circumstances arise whereby performance of the event is no longer feasible, possible or legal. Liquid Learning (Malaysia) Sdn Bhd will not be responsible for any loss or damage arising from any changes to or cancelling or rescheduling of an event, including the cost of travel and accommodation. If an event is cancelled or rescheduled, Liquid Learning (Malaysia)SdnBhdwillmakeeveryefforttocontacteveryregistereddelegate;ifaneventiscancelledoryouareunableto attend the rescheduled event you will be issued with a credit note valid for use towards any future Liquid Learning (Malaysia) Sdn Bhd event held in the twelve months following date of issuance.

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LiquidLearning(Malaysia)SdnBhdhastakenduecareinselectingqualifiedprofessionalsasitsauthorsandcoursefacilitators. The information provided by course facilitators is not produced by Liquid Learning (Malaysia) Sdn Bhd and should not be regarded as advice. Liquid Learning (Malaysia) Sdn Bhd accepts no responsibility for reliance on such information and recommends that its clients seek further professional advice.

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HRDF/SBL CLAIMABLE for MALAYSIAN ORGANISATIONS