„BeFan+” – Video Streaming Service Project

Ewa KorkoszKatarzyna Hegerle

CONTENT:

1. Video streaming market analysis2. Key players in the market 3. Netflix way of operating4. Coronavirus impact on streaming services5. SWOT Analysis 6. “BeFan+” – description and risk factors"7. Financial Plan8. Sources

I. VIDEO STREAMING MARKET ANALYSIS

VIDEO STREAMING MARKET

There is no doubt that video streaming market is having its momentum right now. The world was struck with global pandemic and many sectors were suddenly faced with the possibility of financial crises due to the fact that many countries introduced lockdowns to stop the spread of disease. Since people were literally locked in their houses, they opted for video streaming platforms to fill their free time. Many platforms such as Netflix or Disney+ observed about 10% rise in the amount of viewership during this time. We believe than now is a great time to use this opportunity and establish a new streaming service like “BeFan+”. But to do that we have to perform deep market analysis.

As of 2020 global video streaming market size was worth around USD 50 billion according to Grand View Research Rapport 2021-2028. It is estimated to expand at a compound annual growth rate of 21% from the year 2021 to 2028. This growth will be fueled by such innovations as artificial intelligence or blockchain technology to improve the quality of the video. Also, such things as growing penetration of mobile phones, faster and wider access to internet around the world and the use of cloud-based solutions for increasing the reach of video content will attribute to this growth. Especially the last part mentioned cloud segment which in 2020 accounted for the largest revenue share accounting for over 57% of the market share. Advancements in this sector revolutionized video streaming providing platforms with larger bandwidth as well as better speed. The advantage of cloud-based deployment is that it can handle more data content and give improved viewing experience, that is why many streaming services prefer to choose this option over on-premises.

When it comes to revenues OTT-based segment had the biggest share in 2020 accounting for 41% market share. OTT is the abbreviation from the word Over the Top services it refers to the content which is provided through high-speed internet rather than normal cable TV. Examples of such services are Netflix or Hulu. The use of internet for video streaming is the reason of such large revenue. Here we can observe growing demand for original content as well as content fragmentation owing to intensive competition in this sector. In this rapport it is also shown that smartphones and tablets will be the main devices used for online content watching.

What is interesting for our project the subscription model gained 43% market share in this sector. That high amount is the cause of the increase in the number of subscriptions observed globally. Popularity of subscription model stems from the widening variety of video content provided by streaming platforms, especially original content produced by them.

As for the selected regions the author of this rapport points that still North America is the top leader in the streaming services with 39% of market share in 2020. This growth is the result of fast growth in cloud-based streaming services. In Europe we can also observe a better share. But the highest growth is projected to be observed in Asia Pacific region due to increase in the use of mobile phones, tablets as well as advancements in technology and raising popularity of online streaming.

VIDEO STREAMING (SVoD)

Looking at Subscription Video on Demand segment according to Statista it is estimated that it will reach US$71,237 millions in 2021, which seams quite promising. As we can see on the graph below the projected market volume in 2025 is supposed to amount US$108,306 millions. Most of this revenue will be generated in USA.

When it comes to the number of users estimates show that their amount will expand with each passing year reaching 1,418.6 million by 2025.

Statista also shows that average revenue per user in 2021 is thought to be US$66.29 and will also grow with each passing year.

II. KEY PLAYERS IN THE MARKET

Video streaming market is dominated by a few top players like world’s most known Netflix

(there is no one person who haven’t heard the famous phrase “Netflix and Chill”), Amazon Prime Video, HBO Now. Recently new streaming services joined to this market: Disney+ and Apple TV+. Former one Disney+ joined in 2019 and has become a big competitor for other platforms since according to Apptopia in 2020 it was one of the most downloaded video on demand app beating Netflix in the ranking. What’s more Walt Disney Company stated that in the first quarter of 2021 Disney+ number of subscribers reached 95 million and is still growing. It is even projected by Statista that in 2026 this service will beat Netflix in the number of subscribers. That is quite impressing result and other players should be wary of this competitor. As for the latter Apple Tv+ it joined in the same year as Disney platform. This is definitely the company with the biggest amount of money in its pockets and with some interestingly looking big productions. However, its success is not as big as others.

Without a doubt we can say that Netflix is an undoubted leader among video streaming platforms. It was this service that propagated original content when in 2013 first original series House of Cards was launched. After that other competitors followed its footsteps like Amazon and started producing their own productions. Before main content available on different services were TV series and movies which were already played on television or cinemas. Now Netflix and others spent more content budget on their originals. However, the drawback of this is that many popular non-original content is disappearing from those platforms and subscribers are not especially happy with that.

Main key players:

1. Netflix

So far world’s leader in this market It has 1-month free trial Basic price: $8.99 Standard price: $13.99 Premium price: $17.99 Pros: big base of content (especially Netflix Originals); good price Cons: you have to pay extra for 4K; in our experience it needs good internet

connection otherwise the quality of video is bad; favorite TV series or movies disappearing from the platform

Netflix Originals: Stranger Things, House of Cards, The Witcher

2. Amazon Prime Video

Main competitor for Netflix It has 1-month free trial Amazon prime video price: $8.99 Signing up for Prime membership: $12.99 per month or $119 for a year

Pros: fabulous Amazon Originals; big collection of content; good option for kids; access to Amazon streaming services provides you also with Amazon Prime and its Amazon Music as well as premium delivery services

Cons: worse interface than Netflix; their productions doesn’t get the same fame as Netflix one

3. Disney+

Quite new platform with growing popularity 7 days free trials Price per month: $6.99 Price for a year: $69.99 Pros: Quite good content (like The Mandalorian or Star Wars); lower price than

competitors; 4K option is already included in standard; family-friendly content; good for kids

Cons: too much family-friendly content; less content than Netflix or Amazon; time of free trial could be longer

4. HBO Max

It replaced HBO Go and HBO Now Doesn’t have a free trail Price: $14.99 Pros: good quality content (Westworld, Friends); easy to use; Warner Bros. movie

deal Cons: high price compared to other services; no free trial

5. Apple TV+

New competitor in the market; with the highest amount of money 7 days free trail When you buy Apple device you get 1 year of streaming for free Price per month: $4.99 Pros: new Apple original every month; competitive price (the lowest price for

subscription) shows that look expensive; nice app design; sharing with family members

Cons: much less content than competition

III. NETFLIX WAY OF OPERATING

In this part we would like to analyze the way of operating of the biggest rival in this market Netflix it will help us in preparing our own business plan.All the data we will be analyzing in this part come from an article “Netflix revenue and usage statistics (2021)” published by Mansoor Iqbal on businessofapps.com

BACKGROUND OF NETFLIX SUCCESS

Netflix was established in 1997 by two people current CEO Reed Hastings and Marc Randolph. Before the company was DVD rental service until it started using subscription model meaning that consumer could rent any number of DVDs without the need for additional costs. Year 2007 was a turning point shaping the Netflix as we know now since during this time the company introduced its main feature streaming. Over the year’s platforms signed many deals with different partners making Netflix available on popular devices like Android, Apple or consoles or Smart TVs. Netflix definitely owes its success to special algorithm which helps its users to choose the right content for their preferences. This service is also an author of previously mentioned by us word “binge watching” which allows you to stream all episodes of your favorite TV shows one episode after another.

Over the years the company expanded internationally outside US boarders. It’s presents not only in its home country but also in Canada, Europe, Middle East, Africa or in Asia.

Year 2012 is also an important date for this streaming service since it was then that it introduced its first original content which was a differentiator compared to other platforms. Especially House of Cards gave Netflix its popularity.

In the year 2015 Netflix started publishing its own original films which some gave it many nominations for prestige awards like Oscars.

Now it is visible that the company invest a lot in creating its original content in place of acquiring new licenses for already existing TV shows and films.

What is interesting to note is that Netflix holds 34% of US streaming making it the leader in this market. Another interesting study by Statista show that 85% of US streaming subscribers had a Netflix subscription.

Looking at all those revolutionary features introduced by Netflix we can easily say that this is a role model when it comes to the idea how to grow as a video streaming company.

NETFLIX USERS – NUMBERS AND STATISTICS

World’s biggest streaming services by subscribers, millions

Data source: Netflix/Forbes/Variety/CNBC/IndieWire/Variety/Variety/Bloomberg/WSJ

As we can see on the graph above Netflix has the biggest number of subscribes it possess 204 millions of them. Its main rival Amazon comes second with 150 million. An interesting fact is that Disney Plus which is new in the market already gained third place. This show how big of a threat it is for other streaming services.

Domestic and International marketWhen it comes to international division of Netflix users as it is visible on the graph

below majority of the comes from US and Canada but in other regions of the world over the years, we could observe growing number of new subscribers especially in such places like Europe or Middle East. Another thing to notice is that domestic market shown in the red has seen much lower growth than internationally. It is due to the competition from other streaming services like Amazon, Apple or Disney in their home country.

Netflix users by region, US vs international, 2011 – 2018, millions

Source: Netflix

When it comes to how people use Netflix according to Recode most of them 55% pays for the subscription themselves but high percentage 27% is using somebody else’s subscription to stream videos thanks to the option of sharing an account with family members.

Target groupAs for the Netflix target group younger people like teenagers prefer You Tube over

Netflix which is quite surprising for us. Rather people over 20 or 30 put Netflix on their first place.

Netflix collects data globally using special algorithm. It categorizes people based on their preferences and history of the content they watch (on its genre). Then they put those users into “taste communities”. This algorithm is supposed to find you a content to watch within just 90 seconds.

Netflix produce content providing many languages data in the article shows it has 20 of them. It also has dubbing option depending on viewer preference.

Number of time spend watching Netflix by users

Now while we are struggling with the pandemic average time spend watching this platform is around 3.2 hours a day for a user. Which is quite a lot. According to CivicScience most people watch Netflix few times a week.

It is worth mentioning that Forbes states that when it comes to “binge-watching” it takes users around 5 days to watch all episodes of realized TV show, but we know that there are some who can do it within one day.

Which devices people use to stream?As for signing for subscription people use either computers or their smartphones.

When it comes to watching Netflix says 70% of its streams is viewed traditionally on smart TVs that’s probably because the videos are of much better quality and give better experience than on smaller screens. But users also use their computers for watching. It is good to note that over the years streaming service signed many deals with producers of smart TVs to include their app on their devices. Author of the article mentions also UK where quite opposite than in US people use mainly smartphones for watching.

The reason behind choosing Netflix and what they requireAccording to recode research most users choose Netflix because of the lack of ads but

this refers to all streaming services now. Another reason is being able to choose what to watch. But important for Netflix is the reason “I like their shows” and “I like their movies” because those are the factors which can be the strong reason for choosing this platform out of many.

Looking below at importance of video streaming attributes from February 2020 the most important for users is the cost 84% followed by the ease of use 81%. As for the cost Netflix could be cheaper, but when it comes to the ease of use of its app we can say that it is visible that many existing streaming services imitates its looks. Another important factors are speed or 4K resolution.

In the article author also shows a graph showing why users want to subscribe to multiple streaming services. The graph shows that main reason 47% is “to expand the content I have available” but 35% wants to see the original content of other platforms. This shows that investing and focusing on original content is what can attract new subscribers.

Author also gives an example of Amazon Prime where users choose it to get free shipping. This is one of the competitive factors that can attract new consumers as well.

NETFLIX LIBRARY

US library size vs rivals in February 2021

Source: JustWatch

As the graph shows without a doubt Amazon is the leader when it comes to its video library.

In this article it is also noted that Netflix library declined much during resent years. The reason for this is that licensed content (mainly movies) is disappearing in place of Netflix originals. On the other hand, platform raises the numbers of its original contents.

While looking at libraries around the world the biggest collections are available for USA and Canada. The smallest one is available for African and Middle East viewers, but also in our country Poland.

The amount Netflix spends on creating original contentNetflix spends most of his money on creating original content. Just in 2019 estimates

say that streaming platform invested $15 billions on this type of content. Which is quite big sum compared to for example Amazon who spend $6.5 billion that year. But Disney on the other hand spent more $27.8 billion.

Netflix plans for current year 2021 is to publish its Netflix Original during every week.Company took a different approach now limiting its licensing content in place of investing and focusing more on its Originals making signing contracts with different actors and directors.

According to CivicScience in 2019 60% of users believes that Netflix offers the best original content while only 15% claimed that Amazon Prime Video has better one.

Types of TV shows and movies people like to watchAccording to Parrot Analytics most watched content include drama 46% followed by

Comedy 17.5% and Action/Adventure 13.1%.

NETFLIX REVENUES, COSTS AND DEBT

Giving the fact that people were locked in their homes in 2020 during pandemic Netflix had a significant rose in the number of its subscribers leaving it on a profit site.

Netflix net and operating income, 2018 – 2020, USD millions

Source: Netflix

DebtDebt is one of Netflix strategies for financing production of its original content. It has

done it for several years. Articles says that streaming service just between years 2011-2021 accumulated around $15 billion debt.

CostsAs it is visible below Netflix spending’s rose with each year. The biggest amount

came for sales and marketing followed by research and development.

Netflix net and operating income, 2017 – 2020

Source: Craft

To conclude as we could see on those several statistics Netflix without a doubt is the best leader in this market. However, over the years new platforms appeared and they pose serious threat to its position. In the future they will be even newer niche platforms that maybe will push away Netflix off its top position since nothing in this world last forever.

IV. CORONAVIRUS IMPACT ON STREAMING SERVICES

Video streaming was becoming more and more popular around the globe before the pandemic, but over the last few months of lock- down it boomed. With much of the world’s population stuck at home under social distancing, quarantine, consumer spending time on straming platforms increased from 20 % to 50 % depending on the channel. This increased appetite for video entertainment has ramped up the electrified battle between streaming platforms to new heights of competition. Companies such as Netflix, Amazon and Disney + have seen a substantial video and audio consumption increase, which will further rise in the coming weeks as many individuals across the globe are confined to their homes, with little else to do than watch series. This trend is reinforced by the closure of numerous cinemas, theatres, shopping malls, as well as travel restrictions and supports events cancellations.

Viewing habits during lockdown. 6 and a half hours a day – spent adults watching TV and online videos (45 hours a

week) 1 hour 11 minutes per day – spent watching streaming services, double what it was

before the pandemic 12 million – customers signed up to new services – Netflix, Amazon Prime and Disney

+ 71 % on 2019 – viewing figures for video streaming services.

The Big PlayersOne of the biggest players in the world of video streaming are Netflix, Hulu and Amazon Prime. There are also several newer industry entrants which show great promise for success. However, during the pandemic, the biggest winner of all is Netflix.

NetflixIn the first quarter of 2020, Netflix added an outstanding 5,8 million subscribers, which was more than double the predicted amount. By illustrating an increase of more than 22 %, year-over- year, the platform’s success is far-reaching. One of the biggest advantage for Netflix is the platform’s worldwide access in addition to being the only video streaming option in some countries. Netflix has secured a powerful position in the expanding world of video streaming by providing a growing quantity of original content offered in different languages and customized for each region. Netflix has also curated an impressive content pipeline, leading a rising number of consumers of original programming. Netflix can be able to survive through the production half for a longer period than other streaming platforms.

HuluHulu is only available in the United States, but this did not prevent its programming from stirring up a buzz amongst viewers, which highly successful shows. Hulu’s success can be also because of the platform’s ad- supported subscription option, providing a cheaper alternative that has gained popularity, with report from the company starting that 70 % of its 82 million viewers and subscribed to this lower- priced service. Another reason why Hulu platform is so popular because of using its viewer- friendly advertising methods, which generated approximately $1,5 billion in revenue in 2018.

Amazon Prime One of the advantage of Amazon Prime platform is the company’s decision to provide a bundled offering, resulting in significant savings for consumers. By including free one- day shipping for the majority of Amazon products, the platform is an exceptionally valuable choice for users, especially during the pandemic, which many more people than usual requiring deliveries due to store closures and social distancing regulations. One of another big advantage is Amazon’s movie rental services. Many films have premiered on Amazon’s online platform, generating significant revenue and cementing the importance of the company in the world of Video streaming.

Disney PlusWhen the Disneyland closed, the company is banking on its streaming service. Disney Plus has reached 26,5 million subscribers. During the pandemic, the platform’s numbers almost doubled, reaching 54,5 million worldwide subscribers.

HBO MaxHBO Max has generated some significant buzz. Although official viewer numbers are not available yet, app store intelligence company Senior Tower says that HBO Max was downloaded by 87,000 people during its first day. The first-day download number is quite low in comparison to for example Disney Plus (4 million), but this is at least in part because it is not a completely new service but rather an update for existing HBO Now streaming app. The Senior Tower explains that users who updated their old HBO app are not included in the download numbers from the launch date.

V. SWOT ANALISYS

SWOT ANALYSIS OF NETFLIXSTRENGTHS

Originality. Brand reputation. Large platform of content producers and consumers. Recognizable brand. Global Customer Base. Exponential Growth. Economical Packages. Adaptability. Offline Feature. Customer- Centric Service. Database of Customers. Affordable Pricing. Award- Winning Shows.

WEAKNESSES Revenues dependent on the economic situation. Limited Copyrights. Imitable business model. Costly content. Expensive Packages. No large dominant shareholder. Increasing debt. Dependence on content producers. Dependence on Internet service providers. Lack of Green Initiatives.

Over- dependence on North America market. Limited Customer Support Staff. Growing Operational Costs.

THREATS : Big competition in the market of streaming platforms. Entertainment media/ content piracy. Government Pressure. Lowering the quality of the content produced. Account Hacking. Cybercrime. Market- saturation. Carbon Emission. Regulations.

CHANCES : Low- Price Mobile Streaming Option. Growth through expansion of product mix. Corporate Social Responsibility. Expand Global Customer Base. Focused Marketing. Alliance & Partnership. Refresh Content Library. Business diversification into other industries or markets. Advertisement Business Model.

SWOT ANALYSIS OF “BeFan+”

STRENGHTS: Access to big data of Tv series and Movies. Community for fans. “Virtual Cinema” Each of the account can be shared with other members of family. Streaming in HD and Ultra HD. Focus on the European and US Market. European Original Shows

WEAKNESSES: Marketing focus mainly on social media. Big competition on the streaming services market. Risk in connection with Licenses Agreement.

OPPORTUNITIES : Create a favourite Tv series and movies fun communities. The goal – 200 milion subscribers.

THREATS: Loss of subscribers due to such events like controversial content, bad comments and

opinions. Failure of servers. Failure in payment system.

COMPETITIVE ADVANTAGE

1. COST LEADERSHIP

One of the advantage of our platform is its low prices. For example, on Netflix , the price you have to pay for a basic account is $13.99 per Month, while the price on our website starts with $5.99 per Month. Also, the premium account will have a much better offer, because on Netflix it costs $17.99 per Month, and on our platform it will cost $9.99 per Month. We also have an option of “Virtual Cinema”, where payment for a “virtual ticket” will costs $6.99, while an average ticket in movie theatre usually costs $9,16. Additionally at the normal cinema you can watch movie only one, on our platform you pay once and can watch it for a whole month as many times as you want.

2. DIFFERENTATION

What distinguish our website from others is that we focus on the European market. No other streaming platform has done it before. Thanks to this, we have a selected recipient. Another thing that distinguishes us from others is also a very high quality of the content viewed in relation to the price we need to pay. As one of the few streaming services we have the possibility to watch content in Ultra HD quality at both types of subscription.

3. FOCUS

To make our service popular, we must ensure that it successfully reaches our recipient. Our tool thank to which we want to achieve this, will be social media. We will focus mainly on them and through advertising and influencers we will try to achieve the greatest possible success. In addition, we want to focus on our audience, we want to know what they like to watch and what they are fans of. Therefore we will have options for them on the platform, where they will be able to create groups, related to their favorite content. No other platform has anything like this in their offers.

VI. „BEFAN+” – DESCRIPTION AND RISK FACTORS

BUSINESS PLAN FOR STREAMING SERVICE- “BeFan+”

INTRODUCTIONWithout any doubt streaming services are at its peak especially now during times of

COVID-19. With different restrictions imposed by the governments people had to stay at home. That is why we observed significant rose in the number of subscribers in such streaming platforms like Netflix. People bored at home, having nothing to do finally got a time to watch their favorite TV series and movies. This event showed that not only streaming services, but also other digital technologies are already replacing many traditional forms of activities and services in our everyday life (like for example buying groceries online).

At the other hand movie theaters had to be closed and many premiers of movies had to be postponed or streamed online. This showed that in the future there is a high probability that number of traditional cinemas will either drastically decrease, or they will completely disappear.

That is why we came up with an idea to create streaming service with the name “BeFan+”. This platform will not only allow you to stream your favorite TV series and movies, but also it will have special section titled “VirtualCinema+” that will allow you to watch movies at the day of their world premiere just like in traditional cinemas (We will describe this function in more details in the features section of our plan).

We realize that there are already strong competitors like Netflix, HBO Go, Disney+ or AppleTV+ in the market. That is why we need to offer something better than them to our future customers. While preparing our research on those streaming services we noticed that none of them created a community for fans to gather. As we know fans of movies and TV series are the hearts of those industries, without them shows wouldn’t exist. And thus, comes our second idea which is as the name “BeFan+” suggests platform that allows you to create your favorite TV series and movies fan communities. We will discuss this further in the next section.

We prepared our Busines Plan basing on Netflix way of operations.

1. FEATURES AND OUR SERVICES

We decided that for cloud computing we will use Amazon Web Services. Another thing that we need to run our business are Licensing Agreements and Exclusive Licenses Agreement for the content that will be available only on our platform. Our goal is to reach 200 million subscribers.

Looking back at our research we will invest more in our European Original Content spending less on getting licenses. Our original content will differentiate us from our competitors in US and European market. Since dramas and comedies are the most popular ones among viewers we will focus on this type of content. But we will also include anime since in Europe there is little content for the fans. Most anime is watched illegally at not good quality.

OUR SERVICES:

This is what Netflix offers to its customers:

We would like to propose a better offer:

Costumers could pay by card or using their phone applications.

Each of the accounts can be shared with other members of your family (up to four people)

Additionally, we will offer one month free trial.

a) Standard Fan Account:

Price: $5.99 /per month

Features:

Streaming in Ultra HD

Access to big data of your favorite TV series and Movies (we will also mainly focus to provide our own European Original Content produced in different European countries)

“VirtualCinema+” – section where fresh new independent movies from Europe will be available for you to watch at the day of their premiere; each movie will be available for a month on a platform for you to watch after this time the movie will disappear;

Payment for a “virtual ticket”: $6.99 (average ticket price in traditional movie theatre in US costs $9.16 and you can watch a movie only once; on our platform on

the standard account, you pay once and can watch it for a whole month as many times as you want)

“Fandom+” – fan community section; “FanStory+” - short videos of reactions, similar to InstaStory; comment section (emoticons, hashtags) under each TV series and movies; fandom site for each TV series and movies; news section from the groups you follow; ratings for each episode or a movie; separate section for anime fans (since there is a growing popularity of this sector)

b) Premium Fan Account

Price: $9.99/per month

Features:

Streaming in Ultra HD

Access to big data of your favorite TV shows and movies

“VirtualCinema+” – free unlimited access to all movie premiers;

“Fandom+” – all the functions from Standard Fan Account plus live meetings with actors and producers before the world premiere of movies in “VirtualCinema+”

2. MARKETING

Our main source of marketing will be social media and influencers since those are the places where fans of TV Shows and Movies gather. Influencers could promote our streaming service on such sites as Instagram, Facebook or YouTube. YouTube is important site for fans since there is a lot of videos there, where fans show their reactions for episodes and give comments. It is also worth to include such sites like Tumblr or Twitter which are the heart of fan communities and fan wars also. We could find the most popular fandom accounts on those two platforms and use their popularity for promoting our “BeFan+”.

3. RISK FACTORS

Those are risks factors to our business:

1. Loss of subscribers due to such events like controversial content, bad comments and opinions on the internet on our streaming service. But also due to unpredicted circumstances like world pandemic and loss of renumeration by people.

2. Failure of servers (people could be unhappy and unsubscribe us if our services were not sufficient enough)

3. Failure in payment system4. Better competition (we could lose our subscribes to other leading streaming services)

5. Risks of marketing (There could be a situation where an influencer that we are working with becomes controversial)

6. Our offer won’t look attractive for customers7. Risks in connection with Licenses Agreements (we could lose acquired licenses; or get a

refusal to acquire new ones)8. Lack of growth as a company 9. Unforeseen costs10. We could be subject to economic, political, regulatory and other risks arising from our

international operations

ADDITIONAL THINGS WE HAVE TO INCLUDE IN OUR BUSINESS PLAN:

1. Good operating and easy to use application and website.2. Partnerships: with directors, actors for our European Original Content3. Deals with SmartTV producers, Android, Apple as well as consoles and others

providing easy access to our applications.4. We should provide our users with multiple languages choice and dubbing5. We will also develop our own content recommendation algorithm based on the

choices and preferences of users6. We will provide reliable high quality video streaming7. Users will get the ability to download content so they could watch it offline

VII. FIANCIAL PLAN

VIII. SOURCES

1. https://www.grandviewresearch.com/industry-analysis/video-streaming-market 2. https://www.statista.com/outlook/206/100/video-streaming--svod-/worldwide 3. Henry St Leger, Samuel Roberts, May 14, 2020 Best streaming service 2021:Netflix

and more TV compared https://www.techradar.com/best/best-tv-streaming-service-cord-cutting-compare

4. Mansoor Iqbal February 12 2021, Betflix Revenue and usage statistics Businnes of apps https://www.businessofapps.com/data/netflix-statistics/