7/26/2019 Digial Marketing in Healthcare London
2/5
Pharmaceucal companies can play a central role in the
revoluon of healthcare, however companies will need todecide
soon how they are to collaborate with new players
such as Medical Devices & Healthcare IT. Technology in
health care is increasing every year, alongside the public
demand for more integrated health services and self-
management. The Holy Grail of aordable, accessible and
improved healthcare will only transform once all pares sit
down together to develop an ecosystem which aligns their
interests and puts the paent at the centre. Digital
healthcare holds the potenal for earlier diagnosis of
chronic condions and improved and low-cost treatment
alongside more outpaent treatment opportunies. Al-
ready, the trend in developed markets is to shi from
vol-ume-based care to value-based care. We have learned that
big data has the potenal to transform the industry
but only if companies can translate it into aconable busi-
ness intelligence that will revoluonise healthcare delivery
The event has been designed with a primary objecve to
dene a meaningful collaboraon between pharma, medi-
cal devices & healthcare IT. This will involve a
benecial
management experience and problem solving environment
by connecng sectors. Addressing the need to collecvely
act upon markeng and sales purposes in order to sustain
future growth and performance in years to come.
By connecnghealthcareIT across all sectors, we're making
integrated care a reality.
Discuss strategies for implemenng a system-wide
digital health approach for both newly executed and
expanding programs
Merging device and pharma co-development
Ulisaon of programmac in Pharma - achieve cost
eciency in brand-safe environments with sucient
reach
Idenfyingdierent target markets and how they can
be integrated
Big Data: Lessons learned from cross sector industry
leaders in Retail, Pharma and Banking
Problem solving for Safeguarding paent data and
protecng your brand
How to measurethe contribuon of digital -What is
the opmal mix of tradional
Introducing learning objecves around convergent
and inter-operable technology
This inner circle event is a must aend event for pharma
& health care markeng execuves interested in learning
how to most eciently ulize inter-operable markeng
plaorms, engage consumers, improve outcomes and low-
er costs. Uning senior execuves from Pharma, Medical
Devices & Healthcare IT to discuss soluons and
strategies
to collaborate for a system-wide digital health approach for
both newly executed and expanding programs. With a
strong emphasis on the increasing role of technology in
health care, alongside the public demand for more inte-
grated health services and self-management.
Mulchannel Markeng, Digital Markeng, IT, Mhealth,
Ehealth, Regulators, Insurance companies, Pharmaceucal
& Medical Device Companies, Healthcare Operaons, Digi-
tal Analysts & consultants.
If you would like to be considered as a speaker at the event for
a 20
-35 minute presentaon, please submit an abstract for
considera-
on to:
Chloe Wates +44 203 141 0638 / [email protected]
