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JoBS Academy IncMadrazo St., Davao City

COURSE OUTLINE

DiEm5 Event Production

Course Description:

All aspects of producing a fashion show will be covered: planning, marketing, staging,coordinating models, hair and makeup, backstage organization and working with audio,video, photography and professional stage crews. The students final project is theFashion Show.

Prerequisite: DiEm 4

Objectives:

At the end of the semester, the students are expected to have the skills andknowledge in:

Work in a team to develop goals and objectives.

Describe the process of planning and organizing a fashion show.

Understand the keys to success in event planning.

To understand how events fit into the marketing mix.

Values:

At the end of the semester, the students are expected to develop and/or reinforcethese values:

Critical Thinking

Creativity

Patience

Sense of responsibility towards project, exercises and activities

Self-reliance

Problem-Solving

Coordination

Credit : 6 units

Time Allotment : Lecture - 18 weeks (54hours) 3 hours / weekLab - 18 weeks (54 hours) 3 hours / week

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TIME FRAME OBJECTIVESTOPIC/CONTENT

With Biblical Integration

WEEK 1-5

WEEK 6 (Prelim)

1. To be able to analyze anevent

2. To be able to prepare anevent plan

Purpose of an Event

Objectives

Methods

Fashion Shows

Stress Management andEvents

Risk Management

Information Management

Procurement Management

Logistic Management

Event SecurityManagement

Infrastructure Management

Technical Management Program Management

Food and BeveragesManagement

Attendees Management

Quality Management

Marketing Management

Finance Management

WEEK 7-9

1. To be able to make a budgetplan

2. To be able to research aboutthe event

3. To be able to search forcontact persons

Budgeting Research

Contacts-Contractors

WEEK -10

WEEK 11(MIDTERM)

1. To be able to exhaustivelytest market your event planand discuss your event planwith other people to knowthere opinions andsuggestions.

2. To be able to get organizers,sponsors, partners and clientsfor your event.

Marketing Strategies-Press Releases

Marketing Management

Human Resource

Management Event Team Management

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TIME FRAME OBJECTIVESTOPIC/CONTENT

With Biblical Integration

WEEK 12-14WEEK15:PREFINAL

1. To be able to prepare anevent calendar.

2. To be able to make acontingency plan

-An event calendar is an

ordered list of activitieswhich are needed to beexecuted in order toproduce and market theevent. These activities areof three types:

pre-event

during the event and

post-event activities.

-Contingency Planning

TIME FRAME OBJECTIVESTOPIC/CONTENT

With Biblical Integration

WEEK 16-17

1. To be able to create a listof pre-event, at-event andpost event activities.

2. To be able to setdeadlines for each eventactivity.

3. To be able to assign eventactivities to individual team

members.

Large Scale Events

Event calendar for eachfield of Event Production

Reviewing the EventCalendar

WEEK18: FINALS Fashion Show

References:

Types of Course materials:

Required Materials:

Textbook: Allen, J. (2000). Event Planning and Production: The Ultimate Guideto Successful Meetings, Corporate Events, Fundraising Galas,Conferences, Conventions, Incentives and Other Special Events.New York, John Wiley& Sons

Supplemental Materials:

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Professional Association PublicationsInternet resourcesCurrent Periodicals

Methods of Instruction: Lecture

Written Assignments Case Study Analysis Authentic Projects/Assignments Discussions Field Experiences Internet Guest Speakers Attendance at professional meetings/events Volunteer opportunities

Grading System:

Assessment measures:

Faculty may use a variety of assessment measures including, but not limited to:informal writing, non-graded quizzes, and discussions

Methods of Evaluation:

Short Answer/Essay Examinations no less than 3

Formal, Written reportsWritten Class AssignmentsSelected reading study guides

Students Grading Basis:

This is primarily an applied course. Student commitment, participation and ability toachieve results will figure prominently into the grading process.

Grading Events

Campus Students

Percentage of Grade

Tests (2 @ 20 points each) 40 %

Special Event 40 %

Special Event Contingency Planning for Fashion Show Event 20%

Total 100%

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Prepared by:

Ms. Aabel E. Canete

Date Revised: 17, December 2012

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